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Monday, August 31, 2026

Lems Enters Road Running Market

Lems Shoes, the Boulder-based footwear brand known for its commitment to natural, foot-shaped designs, is officially entering the road running category with the launch...

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L.L.Bean Launches Loyalty Rewards Program

Legacy outdoor lifestyle brand, L.L.Bean, announced the launch of  new loyalty program L.L.Bean Rewards. The program is available to all customers, free to enroll, and allows members and L.L.Bean Mastercard cardmembers  to cast votes directing $250,000 in charitable giving. Starting August 11, customers can enroll...

Wild Country Introduces the Next Generation of Friends Protection

For nearly fifty years, the Friend has been a cornerstone of trad climbing protection. Now Wild Country introduces a new generation of Friends, refined...

The Running Event Opens Registration

The Running Event (TRE) opened registration for its 20th edition. Taking place December 1-3 at the Henry B. González Convention Center in San Antonio,...

Mammut Sold to Chinese Asset Manager

Jacobs Capital, the owner of Swiss mountain performance brand Mammut, has signed an agreement to sell the brand to CPE, a Chinese alternative asset...

The Running Event Names 2026 Best Store Honorees

The Running Event (TRE) announced the 2026 Best Running Stores honorees, recognizing 65 specialty retailers whose commitment to customer service, community leadership, and employee...

GOA Elects Officers, Adds to Board

Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of specialty outdoor retail, this month elected new board officers for the...

Data-Driven Agentic AI Can Strengthen Outdoor Retailer Operations

By Lori Schafer Outdoor participation remains strong, but that enthusiasm is not automatically translating into product sales. Consumers are buying more selectively, prices are rising...

Outdoor Alliance Welcomes Runners for Public Lands

Outdoor Alliance announced that Runners for Public Lands has joined the coalition as its newest member organization. Runners for Public Lands joins nine organizations...

Nikwax Achieves Highest bluesign Rating

Aftercare brand Nikwax has achieved the highest possible rating, Level 4 “Aspirational” following its latest bluesign Company Assessment. Bluesign evaluates production sites and suppliers on a scoring...

onX Launches In-App Emergency Assistance for Safer Backcountry Adventures

onX,an outdoor navigation platform for backcountry adventurers, announced the launch of onX SOS, a new in-app emergency assistance service powered by Overwatch x Rescue (OxR). onX SOS...
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