InsideOutdoor Magazine

Inside Outdoor | SUMMER 2018 22 Breaking down the market While The Weather Company of- fers an impressive suite of weather services, the company is just one pro- vider in a massive global industry that is currently expanding at a compound annual growth rate of 7.15 percent (2016 to 2021). According to Market- sandMarkets, the industry could top $1.56 billion. MarketsandMarkets named The Weather Company, AccuWeather, StormGeo and MeteoGroup as leading forecasting service providers, along with top system manufacturers Sutron, Vaisala OYJ and Campbell Scientific. Top weather data monitoring services mentioned in the report are NASA and Environdata Weather Systems. Other noteworthy providers include: • MetraWeather: This service provides weekly, 14-day and 32-day forecasts as well as extreme weather alerts via SMS, email and an online portal. MetraWeather’s forecasts, the compa- ny says, are designed to help with buy- ing, planning and procurement as well as with analysis, logistics, distribution, inventory management, shelf alloca- tions, advertising and promotions. • Weather Source (OnPoint): The OnPoint Platform uses powerful algo- rithms to analyze and combine data from numerous weather reporting stations. The platform can layer up to 15 data sources for hyperlocal past, present and future weather analysis. According to Weather Source, the OnPoint platform can deliver weather data for specific geographical loca- tions on any land mass in the world except for Antarctica, and up to 200 miles offshore. • Nihilent (Climalytics): Climalytics offers weather data that can “snap in” to other types of databases. This service can provide daily and historical weather reporting through online dashboards and reports, using pre-built and scalable data and architecture models that can be delivered either on-premises or through the cloud. • Planalytics: According to Planalytics, businesses typically gain between 2 to 6 percent of incremental net income Tech Savvy Source: The Weather Company; IBM Business Source: The Weather Company; IBM Business