Inside Outdoor Magazine - Fall 2018

Inside Outdoor | FALL 2018 8 Numbers Worth Noting DATA POINTS Brand Spotting at WSER 100 HokaOneOne took over the top spot in the 2018 edition of the Western States 100-Mile Endurance Run, at least in terms of the number of feet sporting the brand’s shoes. Hokas were found on a whopping 35% of all finishers and 32% or sub 24-hour finishers. The brand took the lead from Altra, which was tops last year in terms of representation at WSER but came in second this year, on the feet of about a quarter of all finishers. Consumer Feel Responsible More than any other group or organization, consumers believe it is mostly up to the individual to protect the future of the planet, according to a survey from GlobalWebIndex. Manufacturers, not surprisingly, and national governments are expected to bear much of the burden, as well. Fishing by the Numbers Fishing remains a vital part of the American economy, as evidenced in a new report from the American Sportfishing Association. % who say the following people/bodies are most responsible for the future of the environment Source: GlobalWebIndex Climate Change Impact Estimates Over Time Across 4 Main Life Cycles Stages 70% 52% 50% 41% 37% 34% 33% 19% Individuals/ consumers Manufacturers/ production bodies National government Local government Local communities International regulatory bodies Brands/advertising institutions Influencers/ Celebrities Shoe Brand - Sub 24 Hour Finish Source: GlobalWebIndex 13.6% 32.2% 18.6% 16 3 4 5 6 7 17 22 38 2.5% 3.4% 4.2% 5.1% 5.9% 14.4% other’s hoka oneone altra topo athletic north face saucony brooks nike salomon % who say the following people/bodies are most responsible for the future of the environment Source: GlobalWebIndex Climate Change Impact Estimates Over Time Across 4 Main Life Cycles Stages 70% 52% 50% 41% 37% 34% 33% 19% Individuals/ consumers Manufacturers/ production bodies National government Local government Local communities International regulatory bodies Brands/advertising institutions Influencers/ Celebrities Shoe Brand - Sub 24 Hour Finish Source: GlobalWebIndex 13.6% 32.2% 18.6% 16 3 4 5 6 7 17 22 38 2.5% .4 4.2% 5.1% 5.9% 14.4% 2005 2010 2016 2020 2030 other’s hoka oneone altra topo athletic north face saucony brooks nike salomon 1. Fiber production Year 2. Yarn preparation 3. Fabric preparation 4. Dyeing and Finishing The amount that U.S. anglers contribute annually in retail sales… $49.8 Billion The total annual economic impact of fishing… $125 billion The amount that fishing generates in wages… $38 billion The amount of federal, state and local taxes generated by fishing… $16 billion The number of jobs that fishing supports… 800,000 Source: American Sportfishing Associations

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