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The Eastern Outdoor Reps As-
sociation (EORA) recently announced
reduced annual membership dues for the
second consecutive year. At its annual
board meeting in early October, EORA
approved the continued reduction from
$3 , which
be mber-
ship dues low, we are hoping to attract
new individuals to the organization and
grow our presence in the bike market,”
said Debbie Motz, executive director
of EORA. “We also wanted to ease the
burden on reps paying dues to multiple
rep groups. Our board members and our
staff hear this concern a lot, so we want-
ed to do what we could to help make
EORA as accessible as possible.”
Hillsound Equipment , a provider
of winter and fishing traction equip-
ment and gaiters, announced a partner-
ship with In Outdoor Sales Group
whereby In Outdoor will be represent-
ing the brand’s products in Washington,
Oregon, Idaho, Montana and Alaska. In
Outdoor is an independent sales rep
agency also representing Salomon,
Atomic, Evolv and Skratch Labs.
Upon the retirement of Tracy Ross
with Northwest Reps, Smartwool
announced that Waypoint Outdoor, a
Seattle-based sales agency, will be tak-
ing over representation of the brand
in the Pacific Northwest. With reps
based in Oregon, Montana and Alaska,
Waypoint was founded in 1997 by Jim
Purdy and Ben Holding. The group
also represents Suunto, Arc’teryx, Keen,
Klean Kanteen and Vasque.
Smartwool also announced that
Dane Howell has joined the com-
pany as vice president, North America
Wholesale Sales and Marketing. Howell
has a comprehensive background in
sales strategy, e-commerce and in-store
presence. Most recently, he was the
commercial sales manager for Oakley’s
tactical/outdoor division.
Toad&Co has appointed Baratti
Marketing as its independent sales agen-
cy in the territory encompassing Arkansas,
Louisiana, Texas and Oklahoma. Based
in Spring, Texas, and founded by Clark
Baratti, Baratti Marketing has serviced
the South Central region since 1986.
Bridgedale Outdoor Ltd. of
Northern Ireland has appointed Dedica-
tion Sports Group to handle sales in
the Mid Atlantic region of the U.S. Dedi-
cation employees Andy Corell and Paul
Wu will cover the territories of New York,
Pennsylvania, New Jersey, Delaware,
Washington DC, Maryland, Virginia and
West Virginia. The new agents will cover
the outdoor, ski, trail, lifestyle and sport
sectors for Bridgedale.
Icebug USA has hired Stocking
Mountain Trading Company, headed
by J.J. Stocking, to manage sales in
Colorado, Utah, Idaho, Montana, New
Mexico, North Dakota and South Dako-
ta. Founded in 2007, Stocking Mountain
Trading Company is based in South Jor-
dan, Utah, and also represents Dansko,
Thorlos and Shock Doctor.
REP MOV ES AND NEWS
R EP M OVE S A N D NE WS
Checkout, running, camping, footwear,
fitness, injury prevention, sports bras, cycling,
everywhere.
And customers ask for Body Glide by name.
YOU GOT THIS®
We Go
Everywhere.
PROTECTIVE
SKINCARE
Inside Outdoor | Fall 2015 12