Inside Outdoor Magazine - Fall 2018

Inside Outdoor | FALL 2018 42 be able to jump from one activity to another knowing that their clothes will hold up and still look good, whether that’s hitting the gym, meeting friends after work or just hanging out.” Softness and overall comfort are a few of the key performance capabilities CORDURA consumers are looking for today, she added. “What we are seeing is essentially a ‘Durability Plus’ trend. Our global team is working with leading brands to add tensile strength and abra- sion resistance to yoga apparel without compromising softness, hand, compres- sion, stretch recovery and other techni- cal capabilities.” Top brands such as Lululemon have begun combining CORDURA with typi- cal performance fibers to create attire that has technical capabilities, durability and soft hand aesthetics. Men’s items from Lululemon that can be worn in the office and also in- tegrate these performance attributes include the Great Wall Pant, which is made from a high-impact twill fabric that wicks sweat, is quick drying, has two-way stretch and is reinforced with CORDURA fabric technology. Another crossover product from Lu- lulemon that combines durability with performance characteristics and office styling is the Off the Chain Pant, which can be worn to the office but is made from a sweat-wicking, quick-drying fabric with two-way stretch and COR- DURA fabric. A New Spin on Cotton Other emerging trends that Beringer and other leaders in the yoga apparel sector are seeing include de- mand for seamless knitting, confidence that the apparel worn can stand up to heavy use and a renewed interest in natural fibers such as cotton. But not just any cotton. Consumers are looking for cotton that has performance characteristics, such as the new cotton iterations be- ing developed by Cotton, Inc. One example is Wicking Windows, which Luxury yoga brand ANDAR incorporates sleek and performance into yoga apparel. Photo courtesy CORDURA, copyright 2018. In-Season