IO Directory 2016

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Nathan Sports Light Streak
reflective vest
Inside Outdoor | Winter 2016 8
Numbers Worth Noting
DATA POINT
By Martin Vilaboy
Source: U.S. Fish and Wildlife Service and U.S. Census Bureau
Nike
1.7%
CamelBack
6.3%
UltraSpire
6.3%
Salomon
21.3%
Nike
5.2%
Mountain
Hardwear
6.9%
UltraSpire
8.6%
Nathan
17.2%
Nathan
23%
15
10
5
4
3 3
18
Ultimate
Direction
37.4%
Salomon
25.9%
Ultimate
Direction
31%
Pack Brand - All Finishers
Percent of U.S. PopulationWho Fished by Residence
(Total U.S. population that fished: 14 percent)
ROI Requirements for loT Investment
Pack Brand - Sub 24 Finishers
Large MSA
(1,000,000 or more)
Medium MSA
(250,000 to 999,999)
Small MSA
(50,000 to 249,999)
Outside MSA
10%
15%
8%
27%
13%
21%
14%
7% 7%
20%
24%
11
5
65
40
37
11
Source: WSER Runner Survey;
Source: U.S. Fish and Wildlife Service and U.S. Census Bureau
Nike
1.7%
CamelBack
6.3%
UltraSpire
6.3%
Salomon
21.3%
Nike
5.2%
Mountain
Hardwear
6.9%
UltraSpire
8.6%
Nathan
17.2%
Nathan
23%
15
10
5
4
3 3
18
Ultimate
Direction
37.4%
Salomon
25.9%
Ultimate
Direction
31%
Pack Brand - All Finishers
Percent of U.S. PopulationWho Fished by Residence
(Total U.S. population that fished: 14 percent)
Source: Retail Systems Research
ROI Requirements for loT Investment
Pack Brand - Sub 24 Finishers
Large MSA
(1,000,000 or more)
Medium MSA
(250,000 to 999,999)
Small MSA
(50,000 to 249,999)
It’s not
about ROI,
it’s about
capital outlay
It’s not
about ROI,
it’s about
doing things
that keep
us competitive
An ROI of
0%-2.9%
An ROI of
3%-4.9%
An ROI of
5%-7.4%
An ROI of
7.5%-9.9%
An ROI of
10%-15%
An ROI
greater than
15%
Outside MSA
10%
15%
8%
27%
13%
21%
14%
7% 7%
3%
20%
24%
11
5
65
40
37
11
Source: WSER Runner Survey;
The Fastest Backs
According to the finishers at the
most recent Western States 100
Mile Endurance Race, Ultimate
Direction is the preferred pack
brand for ultra-marathoners. For
the faster runners (those finishing
in less than 24 hours), Salo on
packs were the second-most pop-
ular and Nathan was third. This
order flip-flopped among overall
finishers. Among the brands list-
ed, only Mountain Hardwear was
an official sponsor.
17Percent increase of snowboard-
ers 17 and under in winter
2014/15, according to SIA.
Urban Anglers
Larger urban areas had lower
participation rates in fishing
than smaller cities but composed
more of the angler population,
show figures from the U.S. Fish
and Wildlife Service. Large met-
ropolitan areas with populations
of one million or more had the
lowest participation rate at 10
percent, but they made up 38
percent of all anglers.
Night Vision
According to the Center for Disease Con-
trol and Prevention, more than 79,000
pedestrians are injured annually by cars,
with the chance of being struck and
killed increasing by 1,100% after dark.
As stated in a recent report from The
Department of Transportation, reflective
gear allows pedestrians to be detected
at a much greater distance when work-
ing, walking or biking along the flow of
traffic. In some cases, retro-reflective
materials can be 1,500 times brighter
than ordinary white clothing.