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www.insideoutdoor.comBergans USA
has announced the
hiring of two industry veteran rep agen-
cies to cover the Lakes region and the
Rocky Mountain territory. The Norwe-
gian brand has hired
Mark Kallerud
to cover Michigan, Indiana, Ohio and
Ke
ntucky, while X-treme FunSales
,
wit
h principles Kathleen andBret
Fishman
and associate
Christina
Knight
, will cover the Rocky Mountain
territory. Kallerud has extensive soft-
and hardgoods sales experience in the
outdoor and ski industries through pre-
viously working at Mountain Hardware
and Columbia Sportswear. He started
his journey in the outdoor industry
working retail at Ohio’s Backpacker
Shop. X-treme Fun Sales was started
by the Fishmans in 1996 with Knight
joining the company about four years
ago. The agency takes the place of out-
going in-house rep
Ryan Raymond
. In
addition to Kallerud and X-treme Fun
Sales, Bergans USA’s rep team also in-
cludes
Bob Kirkup
(Eastern Canada),
Melanie Whittall
(Western Canada),
Loretta Sutter
(Northeast),
Terry
Mullins
(Upper Midwest),
Endless
Adventures
(Southwest) and
Kurt
Watkins
(Pacific Northwest).
Avalanche
announced the expan-
sion of its national sales team and
presence in New York City with
Jim
Norris
joining as director of sales and
Ana Cabreja
as national accounts
manager. Both Norris and Cabreja will
work out of Avalanche’s new, 2,400-
square-foot showroom located in Mid-
town Manhattan. Norris brings more
than 30 years of sales and marketing
experience, previously serving as vice
president of sales for Seven7 Jeans,
following stints with outerwear brands
London Fog and Gordon & Ferguson,
and also cultivating consumer apparel
retailer accounts around the U.S. Army
brand and Versa Group brands. Cabreja
offers 20 years of experience in product
development, sales and merchandising
in the apparel industry. Most recently
as senior merchandiser at Triboro Man-
ufacturing, Cabreja developed programs
for major retailers, including Walmart,
Target and Babies R Us. Her previous
experience in the active lifestyle market
includes supporting Rockport Apparel,
Equinox and US Army brands.
BP Associates
has picked up
Osprey Packs
and will serve as the
brands sales agency in the North Cen-
tral region. Based in St. Paul, Minn.,
the six-person team of sales and
marketing specialists at BP, including
partner
Jeff Reinmann
, also repre-
sent outdoor brands Bogs, Cascade
Designs, Goal Zero, Terramar Sports
and Yakima, as well as private label
offerings.
Sale rep agency
Outdoor Sports
Marketing
has added industry veteran
Tony Turner
to its sales team. Turner is
charged with driving sales for the compa-
ny’s entire portfolio of brands in Eastern
North Carolina, Virginia and West Vir-
ginia. Those brands include MSR, Smart-
Insect Repellents
Sunscreens
Lip Balms
And More!
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|
Winter
2016
12