InsideOutdoor Magazine

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Inside Outdoor | Fall 2015 8
Numbers Worth Noting
DataPoints
REP MOV ES AN D NEWS
REP MOVES AN D N EWS
Data Points
By Martin Vilaboy
On Elite Feet
If the Western States 100-Mile Endurance Run is
any indication, Hoka One One is the preferred foot-
wear for ultrarunners. For ond year in a row,
Hoka shoes were on more runners than any other
brand in the survey, among both sub-24-hour finish-
ers and all finishers. Other strong showers include
Altra and Brooks.
Park Records
Americans apparently are digging their outdoors more
than ever. A record number of visitors enjoyed our national
parks in 2014, with visitations growing 7% to 292.8 million
after dipping to an eight-year low in 2013, according to Na-
tional Park Service figures. And we may be on the verge of
another record in 2015. Through September of this year, NPS
site visitation is up 3.62% to 247 million, on pace to beat last
year’s record visitation level.
Total National Park Service Visitation, September and TYD
Total for Sept.
2014 28,205,185
Tot
20
Total for Sept.
2015 30,018,651 Total for YTD
2015 247,033,114
Difference 1,813,466 Difference 8,639,615
Percent
Difference 6.43%
Percent
Difference 3.62%
Source: NPS
Camping Pitch
Not only are more Americans visiting their national parks,
but more are camping at park sites, as well. Through Sep-
tember, the number of tent campers staying on NPS lands
jumped 11 percent year over year, up to nearly 3.2 million
tent campers. Locations with the biggest gains in total num-
bers (not percentage) include many that would be expected,
along with a few less expected locations.
Growth in Tent Camping at Select NPS Sites
Park
Sept. YTD
2014
Sept. YTD
2015
Difference
Yosemite NP 438,542 612,857 174,315
Joshua Tree NP 124,952 144,836 19,884
Lassen Volcanic NP 54,189 71,151 16,962
Great Smoky Mountains NP 129,441 144,584 15,143
Grand Canyon NP 72,000 86,984 14,984
Blue Ridge Pkwy 39,645 52,078 12,433
Rocky Mountain NP 108,210 119,850 11,640
Mount Rainier NP 58,089 67,470 9,381
Yellowstone NP 83,292 91,296 8,004
Mesa Verde NP 38,152 45,903 7,751
Source: NPS
36 Percentage of U.S. freshwater
fishermen – about 7.7 million – who
were born between 1977 and 1996
and therefore could be categorized
as Gen Y or Millennials, according to
Hanson Dodge Creative.
Key Initiatives Addressed by a
Source: Boston Retail Group, NRF
What are the top three ways you became aware of a shopping Web site this holiday?
Source: Prosper Insights & Analytics;
Percentage of U.S. Adult W
in Sharing Transactions
Selected Differences: Top Three Opportunities for Improving
Source: WSER Runner Survey;
0%
5%
10%
15%
20%
25%
30%
25% 24%
Quickly
Respond to
Consumer
Demands
Entertainment
Salomon
Montrail
Altra
Automotive Hos
% of respondents
Increase
Associate
Productivi
32.4%
30.0%
15.9%
10.6%
10.5%
10.4%
8.3%
7.4%
6.7%
6.6%
6.2%
6.1%
5.5%
4.9%
9%
8%
Shoe Brand - All Finishers
Shoe Brand - Sub 24 Hour Finish
5.7%
8.8%
Hoka
Brooks
34.5%
19.6%
Hoka
Altra
35.7%
16.7%
9.3%
16.5%
New
Balance
Nike
Salomon
8.3%
8.3%
11.1%
Montrail
12.5%
Email from the retailer
Shopped from the Web site before
Used search engine results
(e.g. Google, Yahoo!, MSN, AOL, other)
Online ad
Recommendation from friend,
family member or colleague
Deal of the day sites (e.g. Group. LivingSocial)
Shoppe
Catalogs
Print adverting
TV advertising
Go to a bookmark that I have set
Social netwokring sites
(e.g. Facebook, Twitter, Pinterest, etc.)
Email from another site/not retailer
Typing store’s URL or
web address into my Web browser
2014 2013 2012
0% 20% 40% 60% 80%
67
25
12 9
8
6
6
6
38
32
18
17
11 11
Brooks
8.3%