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{t:"5030_CORD-1783 InsOudrBkr.indd   1",p:5,x:27,y:1326,w:171,h:14},
{t:"11/19/08   12:07:26 PM",p:5,x:875,y:1326,w:103,h:14},
{t:"28  FRESH IN FRIEDRICHSHAFEN",p:6,x:558,y:253,w:234,h:18},
{t:"Whether or not you will be making the ",p:6,x:581,y:272,w:276,h:20},
{t:"journey to Germany, here’s a small preview ",p:6,x:581,y:292,w:308,h:20},
{t:"of what will be on display this summer at ",p:6,x:581,y:312,w:295,h:20},
{t:"the OutDoor trade sho w in Friedrichshafen.",p:6,x:581,y:332,w:305,h:20},
{t:"CONTENTS",p:6,x:617,y:127,w:139,h:32},
{t:"Spring 2009",p:6,x:765,y:166,w:130,h:21},
{t:"DEparTmENTS",p:6,x:557,y:429,w:223,h:38},
{t:"DaTa pOINTS",p:6,x:557,y:490,w:122,h:24},
{t:"8  NUMBERS WORTH NOTING ",p:6,x:557,y:515,w:210,h:18},
{t:"Discount psychology; Can get some satisfaction; ",p:6,x:571,y:534,w:348,h:20},
{t:"Backpacking mini-boom; plus more",p:6,x:571,y:554,w:255,h:20},
{t:"BaCK OFFICE",p:6,x:557,y:600,w:124,h:24},
{t:"34  E-COMMERCE WITHOUT CONFLICT",p:6,x:557,y:625,w:273,h:18},
{t:"Shopatron fips the online c",p:6,x:580,y:644,w:201,h:20},
{t:"hannel ",p:6,x:772,y:644,w:51,h:20},
{t:"38  SUCCESSFUL SUCCESSION",p:6,x:557,y:685,w:225,h:18},
{t:"The good, bad and ugly",p:6,x:580,y:704,w:171,h:20},
{t:"FLOOr SpaCE",p:6,x:557,y:750,w:128,h:24},
{t:"40  SPELLING RELIEF",p:6,x:557,y:775,w:149,h:18},
{t:"Using ‘EXpErT’ skills to sur vive the recession",p:6,x:580,y:795,w:296,h:18},
{t:"GrEENSHEETS",p:6,x:557,y:840,w:136,h:24},
{t:"42  THE GREEN GL OSSARY ",p:6,x:557,y:865,w:190,h:18},
{t:"Think wikipedia f or the eco-minded",p:6,x:578,y:884,w:253,h:20},
{t:"6 Letter from the Editor",p:6,x:557,y:923,w:174,h:20},
{t:"12 rep News and moves ",p:6,x:557,y:943,w:187,h:20},
{t:"46 advertiser Inde x ",p:6,x:557,y:963,w:145,h:20},
{t:"46 Editorial Inde x",p:6,x:557,y:983,w:125,h:20},
{t:"FEaTUrES",p:6,x:77,y:876,w:155,h:38},
{t:"14  THE EARL Y ROAD TO M-COMMERCE ",p:6,x:77,y:919,w:276,h:18},
{t:"We still have a few years before contactless payment, “mobile ",p:6,x:97,y:938,w:446,h:20},
{t:"wallets” and location-specifc promotions ac",p:6,x:97,y:958,w:326,h:20},
{t:"hieve mainstream ",p:6,x:409,y:958,w:131,h:20},
{t:"penetration, but that doesn ’t mean it’s too early for retailers to ",p:6,x:97,y:978,w:441,h:20},
{t:"start laying the groundw ork on their mobile strategies.",p:6,x:97,y:998,w:392,h:20},
{t:"By martin Vilaboy",p:6,x:97,y:1018,w:122,h:20},
{t:"22  PRESSURES TO PARTNER ",p:6,x:77,y:1059,w:205,h:18},
{t:"Up to this point, there",p:6,x:100,y:1078,w:162,h:20},
{t:"’",p:6,x:254,y:1078,w:4,h:20},
{t:"s been lots more t alk than action when",p:6,x:257,y:1078,w:282,h:20},
{t:"it comes to implementing supply chain collaboration efforts ",p:6,x:100,y:1098,w:421,h:20},
{t:"between trading partners. moving forward, some big pic",p:6,x:120,y:1118,w:405,h:20},
{t:"-",p:6,x:520,y:1118,w:4,h:20},
{t:"ture trends in consumerism will force both retailers and ",p:6,x:145,y:1138,w:396,h:20},
{t:"their vendor partners to put their money where their ",p:6,x:170,y:1158,w:373,h:20},
{t:"mouths have been. ",p:6,x:193,y:1178,w:141,h:20},
{t:"By martin Vilaboy",p:6,x:215,y:1198,w:122,h:20},
{t:"14",p:6,x:110,y:530,w:28,h:26},
{t:"22",p:6,x:87,y:790,w:28,h:26},
{t:"28 ",p:6,x:476,y:725,w:35,h:26},
{t:"4  |   Inside Outdoor  ",p:6,x:61,y:1252,w:173,h:23},
{t:"|   Spring 2009",p:6,x:238,y:1252,w:118,h:23},
{t:"Granger’s Cleaning and ",p:7,x:612,y:650,w:248,h:29},
{t:"Proofing products are ",p:7,x:612,y:693,w:240,h:28},
{t:"developed to replicate ",p:7,x:612,y:734,w:240,h:28},
{t:"the original finish applied ",p:7,x:612,y:776,w:269,h:28},
{t:"to performance apparel, ",p:7,x:612,y:818,w:260,h:28},
{t:"footwear and outdoor gear.",p:7,x:612,y:859,w:286,h:28},
{t:"Call 866-925-8729 for product ",p:7,x:612,y:1095,w:243,h:19},
{t:"information and pricing",p:7,x:612,y:1116,w:174,h:19},
{t:"Visit GRANGERS.co.uk or IMPLUS.com ",p:7,x:612,y:1157,w:247,h:16},
{t:"for more information",p:7,x:612,y:1175,w:127,h:16},
{t:"Certified under ISO 14001 Environmental ",p:7,x:114,y:1144,w:186,h:11},
{t:"Management Standard, conforming to ",p:7,x:114,y:1156,w:169,h:11},
{t:"highest environmental principles.",p:7,x:114,y:1167,w:139,h:11},
{t:"•  Restores repellency",p:7,x:306,y:751,w:164,h:24},
{t:"•  Removes odors & scent free",p:7,x:306,y:778,w:231,h:24},
{t:"•  For all technical clothing",p:7,x:306,y:805,w:196,h:24},
{t:"ONE STEP WASH",p:7,x:307,y:679,w:176,h:34},
{t:"& WATERPROOFER",p:7,x:307,y:708,w:194,h:34},
{t:"The Only",p:7,x:280,y:318,w:83,h:28},
{t:"ONE STEP",p:7,x:245,y:344,w:163,h:33},
{t:"Wash & ",p:7,x:289,y:365,w:80,h:30},
{t:"Waterproofer!",p:7,x:260,y:393,w:136,h:30},
{t:"Granger’s has achieved product certification under the bluesign standard. This ",p:7,x:64,y:1072,w:282,h:9},
{t:"is the world’s only independent benchmark that guarantees products are free ",p:7,x:64,y:1080,w:279,h:9},
{t:"from harmful substances. Bluesign certified products are rigorously tested and ",p:7,x:64,y:1088,w:284,h:9},
{t:"can only contain elements which are safe for humans and the environment. ",p:7,x:64,y:1096,w:270,h:9},
{t:"By converting production to the bluesign standard Granger’s will also further ",p:7,x:64,y:1105,w:277,h:10},
{t:"reduce CO2 emissions and energy consumption. ",p:7,x:64,y:1113,w:183,h:10},
{t:"The ",p:7,x:153,y:1014,w:9,h:6},
{t:"independent",p:7,x:133,y:1020,w:28,h:6},
{t:"industry ",p:7,x:143,y:1027,w:19,h:6},
{t:"textile ",p:7,x:147,y:1033,w:14,h:6},
{t:"standard",p:7,x:142,y:1040,w:19,h:6},
{t:"THE IMPLUS LINE OF PRODUCTS ",p:7,x:33,y:1260,w:196,h:16},
{t:"LITTLE HOTTIES WARMERS  ",p:7,x:244,y:1260,w:176,h:16},
{t:"SNEAKER BALLS ",p:7,x:435,y:1260,w:107,h:16},
{t:"SOF SOLE ",p:7,x:557,y:1260,w:63,h:16},
{t:"YAKTRAX ",p:7,x:630,y:1260,w:63,h:16},
{t:"GRANGER’S ",p:7,x:716,y:1260,w:81,h:16},
{t:"www.implus.com",p:7,x:837,y:1260,w:105,h:16},
{t:"in/out Grangers Full Page Ad 4.09.indd   1",p:7,x:19,y:1317,w:186,h:11},
{t:"4/6/09   4:20:31 PM",p:7,x:882,y:1317,w:87,h:11},
{t:"martin Vilaboy",p:8,x:756,y:146,w:77,h:15},
{t:"Editor-in-Chief",p:8,x:752,y:163,w:84,h:14},
{t:"martin@bekapublishing.com",p:8,x:717,y:179,w:156,h:15},
{t:"percy Zamora",p:8,x:757,y:212,w:75,h:15},
{t:"Art Director",p:8,x:760,y:229,w:69,h:14},
{t:"outdoor@bekapublishing.com",p:8,x:713,y:246,w:163,h:15},
{t:"Ernest Shiwanov",p:8,x:748,y:279,w:93,h:15},
{t:"Editor at Large",p:8,x:751,y:296,w:87,h:14},
{t:"ernest@bekapublishing.com",p:8,x:717,y:312,w:156,h:15},
{t:"Editorial Contributors:",p:8,x:729,y:346,w:131,h:14},
{t:"Bill Taylor ",p:8,x:769,y:362,w:54,h:15},
{t:"Berge Kaprelian",p:8,x:751,y:403,w:87,h:15},
{t:"Group Publisher",p:8,x:747,y:420,w:96,h:14},
{t:"berge@bekapublishing.com",p:8,x:718,y:436,w:152,h:15},
{t:"Jennifer Vilaboy",p:8,x:752,y:470,w:86,h:15},
{t:"Production Director",p:8,x:737,y:487,w:115,h:14},
{t:"jen@bekapublishing.com",p:8,x:726,y:503,w:137,h:15},
{t:"Suzanne Urash",p:8,x:753,y:536,w:83,h:15},
{t:"Ad Creative Designer",p:8,x:732,y:553,w:124,h:14},
{t:"suzanne@cre8groupinc.com",p:8,x:717,y:570,w:155,h:15},
{t:"Beka Publishing",p:8,x:723,y:599,w:142,h:20},
{t:"Berge Kaprelian",p:8,x:751,y:636,w:87,h:15},
{t:"President and CEO",p:8,x:739,y:653,w:110,h:14},
{t:"philip Josephson",p:8,x:748,y:686,w:93,h:15},
{t:"General Counsel",p:8,x:746,y:703,w:97,h:14},
{t:"Jim Bankes",p:8,x:763,y:736,w:64,h:15},
{t:"Business Accounting",p:8,x:733,y:753,w:123,h:14},
{t:"Corporate Headquarters",p:8,x:723,y:849,w:142,h:14},
{t:"745 N. Gilbert road",p:8,x:741,y:865,w:107,h:15},
{t:"Suite 124, pmB 303",p:8,x:739,y:882,w:111,h:15},
{t:"Gilbert, aZ 85234",p:8,x:746,y:899,w:96,h:15},
{t:"Voice: 480.503.0770",p:8,x:738,y:915,w:113,h:15},
{t:"Fax: 480.503.0990",p:8,x:743,y:932,w:102,h:15},
{t:"Email: berge@bekapublishing.com",p:8,x:700,y:949,w:190,h:15},
{t:"© 2009 Beka publishing , all rights reser ved.",p:8,x:686,y:983,w:218,h:14},
{t:"reproduction in whole or in any form or ",p:8,x:690,y:1000,w:212,h:14},
{t:"medium without express written permission ",p:8,x:678,y:1016,w:237,h:14},
{t:"of Beka publishing,  is prohibited. Inside ",p:8,x:689,y:1033,w:214,h:14},
{t:"Outdoor and the Inside Outdoor logo are",p:8,x:687,y:1050,w:210,h:14},
{t:"trademarks of Beka publishing",p:8,x:714,y:1066,w:159,h:14},
{t:"Customer-Friendly",p:8,x:65,y:101,w:415,h:61},
{t:"Technologies",p:8,x:65,y:153,w:280,h:61},
{t:"Editor’s Letter",p:8,x:71,y:38,w:170,h:25},
{t:"It’ s certainly a tough time to be championing increased IT investment. The way ",p:8,x:91,y:247,w:532,h:18},
{t:"things have been going lately, the elimination of new expenditures of any sort is ",p:8,x:71,y:267,w:552,h:18},
{t:"probably easier to justify. and even where there is spending, it’s likely concentrated ",p:8,x:71,y:287,w:552,h:18},
{t:"on “keeping the doors open” rather than on fostering growth.",p:8,x:71,y:307,w:409,h:18},
{t:"On the other hand, most marketing executives will attest to how diffcult it can ",p:8,x:91,y:327,w:532,h:18},
{t:"be under ordinary conditions to change consumer behavior. most folks, when not ",p:8,x:71,y:347,w:552,h:18},
{t:"under duress, typically do today what they did yesterday. ",p:8,x:71,y:367,w:381,h:18},
{t:"During tough economic times, however, the pressure to spend less and save ",p:8,x:91,y:387,w:532,h:18},
{t:"more forces consumers to be more open to experimenting with substitute ways of ",p:8,x:71,y:407,w:552,h:18},
{t:"doing things. That could mean cutting a landline phone service and going “mobile ",p:8,x:71,y:427,w:552,h:18},
{t:"only” to shed a few bucks off the monthly budget or trying a private-label brand that ",p:8,x:71,y:447,w:552,h:18},
{t:"offers greater perceived value. any retailer that has shifted inventories to include ",p:8,x:71,y:467,w:552,h:18},
{t:"more price-point items already understands this.",p:8,x:71,y:487,w:322,h:18},
{t:"In some cases, these money-saving substitutes will be cast aside once eco-",p:8,x:91,y:507,w:528,h:18},
{t:"nomic conditions improve. In other cases, tactical steps taken during a downturn ",p:8,x:71,y:527,w:552,h:18},
{t:"will be deemed as “good enough” and become permanent behavior after the ",p:8,x:71,y:547,w:552,h:18},
{t:"economy rebounds. Either way, we are presented with a rare opportunity to grab ",p:8,x:71,y:567,w:552,h:18},
{t:"the attention of new customers and then lay the groundwork for building long-",p:8,x:71,y:587,w:548,h:18},
{t:"term relationships.",p:8,x:71,y:607,w:124,h:18},
{t:"It won ’t be easy. Indeed, while consumers look to spend less, they continue to ",p:8,x:91,y:627,w:532,h:18},
{t:"expect more – more choices, more information, more abilities to comparison shop, ",p:8,x:71,y:647,w:552,h:18},
{t:"more personalization, a more entertaining shopping experience – in short, more rea-",p:8,x:71,y:667,w:548,h:18},
{t:"sons to spend their limited time and money in your store. Often it’s precisely new ",p:8,x:71,y:687,w:552,h:18},
{t:"technologies that created those demands. and more often than not it’s information ",p:8,x:71,y:707,w:552,h:18},
{t:"and Internet technologies that will facilitate the abilities to meet them.",p:8,x:71,y:727,w:466,h:18},
{t:"The frst step is getting the right product to the right spot at the right time. In ",p:8,x:91,y:747,w:532,h:18},
{t:"this regard, the collection and sharing of customer data between trading partners ",p:8,x:71,y:767,w:552,h:18},
{t:"is being used to improve forecasting and better-target promotions. Location-based ",p:8,x:71,y:787,w:552,h:18},
{t:"services, meanwhile, deliver real-time information when and where consumers ",p:8,x:71,y:807,w:552,h:18},
{t:"are most-ready to purchase. From there, point of sale multimedia entertains and ",p:8,x:71,y:827,w:552,h:18},
{t:"educates in the absence of available foor staff, while next-generation point of sale ",p:8,x:71,y:847,w:552,h:18},
{t:"software speed ups and personalizes the checkout experience.",p:8,x:71,y:867,w:416,h:18},
{t:"It’ s a bit of a departure from the more traditional IT value proposition of saving ",p:8,x:91,y:887,w:532,h:18},
{t:"time and money through increased productivity. rather, the recent dip in consumer ",p:8,x:71,y:907,w:552,h:18},
{t:"spending has forced retail IT executives to place greater emphasis on systems and ",p:8,x:71,y:927,w:552,h:18},
{t:"solutions designed specifcally to acquire and retain customers.",p:8,x:71,y:947,w:421,h:18},
{t:"In the second half of last year, for example, aberdeen researchers noted a ",p:8,x:91,y:967,w:532,h:18},
{t:"signifcant shift among retailers in technology spending plans when compared ",p:8,x:71,y:987,w:552,h:18},
{t:"to the beginning of last year. at the start of 2008, retail executives were focused ",p:8,x:71,y:1007,w:552,h:18},
{t:"on operational objectives such as business intelligence and pricing management, ",p:8,x:71,y:1027,w:552,h:18},
{t:"suggest aberdeen surveys. But by the middle of the year, survey respondents ",p:8,x:71,y:1047,w:552,h:18},
{t:"cited marketing and promotions and customer loyalty initiatives as their top priori-",p:8,x:71,y:1067,w:548,h:18},
{t:"ties for IT investment. ",p:8,x:71,y:1087,w:152,h:18},
{t:"regardless of the priorities, however, slower sales make any rOI harder to real-",p:8,x:91,y:1107,w:528,h:18},
{t:"ize. at the same time, recessionary periods tend to put market shares up for grabs, ",p:8,x:71,y:1127,w:552,h:18},
{t:"and companies that have the resources to improve their positioning now will be ",p:8,x:71,y:1147,w:552,h:18},
{t:"the ones ready to reap the benefts when the inevitable turnaround begins to gain ",p:8,x:71,y:1167,w:552,h:18},
{t:"momentum. –MV",p:8,x:71,y:1187,w:117,h:18},
{t:"6  |   Inside Outdoor  ",p:8,x:61,y:1252,w:173,h:23},
{t:"|   Spring 2009",p:8,x:238,y:1252,w:118,h:23},
{t:"LEADING THE WAY ",p:9,x:299,y:233,w:309,h:48},
{t:"FOR 35 YEARS.",p:9,x:299,y:271,w:233,h:48},
{t:"For 35 years, you have trusted POLARGUARD®",p:9,x:299,y:358,w:354,h:21},
{t:"Insulation to help you navigate the outdoors. ",p:9,x:299,y:391,w:342,h:21},
{t:"Whether exploring a local park, trekking in the",p:9,x:299,y:424,w:344,h:21},
{t:"mountains of Patagonia or scaling Everest,",p:9,x:299,y:457,w:320,h:21},
{t:"POLARGUARD® has gone the distance with you.",p:9,x:299,y:490,w:370,h:21},
{t:"Thank you for making POLARGUARD® Insulation part",p:9,x:299,y:523,w:402,h:21},
{t:"of your adventures. We look forward to joining you ",p:9,x:299,y:556,w:384,h:21},
{t:"on all the journe ys to come. For more information ",p:9,x:299,y:588,w:394,h:21},
{t:"visit www.polarguard.com or call 1-704-586-7512.",p:9,x:299,y:622,w:406,h:21},
{t:"©INVISTA 2008. All rights reserved.",p:9,x:417,y:1206,w:199,h:15},
{t:"35 TH",p:9,x:308,y:1149,w:67,h:63},
{t:"ANNIVERSARY",p:9,x:298,y:1198,w:79,h:17},
{t:"Polarguard 35 years ad_IO_8.125x10.875_INV4494  7/9/08  11:03 AM  Page 1",p:9,x:7,y:-48,w:576,h:17},
{t:"8  |   Inside Outdoor  ",p:10,x:61,y:1252,w:173,h:23},
{t:"|   Spring 2009",p:10,x:238,y:1252,w:118,h:23},
{t:"Data Points",p:10,x:76,y:61,w:144,h:27},
{t:"Numbers worth noting",p:10,x:60,y:133,w:489,h:61},
{t:"DISCOUNTS AND DIGITS",p:10,x:60,y:253,w:199,h:19},
{t:"Sometimes, it’s not what you say but how you say it. along ",p:10,x:82,y:274,w:393,h:18},
{t:"those lines, a study in the Journal of Consumer Research found a ",p:10,x:59,y:295,w:416,h:18},
{t:"visual distortion effect may infuence how consumers look at sale ",p:10,x:59,y:315,w:416,h:18},
{t:"prices. In other words, the amount of the discount may be less ",p:10,x:59,y:336,w:415,h:18},
{t:"important than the numerical v",p:10,x:59,y:356,w:202,h:18},
{t:"alue of the f arthest right digit.",p:10,x:255,y:356,w:193,h:18},
{t:"The researchers call it the “right-digit effect.",p:10,x:82,y:376,w:309,h:18},
{t:"” When the ",p:10,x:388,y:376,w:87,h:18},
{t:"right digits are small, people perceive the discount to be larger ",p:10,x:59,y:397,w:415,h:18},
{t:"than when the right digits are large. So an item on sale for ",p:10,x:59,y:417,w:416,h:18},
{t:"$211 from the original price of $222 is thought to be a better ",p:10,x:59,y:438,w:415,h:18},
{t:"deal than an item on sale for $188 from an original price of ",p:10,x:59,y:458,w:416,h:18},
{t:"$199, even though both discounts are $11 . researchers also ",p:10,x:59,y:478,w:416,h:18},
{t:"found that when consumers view regular and sale prices with ",p:10,x:60,y:499,w:415,h:18},
{t:"identical left digits, they perceive larger price discounts when ",p:10,x:60,y:519,w:416,h:18},
{t:"the right digits are “small” – less than 5 – than when they are ",p:10,x:60,y:540,w:415,h:18},
{t:"“large, ” or greater than 5.",p:10,x:60,y:560,w:168,h:18},
{t:"GOING MOBILE",p:10,x:60,y:600,w:125,h:19},
{t:"If you thought the wired Internet was disruptive to retail ",p:10,x:82,y:621,w:393,h:18},
{t:"business models, just wait until the World Wide Web is fully ",p:10,x:60,y:642,w:416,h:18},
{t:"accessible on handheld devices. That day may come sooner ",p:10,x:60,y:662,w:416,h:18},
{t:"than many expect. Within many age groups, for example, people ",p:10,x:60,y:683,w:416,h:18},
{t:"actually are watching more video on their handhelds than they ",p:10,x:60,y:703,w:415,h:18},
{t:"are on their laptops and desktops, Nielsen fgures suggest. ",p:10,x:60,y:723,w:416,h:18},
{t:"Viewers, says Susan Whitting, vice chair of The Nielsen Company, ",p:10,x:60,y:948,w:416,h:18},
{t:"“appear to be choosing the best screen available for their video ",p:10,x:60,y:968,w:416,h:18},
{t:"consumption,",p:10,x:60,y:989,w:87,h:18},
{t:"” weighing convenience, quality and access. ",p:10,x:143,y:989,w:286,h:18},
{t:"SATISFACTION UP IN-STORE,  ",p:10,x:60,y:1028,w:242,h:19},
{t:"DOWN ONLINE ",p:10,x:60,y:1049,w:126,h:19},
{t:"reversing an 18-month trend, consumer ",p:10,x:82,y:1071,w:288,h:18},
{t:"satisfaction with in-store retail products and ",p:10,x:60,y:1091,w:310,h:18},
{t:"services ticked upward in the fourth quarter ",p:10,x:60,y:1111,w:310,h:18},
{t:"of 2008, but the good news wasn ’t shared ",p:10,x:60,y:1132,w:310,h:18},
{t:"with e-tailers. after a three-year period where ",p:10,x:60,y:1152,w:310,h:18},
{t:"consumer satisfaction with online-only retail ",p:10,x:59,y:1173,w:310,h:18},
{t:"companies steadily climbed, the Q4 2008 ",p:10,x:59,y:1193,w:310,h:18},
{t:"results showed a 1.2 percent decrease.",p:10,x:59,y:1213,w:260,h:18},
{t:"Overall, the american Customer Satisfaction Index (aCSI) ",p:10,x:524,y:254,w:393,h:18},
{t:"climbed 0.9 percent to 75.7 on the 100-point scale during the ",p:10,x:501,y:274,w:416,h:18},
{t:"quarter, compared with the same period in 2007 . “Very few ",p:10,x:501,y:295,w:416,h:18},
{t:"economic indicators show positive signs these days,",p:10,x:501,y:315,w:372,h:18},
{t:"” ",p:10,x:870,y:315,w:12,h:18},
{t:"said ",p:10,x:887,y:315,w:30,h:18},
{t:"Claes Fornell, who heads the aCSI. “The american Customer ",p:10,x:501,y:336,w:416,h:18},
{t:"Satisfaction (for in-store) is one of them.",p:10,x:501,y:356,w:266,h:18},
{t:"”",p:10,x:765,y:356,w:8,h:18},
{t:"FROM ONLINE TO IN-STORE",p:10,x:501,y:396,w:223,h:19},
{t:"In its study of the holiday mindset of the U.S. online shopper, ",p:10,x:524,y:417,w:393,h:18},
{t:"Nielsen Online ",p:10,x:501,y:438,w:104,h:18},
{t:"found ",p:10,x:611,y:438,w:41,h:18},
{t:"that more ",p:10,x:658,y:438,w:73,h:18},
{t:"than half ",p:10,x:736,y:438,w:65,h:18},
{t:"(55 percent) of ",p:10,x:807,y:438,w:110,h:18},
{t:"respondents indicated that they logged onto the Web site of a ",p:10,x:501,y:458,w:416,h:18},
{t:"local brick and mortar retailer before visiting the physical store. ",p:10,x:501,y:478,w:416,h:18},
{t:"price comparison, not surprisingly, was ",p:10,x:642,y:764,w:275,h:18},
{t:"the number one reason, but retailers also ",p:10,x:642,y:785,w:275,h:18},
{t:"would be wise to post in-stock information ",p:10,x:642,y:805,w:275,h:18},
{t:"and in-store sale items onto Web sites in ",p:10,x:642,y:826,w:275,h:18},
{t:"order to encourage in-store traffc.",p:10,x:642,y:846,w:227,h:18},
{t:"EMAIL NOT DEAD, YET",p:10,x:642,y:886,w:180,h:19},
{t:"although ",p:10,x:664,y:907,w:64,h:18},
{t:"email ",p:10,x:736,y:907,w:40,h:18},
{t:"is ",p:10,x:783,y:907,w:15,h:18},
{t:"approaching ",p:10,x:804,y:907,w:86,h:18},
{t:"its ",p:10,x:897,y:907,w:20,h:18},
{t:"waning ",p:10,x:642,y:928,w:52,h:18},
{t:"days ",p:10,x:705,y:928,w:35,h:18},
{t:"as ",p:10,x:749,y:928,w:19,h:18},
{t:"a ",p:10,x:778,y:928,w:11,h:18},
{t:"communications ",p:10,x:799,y:928,w:118,h:18},
{t:"platform, transactional and permission-based emails still are ",p:10,x:501,y:948,w:416,h:18},
{t:"effective marketing tools. according to surveys by Epsilon ",p:10,x:501,y:968,w:416,h:18},
{t:"Strategic Services, half of respondents said they’re more ",p:10,x:501,y:989,w:416,h:18},
{t:"by Martin  Vilaboy",p:10,x:61,y:201,w:107,h:16},
{t:"Monthly Video Screen Viewing by Age Group (4Q08), Hours: Minutes",p:10,x:66,y:769,w:513,h:19},
{t:"Medium",p:10,x:70,y:793,w:47,h:15},
{t:"Age Group",p:10,x:200,y:793,w:62,h:15},
{t:"2-11",p:10,x:200,y:811,w:27,h:15},
{t:"12-17",p:10,x:251,y:811,w:35,h:15},
{t:"18-24",p:10,x:303,y:811,w:35,h:15},
{t:"25-34",p:10,x:356,y:811,w:35,h:15},
{t:"35-44",p:10,x:408,y:811,w:35,h:15},
{t:"45-54",p:10,x:461,y:811,w:35,h:15},
{t:"55-64",p:10,x:513,y:811,w:35,h:15},
{t:"65+",p:10,x:566,y:811,w:24,h:15},
{t:"Traditional TV",p:10,x:66,y:831,w:63,h:15},
{t:"106:37",p:10,x:200,y:831,w:37,h:15},
{t:"103:48",p:10,x:251,y:831,w:37,h:15},
{t:"118:28",p:10,x:303,y:831,w:37,h:15},
{t:"142:29",p:10,x:356,y:831,w:37,h:15},
{t:"147:21",p:10,x:408,y:831,w:37,h:15},
{t:"173:00",p:10,x:461,y:831,w:37,h:15},
{t:"190:40",p:10,x:513,y:831,w:37,h:15},
{t:"207:29",p:10,x:566,y:831,w:37,h:15},
{t:"Video on Internet",p:10,x:66,y:851,w:84,h:15},
{t:"1:49",p:10,x:200,y:851,w:23,h:15},
{t:"2:49",p:10,x:251,y:851,w:23,h:15},
{t:"5:03",p:10,x:303,y:851,w:23,h:15},
{t:"4:14",p:10,x:356,y:851,w:23,h:15},
{t:"3:20",p:10,x:408,y:851,w:23,h:15},
{t:"2:34",p:10,x:461,y:851,w:23,h:15},
{t:"1:34",p:10,x:513,y:851,w:23,h:15},
{t:"1:08",p:10,x:566,y:851,w:23,h:15},
{t:"Video on mobile phone",p:10,x:66,y:873,w:113,h:15},
{t:"n/a",p:10,x:200,y:873,w:18,h:15},
{t:"6:38",p:10,x:251,y:873,w:23,h:15},
{t:"2:53",p:10,x:303,y:873,w:23,h:15},
{t:"3:42",p:10,x:356,y:873,w:23,h:15},
{t:"3:37",p:10,x:408,y:873,w:23,h:15},
{t:"2:53",p:10,x:461,y:873,w:23,h:15},
{t:"2:10",p:10,x:513,y:873,w:23,h:15},
{t:"n/a",p:10,x:566,y:873,w:18,h:15},
{t:"Source: The Nielsen Company ",p:10,x:66,y:896,w:148,h:15},
{t:"I like receiving email from companies I’ve registered with; even if I don’t ",p:10,x:389,y:1052,w:544,h:19},
{t:"always read it, it’s good to know it will be there when I’m ready",p:10,x:389,y:1072,w:473,h:19},
{t:"Source: Epsilon Strategic Ser",p:10,x:391,y:1223,w:143,h:13},
{t:"vices",p:10,x:525,y:1223,w:24,h:13},
{t:"US Mobile Internet User Age Profile (May 2008)",p:10,x:437,y:2509,w:360,h:19},
{t:"Source: Nielsen Media",p:10,x:437,y:2952,w:110,h:13},
{t:"2008",p:10,x:410,y:1123,w:32,h:15},
{t:"2005",p:10,x:410,y:1174,w:32,h:15},
{t:"84%",p:10,x:912,y:1122,w:28,h:17},
{t:"69%",p:10,x:847,y:1173,w:28,h:17},
{t:"Openess to Receive Marketing/",p:10,x:382,y:1329,w:240,h:19},
{t:"Promotional Messages in Transactional Email",p:10,x:382,y:1349,w:340,h:19},
{t:"Source: Merkle",p:10,x:384,y:1713,w:73,h:13},
{t:"Generally",p:10,x:372,y:1425,w:60,h:17},
{t:"Open",p:10,x:399,y:1438,w:34,h:17},
{t:"67%",p:10,x:859,y:1410,w:25,h:15},
{t:"66%",p:10,x:852,y:1427,w:25,h:15},
{t:"61%",p:10,x:823,y:1442,w:25,h:15},
{t:"60%",p:10,x:817,y:1457,w:25,h:15},
{t:"25%",p:10,x:602,y:1486,w:25,h:15},
{t:"25%",p:10,x:602,y:1501,w:25,h:15},
{t:"32%",p:10,x:647,y:1516,w:25,h:15},
{t:"32%",p:10,x:647,y:1532,w:25,h:15},
{t:"8%",p:10,x:502,y:1558,w:17,h:15},
{t:"9%",p:10,x:513,y:1574,w:17,h:15},
{t:"6%",p:10,x:495,y:1591,w:17,h:15},
{t:"8%",p:10,x:503,y:1605,w:17,h:15},
{t:"Not at All",p:10,x:373,y:1503,w:60,h:17},
{t:"Open",p:10,x:399,y:1516,w:34,h:17},
{t:"Don’t",p:10,x:398,y:1573,w:34,h:17},
{t:"Care",p:10,x:403,y:1586,w:30,h:17},
{t:"0%",p:10,x:433,y:1632,w:22,h:18},
{t:"10%",p:10,x:489,y:1632,w:31,h:18},
{t:"20%",p:10,x:550,y:1632,w:31,h:18},
{t:"30%",p:10,x:610,y:1632,w:31,h:18},
{t:"40%",p:10,x:671,y:1632,w:31,h:18},
{t:"50%",p:10,x:732,y:1632,w:31,h:18},
{t:"60%",p:10,x:792,y:1632,w:31,h:18},
{t:"70%",p:10,x:853,y:1632,w:31,h:18},
{t:"2005",p:10,x:479,y:1672,w:30,h:14},
{t:"2006",p:10,x:599,y:1672,w:30,h:14},
{t:"2007",p:10,x:712,y:1672,w:30,h:14},
{t:"2008",p:10,x:815,y:1672,w:30,h:14},
{t:"Please indicate the degree to which you agree or disagree ",p:10,x:424,y:1884,w:440,h:19},
{t:"with the following statements",p:10,x:424,y:1904,w:223,h:19},
{t:"Source: RSR Resear ch",p:10,x:426,y:2338,w:106,h:13},
{t:"Shopatron Web Site Integration/Hosting Alternatives*",p:10,x:1237,y:1042,w:407,h:19},
{t:"*Grey represents what the man",p:10,x:1239,y:1507,w:153,h:13},
{t:"ufactur er can choose to host and manag",p:10,x:1385,y:1507,w:200,h:13},
{t:"e; orang e represents what Shopatron can host and manag",p:10,x:1573,y:1507,w:286,h:13},
{t:"e.",p:10,x:1844,y:1507,w:8,h:13},
{t:"0%",p:10,x:537,y:2206,w:26,h:21},
{t:"My company knows",p:10,x:414,y:1991,w:124,h:16},
{t:"who our best",p:10,x:456,y:2006,w:82,h:16},
{t:"shoppers are",p:10,x:458,y:2021,w:80,h:16},
{t:"My company",p:10,x:457,y:2101,w:80,h:16},
{t:"has a strong, single",p:10,x:420,y:2116,w:117,h:16},
{t:"owner of the ",p:10,x:455,y:2131,w:82,h:16},
{t:"customer",p:10,x:479,y:2146,w:58,h:16},
{t:"experience",p:10,x:469,y:2161,w:68,h:16},
{t:"20%",p:10,x:599,y:2206,w:36,h:21},
{t:"40%",p:10,x:666,y:2206,w:36,h:21},
{t:"60%",p:10,x:731,y:2206,w:36,h:21},
{t:"80%",p:10,x:795,y:2206,w:36,h:21},
{t:"100%",p:10,x:857,y:2206,w:46,h:21},
{t:"55-64,",p:10,x:520,y:2561,w:51,h:21},
{t:"9.1%",p:10,x:525,y:2580,w:40,h:21},
{t:"35-54,",p:10,x:422,y:2741,w:51,h:21},
{t:"37%",p:10,x:428,y:2759,w:36,h:21},
{t:"25-34,",p:10,x:751,y:2883,w:51,h:21},
{t:"27.4%",p:10,x:751,y:2902,w:50,h:21},
{t:"18-24,",p:10,x:813,y:2675,w:51,h:21},
{t:"11.8%",p:10,x:813,y:2694,w:50,h:21},
{t:"65+",p:10,x:660,y:2544,w:32,h:21},
{t:"1.7%",p:10,x:656,y:2563,w:40,h:21},
{t:"13-17,",p:10,x:747,y:2573,w:51,h:21},
{t:"12.7%",p:10,x:746,y:2592,w:50,h:21},
{t:"Strongly Agree",p:10,x:597,y:2252,w:78,h:14},
{t:"Agree",p:10,x:718,y:2252,w:30,h:14},
{t:"Neutral",p:10,x:806,y:2252,w:39,h:14},
{t:"Disagree",p:10,x:658,y:2288,w:48,h:14},
{t:"Strongly Disagree",p:10,x:757,y:2288,w:96,h:14},
{t:"20%",p:10,x:559,y:2006,w:36,h:21},
{t:"24%",p:10,x:633,y:2006,w:36,h:21},
{t:"20%",p:10,x:709,y:2006,w:36,h:21},
{t:"22%",p:10,x:771,y:2006,w:36,h:21},
{t:"15%",p:10,x:831,y:2006,w:36,h:21},
{t:"9%",p:10,x:848,y:2125,w:26,h:21},
{t:"41%",p:10,x:753,y:2125,w:36,h:21},
{t:"23%",p:10,x:659,y:2125,w:36,h:21},
{t:"18%",p:10,x:586,y:2125,w:36,h:21},
{t:"9%",p:10,x:551,y:2125,w:26,h:21},
{t:"Global fixed-Internet service revenue vs. global ",p:10,x:1242,y:1587,w:355,h:19},
{t:"mobile date service revenue",p:10,x:1242,y:1607,w:210,h:19},
{t:"Source: Pyramid Resear",p:10,x:1244,y:1879,w:118,h:13},
{t:"ch",p:10,x:1356,y:1879,w:11,h:13},
{t:"Home Page &",p:10,x:1253,y:1096,w:79,h:15},
{t:"Marketing Pages",p:10,x:1253,y:1112,w:96,h:15},
{t:"Online Store Alternatives",p:10,x:1345,y:1457,w:124,h:13},
{t:"Integration with Third-party eCommerce Applications",p:10,x:1592,y:1457,w:265,h:13},
{t:"1 Complete Web site + Coex Freedom",p:10,x:1253,y:1151,w:220,h:15},
{t:"2 Online Store + Coex Freedom",p:10,x:1442,y:1173,w:182,h:15},
{t:"1",p:10,x:1247,y:1244,w:8,h:15},
{t:"2",p:10,x:1410,y:1244,w:8,h:15},
{t:"3",p:10,x:1572,y:1244,w:8,h:15},
{t:"4",p:10,x:1736,y:1244,w:8,h:15},
{t:"3 XML Checkout + Coex Freedom",p:10,x:1636,y:1196,w:193,h:15},
{t:"4 Simply Coex Freedom",p:10,x:1761,y:1219,w:121,h:15},
{t:"Product Pages",p:10,x:1383,y:1104,w:83,h:15},
{t:"Shopping Cart",p:10,x:1518,y:1104,w:82,h:15},
{t:"Checkout",p:10,x:1665,y:1106,w:54,h:15},
{t:"Order Fulfillment",p:10,x:1768,y:1097,w:95,h:15},
{t:"via Coex Freedom",p:10,x:1768,y:1114,w:102,h:15},
{t:"Complete Web site",p:10,x:1257,y:1276,w:99,h:13},
{t:"+ Coex Freedom",p:10,x:1257,y:1293,w:85,h:13},
{t:"Integrated Web site ",p:10,x:1257,y:1326,w:102,h:13},
{t:"containing online store ",p:10,x:1257,y:1343,w:119,h:13},
{t:"and CMS-driven home ",p:10,x:1257,y:1360,w:115,h:13},
{t:"page and marketing ",p:10,x:1257,y:1376,w:104,h:13},
{t:"pages",p:10,x:1257,y:1393,w:30,h:13},
{t:"Online Store",p:10,x:1422,y:1276,w:64,h:13},
{t:"+ Coex Freedom",p:10,x:1422,y:1293,w:85,h:13},
{t:"Online store that ",p:10,x:1422,y:1326,w:88,h:13},
{t:"complements the existing ",p:10,x:1422,y:1343,w:134,h:13},
{t:"corporate Web site. ",p:10,x:1422,y:1360,w:103,h:13},
{t:"Shopper accesses store ",p:10,x:1422,y:1376,w:127,h:13},
{t:"by clicking the “Buy Now” ",p:10,x:1422,y:1393,w:133,h:13},
{t:"link on product page",p:10,x:1422,y:1410,w:103,h:13},
{t:"XML Checkout",p:10,x:1584,y:1276,w:77,h:13},
{t:"+ Coex Freedom",p:10,x:1584,y:1293,w:85,h:13},
{t:"Utilizes third-party ",p:10,x:1584,y:1326,w:94,h:13},
{t:"shopping cart application. ",p:10,x:1584,y:1343,w:135,h:13},
{t:"Shopping cart contents ",p:10,x:1584,y:1360,w:122,h:13},
{t:"pass to Shopatron ",p:10,x:1584,y:1377,w:97,h:13},
{t:"checkout; Shopatron ",p:10,x:1584,y:1393,w:108,h:13},
{t:"screens are used",p:10,x:1584,y:1410,w:88,h:13},
{t:"Simply Coex Freedom",p:10,x:1743,y:1276,w:112,h:13},
{t:"Order pass to Shopatron ",p:10,x:1743,y:1310,w:129,h:13},
{t:"after the shopper checks ",p:10,x:1743,y:1327,w:130,h:13},
{t:"out, and are assigned ",p:10,x:1743,y:1343,w:114,h:13},
{t:"to retailers using ",p:10,x:1743,y:1360,w:89,h:13},
{t:"Shopatron’s patented ",p:10,x:1743,y:1377,w:112,h:13},
{t:"Coex Freedom process",p:10,x:1743,y:1393,w:116,h:13},
{t:"2003",p:10,x:1347,y:1838,w:0,h:18},
{t:"(billions)",p:10,x:1265,y:1754,w:0,h:18},
{t:"$300",p:10,x:1278,y:1654,w:35,h:18},
{t:"fixed",p:10,x:1422,y:1654,w:35,h:18},
{t:"mobile",p:10,x:1555,y:1654,w:50,h:18},
{t:"$225",p:10,x:1278,y:1692,w:35,h:18},
{t:"$150",p:10,x:1278,y:1725,w:35,h:18},
{t:"$75",p:10,x:1287,y:1762,w:26,h:18},
{t:"$0",p:10,x:1296,y:1793,w:17,h:18},
{t:"2004",p:10,x:1384,y:1838,w:0,h:18},
{t:"2005",p:10,x:1422,y:1838,w:0,h:18},
{t:"2006",p:10,x:1460,y:1838,w:0,h:18},
{t:"2007",p:10,x:1498,y:1838,w:0,h:18},
{t:"2008",p:10,x:1534,y:1838,w:0,h:18},
{t:"2009",p:10,x:1573,y:1838,w:0,h:18},
{t:"2010",p:10,x:1611,y:1838,w:0,h:18},
{t:"2011",p:10,x:1648,y:1838,w:0,h:18},
{t:"2012",p:10,x:1685,y:1838,w:0,h:18},
{t:"U.S. Annual Smartphone Unit Sales (2008 - 2013)",p:10,x:997,y:2554,w:375,h:19},
{t:"Source: Parks Associates",p:10,x:999,y:2823,w:118,h:13},
{t:"Mobile Payments: Summary of Market Drivers & Constraints",p:10,x:1388,y:2837,w:451,h:19},
{t:"Source: Juniper Resear ch",p:10,x:1390,y:3274,w:118,h:13},
{t:"Which mobile features do you currently use or plan ",p:10,x:1242,y:1927,w:384,h:19},
{t:"to offer over the next year? What is the actual or ",p:10,x:1242,y:1947,w:371,h:19},
{t:"expected effectiveness?",p:10,x:1242,y:1967,w:182,h:19},
{t:"Source: Adobe Scene 7",p:10,x:1244,y:2486,w:112,h:13},
{t:"Promotions - drive",p:10,x:1299,y:2036,w:102,h:14},
{t:"to store or Web",p:10,x:1316,y:2046,w:84,h:14},
{t:"0%",p:10,x:1402,y:2207,w:17,h:14},
{t:"5%",p:10,x:1441,y:2207,w:17,h:14},
{t:"10%",p:10,x:1472,y:2207,w:24,h:14},
{t:"15%",p:10,x:1513,y:2207,w:24,h:14},
{t:"20%",p:10,x:1550,y:2207,w:24,h:14},
{t:"Planned",p:10,x:1587,y:2103,w:45,h:14},
{t:"Deployed",p:10,x:1587,y:2125,w:53,h:14},
{t:"GPS mapping/store locator",p:10,x:1251,y:2070,w:149,h:14},
{t:"M-commerce - Web site or",p:10,x:1258,y:2104,w:144,h:14},
{t:"downloaded application",p:10,x:1267,y:2114,w:135,h:14},
{t:"Price check - store to Web",p:10,x:1259,y:2140,w:141,h:14},
{t:"Address book integration",p:10,x:1260,y:2166,w:140,h:14},
{t:"for mobile orders",p:10,x:1305,y:2176,w:95,h:14},
{t:"Promotions - drive to",p:10,x:1305,y:2281,w:116,h:14},
{t:"store or Web",p:10,x:1351,y:2291,w:69,h:14},
{t:"GPS mapping/store locator",p:10,x:1271,y:2316,w:149,h:14},
{t:"Price check - store to Web",p:10,x:1280,y:2348,w:141,h:14},
{t:"M-commerce - Web site or",p:10,x:1276,y:2376,w:144,h:14},
{t:"downloaded application",p:10,x:1285,y:2386,w:135,h:14},
{t:"0%",p:10,x:1423,y:2449,w:17,h:14},
{t:"20%",p:10,x:1455,y:2449,w:24,h:14},
{t:"60",p:10,x:1015,y:2585,w:13,h:14},
{t:"40",p:10,x:1015,y:2651,w:13,h:14},
{t:"20",p:10,x:1015,y:2717,w:13,h:14},
{t:"0",p:10,x:1022,y:2784,w:6,h:14},
{t:"2008",p:10,x:1053,y:2795,w:27,h:14},
{t:"2009",p:10,x:1099,y:2795,w:27,h:14},
{t:"2010",p:10,x:1146,y:2795,w:27,h:14},
{t:"2011",p:10,x:1191,y:2795,w:27,h:14},
{t:"2012",p:10,x:1236,y:2795,w:27,h:14},
{t:"2013",p:10,x:1283,y:2795,w:27,h:14},
{t:"40%",p:10,x:1492,y:2449,w:24,h:14},
{t:"60%",p:10,x:1534,y:2449,w:24,h:14},
{t:"80%",p:10,x:1571,y:2449,w:24,h:14},
{t:"100%",p:10,x:1605,y:2449,w:31,h:14},
{t:"Address book integration for",p:10,x:1262,y:2406,w:158,h:14},
{t:"mobile orders",p:10,x:1344,y:2416,w:77,h:14},
{t:"Mobile Features",p:10,x:1395,y:2005,w:119,h:18},
{t:"Effective or Very Effective Mobile",p:10,x:1323,y:2246,w:245,h:18},
{t:"S",p:10,x:1005,y:2772,w:0,h:14},
{t:"mar",p:10,x:1005,y:2766,w:0,h:14},
{t:"tphone U",p:10,x:1005,y:2743,w:0,h:14},
{t:"nits S",p:10,x:1005,y:2691,w:0,h:14},
{t:"old (mil.)",p:10,x:1005,y:2661,w:0,h:14},
{t:"DRIVERS",p:10,x:1402,y:2911,w:58,h:18},
{t:"1. User Demand",p:10,x:1402,y:2932,w:87,h:14},
{t:"2. Increase in ARPU",p:10,x:1402,y:2951,w:104,h:14},
{t:"3. Increase in Reail Basket Size",p:10,x:1402,y:2969,w:164,h:14},
{t:"4. Real Cash Alternative",p:10,x:1402,y:2987,w:128,h:14},
{t:"5. First-time Access to     ",p:10,x:1402,y:3006,w:132,h:14},
{t:"   Payments for",p:10,x:1402,y:3024,w:80,h:14},
{t:"   Many in Developing World",p:10,x:1402,y:3042,w:155,h:14},
{t:"6. Lower Churn for Mobile ",p:10,x:1402,y:3061,w:145,h:14},
{t:"   Operators",p:10,x:1402,y:3079,w:63,h:14},
{t:"7. Increase in International ",p:10,x:1402,y:3097,w:147,h:14},
{t:"    Money Transfers to ",p:10,x:1402,y:3116,w:118,h:14},
{t:"    Developing Countries",p:10,x:1402,y:3134,w:132,h:14},
{t:"8. Increased Demand for ",p:10,x:1402,y:3152,w:136,h:14},
{t:"    Smartphones",p:10,x:1402,y:3171,w:86,h:14},
{t:"9. Quicker than Cash at POS",p:10,x:1402,y:3189,w:151,h:14},
{t:"CONSTRAINTS",p:10,x:1957,y:2911,w:98,h:18},
{t:"1. Availability of Capable   ",p:10,x:1957,y:2932,w:143,h:14},
{t:"    Handsets",p:10,x:1957,y:2951,w:63,h:14},
{t:"2. User Experience",p:10,x:1957,y:2969,w:100,h:14},
{t:"3. Lack of Clear Business Model",p:10,x:1957,y:2987,w:169,h:14},
{t:"4. Resistance from Banks",p:10,x:1957,y:3006,w:134,h:14},
{t:"5. Lack of Global Technology ",p:10,x:1957,y:3024,w:159,h:14},
{t:"    Standards",p:10,x:1957,y:3042,w:67,h:14},
{t:"6. Financial Regulations & ",p:10,x:1957,y:3061,w:142,h:14},
{t:"    Legislation",p:10,x:1957,y:3079,w:71,h:14},
{t:"7. Support Issues",p:10,x:1957,y:3097,w:92,h:14},
{t:"8. Transactions Costs for the ",p:10,x:1957,y:3116,w:155,h:14},
{t:"    Retailer",p:10,x:1957,y:3134,w:53,h:14},
{t:"Mobile",p:10,x:1740,y:3033,w:48,h:18},
{t:"Payments",p:10,x:1731,y:3051,w:67,h:18},
{t:"Market",p:10,x:1740,y:3070,w:48,h:18},
{t:"Top 5 Reasons Consumers Visit Retailer  ",p:10,x:508,y:522,w:310,h:19},
{t:"Web Site before Visiting Store",p:10,x:508,y:542,w:225,h:19},
{t:"Reason",p:10,x:508,y:569,w:44,h:15},
{t:"% of Respondents",p:10,x:838,y:569,w:106,h:15},
{t:"Wanted to compare prices between different retailers whose ",p:10,x:509,y:592,w:294,h:15},
{t:"stores I might shop",p:10,x:509,y:605,w:93,h:15},
{t:"33%",p:10,x:838,y:599,w:22,h:15},
{t:"Wanted to see if the product I was looking for was in stock",p:10,x:509,y:626,w:284,h:15},
{t:"28%",p:10,x:838,y:626,w:22,h:15},
{t:"Wanted to fnd sales in the store",p:10,x:509,y:644,w:158,h:15},
{t:"26%",p:10,x:838,y:644,w:22,h:15},
{t:"Wanted to come up with holiday gift ideas before I went shopping",p:10,x:509,y:664,w:318,h:15},
{t:"22%",p:10,x:838,y:664,w:22,h:15},
{t:"I ordered online for in-store pickup",p:10,x:509,y:683,w:168,h:15},
{t:"12%",p:10,x:838,y:683,w:22,h:15},
{t:"Source: Nielsen Online Holiday Survey, December 2008",p:10,x:509,y:705,w:272,h:15},
{t:"serious ",p:11,x:894,y:1083,w:62,h:20},
{t:"traction ",p:11,x:894,y:1099,w:67,h:20},
{t:"gear",p:11,x:894,y:1114,w:37,h:20},
{t:"Whatever the winter activity STABILicers provide the ice traction product you need.",p:11,x:27,y:1155,w:656,h:20},
{t:"Quick and easy on and off and performance-designed for durability and comfort. ",p:11,x:27,y:1193,w:642,h:20},
{t:"Aggressive cleats bite into ice, rock, snow and pavement, providing unbeatable  ",p:11,x:27,y:1232,w:632,h:20},
{t:"traction with every  STABILicers product.",p:11,x:27,y:1253,w:320,h:20},
{t:"800-782-2423          ",p:11,x:739,y:1186,w:214,h:38},
{t:"www.32north.com",p:11,x:705,y:1229,w:244,h:38},
{t:"Count on Serious Traction.",p:11,x:20,y:229,w:902,h:84},
{t:"Data Points",p:12,x:63,y:44,w:144,h:27},
{t:"likely to buy products from companies who send them ",p:12,x:61,y:560,w:416,h:18},
{t:"email, whether their purchases are online or at a place of ",p:12,x:61,y:581,w:416,h:18},
{t:"business, while 67 percent of respondents said they ",p:12,x:61,y:601,w:392,h:18},
{t:"purchased products offine as a direct result of receiving ",p:12,x:61,y:621,w:392,h:18},
{t:"an email from a ret ail company.",p:12,x:61,y:642,w:217,h:18},
{t:"meanwhile, ",p:12,x:84,y:662,w:82,h:18},
{t:"a ",p:12,x:177,y:662,w:11,h:18},
{t:"new ",p:12,x:199,y:662,w:33,h:18},
{t:"study ",p:12,x:243,y:662,w:40,h:18},
{t:"performed ",p:12,x:295,y:662,w:73,h:18},
{t:"by ",p:12,x:380,y:662,w:19,h:18},
{t:"Harris ",p:12,x:410,y:662,w:43,h:18},
{t:"Interactive for database marketing agency merkle found ",p:12,x:61,y:683,w:392,h:18},
{t:"that consumers actually are growing more tolerant of ",p:12,x:61,y:703,w:392,h:18},
{t:"marketing/promotional messages being embedded into ",p:12,x:61,y:723,w:392,h:18},
{t:"transactional email.",p:12,x:61,y:744,w:128,h:18},
{t:"BACkPACkING COMEBACk?",p:12,x:61,y:783,w:226,h:19},
{t:"Could it be possible that backpacking, once left for dead ",p:12,x:84,y:805,w:369,h:18},
{t:"within our  “done-in-a-day”culture, is actually undergoing ",p:12,x:61,y:826,w:392,h:18},
{t:"a type of resurgence? The Outdoor Industry Foundation ",p:12,x:61,y:846,w:392,h:18},
{t:"reported a sudden turnaround in backpacking participation ",p:12,x:61,y:866,w:392,h:18},
{t:"in 2008, with double-digit increases over 2007 in all age ",p:12,x:61,y:887,w:392,h:18},
{t:"groups except young adults (18- to 24-year-olds). Just a ",p:12,x:61,y:907,w:392,h:18},
{t:"blip? perhaps. a cheap but temporary vacation alternative ",p:12,x:61,y:928,w:392,h:18},
{t:"during tough times? It could be, but it’s something worth ",p:12,x:61,y:948,w:392,h:18},
{t:"watching nonetheless.",p:12,x:61,y:968,w:150,h:18},
{t:"Backpacking Overnight Participation  ",p:12,x:71,y:1017,w:285,h:19},
{t:"(More than 1/4-mile from Vehicle/Home, 000)",p:12,x:71,y:1036,w:278,h:15},
{t:"Age Group",p:12,x:71,y:1063,w:62,h:15},
{t:"2007",p:12,x:207,y:1063,w:32,h:15},
{t:"2008",p:12,x:281,y:1063,w:32,h:15},
{t:"% Change",p:12,x:364,y:1063,w:58,h:15},
{t:"Total participation",p:12,x:71,y:1088,w:86,h:15},
{t:"6,637",p:12,x:207,y:1088,w:30,h:15},
{t:"7,867",p:12,x:281,y:1088,w:30,h:15},
{t:"18.5%",p:12,x:364,y:1088,w:32,h:15},
{t:"Youth (6-17)",p:12,x:71,y:1112,w:62,h:15},
{t:"1,785",p:12,x:207,y:1112,w:30,h:15},
{t:"2,069",p:12,x:281,y:1112,w:30,h:15},
{t:"15.9%",p:12,x:364,y:1112,w:32,h:15},
{t:"Young adults (18-24)",p:12,x:71,y:1135,w:104,h:15},
{t:"1,261",p:12,x:207,y:1135,w:30,h:15},
{t:"1,133",p:12,x:281,y:1135,w:30,h:15},
{t:"-10.2%",p:12,x:364,y:1135,w:36,h:15},
{t:"Adults (25-44)",p:12,x:71,y:1159,w:73,h:15},
{t:"2,270",p:12,x:207,y:1159,w:30,h:15},
{t:"2,950",p:12,x:281,y:1159,w:30,h:15},
{t:"30%",p:12,x:364,y:1159,w:22,h:15},
{t:"Adults (45+)",p:12,x:71,y:1185,w:62,h:15},
{t:"1,321",p:12,x:207,y:1185,w:30,h:15},
{t:"1,715",p:12,x:281,y:1185,w:30,h:15},
{t:"29.8%",p:12,x:364,y:1185,w:32,h:15},
{t:"Source: Outdoor Industry Foundation",p:12,x:71,y:1209,w:181,h:15},
{t:"CONSIDER THIS: NPR STILL A SMART BUY",p:12,x:572,y:151,w:337,h:19},
{t:"Outdoor ",p:12,x:594,y:172,w:59,h:18},
{t:"dealers ",p:12,x:663,y:172,w:52,h:18},
{t:"have even more ",p:12,x:725,y:172,w:127,h:18},
{t:"reasons ",p:12,x:861,y:172,w:59,h:18},
{t:"to sponsor National public radio programming",p:12,x:572,y:193,w:335,h:18},
{t:". ",p:12,x:912,y:193,w:8,h:18},
{t:"The audience for Npr’s daily news programs, ",p:12,x:572,y:213,w:348,h:18},
{t:"including ",p:12,x:572,y:233,w:67,h:18},
{t:"“morning ",p:12,x:647,y:233,w:71,h:18},
{t:"Edition” ",p:12,x:728,y:233,w:60,h:18},
{t:"and ",p:12,x:797,y:233,w:29,h:18},
{t:"“ all ",p:12,x:835,y:233,w:28,h:18},
{t:"Things ",p:12,x:870,y:233,w:50,h:18},
{t:"Considered,",p:12,x:572,y:254,w:84,h:18},
{t:"” reached a record last year, hitting ",p:12,x:653,y:254,w:267,h:18},
{t:"20.9 million a week, a 9 percent increase over ",p:12,x:572,y:274,w:348,h:18},
{t:"the previous year. The weekly audience for all the ",p:12,x:572,y:295,w:348,h:18},
{t:"programming fed by Washington-based Npr ",p:12,x:572,y:315,w:332,h:18},
{t:"– ",p:12,x:909,y:315,w:11,h:18},
{t:"including talk shows and music – also reached a ",p:12,x:572,y:336,w:348,h:18},
{t:"record last year, with 23.6 million people tuning ",p:12,x:572,y:356,w:348,h:18},
{t:"in each week, an 8.7 percent increase over 2007 . ",p:12,x:572,y:376,w:348,h:18},
{t:"Npr’s surge continues a trend that goes back ",p:12,x:572,y:397,w:348,h:18},
{t:"to the fall of 2000. Its audience has grown 47 ",p:12,x:572,y:417,w:348,h:18},
{t:"percent since 20",p:12,x:572,y:438,w:110,h:18},
{t:"00, per arbitron.",p:12,x:690,y:438,w:112,h:18},
{t:"kNOW THY CUSTOMER",p:12,x:572,y:477,w:187,h:19},
{t:"at a time when customers of any type can ",p:12,x:594,y:499,w:326,h:18},
{t:"be hard to retain, it comes as a bit of a surprise ",p:12,x:572,y:519,w:348,h:18},
{t:"that just 20 percent of retailers surveyed by rSr ",p:12,x:572,y:540,w:348,h:18},
{t:"research strongly agree that they “know who ",p:12,x:572,y:560,w:348,h:18},
{t:"our best customers are. ” Less than half of respondents ",p:12,x:504,y:581,w:416,h:18},
{t:"agree with the statement at all. at issue, rSr analysts ",p:12,x:504,y:1152,w:416,h:18},
{t:"suggest, ",p:12,x:504,y:1173,w:66,h:18},
{t:"is ",p:12,x:576,y:1173,w:16,h:18},
{t:"the ",p:12,x:598,y:1173,w:27,h:18},
{t:"fact ",p:12,x:631,y:1173,w:31,h:18},
{t:"that only a small percentage of ",p:12,x:668,y:1173,w:252,h:18},
{t:"retailers claim to have a ",p:12,x:504,y:1193,w:190,h:18},
{t:"“strong, single owner of the ",p:12,x:697,y:1193,w:222,h:18},
{t:"customer e xperience. ”",p:12,x:504,y:1213,w:161,h:18},
{t:"I like receiving email from companies I’ve registered with; even if I don’t ",p:12,x:54,y:-132,w:544,h:19},
{t:"always read it, it’s good to know it will be there when I’m ready",p:12,x:54,y:-112,w:473,h:19},
{t:"Source: Epsilon Strategic Ser",p:12,x:56,y:38,w:143,h:13},
{t:"vices",p:12,x:190,y:38,w:24,h:13},
{t:"US Mobile Internet User Age Profile (May 2008)",p:12,x:102,y:1324,w:360,h:19},
{t:"Source: Nielsen Media",p:12,x:103,y:1767,w:110,h:13},
{t:"2008",p:12,x:75,y:-60,w:32,h:15},
{t:"2005",p:12,x:75,y:-10,w:32,h:15},
{t:"84%",p:12,x:578,y:-62,w:28,h:17},
{t:"69%",p:12,x:512,y:-10,w:28,h:17},
{t:"Openess to Receive Marketing/",p:12,x:47,y:144,w:240,h:19},
{t:"Promotional Messages in Transactional Email",p:12,x:47,y:164,w:340,h:19},
{t:"Source: Merkle",p:12,x:49,y:528,w:73,h:13},
{t:"Generally",p:12,x:38,y:240,w:60,h:17},
{t:"Open",p:12,x:64,y:253,w:34,h:17},
{t:"67%",p:12,x:524,y:225,w:25,h:15},
{t:"66%",p:12,x:517,y:243,w:25,h:15},
{t:"61%",p:12,x:488,y:257,w:25,h:15},
{t:"60%",p:12,x:482,y:272,w:25,h:15},
{t:"25%",p:12,x:268,y:301,w:25,h:15},
{t:"25%",p:12,x:268,y:316,w:25,h:15},
{t:"32%",p:12,x:312,y:331,w:25,h:15},
{t:"32%",p:12,x:312,y:348,w:25,h:15},
{t:"8%",p:12,x:167,y:374,w:17,h:15},
{t:"9%",p:12,x:178,y:389,w:17,h:15},
{t:"6%",p:12,x:161,y:406,w:17,h:15},
{t:"8%",p:12,x:168,y:420,w:17,h:15},
{t:"Not at All",p:12,x:38,y:318,w:60,h:17},
{t:"Open",p:12,x:64,y:331,w:34,h:17},
{t:"Don’t",p:12,x:63,y:388,w:34,h:17},
{t:"Care",p:12,x:68,y:401,w:30,h:17},
{t:"0%",p:12,x:98,y:447,w:22,h:18},
{t:"10%",p:12,x:154,y:447,w:31,h:18},
{t:"20%",p:12,x:215,y:447,w:31,h:18},
{t:"30%",p:12,x:276,y:447,w:31,h:18},
{t:"40%",p:12,x:336,y:447,w:31,h:18},
{t:"50%",p:12,x:397,y:447,w:31,h:18},
{t:"60%",p:12,x:458,y:447,w:31,h:18},
{t:"70%",p:12,x:518,y:447,w:31,h:18},
{t:"2005",p:12,x:145,y:487,w:30,h:14},
{t:"2006",p:12,x:265,y:487,w:30,h:14},
{t:"2007",p:12,x:378,y:487,w:30,h:14},
{t:"2008",p:12,x:480,y:487,w:30,h:14},
{t:"Please indicate the degree to which you agree or disagree ",p:12,x:89,y:699,w:440,h:19},
{t:"with the following statements",p:12,x:89,y:719,w:223,h:19},
{t:"Source: RSR Resear ch",p:12,x:91,y:1153,w:106,h:13},
{t:"Shopatron Web Site Integration/Hosting Alternatives*",p:12,x:902,y:-141,w:407,h:19},
{t:"*Grey represents what the man",p:12,x:904,y:323,w:153,h:13},
{t:"ufactur er can choose to host and manag",p:12,x:1050,y:323,w:200,h:13},
{t:"e; orang e represents what Shopatron can host and manag",p:12,x:1239,y:323,w:286,h:13},
{t:"e.",p:12,x:1509,y:323,w:8,h:13},
{t:"0%",p:12,x:202,y:1022,w:26,h:21},
{t:"My company knows",p:12,x:80,y:806,w:124,h:16},
{t:"who our best",p:12,x:122,y:821,w:82,h:16},
{t:"shoppers are",p:12,x:123,y:836,w:80,h:16},
{t:"My company",p:12,x:123,y:916,w:80,h:16},
{t:"has a strong, single",p:12,x:85,y:931,w:117,h:16},
{t:"owner of the ",p:12,x:120,y:946,w:82,h:16},
{t:"customer",p:12,x:144,y:961,w:58,h:16},
{t:"experience",p:12,x:134,y:976,w:68,h:16},
{t:"20%",p:12,x:264,y:1022,w:36,h:21},
{t:"40%",p:12,x:332,y:1022,w:36,h:21},
{t:"60%",p:12,x:397,y:1022,w:36,h:21},
{t:"80%",p:12,x:460,y:1022,w:36,h:21},
{t:"100%",p:12,x:522,y:1022,w:46,h:21},
{t:"55-64,",p:12,x:185,y:1377,w:51,h:21},
{t:"9.1%",p:12,x:190,y:1395,w:40,h:21},
{t:"35-54,",p:12,x:87,y:1556,w:51,h:21},
{t:"37%",p:12,x:94,y:1575,w:36,h:21},
{t:"25-34,",p:12,x:416,y:1698,w:51,h:21},
{t:"27.4%",p:12,x:416,y:1717,w:50,h:21},
{t:"18-24,",p:12,x:479,y:1491,w:51,h:21},
{t:"11.8%",p:12,x:478,y:1509,w:50,h:21},
{t:"65+",p:12,x:325,y:1360,w:32,h:21},
{t:"1.7%",p:12,x:321,y:1378,w:40,h:21},
{t:"13-17,",p:12,x:412,y:1389,w:51,h:21},
{t:"12.7%",p:12,x:412,y:1407,w:50,h:21},
{t:"Strongly Agree",p:12,x:263,y:1067,w:78,h:14},
{t:"Agree",p:12,x:384,y:1067,w:30,h:14},
{t:"Neutral",p:12,x:471,y:1067,w:39,h:14},
{t:"Disagree",p:12,x:324,y:1103,w:48,h:14},
{t:"Strongly Disagree",p:12,x:422,y:1103,w:96,h:14},
{t:"20%",p:12,x:224,y:821,w:36,h:21},
{t:"24%",p:12,x:298,y:821,w:36,h:21},
{t:"20%",p:12,x:374,y:821,w:36,h:21},
{t:"22%",p:12,x:437,y:821,w:36,h:21},
{t:"15%",p:12,x:497,y:821,w:36,h:21},
{t:"9%",p:12,x:514,y:940,w:26,h:21},
{t:"41%",p:12,x:418,y:940,w:36,h:21},
{t:"23%",p:12,x:324,y:940,w:36,h:21},
{t:"18%",p:12,x:252,y:940,w:36,h:21},
{t:"9%",p:12,x:216,y:940,w:26,h:21},
{t:"Global fixed-Internet service revenue vs. global ",p:12,x:908,y:402,w:355,h:19},
{t:"mobile date service revenue",p:12,x:908,y:422,w:210,h:19},
{t:"Source: Pyramid Resear",p:12,x:910,y:694,w:118,h:13},
{t:"ch",p:12,x:1021,y:694,w:11,h:13},
{t:"Home Page &",p:12,x:918,y:-88,w:79,h:15},
{t:"Marketing Pages",p:12,x:918,y:-71,w:96,h:15},
{t:"Online Store Alternatives",p:12,x:1010,y:272,w:124,h:13},
{t:"Integration with Third-party eCommerce Applications",p:12,x:1258,y:272,w:265,h:13},
{t:"1 Complete Web site + Coex Freedom",p:12,x:918,y:-32,w:220,h:15},
{t:"2 Online Store + Coex Freedom",p:12,x:1108,y:-11,w:182,h:15},
{t:"1",p:12,x:913,y:59,w:8,h:15},
{t:"2",p:12,x:1075,y:59,w:8,h:15},
{t:"3",p:12,x:1237,y:59,w:8,h:15},
{t:"4",p:12,x:1402,y:59,w:8,h:15},
{t:"3 XML Checkout + Coex Freedom",p:12,x:1301,y:12,w:193,h:15},
{t:"4 Simply Coex Freedom",p:12,x:1426,y:34,w:121,h:15},
{t:"Product Pages",p:12,x:1048,y:-80,w:83,h:15},
{t:"Shopping Cart",p:12,x:1183,y:-80,w:82,h:15},
{t:"Checkout",p:12,x:1330,y:-78,w:54,h:15},
{t:"Order Fulfillment",p:12,x:1433,y:-86,w:95,h:15},
{t:"via Coex Freedom",p:12,x:1433,y:-70,w:102,h:15},
{t:"Complete Web site",p:12,x:922,y:92,w:99,h:13},
{t:"+ Coex Freedom",p:12,x:922,y:108,w:85,h:13},
{t:"Integrated Web site ",p:12,x:922,y:142,w:102,h:13},
{t:"containing online store ",p:12,x:922,y:158,w:119,h:13},
{t:"and CMS-driven home ",p:12,x:922,y:175,w:115,h:13},
{t:"page and marketing ",p:12,x:922,y:192,w:104,h:13},
{t:"pages",p:12,x:922,y:208,w:30,h:13},
{t:"Online Store",p:12,x:1087,y:92,w:64,h:13},
{t:"+ Coex Freedom",p:12,x:1087,y:108,w:85,h:13},
{t:"Online store that ",p:12,x:1087,y:142,w:88,h:13},
{t:"complements the existing ",p:12,x:1087,y:158,w:134,h:13},
{t:"corporate Web site. ",p:12,x:1087,y:175,w:103,h:13},
{t:"Shopper accesses store ",p:12,x:1087,y:192,w:127,h:13},
{t:"by clicking the “Buy Now” ",p:12,x:1087,y:208,w:133,h:13},
{t:"link on product page",p:12,x:1087,y:225,w:103,h:13},
{t:"XML Checkout",p:12,x:1249,y:92,w:77,h:13},
{t:"+ Coex Freedom",p:12,x:1249,y:108,w:85,h:13},
{t:"Utilizes third-party ",p:12,x:1249,y:142,w:94,h:13},
{t:"shopping cart application. ",p:12,x:1249,y:158,w:135,h:13},
{t:"Shopping cart contents ",p:12,x:1249,y:175,w:122,h:13},
{t:"pass to Shopatron ",p:12,x:1249,y:192,w:97,h:13},
{t:"checkout; Shopatron ",p:12,x:1249,y:209,w:108,h:13},
{t:"screens are used",p:12,x:1249,y:225,w:88,h:13},
{t:"Simply Coex Freedom",p:12,x:1409,y:92,w:112,h:13},
{t:"Order pass to Shopatron ",p:12,x:1409,y:125,w:129,h:13},
{t:"after the shopper checks ",p:12,x:1409,y:142,w:130,h:13},
{t:"out, and are assigned ",p:12,x:1409,y:159,w:114,h:13},
{t:"to retailers using ",p:12,x:1409,y:175,w:89,h:13},
{t:"Shopatron’s patented ",p:12,x:1409,y:192,w:112,h:13},
{t:"Coex Freedom process",p:12,x:1409,y:209,w:116,h:13},
{t:"2003",p:12,x:1012,y:653,w:0,h:18},
{t:"(billions)",p:12,x:931,y:570,w:0,h:18},
{t:"$300",p:12,x:943,y:470,w:35,h:18},
{t:"fixed",p:12,x:1088,y:470,w:35,h:18},
{t:"mobile",p:12,x:1220,y:470,w:50,h:18},
{t:"$225",p:12,x:943,y:507,w:35,h:18},
{t:"$150",p:12,x:943,y:540,w:35,h:18},
{t:"$75",p:12,x:952,y:577,w:26,h:18},
{t:"$0",p:12,x:961,y:608,w:17,h:18},
{t:"2004",p:12,x:1049,y:653,w:0,h:18},
{t:"2005",p:12,x:1087,y:653,w:0,h:18},
{t:"2006",p:12,x:1125,y:653,w:0,h:18},
{t:"2007",p:12,x:1163,y:653,w:0,h:18},
{t:"2008",p:12,x:1199,y:653,w:0,h:18},
{t:"2009",p:12,x:1238,y:653,w:0,h:18},
{t:"2010",p:12,x:1277,y:653,w:0,h:18},
{t:"2011",p:12,x:1313,y:653,w:0,h:18},
{t:"2012",p:12,x:1350,y:653,w:0,h:18},
{t:"U.S. Annual Smartphone Unit Sales (2008 - 2013)",p:12,x:663,y:1369,w:375,h:19},
{t:"Source: Parks Associates",p:12,x:665,y:1639,w:118,h:13},
{t:"Mobile Payments: Summary of Market Drivers & Constraints",p:12,x:1053,y:1652,w:451,h:19},
{t:"Source: Juniper Resear ch",p:12,x:1055,y:2090,w:118,h:13},
{t:"Which mobile features do you currently use or plan ",p:12,x:908,y:742,w:384,h:19},
{t:"to offer over the next year? What is the actual or ",p:12,x:908,y:762,w:371,h:19},
{t:"expected effectiveness?",p:12,x:908,y:782,w:182,h:19},
{t:"Source: Adobe Scene 7",p:12,x:910,y:1302,w:112,h:13},
{t:"Promotions - drive",p:12,x:964,y:851,w:102,h:14},
{t:"to store or Web",p:12,x:982,y:861,w:84,h:14},
{t:"0%",p:12,x:1067,y:1022,w:17,h:14},
{t:"5%",p:12,x:1107,y:1022,w:17,h:14},
{t:"10%",p:12,x:1138,y:1022,w:24,h:14},
{t:"15%",p:12,x:1179,y:1022,w:24,h:14},
{t:"20%",p:12,x:1215,y:1022,w:24,h:14},
{t:"Planned",p:12,x:1252,y:919,w:45,h:14},
{t:"Deployed",p:12,x:1252,y:940,w:53,h:14},
{t:"GPS mapping/store locator",p:12,x:916,y:885,w:149,h:14},
{t:"M-commerce - Web site or",p:12,x:923,y:919,w:144,h:14},
{t:"downloaded application",p:12,x:932,y:929,w:135,h:14},
{t:"Price check - store to Web",p:12,x:925,y:955,w:141,h:14},
{t:"Address book integration",p:12,x:926,y:981,w:140,h:14},
{t:"for mobile orders",p:12,x:971,y:991,w:95,h:14},
{t:"Promotions - drive to",p:12,x:970,y:1096,w:116,h:14},
{t:"store or Web",p:12,x:1017,y:1106,w:69,h:14},
{t:"GPS mapping/store locator",p:12,x:937,y:1131,w:149,h:14},
{t:"Price check - store to Web",p:12,x:945,y:1163,w:141,h:14},
{t:"M-commerce - Web site or",p:12,x:942,y:1191,w:144,h:14},
{t:"downloaded application",p:12,x:951,y:1201,w:135,h:14},
{t:"0%",p:12,x:1088,y:1265,w:17,h:14},
{t:"20%",p:12,x:1121,y:1265,w:24,h:14},
{t:"60",p:12,x:680,y:1401,w:13,h:14},
{t:"40",p:12,x:680,y:1466,w:13,h:14},
{t:"20",p:12,x:680,y:1532,w:13,h:14},
{t:"0",p:12,x:687,y:1599,w:6,h:14},
{t:"2008",p:12,x:718,y:1610,w:27,h:14},
{t:"2009",p:12,x:764,y:1610,w:27,h:14},
{t:"2010",p:12,x:812,y:1610,w:27,h:14},
{t:"2011",p:12,x:856,y:1610,w:27,h:14},
{t:"2012",p:12,x:901,y:1610,w:27,h:14},
{t:"2013",p:12,x:948,y:1610,w:27,h:14},
{t:"40%",p:12,x:1158,y:1265,w:24,h:14},
{t:"60%",p:12,x:1199,y:1265,w:24,h:14},
{t:"80%",p:12,x:1236,y:1265,w:24,h:14},
{t:"100%",p:12,x:1271,y:1265,w:31,h:14},
{t:"Address book integration for",p:12,x:928,y:1221,w:158,h:14},
{t:"mobile orders",p:12,x:1009,y:1231,w:77,h:14},
{t:"Mobile Features",p:12,x:1061,y:820,w:119,h:18},
{t:"Effective or Very Effective Mobile",p:12,x:988,y:1061,w:245,h:18},
{t:"S",p:12,x:670,y:1587,w:0,h:14},
{t:"mar",p:12,x:670,y:1581,w:0,h:14},
{t:"tphone U",p:12,x:670,y:1559,w:0,h:14},
{t:"nits S",p:12,x:670,y:1506,w:0,h:14},
{t:"old (mil.)",p:12,x:670,y:1477,w:0,h:14},
{t:"DRIVERS",p:12,x:1068,y:1727,w:58,h:18},
{t:"1. User Demand",p:12,x:1068,y:1748,w:87,h:14},
{t:"2. Increase in ARPU",p:12,x:1068,y:1766,w:104,h:14},
{t:"3. Increase in Reail Basket Size",p:12,x:1068,y:1784,w:164,h:14},
{t:"4. Real Cash Alternative",p:12,x:1068,y:1803,w:128,h:14},
{t:"5. First-time Access to     ",p:12,x:1068,y:1821,w:132,h:14},
{t:"   Payments for",p:12,x:1068,y:1839,w:80,h:14},
{t:"   Many in Developing World",p:12,x:1068,y:1858,w:155,h:14},
{t:"6. Lower Churn for Mobile ",p:12,x:1068,y:1876,w:145,h:14},
{t:"   Operators",p:12,x:1068,y:1894,w:63,h:14},
{t:"7. Increase in International ",p:12,x:1068,y:1913,w:147,h:14},
{t:"    Money Transfers to ",p:12,x:1068,y:1931,w:118,h:14},
{t:"    Developing Countries",p:12,x:1068,y:1949,w:132,h:14},
{t:"8. Increased Demand for ",p:12,x:1068,y:1968,w:136,h:14},
{t:"    Smartphones",p:12,x:1068,y:1986,w:86,h:14},
{t:"9. Quicker than Cash at POS",p:12,x:1068,y:2004,w:151,h:14},
{t:"CONSTRAINTS",p:12,x:1622,y:1727,w:98,h:18},
{t:"1. Availability of Capable   ",p:12,x:1622,y:1748,w:143,h:14},
{t:"    Handsets",p:12,x:1622,y:1766,w:63,h:14},
{t:"2. User Experience",p:12,x:1622,y:1784,w:100,h:14},
{t:"3. Lack of Clear Business Model",p:12,x:1622,y:1803,w:169,h:14},
{t:"4. Resistance from Banks",p:12,x:1622,y:1821,w:134,h:14},
{t:"5. Lack of Global Technology ",p:12,x:1622,y:1839,w:159,h:14},
{t:"    Standards",p:12,x:1622,y:1858,w:67,h:14},
{t:"6. Financial Regulations & ",p:12,x:1622,y:1876,w:142,h:14},
{t:"    Legislation",p:12,x:1622,y:1894,w:71,h:14},
{t:"7. Support Issues",p:12,x:1622,y:1913,w:92,h:14},
{t:"8. Transactions Costs for the ",p:12,x:1622,y:1931,w:155,h:14},
{t:"    Retailer",p:12,x:1622,y:1949,w:53,h:14},
{t:"Mobile",p:12,x:1406,y:1848,w:48,h:18},
{t:"Payments",p:12,x:1396,y:1867,w:67,h:18},
{t:"Market",p:12,x:1405,y:1885,w:48,h:18},
{t:"I like receiving email from companies I’ve registered with; even if I don’t ",p:12,x:443,y:-186,w:544,h:19},
{t:"always read it, it’s good to know it will be there when I’m ready",p:12,x:443,y:-166,w:473,h:19},
{t:"Source: Epsilon Strategic Ser",p:12,x:445,y:-16,w:143,h:13},
{t:"vices",p:12,x:579,y:-16,w:24,h:13},
{t:"US Mobile Internet User Age Profile (May 2008)",p:12,x:491,y:1269,w:360,h:19},
{t:"Source: Nielsen Media",p:12,x:492,y:1712,w:110,h:13},
{t:"2008",p:12,x:464,y:-115,w:32,h:15},
{t:"2005",p:12,x:464,y:-65,w:32,h:15},
{t:"84%",p:12,x:966,y:-117,w:28,h:17},
{t:"69%",p:12,x:901,y:-65,w:28,h:17},
{t:"Openess to Receive Marketing/",p:12,x:436,y:90,w:239,h:19},
{t:"Promotional Messages in Transactional Email",p:12,x:436,y:110,w:340,h:19},
{t:"Source: Merkle",p:12,x:438,y:474,w:73,h:13},
{t:"Generally",p:12,x:427,y:185,w:60,h:17},
{t:"Open",p:12,x:453,y:198,w:34,h:17},
{t:"67%",p:12,x:913,y:171,w:25,h:15},
{t:"66%",p:12,x:906,y:188,w:25,h:15},
{t:"61%",p:12,x:877,y:202,w:25,h:15},
{t:"60%",p:12,x:871,y:218,w:25,h:15},
{t:"25%",p:12,x:657,y:247,w:25,h:15},
{t:"25%",p:12,x:657,y:261,w:25,h:15},
{t:"32%",p:12,x:701,y:277,w:25,h:15},
{t:"32%",p:12,x:701,y:293,w:25,h:15},
{t:"8%",p:12,x:556,y:319,w:17,h:15},
{t:"9%",p:12,x:567,y:334,w:17,h:15},
{t:"6%",p:12,x:549,y:351,w:17,h:15},
{t:"8%",p:12,x:557,y:366,w:17,h:15},
{t:"Not at All",p:12,x:427,y:263,w:60,h:17},
{t:"Open",p:12,x:453,y:276,w:34,h:17},
{t:"Don’t",p:12,x:452,y:334,w:34,h:17},
{t:"Care",p:12,x:457,y:347,w:30,h:17},
{t:"0%",p:12,x:487,y:392,w:22,h:18},
{t:"10%",p:12,x:543,y:392,w:31,h:18},
{t:"20%",p:12,x:604,y:392,w:31,h:18},
{t:"30%",p:12,x:664,y:392,w:31,h:18},
{t:"40%",p:12,x:725,y:392,w:31,h:18},
{t:"50%",p:12,x:786,y:392,w:31,h:18},
{t:"60%",p:12,x:846,y:392,w:31,h:18},
{t:"70%",p:12,x:907,y:392,w:31,h:18},
{t:"2005",p:12,x:533,y:432,w:30,h:14},
{t:"2006",p:12,x:653,y:432,w:30,h:14},
{t:"2007",p:12,x:767,y:432,w:30,h:14},
{t:"2008",p:12,x:869,y:432,w:30,h:14},
{t:"Please indicate the degree to which you agree or disagree ",p:12,x:478,y:645,w:440,h:19},
{t:"with the following statements",p:12,x:478,y:665,w:223,h:19},
{t:"Source: RSR Resear ch",p:12,x:480,y:1099,w:106,h:13},
{t:"Shopatron Web Site Integration/Hosting Alternatives*",p:12,x:1291,y:-196,w:407,h:19},
{t:"*Grey represents what the man",p:12,x:1293,y:268,w:153,h:13},
{t:"ufactur er can choose to host and manag",p:12,x:1439,y:268,w:200,h:13},
{t:"e; orang e represents what Shopatron can host and manag",p:12,x:1627,y:268,w:286,h:13},
{t:"e.",p:12,x:1898,y:268,w:8,h:13},
{t:"0%",p:12,x:591,y:967,w:26,h:21},
{t:"My company knows",p:12,x:468,y:751,w:124,h:16},
{t:"who our best",p:12,x:511,y:766,w:82,h:16},
{t:"shoppers are",p:12,x:512,y:781,w:80,h:16},
{t:"My company",p:12,x:511,y:861,w:80,h:16},
{t:"has a strong, single",p:12,x:474,y:876,w:117,h:16},
{t:"owner of the ",p:12,x:509,y:891,w:82,h:16},
{t:"customer",p:12,x:533,y:906,w:58,h:16},
{t:"experience",p:12,x:523,y:921,w:68,h:16},
{t:"20%",p:12,x:653,y:967,w:36,h:21},
{t:"40%",p:12,x:721,y:967,w:36,h:21},
{t:"60%",p:12,x:786,y:967,w:36,h:21},
{t:"80%",p:12,x:849,y:967,w:36,h:21},
{t:"100%",p:12,x:911,y:967,w:46,h:21},
{t:"55-64,",p:12,x:574,y:1322,w:51,h:21},
{t:"9.1%",p:12,x:579,y:1340,w:40,h:21},
{t:"35-54,",p:12,x:476,y:1502,w:51,h:21},
{t:"37%",p:12,x:483,y:1520,w:36,h:21},
{t:"25-34,",p:12,x:805,y:1644,w:51,h:21},
{t:"27.4%",p:12,x:805,y:1662,w:50,h:21},
{t:"18-24,",p:12,x:867,y:1436,w:51,h:21},
{t:"11.8%",p:12,x:867,y:1454,w:50,h:21},
{t:"65+",p:12,x:714,y:1305,w:32,h:21},
{t:"1.7%",p:12,x:710,y:1323,w:40,h:21},
{t:"13-17,",p:12,x:801,y:1334,w:51,h:21},
{t:"12.7%",p:12,x:800,y:1352,w:50,h:21},
{t:"Strongly Agree",p:12,x:652,y:1012,w:78,h:14},
{t:"Agree",p:12,x:773,y:1012,w:30,h:14},
{t:"Neutral",p:12,x:860,y:1012,w:39,h:14},
{t:"Disagree",p:12,x:713,y:1048,w:48,h:14},
{t:"Strongly Disagree",p:12,x:811,y:1048,w:96,h:14},
{t:"20%",p:12,x:613,y:766,w:36,h:21},
{t:"24%",p:12,x:687,y:766,w:36,h:21},
{t:"20%",p:12,x:763,y:766,w:36,h:21},
{t:"22%",p:12,x:826,y:766,w:36,h:21},
{t:"15%",p:12,x:886,y:766,w:36,h:21},
{t:"9%",p:12,x:902,y:885,w:26,h:21},
{t:"41%",p:12,x:807,y:885,w:36,h:21},
{t:"23%",p:12,x:713,y:885,w:36,h:21},
{t:"18%",p:12,x:641,y:885,w:36,h:21},
{t:"9%",p:12,x:605,y:885,w:26,h:21},
{t:"Global fixed-Internet service revenue vs. global ",p:12,x:1297,y:347,w:355,h:19},
{t:"mobile date service revenue",p:12,x:1297,y:367,w:210,h:19},
{t:"Source: Pyramid Resear",p:12,x:1299,y:640,w:118,h:13},
{t:"ch",p:12,x:1410,y:640,w:11,h:13},
{t:"Home Page &",p:12,x:1307,y:-143,w:79,h:15},
{t:"Marketing Pages",p:12,x:1307,y:-126,w:96,h:15},
{t:"Online Store Alternatives",p:12,x:1399,y:217,w:124,h:13},
{t:"Integration with Third-party eCommerce Applications",p:12,x:1646,y:217,w:265,h:13},
{t:"1 Complete Web site + Coex Freedom",p:12,x:1307,y:-87,w:220,h:15},
{t:"2 Online Store + Coex Freedom",p:12,x:1496,y:-66,w:182,h:15},
{t:"1",p:12,x:1301,y:4,w:8,h:15},
{t:"2",p:12,x:1464,y:4,w:8,h:15},
{t:"3",p:12,x:1626,y:4,w:8,h:15},
{t:"4",p:12,x:1791,y:4,w:8,h:15},
{t:"3 XML Checkout + Coex Freedom",p:12,x:1690,y:-42,w:193,h:15},
{t:"4 Simply Coex Freedom",p:12,x:1815,y:-20,w:121,h:15},
{t:"Product Pages",p:12,x:1437,y:-134,w:83,h:15},
{t:"Shopping Cart",p:12,x:1572,y:-134,w:82,h:15},
{t:"Checkout",p:12,x:1719,y:-133,w:54,h:15},
{t:"Order Fulfillment",p:12,x:1822,y:-141,w:95,h:15},
{t:"via Coex Freedom",p:12,x:1822,y:-124,w:102,h:15},
{t:"Complete Web site",p:12,x:1311,y:37,w:99,h:13},
{t:"+ Coex Freedom",p:12,x:1311,y:53,w:85,h:13},
{t:"Integrated Web site ",p:12,x:1311,y:87,w:102,h:13},
{t:"containing online store ",p:12,x:1311,y:104,w:119,h:13},
{t:"and CMS-driven home ",p:12,x:1311,y:120,w:115,h:13},
{t:"page and marketing ",p:12,x:1311,y:137,w:104,h:13},
{t:"pages",p:12,x:1311,y:154,w:30,h:13},
{t:"Online Store",p:12,x:1476,y:37,w:64,h:13},
{t:"+ Coex Freedom",p:12,x:1476,y:54,w:85,h:13},
{t:"Online store that ",p:12,x:1476,y:87,w:88,h:13},
{t:"complements the existing ",p:12,x:1476,y:104,w:134,h:13},
{t:"corporate Web site. ",p:12,x:1476,y:120,w:103,h:13},
{t:"Shopper accesses store ",p:12,x:1476,y:137,w:127,h:13},
{t:"by clicking the “Buy Now” ",p:12,x:1476,y:154,w:133,h:13},
{t:"link on product page",p:12,x:1476,y:170,w:103,h:13},
{t:"XML Checkout",p:12,x:1638,y:37,w:76,h:13},
{t:"+ Coex Freedom",p:12,x:1638,y:54,w:85,h:13},
{t:"Utilizes third-party ",p:12,x:1638,y:87,w:94,h:13},
{t:"shopping cart application. ",p:12,x:1638,y:104,w:135,h:13},
{t:"Shopping cart contents ",p:12,x:1638,y:120,w:122,h:13},
{t:"pass to Shopatron ",p:12,x:1638,y:137,w:97,h:13},
{t:"checkout; Shopatron ",p:12,x:1638,y:154,w:108,h:13},
{t:"screens are used",p:12,x:1638,y:170,w:88,h:13},
{t:"Simply Coex Freedom",p:12,x:1797,y:37,w:112,h:13},
{t:"Order pass to Shopatron ",p:12,x:1797,y:70,w:129,h:13},
{t:"after the shopper checks ",p:12,x:1797,y:87,w:130,h:13},
{t:"out, and are assigned ",p:12,x:1797,y:104,w:114,h:13},
{t:"to retailers using ",p:12,x:1797,y:120,w:89,h:13},
{t:"Shopatron’s patented ",p:12,x:1797,y:137,w:112,h:13},
{t:"Coex Freedom process",p:12,x:1797,y:154,w:116,h:13},
{t:"2003",p:12,x:1401,y:598,w:0,h:18},
{t:"(billions)",p:12,x:1320,y:515,w:0,h:18},
{t:"$300",p:12,x:1332,y:415,w:35,h:18},
{t:"fixed",p:12,x:1477,y:415,w:35,h:18},
{t:"mobile",p:12,x:1609,y:415,w:50,h:18},
{t:"$225",p:12,x:1332,y:452,w:35,h:18},
{t:"$150",p:12,x:1332,y:486,w:35,h:18},
{t:"$75",p:12,x:1341,y:522,w:26,h:18},
{t:"$0",p:12,x:1350,y:553,w:17,h:18},
{t:"2004",p:12,x:1438,y:598,w:0,h:18},
{t:"2005",p:12,x:1476,y:598,w:0,h:18},
{t:"2006",p:12,x:1514,y:598,w:0,h:18},
{t:"2007",p:12,x:1552,y:598,w:0,h:18},
{t:"2008",p:12,x:1588,y:598,w:0,h:18},
{t:"2009",p:12,x:1627,y:598,w:0,h:18},
{t:"2010",p:12,x:1665,y:598,w:0,h:18},
{t:"2011",p:12,x:1702,y:598,w:0,h:18},
{t:"2012",p:12,x:1739,y:598,w:0,h:18},
{t:"U.S. Annual Smartphone Unit Sales (2008 - 2013)",p:12,x:1052,y:1315,w:375,h:19},
{t:"Source: Parks Associates",p:12,x:1054,y:1584,w:118,h:13},
{t:"Mobile Payments: Summary of Market Drivers & Constraints",p:12,x:1442,y:1597,w:451,h:19},
{t:"Source: Juniper Resear ch",p:12,x:1444,y:2035,w:118,h:13},
{t:"Which mobile features do you currently use or plan ",p:12,x:1297,y:687,w:384,h:19},
{t:"to offer over the next year? What is the actual or ",p:12,x:1297,y:707,w:371,h:19},
{t:"expected effectiveness?",p:12,x:1297,y:727,w:182,h:19},
{t:"Source: Adobe Scene 7",p:12,x:1299,y:1247,w:112,h:13},
{t:"Promotions - drive",p:12,x:1353,y:796,w:102,h:14},
{t:"to store or Web",p:12,x:1371,y:806,w:84,h:14},
{t:"0%",p:12,x:1456,y:967,w:17,h:14},
{t:"5%",p:12,x:1496,y:967,w:17,h:14},
{t:"10%",p:12,x:1527,y:967,w:24,h:14},
{t:"15%",p:12,x:1567,y:967,w:24,h:14},
{t:"20%",p:12,x:1604,y:967,w:24,h:14},
{t:"Planned",p:12,x:1641,y:864,w:45,h:14},
{t:"Deployed",p:12,x:1641,y:886,w:53,h:14},
{t:"GPS mapping/store locator",p:12,x:1305,y:830,w:149,h:14},
{t:"M-commerce - Web site or",p:12,x:1312,y:865,w:144,h:14},
{t:"downloaded application",p:12,x:1321,y:875,w:135,h:14},
{t:"Price check - store to Web",p:12,x:1313,y:901,w:141,h:14},
{t:"Address book integration",p:12,x:1314,y:926,w:140,h:14},
{t:"for mobile orders",p:12,x:1360,y:936,w:95,h:14},
{t:"Promotions - drive to",p:12,x:1359,y:1042,w:116,h:14},
{t:"store or Web",p:12,x:1406,y:1052,w:69,h:14},
{t:"GPS mapping/store locator",p:12,x:1326,y:1076,w:149,h:14},
{t:"Price check - store to Web",p:12,x:1334,y:1109,w:141,h:14},
{t:"M-commerce - Web site or",p:12,x:1331,y:1137,w:144,h:14},
{t:"downloaded application",p:12,x:1340,y:1147,w:135,h:14},
{t:"0%",p:12,x:1477,y:1210,w:17,h:14},
{t:"20%",p:12,x:1510,y:1210,w:24,h:14},
{t:"60",p:12,x:1069,y:1346,w:13,h:14},
{t:"40",p:12,x:1069,y:1412,w:13,h:14},
{t:"20",p:12,x:1069,y:1477,w:13,h:14},
{t:"0",p:12,x:1076,y:1544,w:6,h:14},
{t:"2008",p:12,x:1107,y:1556,w:27,h:14},
{t:"2009",p:12,x:1153,y:1556,w:27,h:14},
{t:"2010",p:12,x:1201,y:1556,w:27,h:14},
{t:"2011",p:12,x:1245,y:1556,w:27,h:14},
{t:"2012",p:12,x:1290,y:1556,w:27,h:14},
{t:"2013",p:12,x:1337,y:1556,w:27,h:14},
{t:"40%",p:12,x:1547,y:1210,w:24,h:14},
{t:"60%",p:12,x:1588,y:1210,w:24,h:14},
{t:"80%",p:12,x:1625,y:1210,w:24,h:14},
{t:"100%",p:12,x:1659,y:1210,w:31,h:14},
{t:"Address book integration for",p:12,x:1317,y:1167,w:158,h:14},
{t:"mobile orders",p:12,x:1398,y:1177,w:77,h:14},
{t:"Mobile Features",p:12,x:1449,y:765,w:119,h:18},
{t:"Effective or Very Effective Mobile",p:12,x:1377,y:1006,w:245,h:18},
{t:"S",p:12,x:1059,y:1533,w:0,h:14},
{t:"mar",p:12,x:1059,y:1526,w:0,h:14},
{t:"tphone U",p:12,x:1059,y:1504,w:0,h:14},
{t:"nits S",p:12,x:1059,y:1452,w:0,h:14},
{t:"old (mil.)",p:12,x:1059,y:1422,w:0,h:14},
{t:"DRIVERS",p:12,x:1457,y:1672,w:58,h:18},
{t:"1. User Demand",p:12,x:1457,y:1693,w:87,h:14},
{t:"2. Increase in ARPU",p:12,x:1457,y:1711,w:104,h:14},
{t:"3. Increase in Reail Basket Size",p:12,x:1457,y:1730,w:164,h:14},
{t:"4. Real Cash Alternative",p:12,x:1457,y:1748,w:128,h:14},
{t:"5. First-time Access to     ",p:12,x:1457,y:1766,w:132,h:14},
{t:"   Payments for",p:12,x:1457,y:1785,w:80,h:14},
{t:"   Many in Developing World",p:12,x:1457,y:1803,w:155,h:14},
{t:"6. Lower Churn for Mobile ",p:12,x:1457,y:1821,w:145,h:14},
{t:"   Operators",p:12,x:1457,y:1840,w:63,h:14},
{t:"7. Increase in International ",p:12,x:1457,y:1858,w:147,h:14},
{t:"    Money Transfers to ",p:12,x:1457,y:1876,w:118,h:14},
{t:"    Developing Countries",p:12,x:1457,y:1895,w:132,h:14},
{t:"8. Increased Demand for ",p:12,x:1457,y:1913,w:136,h:14},
{t:"    Smartphones",p:12,x:1457,y:1931,w:86,h:14},
{t:"9. Quicker than Cash at POS",p:12,x:1457,y:1950,w:151,h:14},
{t:"CONSTRAINTS",p:12,x:2011,y:1672,w:98,h:18},
{t:"1. Availability of Capable   ",p:12,x:2011,y:1693,w:143,h:14},
{t:"    Handsets",p:12,x:2011,y:1711,w:63,h:14},
{t:"2. User Experience",p:12,x:2011,y:1730,w:100,h:14},
{t:"3. Lack of Clear Business Model",p:12,x:2011,y:1748,w:169,h:14},
{t:"4. Resistance from Banks",p:12,x:2011,y:1766,w:134,h:14},
{t:"5. Lack of Global Technology ",p:12,x:2011,y:1785,w:159,h:14},
{t:"    Standards",p:12,x:2011,y:1803,w:67,h:14},
{t:"6. Financial Regulations & ",p:12,x:2011,y:1821,w:142,h:14},
{t:"    Legislation",p:12,x:2011,y:1840,w:71,h:14},
{t:"7. Support Issues",p:12,x:2011,y:1858,w:92,h:14},
{t:"8. Transactions Costs for the ",p:12,x:2011,y:1876,w:155,h:14},
{t:"    Retailer",p:12,x:2011,y:1895,w:53,h:14},
{t:"Mobile",p:12,x:1795,y:1794,w:48,h:18},
{t:"Payments",p:12,x:1785,y:1812,w:67,h:18},
{t:"Market",p:12,x:1794,y:1830,w:48,h:18},
{t:"10 ",p:12,x:61,y:1255,w:22,h:19},
{t:"|   Inside Outdoor  ",p:12,x:94,y:1252,w:150,h:23},
{t:"|   Spring 2009",p:12,x:248,y:1252,w:118,h:23},
{t:"I lik",p:13,x:-512,y:-186,w:28,h:19},
{t:"e receiving email from companies I’",p:13,x:-243,y:-186,w:265,h:19},
{t:"ve registered with; e",p:13,x:-94,y:-186,w:153,h:19},
{t:"ven if I don’",p:13,x:-3,y:-186,w:87,h:19},
{t:"t ",p:13,x:1,y:-186,w:11,h:19},
{t:"alw",p:13,x:-518,y:-166,w:25,h:19},
{t:"a",p:13,x:-506,y:-166,w:9,h:19},
{t:"ys read it,",p:13,x:-427,y:-166,w:74,h:19},
{t:" it’",p:13,x:-408,y:-166,w:20,h:19},
{t:"s good to know it will be there when I’m ready",p:13,x:-66,y:-166,w:346,h:19},
{t:"Sour",p:13,x:-511,y:-16,w:23,h:13},
{t:"ce: Epsilon Strategic Ser",p:13,x:-399,y:-16,w:121,h:13},
{t:"vices",p:13,x:-377,y:-16,w:24,h:13},
{t:"US Mobile Inter",p:13,x:-373,y:1269,w:116,h:19},
{t:"net User Age Profile (Ma",p:13,x:-191,y:1269,w:185,h:19},
{t:"y 2008)",p:13,x:-129,y:1269,w:59,h:19},
{t:"Sour",p:13,x:-464,y:1712,w:23,h:13},
{t:"ce: Nielsen Media",p:13,x:-384,y:1712,w:88,h:13},
{t:"2008",p:13,x:-486,y:-115,w:32,h:15},
{t:"2005",p:13,x:-486,y:-65,w:32,h:15},
{t:"84%",p:13,x:0,y:-117,w:28,h:17},
{t:"69%",p:13,x:-55,y:-65,w:28,h:17},
{t:"Openess to Receive Mar",p:13,x:-361,y:90,w:182,h:19},
{t:"k",p:13,x:-355,y:90,w:9,h:19},
{t:"eting/",p:13,x:-308,y:90,w:48,h:19},
{t:"Promotional Messages in T",p:13,x:-344,y:110,w:203,h:19},
{t:"ransactional Email",p:13,x:-202,y:110,w:138,h:19},
{t:"Sour",p:13,x:-518,y:474,w:23,h:13},
{t:"ce: Merkle",p:13,x:-472,y:474,w:51,h:13},
{t:"Generally",p:13,x:-493,y:185,w:60,h:17},
{t:"Open",p:13,x:-495,y:198,w:34,h:17},
{t:"67%",p:13,x:-45,y:171,w:25,h:15},
{t:"66%",p:13,x:-52,y:188,w:25,h:15},
{t:"61%",p:13,x:-81,y:202,w:25,h:15},
{t:"60%",p:13,x:-87,y:218,w:25,h:15},
{t:"25%",p:13,x:-301,y:247,w:25,h:15},
{t:"25%",p:13,x:-301,y:261,w:25,h:15},
{t:"32%",p:13,x:-257,y:277,w:25,h:15},
{t:"32%",p:13,x:-257,y:293,w:25,h:15},
{t:"8%",p:13,x:-410,y:319,w:17,h:15},
{t:"9%",p:13,x:-399,y:334,w:17,h:15},
{t:"6%",p:13,x:-417,y:351,w:17,h:15},
{t:"8%",p:13,x:-409,y:366,w:17,h:15},
{t:"Not at All",p:13,x:-490,y:263,w:60,h:17},
{t:"Open",p:13,x:-495,y:276,w:34,h:17},
{t:"Don’",p:13,x:-496,y:334,w:30,h:17},
{t:"t",p:13,x:-492,y:334,w:4,h:17},
{t:"Care",p:13,x:-495,y:347,w:30,h:17},
{t:"0%",p:13,x:-478,y:392,w:22,h:18},
{t:"10%",p:13,x:-413,y:392,w:31,h:18},
{t:"20%",p:13,x:-352,y:392,w:31,h:18},
{t:"30%",p:13,x:-292,y:392,w:31,h:18},
{t:"40%",p:13,x:-231,y:392,w:31,h:18},
{t:"50%",p:13,x:-170,y:392,w:31,h:18},
{t:"60%",p:13,x:-110,y:392,w:31,h:18},
{t:"70%",p:13,x:-49,y:392,w:31,h:18},
{t:"2005",p:13,x:-419,y:432,w:30,h:14},
{t:"2006",p:13,x:-299,y:432,w:30,h:14},
{t:"2007",p:13,x:-186,y:432,w:30,h:14},
{t:"2008",p:13,x:-84,y:432,w:30,h:14},
{t:"Please indicate the degree to which you agree or disagree ",p:13,x:-60,y:645,w:440,h:19},
{t:"with the following statements",p:13,x:-281,y:665,w:223,h:19},
{t:"Sour",p:13,x:-476,y:1099,w:23,h:13},
{t:"ce: RSR Resear",p:13,x:-404,y:1099,w:77,h:13},
{t:"ch",p:13,x:-395,y:1099,w:11,h:13},
{t:"Shopatron Web Site Integration/Hosting Alternatives*",p:13,x:316,y:-196,w:407,h:19},
{t:"*Grey represents what the man",p:13,x:318,y:268,w:153,h:13},
{t:"ufactur er can choose to host and manag",p:13,x:464,y:268,w:200,h:13},
{t:"e; orang e represents what Shopatron can host and manag",p:13,x:652,y:268,w:286,h:13},
{t:"e.",p:13,x:923,y:268,w:8,h:13},
{t:"0%",p:13,x:-373,y:967,w:26,h:21},
{t:"M",p:13,x:-506,y:751,w:12,h:16},
{t:"y c",p:13,x:-483,y:751,w:16,h:16},
{t:"ompan",p:13,x:-440,y:751,w:44,h:16},
{t:"y kno",p:13,x:-422,y:751,w:32,h:16},
{t:"ws",p:13,x:-398,y:751,w:16,h:16},
{t:"who our b",p:13,x:-408,y:766,w:63,h:16},
{t:"est",p:13,x:-386,y:766,w:18,h:16},
{t:"shoppers ar",p:13,x:-431,y:781,w:70,h:16},
{t:"e",p:13,x:-389,y:781,w:7,h:16},
{t:"M",p:13,x:-463,y:861,w:12,h:16},
{t:"y c",p:13,x:-440,y:861,w:16,h:16},
{t:"ompan",p:13,x:-397,y:861,w:44,h:16},
{t:"y",p:13,x:-389,y:861,w:7,h:16},
{t:"has a str",p:13,x:-454,y:876,w:50,h:16},
{t:"ong",p:13,x:-432,y:876,w:24,h:16},
{t:",",p:13,x:-424,y:876,w:3,h:16},
{t:" single",p:13,x:-389,y:876,w:40,h:16},
{t:"o",p:13,x:-465,y:891,w:8,h:16},
{t:"wner of the ",p:13,x:-385,y:891,w:74,h:16},
{t:"cust",p:13,x:-420,y:906,w:25,h:16},
{t:"omer",p:13,x:-387,y:906,w:33,h:16},
{t:"e xper",p:13,x:-451,y:921,w:42,h:16},
{t:"ienc",p:13,x:-396,y:921,w:26,h:16},
{t:"e",p:13,x:-389,y:921,w:7,h:16},
{t:"20%",p:13,x:-300,y:967,w:36,h:21},
{t:"40%",p:13,x:-233,y:967,w:36,h:21},
{t:"60%",p:13,x:-168,y:967,w:36,h:21},
{t:"80%",p:13,x:-104,y:967,w:36,h:21},
{t:"100%",p:13,x:-32,y:967,w:46,h:21},
{t:"55-64,",p:13,x:-353,y:1322,w:51,h:21},
{t:"9.1%",p:13,x:-370,y:1340,w:40,h:21},
{t:"35-54,",p:13,x:-451,y:1502,w:51,h:21},
{t:"37%",p:13,x:-471,y:1520,w:36,h:21},
{t:"25-34,",p:13,x:-122,y:1644,w:51,h:21},
{t:"27.4%",p:13,x:-134,y:1662,w:50,h:21},
{t:"18-24,",p:13,x:-59,y:1436,w:51,h:21},
{t:"11.8%",p:13,x:-72,y:1454,w:50,h:21},
{t:"65+",p:13,x:-239,y:1305,w:32,h:21},
{t:"1.7%",p:13,x:-239,y:1323,w:40,h:21},
{t:"13-17,",p:13,x:-126,y:1334,w:51,h:21},
{t:"12.7%",p:13,x:-139,y:1352,w:50,h:21},
{t:"Strongly AgreeAgree",p:13,x:-256,y:1012,w:107,h:14},
{t:"Neutral",p:13,x:-80,y:1012,w:39,h:14},
{t:"Disagree",p:13,x:-223,y:1048,w:48,h:14},
{t:"Strongly Disagree",p:13,x:-80,y:1048,w:96,h:14},
{t:"20%",p:13,x:-340,y:766,w:36,h:21},
{t:"24%",p:13,x:-266,y:766,w:36,h:21},
{t:"20%",p:13,x:-190,y:766,w:36,h:21},
{t:"22%",p:13,x:-128,y:766,w:36,h:21},
{t:"15%",p:13,x:-68,y:766,w:36,h:21},
{t:"9%",p:13,x:-61,y:885,w:26,h:21},
{t:"41%",p:13,x:-146,y:885,w:36,h:21},
{t:"23%",p:13,x:-240,y:885,w:36,h:21},
{t:"18%",p:13,x:-313,y:885,w:36,h:21},
{t:"9%",p:13,x:-359,y:885,w:26,h:21},
{t:"Global fixed-Internet service revenue vs. global ",p:13,x:322,y:347,w:355,h:19},
{t:"mobile date service revenue",p:13,x:322,y:367,w:210,h:19},
{t:"Source: Pyramid Resear",p:13,x:324,y:640,w:118,h:13},
{t:"ch",p:13,x:435,y:640,w:11,h:13},
{t:"Home Page &",p:13,x:332,y:-143,w:79,h:15},
{t:"Marketing Pages",p:13,x:332,y:-126,w:96,h:15},
{t:"Online Store Alternatives",p:13,x:424,y:217,w:124,h:13},
{t:"Integration with Third-party eCommerce Applications",p:13,x:671,y:217,w:265,h:13},
{t:"1 Complete Web site + Coex Freedom",p:13,x:332,y:-87,w:220,h:15},
{t:"2 Online Store + Coex Freedom",p:13,x:521,y:-66,w:182,h:15},
{t:"1",p:13,x:326,y:4,w:8,h:15},
{t:"2",p:13,x:489,y:4,w:8,h:15},
{t:"3",p:13,x:651,y:4,w:8,h:15},
{t:"4",p:13,x:816,y:4,w:8,h:15},
{t:"3 XML Checkout + Coex Freedom",p:13,x:715,y:-42,w:193,h:15},
{t:"4 Simply Coex Freedom",p:13,x:840,y:-20,w:121,h:15},
{t:"Product Pages",p:13,x:462,y:-134,w:83,h:15},
{t:"Shopping Cart",p:13,x:597,y:-134,w:82,h:15},
{t:"Checkout",p:13,x:744,y:-133,w:54,h:15},
{t:"Order Fulfillment",p:13,x:847,y:-141,w:95,h:15},
{t:"via Coex Freedom",p:13,x:847,y:-124,w:102,h:15},
{t:"Complete Web site",p:13,x:336,y:37,w:99,h:13},
{t:"+ Coex Freedom",p:13,x:336,y:53,w:85,h:13},
{t:"Integrated Web site ",p:13,x:336,y:87,w:102,h:13},
{t:"containing online store ",p:13,x:336,y:104,w:119,h:13},
{t:"and CMS-driven home ",p:13,x:336,y:120,w:115,h:13},
{t:"page and marketing ",p:13,x:336,y:137,w:104,h:13},
{t:"pages",p:13,x:336,y:154,w:30,h:13},
{t:"Online Store",p:13,x:501,y:37,w:64,h:13},
{t:"+ Coex Freedom",p:13,x:501,y:54,w:85,h:13},
{t:"Online store that ",p:13,x:501,y:87,w:88,h:13},
{t:"complements the existing ",p:13,x:501,y:104,w:134,h:13},
{t:"corporate Web site. ",p:13,x:501,y:120,w:103,h:13},
{t:"Shopper accesses store ",p:13,x:501,y:137,w:127,h:13},
{t:"by clicking the “Buy Now” ",p:13,x:501,y:154,w:133,h:13},
{t:"link on product page",p:13,x:501,y:170,w:103,h:13},
{t:"XML Checkout",p:13,x:663,y:37,w:77,h:13},
{t:"+ Coex Freedom",p:13,x:663,y:54,w:85,h:13},
{t:"Utilizes third-party ",p:13,x:663,y:87,w:94,h:13},
{t:"shopping cart application. ",p:13,x:663,y:104,w:135,h:13},
{t:"Shopping cart contents ",p:13,x:663,y:120,w:122,h:13},
{t:"pass to Shopatron ",p:13,x:663,y:137,w:97,h:13},
{t:"checkout; Shopatron ",p:13,x:663,y:154,w:108,h:13},
{t:"screens are used",p:13,x:663,y:170,w:88,h:13},
{t:"Simply Coex Freedom",p:13,x:822,y:37,w:112,h:13},
{t:"Order pass to Shopatron ",p:13,x:822,y:70,w:129,h:13},
{t:"after the shopper checks ",p:13,x:822,y:87,w:130,h:13},
{t:"out, and are assigned ",p:13,x:822,y:104,w:114,h:13},
{t:"to retailers using ",p:13,x:822,y:120,w:89,h:13},
{t:"Shopatron’s patented ",p:13,x:822,y:137,w:112,h:13},
{t:"Coex Freedom process",p:13,x:822,y:154,w:116,h:13},
{t:"2003",p:13,x:426,y:598,w:0,h:18},
{t:"(billions)",p:13,x:345,y:515,w:0,h:18},
{t:"$300",p:13,x:357,y:415,w:35,h:18},
{t:"fixed",p:13,x:502,y:415,w:35,h:18},
{t:"mobile",p:13,x:634,y:415,w:50,h:18},
{t:"$225",p:13,x:357,y:452,w:35,h:18},
{t:"$150",p:13,x:357,y:486,w:35,h:18},
{t:"$75",p:13,x:366,y:522,w:26,h:18},
{t:"$0",p:13,x:375,y:553,w:17,h:18},
{t:"2004",p:13,x:463,y:598,w:0,h:18},
{t:"2005",p:13,x:501,y:598,w:0,h:18},
{t:"2006",p:13,x:539,y:598,w:0,h:18},
{t:"2007",p:13,x:577,y:598,w:0,h:18},
{t:"2008",p:13,x:613,y:598,w:0,h:18},
{t:"2009",p:13,x:652,y:598,w:0,h:18},
{t:"2010",p:13,x:690,y:598,w:0,h:18},
{t:"2011",p:13,x:727,y:598,w:0,h:18},
{t:"2012",p:13,x:764,y:598,w:0,h:18},
{t:"U.S. Annual Smartphone Unit Sales (2008 - 2013)",p:13,x:77,y:1315,w:375,h:19},
{t:"Source: Parks Associates",p:13,x:79,y:1584,w:118,h:13},
{t:"Mobile Payments: Summary of Market Drivers & Constraints",p:13,x:467,y:1597,w:451,h:19},
{t:"Source: Juniper Resear ch",p:13,x:469,y:2035,w:118,h:13},
{t:"Which mobile features do you currently use or plan ",p:13,x:322,y:687,w:384,h:19},
{t:"to offer over the next year? What is the actual or ",p:13,x:322,y:707,w:371,h:19},
{t:"expected effectiveness?",p:13,x:322,y:727,w:182,h:19},
{t:"Source: Adobe Scene 7",p:13,x:324,y:1247,w:112,h:13},
{t:"Promotions - drive",p:13,x:378,y:796,w:102,h:14},
{t:"to store or Web",p:13,x:396,y:806,w:84,h:14},
{t:"0%",p:13,x:481,y:967,w:17,h:14},
{t:"5%",p:13,x:521,y:967,w:17,h:14},
{t:"10%",p:13,x:552,y:967,w:24,h:14},
{t:"15%",p:13,x:592,y:967,w:24,h:14},
{t:"20%",p:13,x:629,y:967,w:24,h:14},
{t:"Planned",p:13,x:666,y:864,w:45,h:14},
{t:"Deployed",p:13,x:666,y:886,w:53,h:14},
{t:"GPS mapping/store locator",p:13,x:330,y:830,w:149,h:14},
{t:"M-commerce - Web site or",p:13,x:337,y:865,w:144,h:14},
{t:"downloaded application",p:13,x:346,y:875,w:135,h:14},
{t:"Price check - store to Web",p:13,x:338,y:901,w:141,h:14},
{t:"Address book integration",p:13,x:339,y:926,w:140,h:14},
{t:"for mobile orders",p:13,x:385,y:936,w:95,h:14},
{t:"Promotions - drive to",p:13,x:384,y:1042,w:116,h:14},
{t:"store or Web",p:13,x:431,y:1052,w:69,h:14},
{t:"GPS mapping/store locator",p:13,x:351,y:1076,w:149,h:14},
{t:"Price check - store to Web",p:13,x:359,y:1109,w:141,h:14},
{t:"M-commerce - Web site or",p:13,x:356,y:1137,w:144,h:14},
{t:"downloaded application",p:13,x:365,y:1147,w:135,h:14},
{t:"0%",p:13,x:502,y:1210,w:17,h:14},
{t:"20%",p:13,x:535,y:1210,w:24,h:14},
{t:"60",p:13,x:94,y:1346,w:13,h:14},
{t:"40",p:13,x:94,y:1412,w:13,h:14},
{t:"20",p:13,x:94,y:1477,w:13,h:14},
{t:"0",p:13,x:101,y:1544,w:6,h:14},
{t:"2008",p:13,x:132,y:1556,w:27,h:14},
{t:"2009",p:13,x:178,y:1556,w:27,h:14},
{t:"2010",p:13,x:226,y:1556,w:27,h:14},
{t:"2011",p:13,x:270,y:1556,w:27,h:14},
{t:"2012",p:13,x:315,y:1556,w:27,h:14},
{t:"2013",p:13,x:362,y:1556,w:27,h:14},
{t:"40%",p:13,x:572,y:1210,w:24,h:14},
{t:"60%",p:13,x:613,y:1210,w:24,h:14},
{t:"80%",p:13,x:650,y:1210,w:24,h:14},
{t:"100%",p:13,x:684,y:1210,w:31,h:14},
{t:"Address book integration for",p:13,x:342,y:1167,w:158,h:14},
{t:"mobile orders",p:13,x:423,y:1177,w:77,h:14},
{t:"Mobile Features",p:13,x:474,y:765,w:119,h:18},
{t:"Effective or Very Effective Mobile",p:13,x:402,y:1006,w:245,h:18},
{t:"S",p:13,x:84,y:1533,w:0,h:14},
{t:"mar",p:13,x:84,y:1526,w:0,h:14},
{t:"tphone U",p:13,x:84,y:1504,w:0,h:14},
{t:"nits S",p:13,x:84,y:1452,w:0,h:14},
{t:"old (mil.)",p:13,x:84,y:1422,w:0,h:14},
{t:"DRIVERS",p:13,x:482,y:1672,w:58,h:18},
{t:"1. User Demand",p:13,x:482,y:1693,w:87,h:14},
{t:"2. Increase in ARPU",p:13,x:482,y:1711,w:104,h:14},
{t:"3. Increase in Reail Basket Size",p:13,x:482,y:1730,w:164,h:14},
{t:"4. Real Cash Alternative",p:13,x:482,y:1748,w:128,h:14},
{t:"5. First-time Access to     ",p:13,x:482,y:1766,w:132,h:14},
{t:"   Payments for",p:13,x:482,y:1785,w:80,h:14},
{t:"   Many in Developing World",p:13,x:482,y:1803,w:155,h:14},
{t:"6. Lower Churn for Mobile ",p:13,x:482,y:1821,w:145,h:14},
{t:"   Operators",p:13,x:482,y:1840,w:63,h:14},
{t:"7. Increase in International ",p:13,x:482,y:1858,w:147,h:14},
{t:"    Money Transfers to ",p:13,x:482,y:1876,w:118,h:14},
{t:"    Developing Countries",p:13,x:482,y:1895,w:132,h:14},
{t:"8. Increased Demand for ",p:13,x:482,y:1913,w:136,h:14},
{t:"    Smartphones",p:13,x:482,y:1931,w:86,h:14},
{t:"9. Quicker than Cash at POS",p:13,x:482,y:1950,w:151,h:14},
{t:"CONSTRAINTS",p:13,x:1036,y:1672,w:98,h:18},
{t:"1. Availability of Capable   ",p:13,x:1036,y:1693,w:143,h:14},
{t:"    Handsets",p:13,x:1036,y:1711,w:63,h:14},
{t:"2. User Experience",p:13,x:1036,y:1730,w:100,h:14},
{t:"3. Lack of Clear Business Model",p:13,x:1036,y:1748,w:169,h:14},
{t:"4. Resistance from Banks",p:13,x:1036,y:1766,w:134,h:14},
{t:"5. Lack of Global Technology ",p:13,x:1036,y:1785,w:159,h:14},
{t:"    Standards",p:13,x:1036,y:1803,w:67,h:14},
{t:"6. Financial Regulations & ",p:13,x:1036,y:1821,w:142,h:14},
{t:"    Legislation",p:13,x:1036,y:1840,w:71,h:14},
{t:"7. Support Issues",p:13,x:1036,y:1858,w:92,h:14},
{t:"8. Transactions Costs for the ",p:13,x:1036,y:1876,w:155,h:14},
{t:"    Retailer",p:13,x:1036,y:1895,w:53,h:14},
{t:"Mobile",p:13,x:820,y:1794,w:48,h:18},
{t:"Payments",p:13,x:810,y:1812,w:67,h:18},
{t:"Market",p:13,x:819,y:1830,w:48,h:18},
{t:"The innovative LED Cooler Light adheres to the lid of ",p:13,x:494,y:271,w:415,h:20},
{t:"your cooler, live-well or tacklebox and illuminates the ",p:13,x:494,y:291,w:415,h:20},
{t:"contents at night...just like your fr idge light! ",p:13,x:563,y:312,w:346,h:20},
{t:"Coghlan ’s will be celebrating 50 years by getting you ",p:13,x:500,y:352,w:408,h:20},
{t:"ready for a “ cooler” season in 2009. Cheers to 50 years! ",p:13,x:465,y:373,w:444,h:20},
{t:"The Outdoor Accessory People.",p:13,x:665,y:1225,w:239,h:20},
{t:"www.coghlans.com",p:13,x:760,y:1245,w:144,h:20},
{t:"The fridge light has ",p:13,x:379,y:98,w:545,h:72},
{t:"moved outdoors.",p:13,x:456,y:159,w:451,h:72},
{t:"Inside_Outdoor_Spring_2009.indd   1",p:13,x:32,y:1336,w:166,h:12},
{t:"3/23/2009   4:02:02 PM",p:13,x:881,y:1336,w:103,h:12},
{t:"reps and agencies from all over North america garnered ",p:14,x:82,y:152,w:399,h:18},
{t:"some well-deserved recognition earlier this year when a number ",p:14,x:60,y:172,w:421,h:18},
{t:"of vendors announced their annual awards for excellence and ",p:14,x:60,y:193,w:421,h:18},
{t:"superior execution. Cascade Designs, for starters, proudly ",p:14,x:60,y:213,w:421,h:18},
{t:"bestowed its 2008 rep Group of the Year award to West Bay ",p:14,x:60,y:233,w:421,h:18},
{t:"Trading of ann arbor, mich., while its 2008 Sales achievement ",p:14,x:60,y:254,w:421,h:18},
{t:"award was presented to Canada West Sports Agencies.",p:14,x:59,y:274,w:379,h:18},
{t:"The West Bay Trading team, including Thomas Meier , Walt ",p:14,x:82,y:295,w:399,h:18},
{t:"Mayer and Geri Mayer, has been representing Cascade Designs’ ",p:14,x:59,y:315,w:421,h:18},
{t:"brands for more than 25 years. This award recognizes exceptional ",p:14,x:59,y:336,w:421,h:18},
{t:"communication and service to Cascade Designs ’ retailers in the ",p:14,x:59,y:356,w:421,h:18},
{t:"U.S. Great Lakes region (Indiana, Kentucky, michigan and Ohio). ",p:14,x:59,y:376,w:421,h:18},
{t:"The majority of their dealer base grew sales of Cascade Designs",p:14,x:59,y:397,w:414,h:18},
{t:"’ ",p:14,x:473,y:397,w:8,h:18},
{t:"products in 2008 despite a challenging economic climate.",p:14,x:59,y:417,w:377,h:18},
{t:"The Canada West Sports agencies team, led by Doug ",p:14,x:82,y:438,w:399,h:18},
{t:"Gudwer and supported by kori Russell as offce administrator ",p:14,x:59,y:458,w:421,h:18},
{t:"and Doug Lawrence as tech rep, has been representing ",p:14,x:59,y:478,w:421,h:18},
{t:"Cascade Designs products for more than 17 years and was ",p:14,x:59,y:499,w:421,h:18},
{t:"recognized for their efforts in the Canadian provinces of alberta, ",p:14,x:59,y:519,w:421,h:18},
{t:"manitoba and Saskatchewan, which resulted in an overall 10 ",p:14,x:59,y:540,w:421,h:18},
{t:"percent increase in territory sales for the year.",p:14,x:59,y:560,w:305,h:18},
{t:"meanwhile, Suunto named kevin Hirsh as their North ",p:14,x:82,y:581,w:399,h:18},
{t:"american Sales rep of the Year for 2008. Hirsh, of FHB Sales, ",p:14,x:59,y:601,w:421,h:18},
{t:"covers Northern California and Northern Nevada and has been ",p:14,x:497,y:152,w:421,h:18},
{t:"working with Suunto for more than a year and a half. ",p:14,x:497,y:172,w:352,h:18},
{t:"“Since Kevin ’s addition to the territory, it has consistently ",p:14,x:519,y:193,w:399,h:18},
{t:"been one of the fastest-growing territories and has been a ",p:14,x:497,y:213,w:421,h:18},
{t:"huge part of our continued success and growth,",p:14,x:497,y:233,w:325,h:18},
{t:"” says Suunto ",p:14,x:819,y:233,w:99,h:18},
{t:"North america vice president and business director matt ",p:14,x:497,y:254,w:421,h:18},
{t:"Kaplan. Kaplan also credits Hirsh ’s experience in ftness, training ",p:14,x:497,y:274,w:421,h:18},
{t:"and technology ",p:14,x:497,y:295,w:110,h:18},
{t:"for ",p:14,x:614,y:295,w:22,h:18},
{t:"helping Suunto better ",p:14,x:642,y:295,w:159,h:18},
{t:"target specialty ",p:14,x:806,y:295,w:112,h:18},
{t:"running accounts, which are a key aspect to the company’s ",p:14,x:497,y:315,w:421,h:18},
{t:"growth initiatives.",p:14,x:497,y:336,w:117,h:18},
{t:"Brandywine River Representatives, LLC has been named ",p:14,x:519,y:356,w:399,h:18},
{t:"by Vasque as its 2008 Sales agency of the Year. Brandywine ",p:14,x:497,y:376,w:421,h:18},
{t:"river representatives had the highest percent growth both in ",p:14,x:497,y:397,w:421,h:18},
{t:"dollars and pairs of shoes in 2008. The agency has served the ",p:14,x:497,y:417,w:421,h:18},
{t:"mid-atlantic region since it was founded in 2002 and consists ",p:14,x:497,y:438,w:421,h:18},
{t:"of four individuals: founder and owner Andy Molter, northern ",p:14,x:497,y:458,w:421,h:18},
{t:"sales rep David Donahue, southern sales rep Justin Lannan ",p:14,x:497,y:478,w:421,h:18},
{t:"and offce manager kalai king.",p:14,x:497,y:499,w:208,h:18},
{t:"Then there’s Chaos Headwear, which recognized Mary ",p:14,x:519,y:519,w:399,h:18},
{t:"Ann and Brent Best of Best and Associates as its rep of ",p:14,x:497,y:540,w:421,h:18},
{t:"the Year. The award is given to the best regional sales group ",p:14,x:497,y:560,w:421,h:18},
{t:"in 2008 based on set sales criteria: most new accounts, most ",p:14,x:497,y:580,w:421,h:18},
{t:"pre-season orders and ",p:14,x:497,y:601,w:165,h:18},
{t:"re-orders, ",p:14,x:668,y:601,w:68,h:18},
{t:"co-brands, branding and ",p:14,x:743,y:601,w:175,h:18},
{t:"Rep Moves and News",p:14,x:66,y:31,w:535,h:63},
{t:"Petroleum is the base of most outerwear fabrics.  It is becoming increasingly scarce in the world and ",p:14,x:334,y:945,w:563,h:15},
{t:"its products leave a heavy impact on the environment.  By building eco-friendly fabrics, our SUSTAIN ",p:14,x:334,y:961,w:563,h:15},
{t:"Collection takes another step forward towards a cleaner planet.",p:14,x:334,y:977,w:355,h:15},
{t:"The ASF Group produces technically advanced fabrics that use Recycled Polyester and other Eco-friendly ",p:14,x:334,y:999,w:558,h:15},
{t:"Fibers for performance outerwear. For more info on how we create green fabrics, please contact us.",p:14,x:334,y:1015,w:556,h:15},
{t:"SUSTAIN - Environmentally Friendly Fabric Collection",p:14,x:334,y:1037,w:316,h:15},
{t:"310-831-2334",p:14,x:290,y:1145,w:86,h:15},
{t:"We¹re Green ",p:14,x:87,y:687,w:374,h:67},
{t:"SUSTAIN - A Collection of Environmentally ",p:14,x:333,y:895,w:460,h:22},
{t:"Friendly Textiles from ASF Group",p:14,x:333,y:918,w:346,h:22},
{t:"even in a ",p:14,x:176,y:734,w:230,h:93},
{t:"whiteout",p:14,x:209,y:772,w:228,h:90},
{t:"We are the fabric builders—from fiber, to fabric, to factory, to finished.",p:14,x:640,y:1107,w:252,h:11},
{t:"www.asfgroup.com",p:14,x:687,y:1192,w:153,h:18},
{t:"12 ",p:14,x:61,y:1255,w:22,h:19},
{t:"|   Inside Outdoor  ",p:14,x:94,y:1252,w:150,h:23},
{t:"|   Spring 2009",p:14,x:248,y:1252,w:118,h:23},
{t:"merchandising. Best and associates, based in Boulder, Colo., ",p:15,x:63,y:70,w:421,h:18},
{t:"has been in the industry for more than 25 years and represents ",p:15,x:63,y:91,w:421,h:18},
{t:"the rocky mountain region for Chaos.",p:15,x:63,y:111,w:251,h:18},
{t:"Of course, there were plenty of moves and new partnerships ",p:15,x:85,y:131,w:399,h:18},
{t:"announced in the frst quarter , as well. Jetboil has added Three ",p:15,x:63,y:152,w:421,h:18},
{t:"Mountain Associates to represent its brand in the Northeast ",p:15,x:63,y:172,w:421,h:18},
{t:"and North mid-atlantic regions. The “three amigos” that make up ",p:15,x:63,y:193,w:421,h:18},
{t:"Tma include founding partner Tom McCarthy, partner George ",p:15,x:63,y:213,w:421,h:18},
{t:"Lesure and associate Mike Cullerot. mcCarthy & associates ",p:15,x:63,y:233,w:421,h:18},
{t:"Inc., now called Three mountain associates, has represented ",p:15,x:63,y:254,w:421,h:18},
{t:"premium brands in the outdoor industr y for more than 17 years.",p:15,x:63,y:274,w:414,h:18},
{t:"Royal Robbins has hired kiwi Outdoor Representation ",p:15,x:85,y:295,w:399,h:18},
{t:"to ",p:15,x:63,y:315,w:17,h:18},
{t:"cover ",p:15,x:89,y:315,w:40,h:18},
{t:"its ",p:15,x:137,y:315,w:19,h:18},
{t:"northwest ",p:15,x:165,y:315,w:72,h:18},
{t:"territory, ",p:15,x:246,y:315,w:60,h:18},
{t:"which ",p:15,x:314,y:315,w:43,h:18},
{t:"includes ",p:15,x:366,y:315,w:59,h:18},
{t:"alaska, ",p:15,x:433,y:315,w:51,h:18},
{t:"Washington, Oregon, Idaho and montana. Kiwi Outdoor is a ",p:15,x:63,y:336,w:421,h:18},
{t:"portland-based rep group established in 2003 by founder “kiwi ",p:15,x:63,y:356,w:421,h:18},
{t:"Dave” Cockburn. also working with Kiwi Outdoor are Joe ",p:15,x:63,y:376,w:421,h:18},
{t:"Munk and Annie Nielsen, both Oregon natives.",p:15,x:63,y:397,w:320,h:18},
{t:"Yakima, ",p:15,x:85,y:417,w:59,h:18},
{t:"meanwhile, ",p:15,x:154,y:417,w:81,h:18},
{t:"named ",p:15,x:245,y:417,w:50,h:18},
{t:"Hi ",p:15,x:304,y:417,w:19,h:17},
{t:"Altitude ",p:15,x:331,y:417,w:61,h:17},
{t:"Sales ",p:15,x:402,y:417,w:42,h:17},
{t:"and ",p:15,x:454,y:417,w:30,h:17},
{t:"Consulting to represent the Yakima brand and product line in ",p:15,x:63,y:438,w:421,h:18},
{t:"Colorado and New mexico. The Hi altitude sales team, with ",p:15,x:63,y:458,w:421,h:18},
{t:"more than 20 years of combined experience, specializes in ",p:15,x:63,y:478,w:421,h:18},
{t:"fne tools, hardware and accessories for the cycling, camping, ",p:15,x:63,y:499,w:421,h:18},
{t:"outdoor and snowsports ",p:15,x:63,y:519,w:179,h:18},
{t:"distribution ",p:15,x:250,y:519,w:78,h:18},
{t:"channels. The team, ",p:15,x:335,y:519,w:149,h:18},
{t:"led by Ryan Overstake, includes Jason Livingston, Matt ",p:15,x:63,y:540,w:421,h:18},
{t:"Niedermiller and Lori Maddox. In addition to representing ",p:15,x:63,y:560,w:421,h:18},
{t:"Yakima, Hi altitude also provides service for Cascade Designs, ",p:15,x:63,y:581,w:421,h:18},
{t:"Granite Gear, princeton Tec and Stanley.",p:15,x:63,y:601,w:263,h:18},
{t:"Earl Roberson of Roberson Sports Group has been ",p:15,x:523,y:70,w:399,h:18},
{t:"added to the Nikwax N.A. sales team. roberson will cover ",p:15,x:500,y:91,w:421,h:18},
{t:"the Southeast territory for the company, including Florida, ",p:15,x:500,y:111,w:421,h:18},
{t:"Georgia, ",p:15,x:500,y:131,w:60,h:18},
{t:"South ",p:15,x:571,y:131,w:43,h:18},
{t:"Carolina, ",p:15,x:624,y:131,w:61,h:18},
{t:"North ",p:15,x:697,y:131,w:41,h:18},
{t:"Carolina, ",p:15,x:749,y:131,w:61,h:18},
{t:"alabama ",p:15,x:821,y:131,w:61,h:18},
{t:"and ",p:15,x:893,y:131,w:28,h:18},
{t:"Tennessee. roberson also is currently working with Injinji, ",p:15,x:500,y:152,w:421,h:18},
{t:"CWX and power Balance.",p:15,x:500,y:172,w:173,h:18},
{t:"Moraine Sales now represents SCARPA in New York, New ",p:15,x:523,y:193,w:399,h:18},
{t:"Jersey, pennsylvania, maryland, Delaware and Washington, ",p:15,x:500,y:213,w:421,h:18},
{t:"D.C. Based in New York City, moraine Sales was founded in ",p:15,x:500,y:233,w:421,h:18},
{t:"2002 by Todd Fairbairn, an 11-year outdoor industry veteran. ",p:15,x:500,y:254,w:421,h:18},
{t:"Cathy Tomlin provides additional sales and offce support in the ",p:15,x:500,y:274,w:421,h:18},
{t:"moraine Sales offce. Before founding moraine Sales, Fairbairn ",p:15,x:500,y:295,w:421,h:18},
{t:"worked for a number of years for The North Face, frst in outside ",p:15,x:500,y:315,w:421,h:18},
{t:"sales and later as an in-house sales representative based in ",p:15,x:500,y:335,w:421,h:18},
{t:"New York. moraine Sales also represents Westcomb, Canada ",p:15,x:500,y:356,w:421,h:18},
{t:"Goose and Baylis. The group can be contacted at 212-604-0304 ",p:15,x:500,y:376,w:421,h:18},
{t:"or tfairbairn@nyc.rr.com.",p:15,x:500,y:397,w:160,h:18},
{t:"Adventure Medical kits has tapped Seattle, Wash.-based ",p:15,x:523,y:417,w:399,h:18},
{t:"Alta Group Inc. to represent its lines in Oregon and Washington. ",p:15,x:500,y:438,w:421,h:18},
{t:"Led by Dave Haavik, an industry veteran with more than 25 years ",p:15,x:500,y:458,w:421,h:18},
{t:"experience ",p:15,x:500,y:478,w:75,h:18},
{t:"in the outdoor retail business, alta also currently ",p:15,x:579,y:478,w:342,h:18},
{t:"reps amK products through much of Western Canada. alta also ",p:15,x:500,y:499,w:421,h:18},
{t:"currently represents ambler, Sea to Summit, Oboz footwear, ",p:15,x:500,y:519,w:421,h:18},
{t:"Julbo eyewear and petzl, among other major brands.",p:15,x:500,y:540,w:345,h:18},
{t:"The alta Group replaces Doug Nunn & associates, which ",p:15,x:523,y:560,w:399,h:18},
{t:"had represented amK in both Oregon and Washington for the ",p:15,x:500,y:580,w:421,h:18},
{t:"last 15 years. ",p:15,x:500,y:601,w:91,h:18},
{t:"  Spring",p:15,x:605,y:1256,w:62,h:17},
{t:"2009  |   Inside Outdoor  ",p:15,x:678,y:1252,w:200,h:23},
{t:"|   13",p:15,x:881,y:1252,w:33,h:23},
{t:"I t’s not often that readers will find ",p:16,x:168,y:1078,w:320,h:195},
{t:"stories ",p:16,x:227,y:1132,w:47,h:18},
{t:"touting ",p:16,x:293,y:1132,w:52,h:18},
{t:"“down-the-r oad” ",p:16,x:363,y:1132,w:124,h:18},
{t:"technologies within the pages of this ",p:16,x:227,y:1153,w:260,h:18},
{t:"publication. Typically, we prefer to ",p:16,x:227,y:1173,w:260,h:18},
{t:"keep our focus on topics with more ",p:16,x:227,y:1194,w:260,h:18},
{t:"immediate implications.",p:16,x:227,y:1214,w:160,h:18},
{t:"And, make no mistake, there are still plenty ",p:16,x:525,y:1112,w:300,h:18},
{t:"of high hurdles to overcome before concepts ",p:16,x:505,y:1132,w:320,h:18},
{t:"such as contactless payment, via near feld com-",p:16,x:505,y:1153,w:316,h:18},
{t:"munications and handheld devices, or “mobile ",p:16,x:505,y:1173,w:320,h:18},
{t:"money” are used on a widespread basis, at least ",p:16,x:505,y:1194,w:320,h:18},
{t:"in the United States. Likely even further down ",p:16,x:505,y:1214,w:320,h:18},
{t:"by Martin  Vilaboy",p:16,x:754,y:326,w:107,h:16},
{t:"The early road To  ",p:16,x:66,y:114,w:896,h:99},
{t:"M-CoMMerCe",p:16,x:192,y:202,w:595,h:99},
{t:"14 ",p:16,x:61,y:1255,w:22,h:19},
{t:"|   Inside Outdoor  ",p:16,x:94,y:1252,w:150,h:23},
{t:"|   Spring 2009",p:16,x:248,y:1252,w:118,h:23},
{t:"the road are m-commerce-types of scenarios whereby ",p:17,x:105,y:173,w:371,h:18},
{t:"a family visiting a National Park on a rainy day can ",p:17,x:105,y:193,w:371,h:18},
{t:"be pinged by a nearby retailer with a special offer on ",p:17,x:105,y:214,w:371,h:18},
{t:"a parka, with that customer’s demographic profle and ",p:17,x:105,y:234,w:371,h:18},
{t:"purchase history automatically computed to tailor the ",p:17,x:105,y:254,w:371,h:18},
{t:"specifc offering.",p:17,x:105,y:275,w:109,h:18},
{t:"On the other hand, it’s also not very often that tech-",p:17,x:125,y:295,w:347,h:18},
{t:"nology platforms come along with the true game-chang-",p:17,x:105,y:316,w:367,h:18},
{t:"ing capabilities of mobility. Much like the Internet itself, ",p:17,x:105,y:336,w:371,h:18},
{t:"mobile devices and services already have altered the ",p:17,x:105,y:356,w:371,h:18},
{t:"way consumers think about communications and con-",p:17,x:105,y:377,w:367,h:18},
{t:"necting with the world around them, and we haven’t ",p:17,x:105,y:397,w:371,h:18},
{t:"even reached the point of getting the full-blown, high-",p:17,x:105,y:418,w:367,h:18},
{t:"speed “World Wide Web experience” in the palms of ",p:17,x:105,y:438,w:371,h:18},
{t:"our hands.",p:17,x:105,y:459,w:71,h:18},
{t:"“Smartphones ",p:17,x:125,y:479,w:98,h:18},
{t:"will ",p:17,x:230,y:479,w:29,h:18},
{t:"be the most popular mobile ",p:17,x:265,y:479,w:210,h:18},
{t:"broadband access devices,” said Anton Denissov, re-",p:17,x:105,y:499,w:367,h:18},
{t:"search analyst for Parks Associates. “Consumers will ",p:17,x:105,y:520,w:371,h:18},
{t:"grow more comfortable with mobile broadband, and ",p:17,x:105,y:540,w:371,h:18},
{t:"the service will become part of their daily lives, as they ",p:17,x:105,y:561,w:371,h:18},
{t:"will be able to surf the Web, play games, share pictures ",p:17,x:105,y:581,w:371,h:18},
{t:"and connect via social networks from anywhere.”",p:17,x:105,y:601,w:328,h:18},
{t:"Indeed, this era in communications history is ap-",p:17,x:125,y:622,w:347,h:18},
{t:"proaching rapidly, with the potential to have a far great-",p:17,x:105,y:642,w:367,h:18},
{t:"er impact on how and where consumers make purchas-",p:17,x:105,y:663,w:367,h:18},
{t:"ing decisions than even the wired Internet has had so ",p:17,x:105,y:683,w:371,h:18},
{t:"far. What’s more, rapidly emerging platforms within ar-",p:17,x:105,y:703,w:367,h:18},
{t:"eas such as mobile marketing, mobile search and early ",p:17,x:105,y:724,w:371,h:18},
{t:"forms of location-based services (LBS) are likely to have ",p:17,x:105,y:744,w:371,h:18},
{t:"signifcant impacts on retail marketing and sales strate-",p:17,x:105,y:765,w:367,h:18},
{t:"gies in the near term.",p:17,x:105,y:785,w:139,h:18},
{t:"Already, the rate of adoption of mobile services and ",p:17,x:125,y:806,w:351,h:18},
{t:"applications, both domestically and abroad, has been ",p:17,x:105,y:826,w:371,h:18},
{t:"quite literally off the charts when compared to other ",p:17,x:105,y:846,w:371,h:18},
{t:"technology introductions seen throughout history. They ",p:17,x:105,y:867,w:371,h:18},
{t:"are often measured in years rather than decades; faster ",p:17,x:105,y:887,w:371,h:18},
{t:"even than personal computers and the Internet. And ",p:17,x:105,y:908,w:371,h:18},
{t:"during the past fve to 10 years, we have seen nothing ",p:17,x:105,y:928,w:371,h:18},
{t:"short of an explosion.",p:17,x:105,y:948,w:142,h:18},
{t:"In case the anecdotal evidence of mobile device ubiq-",p:17,x:125,y:969,w:347,h:18},
{t:"uity on any city street isn’t enough, consider, for exam-",p:17,x:105,y:989,w:367,h:18},
{t:"ple, that while it took 20 years for the frst billion mo-",p:17,x:105,y:1010,w:367,h:18},
{t:"bile phones to sell worldwide, the second billion sold ",p:17,x:105,y:1030,w:371,h:18},
{t:"in just four years, while it took just two more years to ",p:17,x:105,y:1051,w:371,h:18},
{t:"reach three billion. Today, it’s estimated that there are ",p:17,x:105,y:1071,w:371,h:18},
{t:"more than four billion mobile phone subscriptions, with ",p:17,x:105,y:1091,w:371,h:18},
{t:"most industry analysts expecting that number to top ",p:17,x:105,y:1112,w:371,h:18},
{t:"fve billion by or before 2013.",p:17,x:105,y:1132,w:192,h:18},
{t:"And while most folks purchase mobile services pri-",p:17,x:125,y:1153,w:347,h:18},
{t:"marily for voice communications, lately there’s a lot ",p:17,x:105,y:1173,w:371,h:18},
{t:"more than talking taking place over mobile carrier net-",p:17,x:105,y:1193,w:367,h:18},
{t:"works. At the end of last year Verizon Wireless, the larg-",p:17,x:105,y:1214,w:367,h:18},
{t:"est U.S mobile brand, reported that a full 79 percent of ",p:17,x:502,y:173,w:371,h:18},
{t:"its 72 million retail subscribers were wireless data cus-",p:17,x:502,y:193,w:367,h:18},
{t:"tomers, a 17 percent increase from year-end 2007. And ",p:17,x:502,y:213,w:371,h:18},
{t:"keep in mind, the iPhone, a big driver of mobile non-",p:17,x:502,y:234,w:367,h:18},
{t:"voice services, is available only on the AT&T network ",p:17,x:502,y:254,w:371,h:18},
{t:"in the U.S.",p:17,x:502,y:275,w:68,h:18},
{t:"Granted, Verizon Wireless’ fgures likely include ",p:17,x:522,y:826,w:351,h:18},
{t:"anyone who sends text messages or receives email on ",p:17,x:502,y:846,w:371,h:18},
{t:"a smartphone and not just postpaid wireless Internet ",p:17,x:502,y:867,w:371,h:18},
{t:"subscribers, per se. Still, with legacy voice service rev-",p:17,x:502,y:887,w:367,h:18},
{t:"enues now in decline, the importance of data revenues ",p:17,x:502,y:908,w:371,h:18},
{t:"to mobile services providers is undeniable, which is en-",p:17,x:502,y:928,w:367,h:18},
{t:"couraging wireless carriers to create and promote “ad-",p:17,x:502,y:948,w:367,h:18},
{t:"vanced” data services such as multimedia messaging, ",p:17,x:502,y:969,w:371,h:18},
{t:"mobile Web browsing and GPS-based applications.",p:17,x:502,y:989,w:337,h:18},
{t:"Whereas text messaging (also known as SMS or short ",p:17,x:522,y:1010,w:351,h:18},
{t:"messaging service) has represented upward of 80 per-",p:17,x:502,y:1030,w:367,h:18},
{t:"cent of wireless carrier non-voice revenues during the ",p:17,x:502,y:1050,w:371,h:18},
{t:"past few years, that number is quickly moving toward ",p:17,x:502,y:1071,w:371,h:18},
{t:"50 percent of wireless data revenues today, according to ",p:17,x:502,y:1091,w:371,h:18},
{t:"researchers at Informa Telecoms & Media.",p:17,x:502,y:1112,w:278,h:18},
{t:"“It’s no longer a question of whether there will be ",p:17,x:522,y:1132,w:351,h:18},
{t:"mass-market take-up of non-SMS data services but of ",p:17,x:502,y:1153,w:371,h:18},
{t:"what role operators will play in providing these ser-",p:17,x:502,y:1173,w:367,h:18},
{t:"vices,” argues Mark Newman, chief research offcer at ",p:17,x:502,y:1193,w:371,h:18},
{t:"Informa Telecoms & Media.",p:17,x:502,y:1214,w:183,h:18},
{t:"I like receiving email from companies I’ve registered with; even if I don’t ",p:17,x:469,y:-1105,w:536,h:19},
{t:"always read it, it’s good to know it will be there when I’m ready",p:17,x:469,y:-1085,w:466,h:19},
{t:"Source: Epsilon Strategic Services",p:17,x:471,y:-937,w:155,h:13},
{t:"US Mobile Internet User Age Profile (May 2008)",p:17,x:517,y:329,w:355,h:19},
{t:"Source: Nielsen Media",p:17,x:517,y:765,w:102,h:13},
{t:"2008",p:17,x:490,y:-1034,w:31,h:15},
{t:"2005",p:17,x:490,y:-985,w:31,h:15},
{t:"84%",p:17,x:985,y:-1036,w:28,h:17},
{t:"69%",p:17,x:921,y:-985,w:28,h:17},
{t:"Openess to Receive Marketing/",p:17,x:463,y:-832,w:236,h:19},
{t:"Promotional Messages in Transactional Email",p:17,x:463,y:-812,w:334,h:19},
{t:"Source: Merkle",p:17,x:465,y:-453,w:68,h:13},
{t:"Generally",p:17,x:453,y:-737,w:59,h:17},
{t:"Open",p:17,x:479,y:-725,w:33,h:17},
{t:"67%",p:17,x:932,y:-752,w:24,h:15},
{t:"66%",p:17,x:926,y:-735,w:24,h:15},
{t:"61%",p:17,x:897,y:-721,w:24,h:15},
{t:"60%",p:17,x:891,y:-706,w:24,h:15},
{t:"25%",p:17,x:680,y:-677,w:24,h:15},
{t:"25%",p:17,x:680,y:-663,w:24,h:15},
{t:"32%",p:17,x:723,y:-648,w:24,h:15},
{t:"32%",p:17,x:723,y:-632,w:24,h:15},
{t:"8%",p:17,x:581,y:-606,w:17,h:15},
{t:"9%",p:17,x:591,y:-591,w:17,h:15},
{t:"6%",p:17,x:574,y:-574,w:17,h:15},
{t:"8%",p:17,x:582,y:-560,w:17,h:15},
{t:"Not at All",p:17,x:454,y:-661,w:59,h:17},
{t:"Open",p:17,x:479,y:-648,w:33,h:17},
{t:"Don’t",p:17,x:479,y:-591,w:34,h:17},
{t:"Care",p:17,x:483,y:-579,w:29,h:17},
{t:"0%",p:17,x:513,y:-534,w:22,h:18},
{t:"10%",p:17,x:568,y:-534,w:31,h:18},
{t:"20%",p:17,x:628,y:-534,w:31,h:18},
{t:"30%",p:17,x:688,y:-534,w:31,h:18},
{t:"40%",p:17,x:747,y:-534,w:31,h:18},
{t:"50%",p:17,x:807,y:-534,w:31,h:18},
{t:"60%",p:17,x:867,y:-534,w:31,h:18},
{t:"70%",p:17,x:927,y:-534,w:31,h:18},
{t:"2005",p:17,x:558,y:-494,w:28,h:14},
{t:"2006",p:17,x:677,y:-494,w:28,h:14},
{t:"2007",p:17,x:788,y:-494,w:28,h:14},
{t:"2008",p:17,x:889,y:-494,w:28,h:14},
{t:"Please indicate the degree to which you agree or disagree ",p:17,x:504,y:-285,w:434,h:19},
{t:"with the following statements",p:17,x:504,y:-265,w:219,h:19},
{t:"Source: RSR Research",p:17,x:506,y:161,w:104,h:13},
{t:"Shopatron Web Site Integration/Hosting Alternatives*",p:17,x:1305,y:-1114,w:401,h:19},
{t:"*Grey represents what the manufacturer can choose to host and manage; orange represents what Shopatron can host and manage.",p:17,x:1307,y:-656,w:603,h:13},
{t:"0%",p:17,x:615,y:32,w:25,h:21},
{t:"My company knows",p:17,x:494,y:-180,w:122,h:15},
{t:"who our best",p:17,x:536,y:-165,w:81,h:15},
{t:"shoppers are",p:17,x:538,y:-151,w:79,h:15},
{t:"My company",p:17,x:537,y:-72,w:79,h:15},
{t:"has a strong, single",p:17,x:500,y:-57,w:116,h:15},
{t:"owner of the ",p:17,x:535,y:-42,w:81,h:15},
{t:"customer",p:17,x:558,y:-27,w:58,h:15},
{t:"experience",p:17,x:548,y:-13,w:67,h:15},
{t:"20%",p:17,x:676,y:32,w:35,h:21},
{t:"40%",p:17,x:743,y:32,w:35,h:21},
{t:"60%",p:17,x:807,y:32,w:35,h:21},
{t:"80%",p:17,x:869,y:32,w:35,h:21},
{t:"100%",p:17,x:931,y:32,w:45,h:21},
{t:"55-64,",p:17,x:599,y:381,w:50,h:21},
{t:"9.1%",p:17,x:603,y:399,w:39,h:21},
{t:"35-54,",p:17,x:502,y:558,w:50,h:21},
{t:"37%",p:17,x:508,y:576,w:35,h:21},
{t:"25-34,",p:17,x:826,y:698,w:50,h:21},
{t:"27.4%",p:17,x:826,y:716,w:49,h:21},
{t:"18-24,",p:17,x:888,y:493,w:50,h:21},
{t:"11.8%",p:17,x:887,y:511,w:49,h:21},
{t:"65+",p:17,x:736,y:364,w:31,h:21},
{t:"1.7%",p:17,x:732,y:382,w:39,h:21},
{t:"13-17,",p:17,x:822,y:393,w:50,h:21},
{t:"12.7%",p:17,x:822,y:411,w:49,h:21},
{t:"Strongly Agree",p:17,x:675,y:76,w:72,h:14},
{t:"Agree",p:17,x:794,y:76,w:28,h:14},
{t:"Neutral",p:17,x:880,y:76,w:36,h:14},
{t:"Disagree",p:17,x:735,y:111,w:45,h:14},
{t:"Strongly Disagree",p:17,x:832,y:111,w:88,h:14},
{t:"20%",p:17,x:637,y:-165,w:35,h:21},
{t:"24%",p:17,x:710,y:-165,w:35,h:21},
{t:"20%",p:17,x:785,y:-165,w:35,h:21},
{t:"22%",p:17,x:846,y:-165,w:35,h:21},
{t:"15%",p:17,x:905,y:-165,w:35,h:21},
{t:"9%",p:17,x:922,y:-48,w:25,h:21},
{t:"41%",p:17,x:828,y:-48,w:35,h:21},
{t:"23%",p:17,x:736,y:-48,w:35,h:21},
{t:"18%",p:17,x:664,y:-48,w:35,h:21},
{t:"9%",p:17,x:629,y:-48,w:25,h:21},
{t:"Global fixed-Internet service revenue vs. global ",p:17,x:1310,y:-578,w:350,h:19},
{t:"mobile date service revenue",p:17,x:1310,y:-558,w:207,h:19},
{t:"Source: Pyramid Research",p:17,x:1312,y:-290,w:120,h:13},
{t:"Home Page &",p:17,x:1321,y:-1062,w:78,h:15},
{t:"Marketing Pages",p:17,x:1321,y:-1045,w:95,h:15},
{t:"Online Store Alternatives",p:17,x:1411,y:-706,w:123,h:13},
{t:"Integration with Third-party eCommerce Applications",p:17,x:1655,y:-706,w:261,h:13},
{t:"1 Complete Web site + Coex Freedom",p:17,x:1321,y:-1007,w:217,h:15},
{t:"2 Online Store + Coex Freedom",p:17,x:1507,y:-986,w:179,h:15},
{t:"1",p:17,x:1315,y:-916,w:7,h:15},
{t:"2",p:17,x:1475,y:-916,w:7,h:15},
{t:"3",p:17,x:1635,y:-916,w:7,h:15},
{t:"4",p:17,x:1797,y:-916,w:7,h:15},
{t:"3 XML Checkout + Coex Freedom",p:17,x:1698,y:-963,w:190,h:15},
{t:"4 Simply Coex Freedom",p:17,x:1821,y:-940,w:119,h:15},
{t:"Product Pages",p:17,x:1449,y:-1053,w:81,h:15},
{t:"Shopping Cart",p:17,x:1582,y:-1053,w:81,h:15},
{t:"Checkout",p:17,x:1726,y:-1052,w:53,h:15},
{t:"Order Fulfillment",p:17,x:1828,y:-1060,w:94,h:15},
{t:"via Coex Freedom",p:17,x:1828,y:-1044,w:101,h:15},
{t:"Complete Web site",p:17,x:1324,y:-884,w:97,h:13},
{t:"+ Coex Freedom",p:17,x:1324,y:-867,w:83,h:13},
{t:"Integrated Web site ",p:17,x:1324,y:-834,w:101,h:13},
{t:"containing online store ",p:17,x:1324,y:-818,w:117,h:13},
{t:"and CMS-driven home ",p:17,x:1324,y:-801,w:113,h:13},
{t:"page and marketing ",p:17,x:1324,y:-785,w:102,h:13},
{t:"pages",p:17,x:1324,y:-769,w:30,h:13},
{t:"Online Store",p:17,x:1487,y:-884,w:63,h:13},
{t:"+ Coex Freedom",p:17,x:1487,y:-867,w:83,h:13},
{t:"Online store that ",p:17,x:1487,y:-834,w:87,h:13},
{t:"complements the existing ",p:17,x:1487,y:-818,w:132,h:13},
{t:"corporate Web site. ",p:17,x:1487,y:-801,w:101,h:13},
{t:"Shopper accesses store ",p:17,x:1487,y:-785,w:125,h:13},
{t:"by clicking the “Buy Now” ",p:17,x:1487,y:-769,w:131,h:13},
{t:"link on product page",p:17,x:1487,y:-752,w:102,h:13},
{t:"XML Checkout",p:17,x:1647,y:-884,w:75,h:13},
{t:"+ Coex Freedom",p:17,x:1647,y:-867,w:83,h:13},
{t:"Utilizes third-party ",p:17,x:1647,y:-834,w:93,h:13},
{t:"shopping cart application. ",p:17,x:1647,y:-818,w:133,h:13},
{t:"Shopping cart contents ",p:17,x:1647,y:-801,w:120,h:13},
{t:"pass to Shopatron ",p:17,x:1647,y:-785,w:96,h:13},
{t:"checkout; Shopatron ",p:17,x:1647,y:-769,w:107,h:13},
{t:"screens are used",p:17,x:1647,y:-752,w:87,h:13},
{t:"Simply Coex Freedom",p:17,x:1804,y:-884,w:110,h:13},
{t:"Order pass to Shopatron ",p:17,x:1804,y:-851,w:127,h:13},
{t:"after the shopper checks ",p:17,x:1804,y:-834,w:128,h:13},
{t:"out, and are assigned ",p:17,x:1804,y:-818,w:112,h:13},
{t:"to retailers using ",p:17,x:1804,y:-801,w:88,h:13},
{t:"Shopatron’s patented ",p:17,x:1804,y:-785,w:111,h:13},
{t:"Coex Freedom process",p:17,x:1804,y:-769,w:114,h:13},
{t:"2003",p:17,x:1413,y:-331,w:0,h:18},
{t:"(billions)",p:17,x:1333,y:-413,w:0,h:18},
{t:"$300",p:17,x:1345,y:-511,w:35,h:18},
{t:"fixed",p:17,x:1488,y:-511,w:34,h:18},
{t:"mobile",p:17,x:1618,y:-511,w:49,h:18},
{t:"$225",p:17,x:1345,y:-474,w:35,h:18},
{t:"$150",p:17,x:1345,y:-442,w:35,h:18},
{t:"$75",p:17,x:1354,y:-405,w:26,h:18},
{t:"$0",p:17,x:1363,y:-375,w:17,h:18},
{t:"2004",p:17,x:1450,y:-331,w:0,h:18},
{t:"2005",p:17,x:1487,y:-331,w:0,h:18},
{t:"2006",p:17,x:1524,y:-331,w:0,h:18},
{t:"2007",p:17,x:1562,y:-331,w:0,h:18},
{t:"2008",p:17,x:1597,y:-331,w:0,h:18},
{t:"2009",p:17,x:1636,y:-331,w:0,h:18},
{t:"2010",p:17,x:1674,y:-331,w:0,h:18},
{t:"2011",p:17,x:1710,y:-331,w:0,h:18},
{t:"2012",p:17,x:1746,y:-331,w:0,h:18},
{t:"U.S. Annual Smartphone Unit Sales (2008 - 2013)",p:17,x:1069,y:374,w:369,h:19},
{t:"Source: Parks Associates",p:17,x:1071,y:639,w:113,h:13},
{t:"Mobile Payments: Summary of Market Drivers & Constraints",p:17,x:1454,y:652,w:444,h:19},
{t:"Source: Juniper Research",p:17,x:1456,y:1083,w:116,h:13},
{t:"Which mobile features do you currently use or plan ",p:17,x:1310,y:-243,w:378,h:19},
{t:"to offer over the next year? What is the actual or ",p:17,x:1310,y:-223,w:365,h:19},
{t:"expected effectiveness?",p:17,x:1310,y:-204,w:179,h:19},
{t:"Source: Adobe Scene 7",p:17,x:1312,y:307,w:106,h:13},
{t:"Promotions - drive",p:17,x:1366,y:-136,w:100,h:14},
{t:"to store or Web",p:17,x:1383,y:-126,w:83,h:14},
{t:"0%",p:17,x:1467,y:32,w:17,h:14},
{t:"5%",p:17,x:1506,y:32,w:17,h:14},
{t:"10%",p:17,x:1537,y:32,w:23,h:14},
{t:"15%",p:17,x:1577,y:32,w:23,h:14},
{t:"20%",p:17,x:1613,y:32,w:23,h:14},
{t:"Planned",p:17,x:1649,y:-69,w:44,h:14},
{t:"Deployed",p:17,x:1649,y:-48,w:53,h:14},
{t:"GPS mapping/store locator",p:17,x:1319,y:-102,w:147,h:14},
{t:"M-commerce - Web site or",p:17,x:1325,y:-69,w:142,h:14},
{t:"downloaded application",p:17,x:1334,y:-59,w:133,h:14},
{t:"Price check - store to Web",p:17,x:1327,y:-33,w:139,h:14},
{t:"Address book integration",p:17,x:1328,y:-8,w:138,h:14},
{t:"for mobile orders",p:17,x:1372,y:1,w:94,h:14},
{t:"Promotions - drive to",p:17,x:1371,y:105,w:114,h:14},
{t:"store or Web",p:17,x:1418,y:115,w:68,h:14},
{t:"GPS mapping/store locator",p:17,x:1339,y:139,w:147,h:14},
{t:"Price check - store to Web",p:17,x:1347,y:171,w:139,h:14},
{t:"M-commerce - Web site or",p:17,x:1344,y:198,w:142,h:14},
{t:"downloaded application",p:17,x:1353,y:208,w:133,h:14},
{t:"0%",p:17,x:1488,y:271,w:17,h:14},
{t:"20%",p:17,x:1520,y:271,w:23,h:14},
{t:"60",p:17,x:1086,y:405,w:13,h:14},
{t:"40",p:17,x:1086,y:469,w:13,h:14},
{t:"20",p:17,x:1086,y:534,w:13,h:14},
{t:"0",p:17,x:1093,y:600,w:6,h:14},
{t:"2008",p:17,x:1124,y:611,w:26,h:14},
{t:"2009",p:17,x:1169,y:611,w:26,h:14},
{t:"2010",p:17,x:1216,y:611,w:26,h:14},
{t:"2011",p:17,x:1259,y:611,w:26,h:14},
{t:"2012",p:17,x:1304,y:611,w:26,h:14},
{t:"2013",p:17,x:1350,y:611,w:26,h:14},
{t:"40%",p:17,x:1557,y:271,w:23,h:14},
{t:"60%",p:17,x:1597,y:271,w:23,h:14},
{t:"80%",p:17,x:1634,y:271,w:23,h:14},
{t:"100%",p:17,x:1668,y:271,w:30,h:14},
{t:"Address book integration for",p:17,x:1330,y:228,w:156,h:14},
{t:"mobile orders",p:17,x:1410,y:238,w:76,h:14},
{t:"Mobile Features",p:17,x:1461,y:-166,w:117,h:18},
{t:"Effective or Very Effective Mobile",p:17,x:1389,y:70,w:241,h:18},
{t:"S",p:17,x:1076,y:589,w:0,h:14},
{t:"mar",p:17,x:1076,y:582,w:0,h:14},
{t:"tphone U",p:17,x:1076,y:560,w:0,h:14},
{t:"nits S",p:17,x:1076,y:509,w:0,h:14},
{t:"old (mil.)",p:17,x:1076,y:480,w:0,h:14},
{t:"DRIVERS",p:17,x:1468,y:726,w:57,h:17},
{t:"1. User Demand",p:17,x:1468,y:746,w:85,h:14},
{t:"2. Increase in ARPU",p:17,x:1468,y:765,w:103,h:14},
{t:"3. Increase in Reail Basket Size",p:17,x:1468,y:783,w:161,h:14},
{t:"4. Real Cash Alternative",p:17,x:1468,y:801,w:126,h:14},
{t:"5. First-time Access to     ",p:17,x:1468,y:819,w:130,h:14},
{t:"   Payments for",p:17,x:1468,y:837,w:79,h:14},
{t:"   Many in Developing World",p:17,x:1468,y:855,w:153,h:14},
{t:"6. Lower Churn for Mobile ",p:17,x:1468,y:873,w:142,h:14},
{t:"   Operators",p:17,x:1468,y:891,w:62,h:14},
{t:"7. Increase in International ",p:17,x:1468,y:909,w:145,h:14},
{t:"    Money Transfers to ",p:17,x:1468,y:927,w:117,h:14},
{t:"    Developing Countries",p:17,x:1468,y:945,w:130,h:14},
{t:"8. Increased Demand for ",p:17,x:1468,y:963,w:134,h:14},
{t:"    Smartphones",p:17,x:1468,y:981,w:84,h:14},
{t:"9. Quicker than Cash at POS",p:17,x:1468,y:999,w:149,h:14},
{t:"CONSTRAINTS",p:17,x:2014,y:726,w:97,h:17},
{t:"1. Availability of Capable   ",p:17,x:2014,y:746,w:140,h:14},
{t:"    Handsets",p:17,x:2014,y:765,w:62,h:14},
{t:"2. User Experience",p:17,x:2014,y:783,w:98,h:14},
{t:"3. Lack of Clear Business Model",p:17,x:2014,y:801,w:167,h:14},
{t:"4. Resistance from Banks",p:17,x:2014,y:819,w:132,h:14},
{t:"5. Lack of Global Technology ",p:17,x:2014,y:837,w:156,h:14},
{t:"    Standards",p:17,x:2014,y:855,w:66,h:14},
{t:"6. Financial Regulations & ",p:17,x:2014,y:873,w:140,h:14},
{t:"    Legislation",p:17,x:2014,y:891,w:70,h:14},
{t:"7. Support Issues",p:17,x:2014,y:909,w:91,h:14},
{t:"8. Transactions Costs for the ",p:17,x:2014,y:927,w:153,h:14},
{t:"    Retailer",p:17,x:2014,y:945,w:52,h:14},
{t:"Mobile",p:17,x:1801,y:846,w:47,h:17},
{t:"Payments",p:17,x:1791,y:864,w:66,h:17},
{t:"Market",p:17,x:1800,y:882,w:48,h:17},
{t:"  Spring",p:17,x:605,y:1256,w:62,h:17},
{t:"2009  |   Inside Outdoor  ",p:17,x:678,y:1252,w:200,h:23},
{t:"|   15",p:17,x:881,y:1252,w:33,h:23},
{t:"Within just the U.S., the wireless data market has surged ",p:18,x:93,y:91,w:395,h:18},
{t:"39 percent year over year to $34 billion in 2008, according to ",p:18,x:73,y:111,w:415,h:18},
{t:"mobile advisory frm Chetan Sharma Consulting.",p:18,x:73,y:132,w:326,h:18},
{t:"Meanwhile, on a global level, annual revenues generated ",p:18,x:93,y:152,w:395,h:18},
{t:"by mobile data services are now greater than the revenues ",p:18,x:73,y:173,w:415,h:18},
{t:"generated by wired Internet services, according to Pyramid ",p:18,x:73,y:193,w:415,h:18},
{t:"Research, despite the fact that mobile data average revenue ",p:18,x:73,y:214,w:415,h:18},
{t:"per subscriber was less than one-sixth of the ARPS for landline ",p:18,x:73,y:234,w:415,h:18},
{t:"broadband services.",p:18,x:73,y:254,w:132,h:18},
{t:"NPD Group, for its part, recently found that less than half ",p:18,x:93,y:642,w:395,h:18},
{t:"(45 percent) of U.S. mobile users currently use their phones ",p:18,x:73,y:663,w:415,h:18},
{t:"exclusively for voice calls, while 20 percent use them for “all-",p:18,x:73,y:683,w:411,h:18},
{t:"in-one multimedia,” which includes activities ranging from ",p:18,x:73,y:704,w:415,h:18},
{t:"music listening, video viewing, Web surfng and picture-tak-",p:18,x:73,y:724,w:411,h:18},
{t:"ing to text messaging, mobile gaming, adding ringtones and ",p:18,x:73,y:744,w:415,h:18},
{t:"Bluetooth connectivity. Nearly 40 million of us already access ",p:18,x:73,y:765,w:415,h:18},
{t:"email on our mobile phones, according to Nielsen.",p:18,x:73,y:785,w:333,h:18},
{t:"Then there’s the emergence of netbooks, whose obvious ap-",p:18,x:93,y:806,w:391,h:18},
{t:"peal is a more robust connectivity in a more portable form fac-",p:18,x:73,y:826,w:411,h:18},
{t:"tor. In other words, it’s smaller than a laptop, more powerful ",p:18,x:73,y:846,w:415,h:18},
{t:"than a PDA.",p:18,x:73,y:867,w:80,h:18},
{t:"The point here is that the pervasiveness of non-voice mo-",p:18,x:93,y:887,w:391,h:18},
{t:"bile applications and access platforms are reaching a point ",p:18,x:73,y:908,w:415,h:18},
{t:"where retailers need to stop thinking about mobile marketing ",p:18,x:73,y:928,w:415,h:18},
{t:"and m-commerce as “down the road” opportunities. It’s pretty ",p:18,x:73,y:948,w:415,h:18},
{t:"clear that full mobile connectivity will change how and where ",p:18,x:73,y:969,w:415,h:18},
{t:"customers seek information, as well as how they interact with ",p:18,x:73,y:989,w:415,h:18},
{t:"information once it’s constantly available at their fngertips. In ",p:18,x:73,y:1010,w:415,h:18},
{t:"turn, there’s a real opportunity for competitive differentiation ",p:18,x:73,y:1030,w:415,h:18},
{t:"within sales and marketing efforts in the immediate term.",p:18,x:73,y:1051,w:381,h:18},
{t:"One area that has gained some early traction among retail-",p:18,x:93,y:1071,w:391,h:18},
{t:"ers, as well as product vendors and brands, is mobile market-",p:18,x:73,y:1091,w:411,h:18},
{t:"ing, delivered mostly using SMS and multimedia messaging ",p:18,x:73,y:1112,w:415,h:18},
{t:"services (MMS). ",p:18,x:73,y:1132,w:110,h:18},
{t:"For some, that tends to mean subscription-based notices of ",p:18,x:93,y:1153,w:395,h:18},
{t:"store events, contests and entertainment-oriented content de-",p:18,x:73,y:1173,w:411,h:18},
{t:"signed to build goodwill and generate word of mouth buzz ",p:18,x:73,y:1193,w:415,h:18},
{t:"among loyal customers and their circles of friends. Increasing-",p:18,x:73,y:1214,w:411,h:18},
{t:"ly, however, we can expect to see more emphasis on measures ",p:18,x:505,y:91,w:415,h:18},
{t:"designed explicitly to drive traffc into a retailer’s physical or ",p:18,x:505,y:111,w:415,h:18},
{t:"online location.",p:18,x:505,y:132,w:101,h:18},
{t:"Currently, about a third of retailers use or have plans to de-",p:18,x:525,y:152,w:391,h:18},
{t:"ploy mobile promotions designed to drive traffc to a store or ",p:18,x:505,y:173,w:415,h:18},
{t:"Web site, suggests a new survey from Adobe Scene 7. That’s ",p:18,x:505,y:193,w:415,h:18},
{t:"about double the number that employed or planned those ",p:18,x:505,y:213,w:415,h:18},
{t:"types of promotions in the year-before survey.",p:18,x:505,y:234,w:304,h:18},
{t:"Among respondents that have employed mobile promo-",p:18,x:525,y:254,w:391,h:18},
{t:"tions to drive traffc, 81 percent rated them as effective or very ",p:18,x:505,y:275,w:415,h:18},
{t:"effective.",p:18,x:505,y:295,w:59,h:18},
{t:"Mobile coupons, in particular, “are becoming increasingly ",p:18,x:525,y:316,w:395,h:18},
{t:"important to brand owners and retailers,” say analysts at Ju-",p:18,x:505,y:336,w:411,h:18},
{t:"niper Research, “providing a ‘push to purchase’ capability for ",p:18,x:505,y:356,w:415,h:18},
{t:"mobile marketing and advertising campaigns.”",p:18,x:505,y:377,w:312,h:18},
{t:"An evolution of electronic coupons found online, and often ",p:18,x:525,y:397,w:395,h:18},
{t:"delivered currently in conjunction with mobile tickets, most ",p:18,x:505,y:418,w:415,h:18},
{t:"mobile coupon systems, say Juniper researchers, are based on ",p:18,x:505,y:438,w:415,h:18},
{t:"delivering a barcode to a customer’s handset as a picture mes-",p:18,x:505,y:458,w:411,h:18},
{t:"sage (MMS). The barcode is then stored in the handheld de-",p:18,x:505,y:479,w:411,h:18},
{t:"vice’s message inbox until it is redeemed using a barcode scan-",p:18,x:505,y:499,w:411,h:18},
{t:"ner at the point of sale or entered into an e-commerce site.",p:18,x:505,y:520,w:383,h:18},
{t:"The coupon campaigns can be delivered to an existing ",p:18,x:525,y:540,w:395,h:18},
{t:"opted-in subscriber list of top customers or incorporated into ",p:18,x:505,y:561,w:415,h:18},
{t:"traditional advertising. In the latter case, a mobile phone sub-",p:18,x:505,y:581,w:411,h:18},
{t:"scriber would send a subscription SMS to a short code listed ",p:18,x:505,y:601,w:415,h:18},
{t:"on an advertisement (such as a print ad or billboard). A URL ",p:18,x:505,y:622,w:415,h:18},
{t:"I lik",p:18,x:-783,y:-236,w:27,h:19},
{t:"e receiving email from companies I’",p:18,x:-518,y:-236,w:261,h:19},
{t:"ve registered with; e",p:18,x:-371,y:-236,w:151,h:19},
{t:"ven if I don’",p:18,x:-281,y:-236,w:86,h:19},
{t:"t ",p:18,x:-270,y:-236,w:11,h:19},
{t:"alw",p:18,x:-789,y:-216,w:25,h:19},
{t:"a",p:18,x:-777,y:-216,w:8,h:19},
{t:"ys read it,",p:18,x:-700,y:-216,w:73,h:19},
{t:" it’",p:18,x:-680,y:-216,w:20,h:19},
{t:"s good to know it will be there when I’m ready",p:18,x:-343,y:-216,w:341,h:19},
{t:"Source: Epsilon Strategic Services",p:18,x:-800,y:-68,w:155,h:13},
{t:"US Mobile Inter",p:18,x:-646,y:1198,w:114,h:19},
{t:"net User Age Profile (Ma",p:18,x:-466,y:1198,w:182,h:19},
{t:"y 2008)",p:18,x:-406,y:1198,w:58,h:19},
{t:"Source: Nielsen Media",p:18,x:-754,y:1635,w:102,h:13},
{t:"2008",p:18,x:-757,y:-165,w:31,h:15},
{t:"2005",p:18,x:-757,y:-115,w:31,h:15},
{t:"84%",p:18,x:-268,y:-167,w:28,h:17},
{t:"69%",p:18,x:-333,y:-116,w:28,h:17},
{t:"Openess to Receive Mar",p:18,x:-634,y:36,w:179,h:19},
{t:"k",p:18,x:-628,y:36,w:9,h:19},
{t:"eting/",p:18,x:-582,y:36,w:47,h:19},
{t:"Promotional Messages in T",p:18,x:-617,y:56,w:199,h:19},
{t:"ransactional Email",p:18,x:-478,y:56,w:135,h:19},
{t:"Source: Merkle",p:18,x:-806,y:415,w:68,h:13},
{t:"Generally",p:18,x:-764,y:131,w:59,h:17},
{t:"Open",p:18,x:-766,y:144,w:33,h:17},
{t:"67%",p:18,x:-323,y:116,w:24,h:15},
{t:"66%",p:18,x:-330,y:133,w:24,h:15},
{t:"61%",p:18,x:-358,y:147,w:24,h:15},
{t:"60%",p:18,x:-364,y:163,w:24,h:15},
{t:"25%",p:18,x:-575,y:191,w:24,h:15},
{t:"25%",p:18,x:-575,y:205,w:24,h:15},
{t:"32%",p:18,x:-532,y:220,w:24,h:15},
{t:"32%",p:18,x:-532,y:237,w:24,h:15},
{t:"8%",p:18,x:-682,y:262,w:17,h:15},
{t:"9%",p:18,x:-672,y:277,w:17,h:15},
{t:"6%",p:18,x:-689,y:294,w:17,h:15},
{t:"8%",p:18,x:-681,y:308,w:17,h:15},
{t:"Not at All",p:18,x:-762,y:208,w:59,h:17},
{t:"Open",p:18,x:-766,y:220,w:33,h:17},
{t:"Don’",p:18,x:-767,y:277,w:30,h:17},
{t:"t",p:18,x:-763,y:277,w:4,h:17},
{t:"Care",p:18,x:-766,y:290,w:29,h:17},
{t:"0%",p:18,x:-750,y:335,w:22,h:18},
{t:"10%",p:18,x:-685,y:335,w:31,h:18},
{t:"20%",p:18,x:-626,y:335,w:31,h:18},
{t:"30%",p:18,x:-566,y:335,w:31,h:18},
{t:"40%",p:18,x:-506,y:335,w:31,h:18},
{t:"50%",p:18,x:-446,y:335,w:31,h:18},
{t:"60%",p:18,x:-387,y:335,w:31,h:18},
{t:"70%",p:18,x:-327,y:335,w:31,h:18},
{t:"2005",p:18,x:-713,y:374,w:28,h:14},
{t:"2006",p:18,x:-594,y:374,w:28,h:14},
{t:"2007",p:18,x:-483,y:374,w:28,h:14},
{t:"2008",p:18,x:-382,y:374,w:28,h:14},
{t:"Please indicate the degree to which you agree or disagree ",p:18,x:-338,y:583,w:434,h:19},
{t:"with the following statements",p:18,x:-555,y:603,w:219,h:19},
{t:"Source: RSR Research",p:18,x:-765,y:1030,w:104,h:13},
{t:"Shopatron Web Site Integration/Hosting Alternatives*",p:18,x:33,y:-245,w:401,h:19},
{t:"*Grey represents what the manufacturer can choose to host and manage; orange represents what Shopatron can host and manage.",p:18,x:35,y:212,w:603,h:13},
{t:"0%",p:18,x:-646,y:901,w:25,h:21},
{t:"M",p:18,x:-777,y:688,w:11,h:15},
{t:"y c",p:18,x:-755,y:688,w:16,h:15},
{t:"ompan",p:18,x:-712,y:688,w:44,h:15},
{t:"y kno",p:18,x:-694,y:688,w:31,h:15},
{t:"ws",p:18,x:-671,y:688,w:16,h:15},
{t:"who our b",p:18,x:-680,y:703,w:62,h:15},
{t:"est",p:18,x:-659,y:703,w:18,h:15},
{t:"shoppers ar",p:18,x:-703,y:718,w:69,h:15},
{t:"e",p:18,x:-661,y:718,w:7,h:15},
{t:"M",p:18,x:-734,y:796,w:11,h:15},
{t:"y c",p:18,x:-712,y:796,w:16,h:15},
{t:"ompan",p:18,x:-670,y:796,w:44,h:15},
{t:"y",p:18,x:-662,y:796,w:6,h:15},
{t:"has a str",p:18,x:-725,y:811,w:50,h:15},
{t:"ong",p:18,x:-704,y:811,w:24,h:15},
{t:",",p:18,x:-697,y:811,w:3,h:15},
{t:" single",p:18,x:-662,y:811,w:39,h:15},
{t:"o",p:18,x:-736,y:826,w:8,h:15},
{t:"wner of the ",p:18,x:-658,y:826,w:73,h:15},
{t:"cust",p:18,x:-692,y:841,w:25,h:15},
{t:"omer",p:18,x:-660,y:841,w:32,h:15},
{t:"e xper",p:18,x:-723,y:855,w:42,h:15},
{t:"ienc",p:18,x:-669,y:855,w:25,h:15},
{t:"e",p:18,x:-662,y:855,w:7,h:15},
{t:"20%",p:18,x:-574,y:901,w:35,h:21},
{t:"40%",p:18,x:-508,y:901,w:35,h:21},
{t:"60%",p:18,x:-444,y:901,w:35,h:21},
{t:"80%",p:18,x:-382,y:901,w:35,h:21},
{t:"100%",p:18,x:-310,y:901,w:45,h:21},
{t:"55-64,",p:18,x:-626,y:1250,w:50,h:21},
{t:"9.1%",p:18,x:-644,y:1268,w:39,h:21},
{t:"35-54,",p:18,x:-723,y:1427,w:50,h:21},
{t:"37%",p:18,x:-742,y:1445,w:35,h:21},
{t:"25-34,",p:18,x:-398,y:1567,w:50,h:21},
{t:"27.4%",p:18,x:-411,y:1585,w:49,h:21},
{t:"18-24,",p:18,x:-337,y:1363,w:50,h:21},
{t:"11.8%",p:18,x:-349,y:1381,w:49,h:21},
{t:"65+",p:18,x:-514,y:1233,w:31,h:21},
{t:"1.7%",p:18,x:-514,y:1251,w:39,h:21},
{t:"13-17,",p:18,x:-403,y:1262,w:50,h:21},
{t:"12.7%",p:18,x:-415,y:1280,w:49,h:21},
{t:"Strongly Agree",p:18,x:-596,y:945,w:72,h:14},
{t:"Agree",p:18,x:-477,y:945,w:28,h:14},
{t:"Neutral",p:18,x:-391,y:945,w:36,h:14},
{t:"Disagree",p:18,x:-536,y:981,w:45,h:14},
{t:"Strongly Disagree",p:18,x:-439,y:981,w:88,h:14},
{t:"20%",p:18,x:-614,y:703,w:35,h:21},
{t:"24%",p:18,x:-541,y:703,w:35,h:21},
{t:"20%",p:18,x:-466,y:703,w:35,h:21},
{t:"22%",p:18,x:-405,y:703,w:35,h:21},
{t:"15%",p:18,x:-345,y:703,w:35,h:21},
{t:"9%",p:18,x:-339,y:820,w:25,h:21},
{t:"41%",p:18,x:-423,y:820,w:35,h:21},
{t:"23%",p:18,x:-515,y:820,w:35,h:21},
{t:"18%",p:18,x:-587,y:820,w:35,h:21},
{t:"9%",p:18,x:-632,y:820,w:25,h:21},
{t:"Global fixed-Internet service revenue vs. global ",p:18,x:38,y:290,w:350,h:19},
{t:"mobile date service revenue",p:18,x:38,y:310,w:207,h:19},
{t:"Source: Pyramid Research",p:18,x:40,y:578,w:120,h:13},
{t:"Home Page &",p:18,x:49,y:-193,w:78,h:15},
{t:"Marketing Pages",p:18,x:49,y:-176,w:95,h:15},
{t:"Online Store Alternatives",p:18,x:139,y:162,w:123,h:13},
{t:"Integration with Third-party eCommerce Applications",p:18,x:383,y:162,w:261,h:13},
{t:"1 Complete Web site + Coex Freedom",p:18,x:49,y:-138,w:217,h:15},
{t:"2 Online Store + Coex Freedom",p:18,x:235,y:-116,w:179,h:15},
{t:"1",p:18,x:43,y:-47,w:7,h:15},
{t:"2",p:18,x:203,y:-47,w:7,h:15},
{t:"3",p:18,x:363,y:-47,w:7,h:15},
{t:"4",p:18,x:525,y:-47,w:7,h:15},
{t:"3 XML Checkout + Coex Freedom",p:18,x:426,y:-94,w:190,h:15},
{t:"4 Simply Coex Freedom",p:18,x:549,y:-71,w:119,h:15},
{t:"Product Pages",p:18,x:177,y:-184,w:81,h:15},
{t:"Shopping Cart",p:18,x:310,y:-184,w:81,h:15},
{t:"Checkout",p:18,x:454,y:-183,w:53,h:15},
{t:"Order Fulfillment",p:18,x:556,y:-191,w:94,h:15},
{t:"via Coex Freedom",p:18,x:556,y:-174,w:101,h:15},
{t:"Complete Web site",p:18,x:52,y:-15,w:97,h:13},
{t:"+ Coex Freedom",p:18,x:52,y:1,w:83,h:13},
{t:"Integrated Web site ",p:18,x:52,y:34,w:101,h:13},
{t:"containing online store ",p:18,x:52,y:50,w:117,h:13},
{t:"and CMS-driven home ",p:18,x:52,y:67,w:113,h:13},
{t:"page and marketing ",p:18,x:52,y:83,w:102,h:13},
{t:"pages",p:18,x:52,y:99,w:30,h:13},
{t:"Online Store",p:18,x:215,y:-15,w:63,h:13},
{t:"+ Coex Freedom",p:18,x:215,y:1,w:83,h:13},
{t:"Online store that ",p:18,x:215,y:34,w:87,h:13},
{t:"complements the existing ",p:18,x:215,y:50,w:132,h:13},
{t:"corporate Web site. ",p:18,x:215,y:67,w:101,h:13},
{t:"Shopper accesses store ",p:18,x:215,y:83,w:125,h:13},
{t:"by clicking the “Buy Now” ",p:18,x:215,y:100,w:131,h:13},
{t:"link on product page",p:18,x:215,y:116,w:102,h:13},
{t:"XML Checkout",p:18,x:375,y:-15,w:75,h:13},
{t:"+ Coex Freedom",p:18,x:375,y:1,w:83,h:13},
{t:"Utilizes third-party ",p:18,x:375,y:34,w:93,h:13},
{t:"shopping cart application. ",p:18,x:375,y:50,w:133,h:13},
{t:"Shopping cart contents ",p:18,x:375,y:67,w:120,h:13},
{t:"pass to Shopatron ",p:18,x:375,y:83,w:96,h:13},
{t:"checkout; Shopatron ",p:18,x:375,y:100,w:107,h:13},
{t:"screens are used",p:18,x:375,y:116,w:87,h:13},
{t:"Simply Coex Freedom",p:18,x:532,y:-15,w:110,h:13},
{t:"Order pass to Shopatron ",p:18,x:532,y:17,w:127,h:13},
{t:"after the shopper checks ",p:18,x:532,y:34,w:128,h:13},
{t:"out, and are assigned ",p:18,x:532,y:50,w:112,h:13},
{t:"to retailers using ",p:18,x:532,y:67,w:88,h:13},
{t:"Shopatron’s patented ",p:18,x:532,y:83,w:111,h:13},
{t:"Coex Freedom process",p:18,x:532,y:100,w:114,h:13},
{t:"2003",p:18,x:141,y:538,w:0,h:18},
{t:"(billions)",p:18,x:61,y:455,w:0,h:18},
{t:"$300",p:18,x:73,y:357,w:35,h:18},
{t:"fixed",p:18,x:216,y:357,w:34,h:18},
{t:"mobile",p:18,x:346,y:357,w:49,h:18},
{t:"$225",p:18,x:73,y:394,w:35,h:18},
{t:"$150",p:18,x:73,y:427,w:35,h:18},
{t:"$75",p:18,x:82,y:463,w:26,h:18},
{t:"$0",p:18,x:91,y:493,w:17,h:18},
{t:"2004",p:18,x:177,y:538,w:0,h:18},
{t:"2005",p:18,x:215,y:538,w:0,h:18},
{t:"2006",p:18,x:252,y:538,w:0,h:18},
{t:"2007",p:18,x:290,y:538,w:0,h:18},
{t:"2008",p:18,x:325,y:538,w:0,h:18},
{t:"2009",p:18,x:364,y:538,w:0,h:18},
{t:"2010",p:18,x:402,y:538,w:0,h:18},
{t:"2011",p:18,x:438,y:538,w:0,h:18},
{t:"2012",p:18,x:474,y:538,w:0,h:18},
{t:"U.S. Annual Smar",p:18,x:-79,y:1243,w:128,h:19},
{t:"tphone Unit Sales (2008 - 2013)",p:18,x:1,y:1243,w:240,h:19},
{t:"Source: Parks Associates",p:18,x:-200,y:1508,w:113,h:13},
{t:"Mobile Payments: Summary of Market Drivers & Constraints",p:18,x:182,y:1521,w:444,h:19},
{t:"Source: Juniper Research",p:18,x:184,y:1952,w:116,h:13},
{t:"Which mobile features do you currently use or plan ",p:18,x:38,y:625,w:378,h:19},
{t:"to offer over the next year? What is the actual or ",p:18,x:38,y:645,w:365,h:19},
{t:"expected effectiveness?",p:18,x:38,y:664,w:179,h:19},
{t:"Source: Adobe Scene 7",p:18,x:40,y:1176,w:106,h:13},
{t:"Promotions - drive",p:18,x:94,y:732,w:100,h:14},
{t:"to store or Web",p:18,x:111,y:742,w:83,h:14},
{t:"0%",p:18,x:195,y:901,w:17,h:14},
{t:"5%",p:18,x:234,y:901,w:17,h:14},
{t:"10%",p:18,x:265,y:901,w:23,h:14},
{t:"15%",p:18,x:305,y:901,w:23,h:14},
{t:"20%",p:18,x:341,y:901,w:23,h:14},
{t:"Planned",p:18,x:377,y:799,w:44,h:14},
{t:"Deployed",p:18,x:377,y:821,w:53,h:14},
{t:"GPS mapping/store locator",p:18,x:47,y:766,w:147,h:14},
{t:"M-commerce - Web site or",p:18,x:53,y:800,w:142,h:14},
{t:"downloaded application",p:18,x:62,y:809,w:133,h:14},
{t:"Price check - store to Web",p:18,x:55,y:835,w:139,h:14},
{t:"Address book integration",p:18,x:56,y:860,w:138,h:14},
{t:"for mobile orders",p:18,x:100,y:870,w:94,h:14},
{t:"Promotions - drive to",p:18,x:99,y:974,w:114,h:14},
{t:"store or Web",p:18,x:146,y:984,w:68,h:14},
{t:"GPS mapping/store locator",p:18,x:67,y:1008,w:147,h:14},
{t:"Price check - store to Web",p:18,x:75,y:1040,w:139,h:14},
{t:"M-commerce - Web site or",p:18,x:72,y:1068,w:142,h:14},
{t:"downloaded application",p:18,x:81,y:1077,w:133,h:14},
{t:"0%",p:18,x:216,y:1140,w:17,h:14},
{t:"20%",p:18,x:248,y:1140,w:23,h:14},
{t:"60",p:18,x:-178,y:1274,w:13,h:14},
{t:"40",p:18,x:-178,y:1339,w:13,h:14},
{t:"20",p:18,x:-178,y:1403,w:13,h:14},
{t:"0",p:18,x:-178,y:1469,w:6,h:14},
{t:"2008",p:18,x:-127,y:1481,w:26,h:14},
{t:"2009",p:18,x:-82,y:1481,w:26,h:14},
{t:"2010",p:18,x:-35,y:1481,w:26,h:14},
{t:"2011 2012",p:18,x:1,y:1481,w:57,h:14},
{t:"2013",p:18,x:78,y:1481,w:26,h:14},
{t:"40%",p:18,x:284,y:1140,w:23,h:14},
{t:"60%",p:18,x:325,y:1140,w:23,h:14},
{t:"80%",p:18,x:362,y:1140,w:23,h:14},
{t:"100%",p:18,x:396,y:1140,w:30,h:14},
{t:"Address book integration for",p:18,x:58,y:1097,w:156,h:14},
{t:"mobile orders",p:18,x:138,y:1107,w:76,h:14},
{t:"Mobile Features",p:18,x:189,y:702,w:117,h:18},
{t:"Effective or Very Effective Mobile",p:18,x:117,y:939,w:241,h:18},
{t:"S",p:18,x:-195,y:1458,w:0,h:14},
{t:"mar",p:18,x:-195,y:1451,w:0,h:14},
{t:"tphone U",p:18,x:-195,y:1429,w:0,h:14},
{t:"nits S",p:18,x:-195,y:1378,w:0,h:14},
{t:"old (mil.)",p:18,x:-195,y:1349,w:0,h:14},
{t:"DRIVERS",p:18,x:196,y:1595,w:57,h:17},
{t:"1. User Demand",p:18,x:196,y:1616,w:85,h:14},
{t:"2. Increase in ARPU",p:18,x:196,y:1634,w:103,h:14},
{t:"3. Increase in Reail Basket Size",p:18,x:196,y:1652,w:161,h:14},
{t:"4. Real Cash Alternative",p:18,x:196,y:1670,w:126,h:14},
{t:"5. First-time Access to     ",p:18,x:196,y:1688,w:130,h:14},
{t:"   Payments for",p:18,x:196,y:1706,w:79,h:14},
{t:"   Many in Developing World",p:18,x:196,y:1724,w:153,h:14},
{t:"6. Lower Churn for Mobile ",p:18,x:196,y:1742,w:142,h:14},
{t:"   Operators",p:18,x:196,y:1760,w:62,h:14},
{t:"7. Increase in International ",p:18,x:196,y:1778,w:145,h:14},
{t:"    Money Transfers to ",p:18,x:196,y:1796,w:117,h:14},
{t:"    Developing Countries",p:18,x:196,y:1814,w:130,h:14},
{t:"8. Increased Demand for ",p:18,x:196,y:1832,w:134,h:14},
{t:"    Smartphones",p:18,x:196,y:1850,w:84,h:14},
{t:"9. Quicker than Cash at POS",p:18,x:196,y:1868,w:149,h:14},
{t:"CONSTRAINTS",p:18,x:742,y:1595,w:97,h:17},
{t:"1. Availability of Capable   ",p:18,x:742,y:1616,w:140,h:14},
{t:"    Handsets",p:18,x:742,y:1634,w:62,h:14},
{t:"2. User Experience",p:18,x:742,y:1652,w:98,h:14},
{t:"3. Lack of Clear Business Model",p:18,x:742,y:1670,w:167,h:14},
{t:"4. Resistance from Banks",p:18,x:742,y:1688,w:132,h:14},
{t:"5. Lack of Global Technology ",p:18,x:742,y:1706,w:156,h:14},
{t:"    Standards",p:18,x:742,y:1724,w:66,h:14},
{t:"6. Financial Regulations & ",p:18,x:742,y:1742,w:140,h:14},
{t:"    Legislation",p:18,x:742,y:1760,w:70,h:14},
{t:"7. Support Issues",p:18,x:742,y:1778,w:91,h:14},
{t:"8. Transactions Costs for the ",p:18,x:742,y:1796,w:153,h:14},
{t:"    Retailer",p:18,x:742,y:1814,w:52,h:14},
{t:"Mobile",p:18,x:529,y:1715,w:47,h:17},
{t:"Payments",p:18,x:519,y:1733,w:66,h:17},
{t:"Market",p:18,x:528,y:1751,w:48,h:17},
{t:"I lik",p:18,x:-308,y:-196,w:27,h:19},
{t:"e receiving email from companies I’",p:18,x:-43,y:-196,w:261,h:19},
{t:"ve registered with; e",p:18,x:6,y:-196,w:151,h:19},
{t:"ven if I don’t ",p:18,x:112,y:-196,w:96,h:19},
{t:"alw",p:18,x:-314,y:-176,w:25,h:19},
{t:"a",p:18,x:-302,y:-176,w:8,h:19},
{t:"ys read it,",p:18,x:-225,y:-176,w:73,h:19},
{t:" it’",p:18,x:-205,y:-176,w:20,h:19},
{t:"s good to know it will be there when I’m ready",p:18,x:7,y:-176,w:341,h:19},
{t:"Source: Epsilon Strategic Services",p:18,x:-325,y:-28,w:155,h:13},
{t:"US Mobile Inter",p:18,x:-171,y:1238,w:114,h:19},
{t:"net User Age Profile (Ma",p:18,x:8,y:1238,w:182,h:19},
{t:"y 2008)",p:18,x:16,y:1238,w:58,h:19},
{t:"Source: Nielsen Media",p:18,x:-279,y:1675,w:102,h:13},
{t:"2008",p:18,x:-282,y:-125,w:31,h:15},
{t:"2005",p:18,x:-282,y:-75,w:31,h:15},
{t:"84%",p:18,x:188,y:-127,w:28,h:17},
{t:"69%",p:18,x:123,y:-76,w:28,h:17},
{t:"Openess to Receive Mar",p:18,x:-159,y:76,w:179,h:19},
{t:"k",p:18,x:-153,y:76,w:9,h:19},
{t:"eting/",p:18,x:-107,y:76,w:47,h:19},
{t:"Promotional Messages in T",p:18,x:-142,y:96,w:199,h:19},
{t:"ransactional Email",p:18,x:-3,y:96,w:135,h:19},
{t:"Source: Merkle",p:18,x:-331,y:455,w:68,h:13},
{t:"Generally",p:18,x:-289,y:171,w:59,h:17},
{t:"Open",p:18,x:-291,y:184,w:33,h:17},
{t:"67%",p:18,x:135,y:156,w:24,h:15},
{t:"66%",p:18,x:128,y:173,w:24,h:15},
{t:"61%",p:18,x:100,y:187,w:24,h:15},
{t:"60%",p:18,x:94,y:203,w:24,h:15},
{t:"25%",p:18,x:-100,y:231,w:24,h:15},
{t:"25%",p:18,x:-100,y:245,w:24,h:15},
{t:"32%",p:18,x:-57,y:260,w:24,h:15},
{t:"32%",p:18,x:-57,y:277,w:24,h:15},
{t:"8%",p:18,x:-207,y:302,w:17,h:15},
{t:"9%",p:18,x:-197,y:317,w:17,h:15},
{t:"6%",p:18,x:-214,y:334,w:17,h:15},
{t:"8%",p:18,x:-206,y:348,w:17,h:15},
{t:"Not at All",p:18,x:-287,y:248,w:59,h:17},
{t:"Open",p:18,x:-291,y:260,w:33,h:17},
{t:"Don’",p:18,x:-292,y:317,w:30,h:17},
{t:"t",p:18,x:-288,y:317,w:4,h:17},
{t:"Care",p:18,x:-291,y:330,w:29,h:17},
{t:"0%",p:18,x:-275,y:375,w:22,h:18},
{t:"10%",p:18,x:-210,y:375,w:31,h:18},
{t:"20%",p:18,x:-151,y:375,w:31,h:18},
{t:"30%",p:18,x:-91,y:375,w:31,h:18},
{t:"40%",p:18,x:-31,y:375,w:31,h:18},
{t:"50%",p:18,x:10,y:375,w:31,h:18},
{t:"60%",p:18,x:70,y:375,w:31,h:18},
{t:"70%",p:18,x:130,y:375,w:31,h:18},
{t:"2005",p:18,x:-238,y:414,w:28,h:14},
{t:"2006",p:18,x:-119,y:414,w:28,h:14},
{t:"2007",p:18,x:-8,y:414,w:28,h:14},
{t:"2008",p:18,x:92,y:414,w:28,h:14},
{t:"Please indicate the degree to which you agree or disagree ",p:18,x:3,y:623,w:434,h:19},
{t:"with the following statements",p:18,x:-80,y:643,w:219,h:19},
{t:"Source: RSR Research",p:18,x:-290,y:1070,w:104,h:13},
{t:"Shopatron Web Site Integration/Hosting Alternatives*",p:18,x:508,y:-205,w:401,h:19},
{t:"*Grey represents what the manufacturer can choose to host and manage; orange represents what Shopatron can host and manage.",p:18,x:510,y:252,w:603,h:13},
{t:"0%",p:18,x:-171,y:941,w:25,h:21},
{t:"M",p:18,x:-302,y:728,w:11,h:15},
{t:"y c",p:18,x:-280,y:728,w:16,h:15},
{t:"ompan",p:18,x:-237,y:728,w:44,h:15},
{t:"y kno",p:18,x:-219,y:728,w:31,h:15},
{t:"ws",p:18,x:-196,y:728,w:16,h:15},
{t:"who our b",p:18,x:-205,y:743,w:62,h:15},
{t:"est",p:18,x:-184,y:743,w:18,h:15},
{t:"shoppers ar",p:18,x:-228,y:758,w:69,h:15},
{t:"e",p:18,x:-186,y:758,w:7,h:15},
{t:"M",p:18,x:-259,y:836,w:11,h:15},
{t:"y c",p:18,x:-237,y:836,w:16,h:15},
{t:"ompan",p:18,x:-195,y:836,w:44,h:15},
{t:"y",p:18,x:-187,y:836,w:6,h:15},
{t:"has a str",p:18,x:-250,y:851,w:50,h:15},
{t:"ong",p:18,x:-229,y:851,w:24,h:15},
{t:",",p:18,x:-222,y:851,w:3,h:15},
{t:" single",p:18,x:-187,y:851,w:39,h:15},
{t:"o",p:18,x:-261,y:866,w:8,h:15},
{t:"wner of the ",p:18,x:-183,y:866,w:73,h:15},
{t:"cust",p:18,x:-217,y:881,w:25,h:15},
{t:"omer",p:18,x:-185,y:881,w:32,h:15},
{t:"e xper",p:18,x:-248,y:895,w:42,h:15},
{t:"ienc",p:18,x:-194,y:895,w:25,h:15},
{t:"e",p:18,x:-187,y:895,w:7,h:15},
{t:"20%",p:18,x:-99,y:941,w:35,h:21},
{t:"40% 60%",p:18,x:-33,y:941,w:79,h:21},
{t:"80%",p:18,x:72,y:941,w:35,h:21},
{t:"100%",p:18,x:134,y:941,w:45,h:21},
{t:"55-64,",p:18,x:-151,y:1290,w:50,h:21},
{t:"9.1%",p:18,x:-169,y:1308,w:39,h:21},
{t:"35-54,",p:18,x:-248,y:1467,w:50,h:21},
{t:"37%",p:18,x:-267,y:1485,w:35,h:21},
{t:"25-34,",p:18,x:29,y:1607,w:50,h:21},
{t:"27.4%",p:18,x:29,y:1625,w:49,h:21},
{t:"18-24,",p:18,x:91,y:1403,w:50,h:21},
{t:"11.8%",p:18,x:90,y:1421,w:49,h:21},
{t:"65+",p:18,x:-39,y:1273,w:31,h:21},
{t:"1.7%",p:18,x:-39,y:1291,w:39,h:21},
{t:"13-17,",p:18,x:25,y:1302,w:50,h:21},
{t:"12.7%",p:18,x:24,y:1320,w:49,h:21},
{t:"Strongly Agree",p:18,x:-121,y:985,w:72,h:14},
{t:"Agree",p:18,x:-2,y:985,w:28,h:14},
{t:"Neutral",p:18,x:83,y:985,w:36,h:14},
{t:"Disagree",p:18,x:-61,y:1021,w:45,h:14},
{t:"Strongly Disagree",p:18,x:35,y:1021,w:88,h:14},
{t:"20%",p:18,x:-139,y:743,w:35,h:21},
{t:"24%",p:18,x:-66,y:743,w:35,h:21},
{t:"20%22%",p:18,x:8,y:743,w:77,h:21},
{t:"15%",p:18,x:108,y:743,w:35,h:21},
{t:"9%",p:18,x:125,y:860,w:25,h:21},
{t:"41%",p:18,x:31,y:860,w:35,h:21},
{t:"23%",p:18,x:-40,y:860,w:35,h:21},
{t:"18%",p:18,x:-112,y:860,w:35,h:21},
{t:"9%",p:18,x:-157,y:860,w:25,h:21},
{t:"Global fixed-Internet service revenue vs. global ",p:18,x:513,y:330,w:350,h:19},
{t:"mobile date service revenue",p:18,x:513,y:350,w:207,h:19},
{t:"Source: Pyramid Research",p:18,x:515,y:618,w:120,h:13},
{t:"Home Page &",p:18,x:524,y:-153,w:78,h:15},
{t:"Marketing Pages",p:18,x:524,y:-136,w:95,h:15},
{t:"Online Store Alternatives",p:18,x:614,y:202,w:123,h:13},
{t:"Integration with Third-party eCommerce Applications",p:18,x:858,y:202,w:261,h:13},
{t:"1 Complete Web site + Coex Freedom",p:18,x:524,y:-98,w:217,h:15},
{t:"2 Online Store + Coex Freedom",p:18,x:710,y:-76,w:179,h:15},
{t:"1",p:18,x:518,y:-7,w:7,h:15},
{t:"2",p:18,x:678,y:-7,w:7,h:15},
{t:"3",p:18,x:838,y:-7,w:7,h:15},
{t:"4",p:18,x:1000,y:-7,w:7,h:15},
{t:"3 XML Checkout + Coex Freedom",p:18,x:901,y:-54,w:190,h:15},
{t:"4 Simply Coex Freedom",p:18,x:1024,y:-31,w:119,h:15},
{t:"Product Pages",p:18,x:652,y:-144,w:81,h:15},
{t:"Shopping Cart",p:18,x:785,y:-144,w:81,h:15},
{t:"Checkout",p:18,x:929,y:-143,w:53,h:15},
{t:"Order Fulfillment",p:18,x:1031,y:-151,w:94,h:15},
{t:"via Coex Freedom",p:18,x:1031,y:-134,w:101,h:15},
{t:"Complete Web site",p:18,x:527,y:24,w:97,h:13},
{t:"+ Coex Freedom",p:18,x:527,y:41,w:83,h:13},
{t:"Integrated Web site ",p:18,x:527,y:74,w:101,h:13},
{t:"containing online store ",p:18,x:527,y:90,w:117,h:13},
{t:"and CMS-driven home ",p:18,x:527,y:107,w:113,h:13},
{t:"page and marketing ",p:18,x:527,y:123,w:102,h:13},
{t:"pages",p:18,x:527,y:139,w:30,h:13},
{t:"Online Store",p:18,x:690,y:24,w:63,h:13},
{t:"+ Coex Freedom",p:18,x:690,y:41,w:83,h:13},
{t:"Online store that ",p:18,x:690,y:74,w:87,h:13},
{t:"complements the existing ",p:18,x:690,y:90,w:132,h:13},
{t:"corporate Web site. ",p:18,x:690,y:107,w:101,h:13},
{t:"Shopper accesses store ",p:18,x:690,y:123,w:125,h:13},
{t:"by clicking the “Buy Now” ",p:18,x:690,y:140,w:131,h:13},
{t:"link on product page",p:18,x:690,y:156,w:102,h:13},
{t:"XML Checkout",p:18,x:850,y:24,w:75,h:13},
{t:"+ Coex Freedom",p:18,x:850,y:41,w:83,h:13},
{t:"Utilizes third-party ",p:18,x:850,y:74,w:93,h:13},
{t:"shopping cart application. ",p:18,x:850,y:90,w:133,h:13},
{t:"Shopping cart contents ",p:18,x:850,y:107,w:120,h:13},
{t:"pass to Shopatron ",p:18,x:850,y:123,w:96,h:13},
{t:"checkout; Shopatron ",p:18,x:850,y:140,w:107,h:13},
{t:"screens are used",p:18,x:850,y:156,w:87,h:13},
{t:"Simply Coex Freedom",p:18,x:1007,y:24,w:110,h:13},
{t:"Order pass to Shopatron ",p:18,x:1007,y:57,w:127,h:13},
{t:"after the shopper checks ",p:18,x:1007,y:74,w:128,h:13},
{t:"out, and are assigned ",p:18,x:1007,y:90,w:112,h:13},
{t:"to retailers using ",p:18,x:1007,y:107,w:88,h:13},
{t:"Shopatron’s patented ",p:18,x:1007,y:123,w:111,h:13},
{t:"Coex Freedom process",p:18,x:1007,y:140,w:114,h:13},
{t:"2003",p:18,x:616,y:578,w:0,h:18},
{t:"(billions)",p:18,x:536,y:495,w:0,h:18},
{t:"$300",p:18,x:548,y:397,w:35,h:18},
{t:"fixed",p:18,x:691,y:397,w:34,h:18},
{t:"mobile",p:18,x:821,y:397,w:49,h:18},
{t:"$225",p:18,x:548,y:434,w:35,h:18},
{t:"$150",p:18,x:548,y:467,w:35,h:18},
{t:"$75",p:18,x:557,y:503,w:26,h:18},
{t:"$0",p:18,x:566,y:533,w:17,h:18},
{t:"2004",p:18,x:652,y:578,w:0,h:18},
{t:"2005",p:18,x:690,y:578,w:0,h:18},
{t:"2006",p:18,x:727,y:578,w:0,h:18},
{t:"2007",p:18,x:765,y:578,w:0,h:18},
{t:"2008",p:18,x:800,y:578,w:0,h:18},
{t:"2009",p:18,x:839,y:578,w:0,h:18},
{t:"2010",p:18,x:877,y:578,w:0,h:18},
{t:"2011",p:18,x:913,y:578,w:0,h:18},
{t:"2012",p:18,x:949,y:578,w:0,h:18},
{t:"U.S. Annual Smartphone Unit Sales (2008 - 2013)",p:18,x:272,y:1283,w:369,h:19},
{t:"Source: Parks Associates",p:18,x:274,y:1548,w:113,h:13},
{t:"Mobile Payments: Summary of Market Drivers & Constraints",p:18,x:657,y:1561,w:444,h:19},
{t:"Source: Juniper Research",p:18,x:659,y:1992,w:116,h:13},
{t:"Which mobile features do you currently use or plan ",p:18,x:513,y:665,w:378,h:19},
{t:"to offer over the next year? What is the actual or ",p:18,x:513,y:685,w:365,h:19},
{t:"expected effectiveness?",p:18,x:513,y:704,w:179,h:19},
{t:"Source: Adobe Scene 7",p:18,x:515,y:1216,w:106,h:13},
{t:"Promotions - drive",p:18,x:569,y:772,w:100,h:14},
{t:"to store or Web",p:18,x:586,y:782,w:83,h:14},
{t:"0%",p:18,x:670,y:941,w:17,h:14},
{t:"5%",p:18,x:709,y:941,w:17,h:14},
{t:"10%",p:18,x:740,y:941,w:23,h:14},
{t:"15%",p:18,x:780,y:941,w:23,h:14},
{t:"20%",p:18,x:816,y:941,w:23,h:14},
{t:"Planned",p:18,x:852,y:839,w:44,h:14},
{t:"Deployed",p:18,x:852,y:861,w:53,h:14},
{t:"GPS mapping/store locator",p:18,x:522,y:806,w:147,h:14},
{t:"M-commerce - Web site or",p:18,x:528,y:840,w:142,h:14},
{t:"downloaded application",p:18,x:537,y:849,w:133,h:14},
{t:"Price check - store to Web",p:18,x:530,y:875,w:139,h:14},
{t:"Address book integration",p:18,x:531,y:900,w:138,h:14},
{t:"for mobile orders",p:18,x:575,y:910,w:94,h:14},
{t:"Promotions - drive to",p:18,x:574,y:1014,w:114,h:14},
{t:"store or Web",p:18,x:621,y:1024,w:68,h:14},
{t:"GPS mapping/store locator",p:18,x:542,y:1048,w:147,h:14},
{t:"Price check - store to Web",p:18,x:550,y:1080,w:139,h:14},
{t:"M-commerce - Web site or",p:18,x:547,y:1108,w:142,h:14},
{t:"downloaded application",p:18,x:556,y:1117,w:133,h:14},
{t:"0%",p:18,x:691,y:1180,w:17,h:14},
{t:"20%",p:18,x:723,y:1180,w:23,h:14},
{t:"60",p:18,x:289,y:1314,w:13,h:14},
{t:"40",p:18,x:289,y:1379,w:13,h:14},
{t:"20",p:18,x:289,y:1443,w:13,h:14},
{t:"0",p:18,x:296,y:1509,w:6,h:14},
{t:"2008",p:18,x:327,y:1521,w:26,h:14},
{t:"2009",p:18,x:372,y:1521,w:26,h:14},
{t:"2010",p:18,x:419,y:1521,w:26,h:14},
{t:"2011",p:18,x:462,y:1521,w:26,h:14},
{t:"2012",p:18,x:506,y:1521,w:26,h:14},
{t:"2013",p:18,x:553,y:1521,w:26,h:14},
{t:"40%",p:18,x:759,y:1180,w:23,h:14},
{t:"60%",p:18,x:800,y:1180,w:23,h:14},
{t:"80%",p:18,x:837,y:1180,w:23,h:14},
{t:"100%",p:18,x:871,y:1180,w:30,h:14},
{t:"Address book integration for",p:18,x:533,y:1137,w:156,h:14},
{t:"mobile orders",p:18,x:613,y:1147,w:76,h:14},
{t:"Mobile Features",p:18,x:664,y:742,w:117,h:18},
{t:"Effective or Very Effective Mobile",p:18,x:592,y:979,w:241,h:18},
{t:"S",p:18,x:279,y:1498,w:0,h:14},
{t:"mar",p:18,x:279,y:1491,w:0,h:14},
{t:"tphone U",p:18,x:279,y:1469,w:0,h:14},
{t:"nits S",p:18,x:279,y:1418,w:0,h:14},
{t:"old (mil.)",p:18,x:279,y:1389,w:0,h:14},
{t:"DRIVERS",p:18,x:671,y:1635,w:57,h:17},
{t:"1. User Demand",p:18,x:671,y:1656,w:85,h:14},
{t:"2. Increase in ARPU",p:18,x:671,y:1674,w:103,h:14},
{t:"3. Increase in Reail Basket Size",p:18,x:671,y:1692,w:161,h:14},
{t:"4. Real Cash Alternative",p:18,x:671,y:1710,w:126,h:14},
{t:"5. First-time Access to     ",p:18,x:671,y:1728,w:130,h:14},
{t:"   Payments for",p:18,x:671,y:1746,w:79,h:14},
{t:"   Many in Developing World",p:18,x:671,y:1764,w:153,h:14},
{t:"6. Lower Churn for Mobile ",p:18,x:671,y:1782,w:142,h:14},
{t:"   Operators",p:18,x:671,y:1800,w:62,h:14},
{t:"7. Increase in International ",p:18,x:671,y:1818,w:145,h:14},
{t:"    Money Transfers to ",p:18,x:671,y:1836,w:117,h:14},
{t:"    Developing Countries",p:18,x:671,y:1854,w:130,h:14},
{t:"8. Increased Demand for ",p:18,x:671,y:1872,w:134,h:14},
{t:"    Smartphones",p:18,x:671,y:1890,w:84,h:14},
{t:"9. Quicker than Cash at POS",p:18,x:671,y:1908,w:149,h:14},
{t:"CONSTRAINTS",p:18,x:1217,y:1635,w:97,h:17},
{t:"1. Availability of Capable   ",p:18,x:1217,y:1656,w:140,h:14},
{t:"    Handsets",p:18,x:1217,y:1674,w:62,h:14},
{t:"2. User Experience",p:18,x:1217,y:1692,w:98,h:14},
{t:"3. Lack of Clear Business Model",p:18,x:1217,y:1710,w:167,h:14},
{t:"4. Resistance from Banks",p:18,x:1217,y:1728,w:132,h:14},
{t:"5. Lack of Global Technology ",p:18,x:1217,y:1746,w:156,h:14},
{t:"    Standards",p:18,x:1217,y:1764,w:66,h:14},
{t:"6. Financial Regulations & ",p:18,x:1217,y:1782,w:140,h:14},
{t:"    Legislation",p:18,x:1217,y:1800,w:70,h:14},
{t:"7. Support Issues",p:18,x:1217,y:1818,w:91,h:14},
{t:"8. Transactions Costs for the ",p:18,x:1217,y:1836,w:153,h:14},
{t:"    Retailer",p:18,x:1217,y:1854,w:52,h:14},
{t:"Mobile",p:18,x:1004,y:1755,w:47,h:17},
{t:"Payments",p:18,x:994,y:1773,w:66,h:17},
{t:"Market",p:18,x:1003,y:1791,w:48,h:17},
{t:"16 ",p:18,x:61,y:1255,w:22,h:19},
{t:"|   Inside Outdoor  ",p:18,x:94,y:1252,w:150,h:23},
{t:"|   Spring 2009",p:18,x:248,y:1252,w:118,h:23},
{t:"I lik",p:19,x:-1283,y:-196,w:27,h:19},
{t:"e receiving email from companies I’",p:19,x:-1018,y:-196,w:261,h:19},
{t:"ve registered with; e",p:19,x:-871,y:-196,w:151,h:19},
{t:"ven if I don’",p:19,x:-781,y:-196,w:86,h:19},
{t:"t ",p:19,x:-770,y:-196,w:11,h:19},
{t:"alw",p:19,x:-1289,y:-176,w:25,h:19},
{t:"a",p:19,x:-1277,y:-176,w:8,h:19},
{t:"ys read it,",p:19,x:-1200,y:-176,w:73,h:19},
{t:" it’",p:19,x:-1180,y:-176,w:20,h:19},
{t:"s good to know it will be there when I’m ready",p:19,x:-843,y:-176,w:341,h:19},
{t:"Source: Epsilon Strategic Services",p:19,x:-1300,y:-28,w:155,h:13},
{t:"US Mobile Inter",p:19,x:-1146,y:1238,w:114,h:19},
{t:"net User Age Profile (Ma",p:19,x:-966,y:1238,w:182,h:19},
{t:"y 2008)",p:19,x:-906,y:1238,w:58,h:19},
{t:"Source: Nielsen Media",p:19,x:-1254,y:1675,w:102,h:13},
{t:"2008",p:19,x:-1257,y:-125,w:31,h:15},
{t:"2005",p:19,x:-1257,y:-75,w:31,h:15},
{t:"84%",p:19,x:-768,y:-127,w:28,h:17},
{t:"69%",p:19,x:-833,y:-76,w:28,h:17},
{t:"Openess to Receive Mar",p:19,x:-1134,y:76,w:179,h:19},
{t:"k",p:19,x:-1128,y:76,w:9,h:19},
{t:"eting/",p:19,x:-1082,y:76,w:47,h:19},
{t:"Promotional Messages in T",p:19,x:-1117,y:96,w:199,h:19},
{t:"ransactional Email",p:19,x:-978,y:96,w:135,h:19},
{t:"Source: Merkle",p:19,x:-1306,y:455,w:68,h:13},
{t:"Generally",p:19,x:-1264,y:171,w:59,h:17},
{t:"Open",p:19,x:-1266,y:184,w:33,h:17},
{t:"67%",p:19,x:-823,y:156,w:24,h:15},
{t:"66%",p:19,x:-830,y:173,w:24,h:15},
{t:"61%",p:19,x:-858,y:187,w:24,h:15},
{t:"60%",p:19,x:-864,y:203,w:24,h:15},
{t:"25%",p:19,x:-1075,y:231,w:24,h:15},
{t:"25%",p:19,x:-1075,y:245,w:24,h:15},
{t:"32%",p:19,x:-1032,y:260,w:24,h:15},
{t:"32%",p:19,x:-1032,y:277,w:24,h:15},
{t:"8%",p:19,x:-1182,y:302,w:17,h:15},
{t:"9%",p:19,x:-1172,y:317,w:17,h:15},
{t:"6%",p:19,x:-1189,y:334,w:17,h:15},
{t:"8%",p:19,x:-1181,y:348,w:17,h:15},
{t:"Not at All",p:19,x:-1262,y:248,w:59,h:17},
{t:"Open",p:19,x:-1266,y:260,w:33,h:17},
{t:"Don’",p:19,x:-1267,y:317,w:30,h:17},
{t:"t",p:19,x:-1263,y:317,w:4,h:17},
{t:"Care",p:19,x:-1266,y:330,w:29,h:17},
{t:"0%",p:19,x:-1250,y:375,w:22,h:18},
{t:"10%",p:19,x:-1185,y:375,w:31,h:18},
{t:"20%",p:19,x:-1126,y:375,w:31,h:18},
{t:"30%",p:19,x:-1066,y:375,w:31,h:18},
{t:"40%",p:19,x:-1006,y:375,w:31,h:18},
{t:"50%",p:19,x:-946,y:375,w:31,h:18},
{t:"60%",p:19,x:-887,y:375,w:31,h:18},
{t:"70%",p:19,x:-827,y:375,w:31,h:18},
{t:"2005",p:19,x:-1213,y:414,w:28,h:14},
{t:"2006",p:19,x:-1094,y:414,w:28,h:14},
{t:"2007",p:19,x:-983,y:414,w:28,h:14},
{t:"2008",p:19,x:-882,y:414,w:28,h:14},
{t:"Please indicate the degree to which you agree or disagree ",p:19,x:-838,y:623,w:434,h:19},
{t:"with the following statements",p:19,x:-1055,y:643,w:219,h:19},
{t:"Source: RSR Research",p:19,x:-1265,y:1070,w:104,h:13},
{t:"Shopatron W",p:19,x:-386,y:-205,w:94,h:19},
{t:"eb Site Integration/Hosting Alter",p:19,x:-133,y:-205,w:244,h:19},
{t:"natives*",p:19,x:-74,y:-205,w:63,h:19},
{t:"*Grey represents what the manufacturer can choose to host and manage; orange represents what Shopatron can host and manage.",p:19,x:-464,y:252,w:603,h:13},
{t:"0%",p:19,x:-1146,y:941,w:25,h:21},
{t:"M",p:19,x:-1277,y:728,w:11,h:15},
{t:"y c",p:19,x:-1255,y:728,w:16,h:15},
{t:"ompan",p:19,x:-1212,y:728,w:44,h:15},
{t:"y kno",p:19,x:-1194,y:728,w:31,h:15},
{t:"ws",p:19,x:-1171,y:728,w:16,h:15},
{t:"who our b",p:19,x:-1180,y:743,w:62,h:15},
{t:"est",p:19,x:-1159,y:743,w:18,h:15},
{t:"shoppers ar",p:19,x:-1203,y:758,w:69,h:15},
{t:"e",p:19,x:-1161,y:758,w:7,h:15},
{t:"M",p:19,x:-1234,y:836,w:11,h:15},
{t:"y c",p:19,x:-1212,y:836,w:16,h:15},
{t:"ompan",p:19,x:-1170,y:836,w:44,h:15},
{t:"y",p:19,x:-1162,y:836,w:6,h:15},
{t:"has a str",p:19,x:-1225,y:851,w:50,h:15},
{t:"ong",p:19,x:-1204,y:851,w:24,h:15},
{t:",",p:19,x:-1197,y:851,w:3,h:15},
{t:" single",p:19,x:-1162,y:851,w:39,h:15},
{t:"o",p:19,x:-1236,y:866,w:8,h:15},
{t:"wner of the ",p:19,x:-1158,y:866,w:73,h:15},
{t:"cust",p:19,x:-1192,y:881,w:25,h:15},
{t:"omer",p:19,x:-1160,y:881,w:32,h:15},
{t:"e xper",p:19,x:-1223,y:895,w:42,h:15},
{t:"ienc",p:19,x:-1169,y:895,w:25,h:15},
{t:"e",p:19,x:-1162,y:895,w:7,h:15},
{t:"20%",p:19,x:-1074,y:941,w:35,h:21},
{t:"40%",p:19,x:-1008,y:941,w:35,h:21},
{t:"60%",p:19,x:-944,y:941,w:35,h:21},
{t:"80%",p:19,x:-882,y:941,w:35,h:21},
{t:"100%",p:19,x:-810,y:941,w:45,h:21},
{t:"55-64,",p:19,x:-1126,y:1290,w:50,h:21},
{t:"9.1%",p:19,x:-1144,y:1308,w:39,h:21},
{t:"35-54,",p:19,x:-1223,y:1467,w:50,h:21},
{t:"37%",p:19,x:-1242,y:1485,w:35,h:21},
{t:"25-34,",p:19,x:-898,y:1607,w:50,h:21},
{t:"27.4%",p:19,x:-911,y:1625,w:49,h:21},
{t:"18-24,",p:19,x:-837,y:1403,w:50,h:21},
{t:"11.8%",p:19,x:-849,y:1421,w:49,h:21},
{t:"65+",p:19,x:-1014,y:1273,w:31,h:21},
{t:"1.7%",p:19,x:-1014,y:1291,w:39,h:21},
{t:"13-17,",p:19,x:-903,y:1302,w:50,h:21},
{t:"12.7%",p:19,x:-915,y:1320,w:49,h:21},
{t:"Strongly Agree",p:19,x:-1096,y:985,w:72,h:14},
{t:"Agree",p:19,x:-977,y:985,w:28,h:14},
{t:"Neutral",p:19,x:-891,y:985,w:36,h:14},
{t:"Disagree",p:19,x:-1036,y:1021,w:45,h:14},
{t:"Strongly Disagree",p:19,x:-939,y:1021,w:88,h:14},
{t:"20%",p:19,x:-1114,y:743,w:35,h:21},
{t:"24%",p:19,x:-1041,y:743,w:35,h:21},
{t:"20%",p:19,x:-966,y:743,w:35,h:21},
{t:"22%",p:19,x:-905,y:743,w:35,h:21},
{t:"15%",p:19,x:-845,y:743,w:35,h:21},
{t:"9%",p:19,x:-839,y:860,w:25,h:21},
{t:"41%",p:19,x:-923,y:860,w:35,h:21},
{t:"23%",p:19,x:-1015,y:860,w:35,h:21},
{t:"18%",p:19,x:-1087,y:860,w:35,h:21},
{t:"9%",p:19,x:-1132,y:860,w:25,h:21},
{t:"Global fixed-Inter",p:19,x:-341,y:330,w:125,h:19},
{t:"net ser vice re",p:19,x:-289,y:330,w:96,h:19},
{t:"venue vs. global ",p:19,x:-115,y:330,w:123,h:19},
{t:"mobile date ser",p:19,x:-352,y:350,w:113,h:19},
{t:"vice re venue",p:19,x:-306,y:350,w:86,h:19},
{t:"Source: Pyramid Research",p:19,x:-459,y:618,w:120,h:13},
{t:"Home P",p:19,x:-413,y:-153,w:44,h:15},
{t:"age &",p:19,x:-381,y:-153,w:33,h:15},
{t:"Mar",p:19,x:-432,y:-136,w:22,h:15},
{t:"k",p:19,x:-428,y:-136,w:6,h:15},
{t:"eting P",p:19,x:-390,y:-136,w:39,h:15},
{t:"ages",p:19,x:-362,y:-136,w:27,h:15},
{t:"Online Store Alter",p:19,x:-276,y:202,w:87,h:13},
{t:"natives",p:19,x:-242,y:202,w:35,h:13},
{t:"Integration with Third-par",p:19,x:4,y:202,w:124,h:13},
{t:"ty eCommerce Applications",p:19,x:8,y:202,w:135,h:13},
{t:"1",p:19,x:-450,y:-98,w:7,h:15},
{t:" Complete W",p:19,x:-380,y:-98,w:73,h:15},
{t:"eb site + Coex F",p:19,x:-282,y:-98,w:93,h:15},
{t:"reedom",p:19,x:-244,y:-98,w:43,h:15},
{t:"2 ",p:19,x:-256,y:-76,w:11,h:15},
{t:"Online Store + Coex F",p:19,x:-133,y:-76,w:125,h:15},
{t:"reedom",p:19,x:-95,y:-76,w:43,h:15},
{t:"1",p:19,x:-456,y:-7,w:7,h:15},
{t:"2",p:19,x:-296,y:-7,w:7,h:15},
{t:"3",p:19,x:-136,y:-7,w:7,h:15},
{t:"4",p:19,x:25,y:-7,w:7,h:15},
{t:"3",p:19,x:-73,y:-54,w:7,h:15},
{t:" XML Check",p:19,x:-5,y:-53,w:67,h:15},
{t:"out + Coex Freedom",p:19,x:1,y:-53,w:115,h:15},
{t:"4 Simply Coex Freedom",p:19,x:49,y:-31,w:119,h:15},
{t:"Product P",p:19,x:-275,y:-144,w:54,h:15},
{t:"ages",p:19,x:-247,y:-144,w:27,h:15},
{t:"Shopping Car",p:19,x:-117,y:-144,w:76,h:15},
{t:"t",p:19,x:-112,y:-144,w:4,h:15},
{t:"Check",p:19,x:-16,y:-143,w:35,h:15},
{t:"out",p:19,x:3,y:-143,w:18,h:15},
{t:"Order Fulfillment",p:19,x:56,y:-151,w:94,h:15},
{t:"via Coex Freedom",p:19,x:56,y:-134,w:101,h:15},
{t:"Complete W",p:19,x:-394,y:24,w:62,h:13},
{t:"eb site",p:19,x:-355,y:24,w:35,h:13},
{t:"+ Coex F",p:19,x:-407,y:41,w:46,h:13},
{t:"reedom",p:19,x:-373,y:41,w:38,h:13},
{t:"Integrated W",p:19,x:-393,y:74,w:63,h:13},
{t:"eb site ",p:19,x:-349,y:74,w:37,h:13},
{t:"containing online store ",p:19,x:-332,y:90,w:117,h:13},
{t:"and CMS-driven home ",p:19,x:-337,y:107,w:113,h:13},
{t:"page and mar",p:19,x:-381,y:123,w:69,h:13},
{t:"k",p:19,x:-377,y:123,w:5,h:13},
{t:"eting ",p:19,x:-347,y:123,w:28,h:13},
{t:"pages",p:19,x:-423,y:139,w:30,h:13},
{t:"Online Store",p:19,x:-227,y:24,w:63,h:13},
{t:"+ Coex F",p:19,x:-244,y:41,w:46,h:13},
{t:"reedom",p:19,x:-210,y:41,w:38,h:13},
{t:"Online store that ",p:19,x:-200,y:74,w:87,h:13},
{t:"complements the existing ",p:19,x:-155,y:90,w:132,h:13},
{t:"cor",p:19,x:-273,y:107,w:15,h:13},
{t:"porate Web site. ",p:19,x:-233,y:107,w:88,h:13},
{t:"Shopper accesses store ",p:19,x:-162,y:123,w:125,h:13},
{t:"b",p:19,x:-284,y:140,w:6,h:13},
{t:"y clicking the “Buy Now” ",p:19,x:-157,y:140,w:125,h:13},
{t:"link on product page",p:19,x:-188,y:156,w:102,h:13},
{t:"XML Check",p:19,x:-71,y:24,w:59,h:13},
{t:"out",p:19,x:-53,y:24,w:16,h:13},
{t:"+ Coex F",p:19,x:-84,y:41,w:46,h:13},
{t:"reedom",p:19,x:-50,y:41,w:38,h:13},
{t:"Utilizes third-par",p:19,x:-47,y:74,w:80,h:13},
{t:"ty ",p:19,x:-34,y:74,w:11,h:13},
{t:"shopping cart application. ",p:19,x:-64,y:90,w:134,h:13},
{t:"Shopping car",p:19,x:-62,y:107,w:65,h:13},
{t:"t contents ",p:19,x:-7,y:107,w:54,h:13},
{t:"pass to Shopatron ",p:19,x:-31,y:123,w:96,h:13},
{t:"check",p:19,x:-101,y:140,w:29,h:13},
{t:"out; Shopatron ",p:19,x:-21,y:140,w:78,h:13},
{t:"screens are used",p:19,x:-43,y:156,w:87,h:13},
{t:"Simply Coex Freedom",p:19,x:32,y:24,w:110,h:13},
{t:"Order pass to Shopatron ",p:19,x:32,y:57,w:127,h:13},
{t:"after the shopper checks ",p:19,x:32,y:74,w:128,h:13},
{t:"out, and are assigned ",p:19,x:32,y:90,w:112,h:13},
{t:"to retailers using ",p:19,x:32,y:107,w:88,h:13},
{t:"Shopatron’s patented ",p:19,x:32,y:123,w:111,h:13},
{t:"Coex Freedom process",p:19,x:32,y:140,w:114,h:13},
{t:"2003",p:19,x:-358,y:578,w:0,h:18},
{t:"(billions)",p:19,x:-438,y:495,w:0,h:18},
{t:"$300",p:19,x:-399,y:397,w:35,h:18},
{t:"fixed",p:19,x:-274,y:397,w:34,h:18},
{t:"mobile",p:19,x:-112,y:397,w:49,h:18},
{t:"$225",p:19,x:-399,y:434,w:35,h:18},
{t:"$150",p:19,x:-399,y:467,w:35,h:18},
{t:"$75",p:19,x:-399,y:503,w:26,h:18},
{t:"$0",p:19,x:-399,y:533,w:17,h:18},
{t:"2004",p:19,x:-322,y:578,w:0,h:18},
{t:"2005",p:19,x:-284,y:578,w:0,h:18},
{t:"2006",p:19,x:-247,y:578,w:0,h:18},
{t:"2007",p:19,x:-209,y:578,w:0,h:18},
{t:"2008",p:19,x:-174,y:578,w:0,h:18},
{t:"2009",p:19,x:-135,y:578,w:0,h:18},
{t:"2010",p:19,x:-97,y:578,w:0,h:18},
{t:"2011",p:19,x:-61,y:578,w:0,h:18},
{t:"2012",p:19,x:-25,y:578,w:0,h:18},
{t:"U.S. Annual Smar",p:19,x:-579,y:1283,w:128,h:19},
{t:"tphone Unit Sales (2008 - 2013)",p:19,x:-338,y:1283,w:240,h:19},
{t:"Source: Parks Associates",p:19,x:-700,y:1548,w:113,h:13},
{t:"Mobile P",p:19,x:-263,y:1561,w:64,h:19},
{t:"a",p:19,x:-253,y:1561,w:8,h:19},
{t:"yments: Summar",p:19,x:-127,y:1561,w:123,h:19},
{t:"y of Mar",p:19,x:-66,y:1561,w:60,h:19},
{t:"k",p:19,x:-60,y:1561,w:9,h:19},
{t:"et Driver",p:19,x:6,y:1561,w:63,h:19},
{t:"s & Constraints",p:19,x:12,y:1561,w:114,h:19},
{t:"Source: Juniper Research",p:19,x:-315,y:1992,w:116,h:13},
{t:"Which mobile features do you cur",p:19,x:-220,y:665,w:245,h:19},
{t:"rently use or plan ",p:19,x:-87,y:665,w:132,h:19},
{t:"to offer o",p:19,x:-403,y:685,w:66,h:19},
{t:"ver the next year? What is the actual or ",p:19,x:-100,y:685,w:299,h:19},
{t:"expected effectiveness?",p:19,x:-290,y:704,w:179,h:19},
{t:"Source: Adobe Scene 7",p:19,x:-459,y:1216,w:106,h:13},
{t:"Pr",p:19,x:-405,y:772,w:11,h:14},
{t:"omotions - dr",p:19,x:-325,y:772,w:73,h:14},
{t:"iv e",p:19,x:-318,y:772,w:12,h:14},
{t:"t",p:19,x:-388,y:782,w:4,h:14},
{t:"o st",p:19,x:-368,y:782,w:19,h:14},
{t:"or",p:19,x:-357,y:782,w:11,h:14},
{t:"e or ",p:19,x:-332,y:782,w:23,h:14},
{t:"W eb",p:19,x:-330,y:782,w:31,h:14},
{t:"0%",p:19,x:-297,y:941,w:17,h:14},
{t:"5%",p:19,x:-258,y:941,w:17,h:14},
{t:"10%",p:19,x:-221,y:941,w:23,h:14},
{t:"15%",p:19,x:-181,y:941,w:23,h:14},
{t:"20%",p:19,x:-144,y:941,w:23,h:14},
{t:"P",p:19,x:-122,y:839,w:6,h:14},
{t:"lanned",p:19,x:-84,y:839,w:37,h:14},
{t:"D",p:19,x:-122,y:861,w:8,h:14},
{t:"eplo",p:19,x:-96,y:861,w:24,h:14},
{t:"y",p:19,x:-89,y:861,w:6,h:14},
{t:"ed",p:19,x:-76,y:861,w:13,h:14},
{t:"GPS mapping/st",p:19,x:-368,y:806,w:88,h:14},
{t:"or",p:19,x:-357,y:806,w:11,h:14},
{t:"e lo",p:19,x:-340,y:806,w:19,h:14},
{t:"cat",p:19,x:-333,y:806,w:16,h:14},
{t:"or",p:19,x:-309,y:806,w:11,h:14},
{t:"M-c",p:19,x:-431,y:840,w:20,h:14},
{t:"ommer",p:19,x:-390,y:840,w:39,h:14},
{t:"c",p:19,x:-386,y:840,w:5,h:14},
{t:"e - ",p:19,x:-366,y:840,w:16,h:14},
{t:"W",p:19,x:-364,y:840,w:11,h:14},
{t:"eb sit",p:19,x:-328,y:840,w:29,h:14},
{t:"e or",p:19,x:-307,y:840,w:20,h:14},
{t:"do",p:19,x:-430,y:849,w:14,h:14},
{t:"wnloaded applic",p:19,x:-337,y:849,w:91,h:14},
{t:"a",p:19,x:-331,y:849,w:6,h:14},
{t:"tion",p:19,x:-310,y:849,w:21,h:14},
{t:"Pr ic",p:19,x:-444,y:875,w:23,h:14},
{t:"e check - st",p:19,x:-368,y:875,w:60,h:14},
{t:"ore to ",p:19,x:-357,y:875,w:35,h:14},
{t:"W eb",p:19,x:-330,y:875,w:31,h:14},
{t:"A",p:19,x:-443,y:900,w:8,h:14},
{t:"ddr ess b",p:19,x:-421,y:900,w:51,h:14},
{t:"o",p:19,x:-389,y:900,w:7,h:14},
{t:"ok in",p:19,x:-363,y:900,w:26,h:14},
{t:"t",p:19,x:-355,y:900,w:4,h:14},
{t:"egr",p:19,x:-337,y:900,w:18,h:14},
{t:"a",p:19,x:-333,y:900,w:6,h:14},
{t:"tion",p:19,x:-312,y:900,w:21,h:14},
{t:"f",p:19,x:-399,y:910,w:3,h:14},
{t:"or mobile or",p:19,x:-332,y:910,w:66,h:14},
{t:"ders",p:19,x:-310,y:910,w:23,h:14},
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{t:"tion",p:19,x:-292,y:1117,w:21,h:14},
{t:"0%",p:19,x:-277,y:1180,w:17,h:14},
{t:"20%",p:19,x:-238,y:1180,w:23,h:14},
{t:"60",p:19,x:-678,y:1314,w:13,h:14},
{t:"40",p:19,x:-678,y:1379,w:13,h:14},
{t:"20",p:19,x:-678,y:1443,w:13,h:14},
{t:"0",p:19,x:-678,y:1509,w:6,h:14},
{t:"2008",p:19,x:-627,y:1521,w:26,h:14},
{t:"2009",p:19,x:-582,y:1521,w:26,h:14},
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{t:"2012",p:19,x:-447,y:1521,w:26,h:14},
{t:"2013",p:19,x:-401,y:1521,w:26,h:14},
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{t:"60%",p:19,x:-160,y:1180,w:23,h:14},
{t:"80%",p:19,x:-124,y:1180,w:23,h:14},
{t:"100%",p:19,x:-83,y:1180,w:30,h:14},
{t:"A",p:19,x:-441,y:1137,w:8,h:14},
{t:"ddr ess b",p:19,x:-418,y:1137,w:51,h:14},
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{t:"DRIVERS",p:19,x:-253,y:1635,w:57,h:17},
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{t:"emand",p:19,x:-225,y:1656,w:38,h:14},
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{t:" Incr",p:19,x:-276,y:1674,w:23,h:14},
{t:"ease in ARPU",p:19,x:-209,y:1674,w:71,h:14},
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{t:" Incr",p:19,x:-276,y:1692,w:23,h:14},
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{t:" R",p:19,x:-292,y:1710,w:9,h:14},
{t:"eal C ash A",p:19,x:-266,y:1710,w:58,h:14},
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{t:"irst-time A",p:19,x:-237,y:1728,w:56,h:14},
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{t:"er Chur n f or M",p:19,x:-256,y:1782,w:79,h:14},
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{t:"uick",p:19,x:-267,y:1908,w:22,h:14},
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{t:"ash at POS",p:19,x:-190,y:1908,w:59,h:14},
{t:"CONSTRAINTS",p:19,x:242,y:1635,w:97,h:17},
{t:"1. Availability of Capable   ",p:19,x:242,y:1656,w:140,h:14},
{t:"    Handsets",p:19,x:242,y:1674,w:62,h:14},
{t:"2. User Experience",p:19,x:242,y:1692,w:98,h:14},
{t:"3. Lack of Clear Business Model",p:19,x:242,y:1710,w:167,h:14},
{t:"4. Resistance from Banks",p:19,x:242,y:1728,w:132,h:14},
{t:"5. Lack of Global Technology ",p:19,x:242,y:1746,w:156,h:14},
{t:"    Standards",p:19,x:242,y:1764,w:66,h:14},
{t:"6. Financial Regulations & ",p:19,x:242,y:1782,w:140,h:14},
{t:"    Legislation",p:19,x:242,y:1800,w:70,h:14},
{t:"7. Support Issues",p:19,x:242,y:1818,w:91,h:14},
{t:"8. Transactions Costs for the ",p:19,x:242,y:1836,w:153,h:14},
{t:"    Retailer",p:19,x:242,y:1854,w:52,h:14},
{t:"Mobile",p:19,x:29,y:1755,w:47,h:17},
{t:"Payments",p:19,x:19,y:1773,w:66,h:17},
{t:"Market",p:19,x:28,y:1791,w:48,h:17},
{t:"dri-release microblend performance fabric",p:19,x:110,y:61,w:761,h:52},
{t:"drirelease.com",p:19,x:358,y:1191,w:265,h:52},
{t:"Dri-release is ",p:19,x:160,y:564,w:117,h:26},
{t:"a real speed ",p:19,x:160,y:598,w:111,h:26},
{t:"demon when ",p:19,x:160,y:632,w:125,h:26},
{t:"it comes to ",p:19,x:160,y:666,w:103,h:26},
{t:"moisture ",p:19,x:160,y:701,w:83,h:26},
{t:"transport — ",p:19,x:160,y:735,w:114,h:26},
{t:"releasing as much as  4 liters ",p:19,x:27,y:769,w:250,h:26},
{t:"of moisture in one hour. That’s ",p:19,x:27,y:803,w:271,h:26},
{t:"faster than cotton, and faster ",p:19,x:27,y:838,w:259,h:26},
{t:"than any other performance ",p:19,x:27,y:872,w:255,h:26},
{t:"fabric! That means you will stay ",p:19,x:27,y:906,w:279,h:26},
{t:"dryer and more comfortable ",p:19,x:27,y:940,w:256,h:26},
{t:"even in your ",p:19,x:27,y:975,w:114,h:26},
{t:"most intense ",p:19,x:27,y:1009,w:120,h:26},
{t:"workouts.",p:19,x:27,y:1043,w:86,h:26},
{t:"Faster Releasing=Greater Comfort",p:19,x:31,y:521,w:271,h:22},
{t:"4",p:19,x:63,y:604,w:47,h:100},
{t:"liters per hour",p:19,x:43,y:693,w:87,h:15},
{t:"RELEASE",p:19,x:41,y:576,w:90,h:22},
{t:"FACTOR",p:19,x:48,y:599,w:76,h:22},
{t:"FreshGuard ",p:19,x:450,y:564,w:106,h:26},
{t:"keeps garments ",p:19,x:460,y:598,w:146,h:26},
{t:"smelling fresh by ",p:19,x:460,y:632,w:155,h:26},
{t:"working from deep ",p:19,x:450,y:666,w:176,h:26},
{t:"inside the yarn. ",p:19,x:453,y:701,w:139,h:26},
{t:"Unlike antimicrobials, ",p:19,x:403,y:735,w:193,h:26},
{t:"FreshGuard doesn ’t kill ",p:19,x:351,y:769,w:204,h:26},
{t:"bacteria, it inhibits odors ",p:19,x:351,y:803,w:222,h:26},
{t:"caused by bacteria from ",p:19,x:351,y:838,w:218,h:26},
{t:"clinging to fabrics. How? Since ",p:19,x:351,y:872,w:274,h:26},
{t:"FreshGuard is built directly ",p:19,x:351,y:906,w:239,h:26},
{t:"into the yarn, it works from ",p:19,x:351,y:940,w:242,h:26},
{t:"the inside out. It’s like having a ",p:19,x:351,y:975,w:274,h:26},
{t:"“ clean room“ ",p:19,x:351,y:1009,w:117,h:26},
{t:"inside your ",p:19,x:351,y:1043,w:102,h:26},
{t:"garments, ",p:19,x:351,y:1077,w:93,h:26},
{t:"where smells have a tough ",p:19,x:351,y:1112,w:242,h:26},
{t:"time penetrating.",p:19,x:351,y:1146,w:156,h:26},
{t:"FreshGuard keeps garments fresh",p:19,x:356,y:521,w:268,h:22},
{t:"Dri-release is ",p:19,x:794,y:564,w:117,h:26},
{t:"a real trooper ",p:19,x:794,y:598,w:123,h:26},
{t:"when it comes ",p:19,x:794,y:632,w:136,h:26},
{t:"to the rough ",p:19,x:794,y:666,w:116,h:26},
{t:"and tumble ",p:19,x:794,y:701,w:108,h:26},
{t:"world. Because there’s no ",p:19,x:675,y:735,w:228,h:26},
{t:"topical ",p:19,x:675,y:769,w:65,h:26},
{t:"nishes or harmful ",p:19,x:751,y:769,w:158,h:26},
{t:"chemical additives to the ",p:19,x:675,y:803,w:227,h:26},
{t:"yarn, the performance won ’t ",p:19,x:675,y:838,w:256,h:26},
{t:"wash out. All of Dri-release’s ",p:19,x:675,y:872,w:250,h:26},
{t:"fabulous qualities are intrinsic ",p:19,x:675,y:906,w:267,h:26},
{t:"to the yarn itself which makes ",p:19,x:675,y:940,w:268,h:26},
{t:"for an extra-",p:19,x:675,y:975,w:106,h:26},
{t:"long lasting ",p:19,x:675,y:1009,w:109,h:26},
{t:"garment, wash ",p:19,x:675,y:1043,w:136,h:26},
{t:"after #@!{|@# ",p:19,x:675,y:1077,w:117,h:26},
{t:"wash.",p:19,x:675,y:1112,w:50,h:26},
{t:"Lasting quality, wash after wash",p:19,x:687,y:521,w:255,h:22},
{t:"For more information on dri-release, call 1-800-994-3083 or go to www.drirelease.com.",p:19,x:277,y:1242,w:426,h:14},
{t:"Dri-release and FreshGuard are registered trademarks of Optimer.",p:19,x:365,y:1256,w:250,h:11},
{t:"would then be delivered to the subscriber where they would be ",p:20,x:61,y:91,w:420,h:18},
{t:"able to sign up for the mobile coupon campaign.",p:20,x:61,y:111,w:320,h:18},
{t:"Questions increasingly will mount, no doubt, as to how re-",p:20,x:81,y:132,w:396,h:18},
{t:"ceptive folks will be to receiving a steady stream of “15 percent ",p:20,x:61,y:152,w:420,h:18},
{t:"off” messages and tweets every time they hit the streets. While ",p:20,x:61,y:173,w:420,h:18},
{t:"consumer surveys will say what they will about how consum-",p:20,x:61,y:193,w:416,h:18},
{t:"ers will view and react to this invasion of their handhelds, ",p:20,x:61,y:214,w:420,h:18},
{t:"there is a pattern in the digital world to draw upon with re-",p:20,x:61,y:234,w:416,h:18},
{t:"gard to marketing and advertising being delivered over a new ",p:20,x:61,y:254,w:420,h:18},
{t:"or emerging medium or channel.  The way the pattern tends ",p:20,x:61,y:275,w:420,h:18},
{t:"to go, we’d argue, is that consumers express clear disapproval ",p:20,x:61,y:295,w:420,h:18},
{t:"early on, particularly if the medium or method existed previ-",p:20,x:61,y:316,w:416,h:18},
{t:"ously without those marketing messages, then tolerance grows ",p:20,x:61,y:336,w:420,h:18},
{t:"as times goes by.",p:20,x:61,y:356,w:109,h:18},
{t:"In the meantime, mobile coupons, as well as many other ap-",p:20,x:81,y:377,w:396,h:18},
{t:"plications, get really interesting when combined with GPS to ",p:20,x:61,y:397,w:420,h:18},
{t:"form true location-based services, with messaging personalized ",p:20,x:61,y:418,w:420,h:18},
{t:"not only to the subscriber but to the time of day, current location ",p:20,x:61,y:438,w:420,h:18},
{t:"or destination and, presumably, what activity someone may be ",p:20,x:61,y:458,w:420,h:18},
{t:"involved in at any given moment.",p:20,x:61,y:479,w:224,h:18},
{t:"Once again, ",p:20,x:81,y:887,w:87,h:18},
{t:"the platforms ",p:20,x:175,y:887,w:98,h:18},
{t:"and services ",p:20,x:281,y:887,w:90,h:18},
{t:"for shopping-",p:20,x:379,y:887,w:96,h:18},
{t:"oriented GPS and location-based services remain rather na-",p:20,x:61,y:908,w:416,h:18},
{t:"scent. Mobile carriers still need to fgure out how to control ",p:20,x:61,y:928,w:420,h:18},
{t:"and monetize the LBS applications that will run over their ",p:20,x:61,y:948,w:420,h:18},
{t:"networks. ",p:20,x:61,y:969,w:69,h:18},
{t:"(It’s pretty safe to conclude that aggregating eye-",p:20,x:134,y:969,w:343,h:18},
{t:"balls in order to generate ad revenue simply cannot support ",p:20,x:61,y:989,w:420,h:18},
{t:"yet another emerging Web 2.0-type business model). Then ",p:20,x:61,y:1010,w:420,h:18},
{t:"revenues must be divided and settled among all the part-",p:20,x:61,y:1030,w:416,h:18},
{t:"ners involved in developing and delivery the technologies: ",p:20,x:61,y:1051,w:420,h:18},
{t:"GPS capabilities, network operators, application developers, ",p:20,x:61,y:1071,w:420,h:18},
{t:"handset makers, etc.",p:20,x:61,y:1091,w:134,h:18},
{t:"A boost to the market, however, could come before the mid-",p:20,x:81,y:1112,w:396,h:18},
{t:"dle of the year when a line of co-branded “location-centric mo-",p:20,x:61,y:1132,w:416,h:18},
{t:"bile phones,” dubbed the Nuvifones, is expected to hit shelves ",p:20,x:61,y:1153,w:420,h:18},
{t:"as a result of the recently announced expanded relationship ",p:20,x:61,y:1173,w:420,h:18},
{t:"between GPS leader Garmin and computer, smartphone and IT ",p:20,x:61,y:1193,w:420,h:18},
{t:"components provider Asus. ",p:20,x:61,y:1214,w:187,h:18},
{t:"Garmin and Asus say LBS will permeate every aspect of ",p:20,x:518,y:91,w:400,h:18},
{t:"the Nuviphones use, making them different from existing GPS ",p:20,x:498,y:111,w:420,h:18},
{t:"phones, which have siloed GPS applications that don’t share ",p:20,x:498,y:132,w:420,h:18},
{t:"data or integrate with a phone’s core functions, says Cliff Pem-",p:20,x:498,y:152,w:416,h:18},
{t:"ble, Garmin’s president and CEO.",p:20,x:498,y:173,w:223,h:18},
{t:"The phones, which Pemble said will be offered at “attractive” ",p:20,x:518,y:193,w:400,h:18},
{t:"price points, will offer the same turn-by-turn, voice-prompted ",p:20,x:498,y:213,w:420,h:18},
{t:"navigation features found on Garmin portable navigation de-",p:20,x:498,y:234,w:416,h:18},
{t:"vices, complete with preloaded maps and millions of points of ",p:20,x:498,y:254,w:420,h:18},
{t:"interest that allow users to quickly fnd a specifc street address, ",p:20,x:498,y:275,w:420,h:18},
{t:"an establishment’s name or search for local destinations by cat-",p:20,x:498,y:295,w:416,h:18},
{t:"egory. Information about local merchants and attractions will ",p:20,x:498,y:316,w:420,h:18},
{t:"be continually updated, says Garmin.",p:20,x:498,y:336,w:248,h:18},
{t:"Of course, even Apple needed the AT&T network to success-",p:20,x:518,y:356,w:396,h:18},
{t:"fully launch its iPhone, so Garmin-Asus still will have to work ",p:20,x:498,y:377,w:420,h:18},
{t:"with the likes of Verizon and AT&T in order to achieve signif-",p:20,x:498,y:397,w:416,h:18},
{t:"cant market penetration. But Pemble suggested efforts already ",p:20,x:498,y:418,w:420,h:18},
{t:"are being made to get the new Nuvifones into carriers’ stores.",p:20,x:498,y:438,w:406,h:18},
{t:"Currently, about 55 percent of mobile phones in the U.S. ",p:20,x:518,y:458,w:400,h:18},
{t:"have GPS technology, according to NPD Groups’ Mobile Phone ",p:20,x:498,y:479,w:420,h:18},
{t:"Track service.",p:20,x:498,y:499,w:89,h:18},
{t:"“Sales of GPS smartphones in North America are expected ",p:20,x:518,y:520,w:400,h:18},
{t:"to rise approximately 85 percent over the next three years,” ",p:20,x:498,y:540,w:420,h:18},
{t:"says Pemble.",p:20,x:498,y:561,w:85,h:18},
{t:"Equally important is the number of smartphones/PDAs in ",p:20,x:518,y:581,w:400,h:18},
{t:"use, as these have proven to drive the usage of the mobile Inter-",p:20,x:498,y:601,w:416,h:18},
{t:"net and Web-based applications, particularly when connected ",p:20,x:498,y:622,w:420,h:18},
{t:"to high-speed mobile 3G networks, which many smartphones ",p:20,x:498,y:642,w:420,h:18},
{t:"are. And smartphones are making up an increasingly larger ",p:20,x:498,y:663,w:420,h:18},
{t:"share of handset sales, accounting for just less than a quarter of ",p:20,x:498,y:683,w:420,h:18},
{t:"sales in the fourth quarter of 2008 compared to 12 percent in the ",p:20,x:498,y:703,w:420,h:18},
{t:"year-ago period, says NPD.",p:20,x:498,y:724,w:181,h:18},
{t:"Falling prices, no doubt, have helped matters, with the aver-",p:20,x:518,y:744,w:396,h:18},
{t:"age price for a smartphone down 23 percent, says the research ",p:20,x:498,y:765,w:420,h:18},
{t:"frm, from $216 in Q4 2007 to $167 last year.",p:20,x:498,y:785,w:288,h:18},
{t:"It’s estimated that smartphones account for about one in fve ",p:20,x:518,y:805,w:400,h:18},
{t:"handsets in use today, but almost one-third of consumers sur-",p:20,x:498,y:826,w:416,h:18},
{t:"veyed by tech-sector analysts at In-Stat say they plan to obtain a ",p:20,x:498,y:846,w:420,h:18},
{t:"smartphone the next time they upgrade their handsets. In-Stat, ",p:20,x:498,y:867,w:420,h:18},
{t:"among others, expects smartphone sales to double during the ",p:20,x:498,y:887,w:420,h:18},
{t:"next fve years.",p:20,x:498,y:908,w:99,h:18},
{t:"Current Ownership of Selected Mobile Consumer ",p:20,x:54,y:538,w:368,h:19},
{t:"Electronics (% of Each Age Group)",p:20,x:54,y:558,w:256,h:19},
{t:"CE Product",p:20,x:54,y:597,w:67,h:15},
{t:" 18-34",p:20,x:216,y:597,w:39,h:15},
{t:"35-49",p:20,x:268,y:597,w:35,h:15},
{t:"50-59",p:20,x:318,y:597,w:35,h:15},
{t:"60-69",p:20,x:368,y:597,w:35,h:15},
{t:"70+",p:20,x:430,y:597,w:24,h:15},
{t:"Cell Phone",p:20,x:54,y:622,w:65,h:19},
{t:"87%",p:20,x:216,y:622,w:28,h:19},
{t:"86%",p:20,x:268,y:622,w:28,h:19},
{t:"87%",p:20,x:318,y:622,w:28,h:19},
{t:"85%",p:20,x:368,y:622,w:28,h:19},
{t:"78%",p:20,x:430,y:622,w:28,h:19},
{t:"Laptop Computer",p:20,x:54,y:648,w:105,h:19},
{t:"59%",p:20,x:216,y:648,w:28,h:19},
{t:"55%",p:20,x:268,y:648,w:28,h:19},
{t:"49%",p:20,x:318,y:648,w:28,h:19},
{t:"46%",p:20,x:368,y:648,w:28,h:19},
{t:"36%",p:20,x:430,y:648,w:28,h:19},
{t:"Video Game Console",p:20,x:54,y:674,w:127,h:19},
{t:"59%",p:20,x:216,y:674,w:28,h:19},
{t:"47%",p:20,x:268,y:674,w:28,h:19},
{t:"29%",p:20,x:318,y:674,w:28,h:19},
{t:"15%",p:20,x:368,y:674,w:28,h:19},
{t:"10%",p:20,x:430,y:674,w:28,h:19},
{t:"MP3 Player",p:20,x:54,y:700,w:67,h:19},
{t:"54%",p:20,x:216,y:700,w:28,h:19},
{t:"50%",p:20,x:268,y:700,w:28,h:19},
{t:"36%",p:20,x:318,y:700,w:28,h:19},
{t:"19%",p:20,x:368,y:700,w:28,h:19},
{t:"9%",p:20,x:430,y:700,w:19,h:19},
{t:"Portable Gaming Device",p:20,x:54,y:725,w:145,h:19},
{t:"27%",p:20,x:216,y:725,w:28,h:19},
{t:"29%",p:20,x:268,y:725,w:28,h:19},
{t:"16%",p:20,x:318,y:725,w:28,h:19},
{t:"8%",p:20,x:368,y:725,w:19,h:19},
{t:"8%",p:20,x:430,y:725,w:19,h:19},
{t:"GPS",p:20,x:54,y:749,w:25,h:19},
{t:"22%",p:20,x:216,y:749,w:28,h:19},
{t:"24%",p:20,x:268,y:749,w:28,h:19},
{t:"23%",p:20,x:318,y:749,w:28,h:19},
{t:"24%",p:20,x:368,y:749,w:28,h:19},
{t:"17%",p:20,x:430,y:749,w:28,h:19},
{t:"Smartphone",p:20,x:54,y:774,w:74,h:19},
{t:"19%",p:20,x:216,y:774,w:28,h:19},
{t:"16%",p:20,x:268,y:774,w:28,h:19},
{t:"10%",p:20,x:318,y:774,w:28,h:19},
{t:"7%",p:20,x:368,y:774,w:19,h:19},
{t:"3%",p:20,x:430,y:774,w:19,h:19},
{t:"iPhone",p:20,x:54,y:796,w:41,h:19},
{t:"6%",p:20,x:216,y:796,w:19,h:19},
{t:"4%",p:20,x:268,y:796,w:19,h:19},
{t:"3%",p:20,x:318,y:796,w:19,h:19},
{t:"1%",p:20,x:368,y:796,w:19,h:19},
{t:"0%",p:20,x:430,y:796,w:19,h:19},
{t:"Source: TNS, January 2009",p:20,x:54,y:820,w:166,h:19},
{t:"I lik",p:20,x:-83,y:-554,w:28,h:19},
{t:"e receiving email from companies I’",p:20,x:7,y:-554,w:265,h:19},
{t:"ve registered with; even if I don’t ",p:20,x:190,y:-554,w:251,h:19},
{t:"alw",p:20,x:-88,y:-534,w:25,h:19},
{t:"a",p:20,x:-76,y:-534,w:9,h:19},
{t:"ys read it,",p:20,x:1,y:-534,w:74,h:19},
{t:" it’s good to know it will be there when I’m ready",p:20,x:5,y:-534,w:365,h:19},
{t:"Sour",p:20,x:-81,y:-383,w:23,h:13},
{t:"ce: Epsilon Strategic Ser",p:20,x:2,y:-383,w:121,h:13},
{t:"vices",p:20,x:34,y:-383,w:24,h:13},
{t:"US Mobile Inter",p:20,x:4,y:902,w:116,h:19},
{t:"net User Age Profile (May 2008)",p:20,x:62,y:902,w:243,h:19},
{t:"Sour",p:20,x:-35,y:1345,w:23,h:13},
{t:"ce: Nielsen Media",p:20,x:2,y:1345,w:88,h:13},
{t:"2008",p:20,x:-56,y:-482,w:32,h:15},
{t:"2005",p:20,x:-56,y:-432,w:32,h:15},
{t:"84%",p:20,x:421,y:-484,w:28,h:17},
{t:"69%",p:20,x:356,y:-432,w:28,h:17},
{t:"Openess to Receive Mar",p:20,x:0,y:-277,w:182,h:19},
{t:"keting/",p:20,x:74,y:-277,w:56,h:19},
{t:"Promotional Messages in T",p:20,x:0,y:-257,w:203,h:19},
{t:"ransactional Email",p:20,x:93,y:-257,w:138,h:19},
{t:"Sour",p:20,x:-88,y:106,w:23,h:13},
{t:"ce: Merkle",p:20,x:-42,y:106,w:51,h:13},
{t:"Generally",p:20,x:-63,y:-181,w:60,h:17},
{t:"Open",p:20,x:-65,y:-168,w:34,h:17},
{t:"67%",p:20,x:367,y:-196,w:25,h:15},
{t:"66%",p:20,x:361,y:-178,w:25,h:15},
{t:"61%",p:20,x:332,y:-164,w:25,h:15},
{t:"60%",p:20,x:326,y:-148,w:25,h:15},
{t:"25%",p:20,x:111,y:-120,w:25,h:15},
{t:"25%",p:20,x:111,y:-105,w:25,h:15},
{t:"32%",p:20,x:156,y:-90,w:25,h:15},
{t:"32%",p:20,x:156,y:-73,w:25,h:15},
{t:"8%",p:20,x:11,y:-47,w:17,h:15},
{t:"9%",p:20,x:22,y:-32,w:17,h:15},
{t:"6%",p:20,x:4,y:-15,w:17,h:15},
{t:"8%",p:20,x:12,y:-1,w:17,h:15},
{t:"Not at All",p:20,x:-61,y:-103,w:60,h:17},
{t:"Open",p:20,x:-65,y:-90,w:34,h:17},
{t:"Don’",p:20,x:-66,y:-33,w:30,h:17},
{t:"t",p:20,x:-62,y:-33,w:4,h:17},
{t:"Care",p:20,x:-65,y:-20,w:30,h:17},
{t:"0%",p:20,x:-49,y:25,w:22,h:18},
{t:"10%",p:20,x:7,y:25,w:31,h:18},
{t:"20%",p:20,x:58,y:25,w:31,h:18},
{t:"30%",p:20,x:119,y:25,w:31,h:18},
{t:"40%",p:20,x:180,y:25,w:31,h:18},
{t:"50%",p:20,x:241,y:25,w:31,h:18},
{t:"60%",p:20,x:301,y:25,w:31,h:18},
{t:"70%",p:20,x:362,y:25,w:31,h:18},
{t:"2005",p:20,x:2,y:65,w:30,h:14},
{t:"2006",p:20,x:108,y:65,w:30,h:14},
{t:"2007",p:20,x:221,y:65,w:30,h:14},
{t:"2008",p:20,x:324,y:65,w:30,h:14},
{t:"Please indicate the degree to which you agree or disagree ",p:20,x:1,y:277,w:440,h:19},
{t:"with the following statements",p:20,x:4,y:297,w:223,h:19},
{t:"Sour",p:20,x:-46,y:731,w:23,h:13},
{t:"ce: RSR Resear",p:20,x:3,y:731,w:77,h:13},
{t:"ch",p:20,x:29,y:731,w:11,h:13},
{t:"Shopatron Web Site Integration/Hosting Alternatives*",p:20,x:746,y:-563,w:407,h:19},
{t:"*Grey represents what the man",p:20,x:748,y:-98,w:153,h:13},
{t:"ufactur er can choose to host and manag",p:20,x:893,y:-98,w:200,h:13},
{t:"e; orang e represents what Shopatron can host and manag",p:20,x:1082,y:-98,w:286,h:13},
{t:"e.",p:20,x:1353,y:-98,w:8,h:13},
{t:"0%",p:20,x:45,y:600,w:26,h:21},
{t:"M",p:20,x:-76,y:384,w:12,h:16},
{t:"y c",p:20,x:-54,y:384,w:16,h:16},
{t:"ompan",p:20,x:-10,y:384,w:44,h:16},
{t:"y k",p:20,x:4,y:384,w:17,h:16},
{t:"nows",p:20,x:14,y:384,w:33,h:16},
{t:"who our b",p:20,x:4,y:399,w:63,h:16},
{t:"est",p:20,x:29,y:399,w:18,h:16},
{t:"shopp",p:20,x:-1,y:414,w:39,h:16},
{t:"ers are",p:20,x:7,y:414,w:41,h:16},
{t:"M",p:20,x:-33,y:494,w:12,h:16},
{t:"y compan",p:20,x:-10,y:494,w:59,h:16},
{t:"y",p:20,x:40,y:494,w:7,h:16},
{t:"has a str",p:20,x:-24,y:509,w:50,h:16},
{t:"ong",p:20,x:-3,y:509,w:24,h:16},
{t:", single",p:20,x:4,y:509,w:42,h:16},
{t:"o",p:20,x:-35,y:524,w:8,h:16},
{t:"wner of the ",p:20,x:4,y:524,w:74,h:16},
{t:"cust",p:20,x:3,y:539,w:25,h:16},
{t:"omer",p:20,x:14,y:539,w:33,h:16},
{t:"e xp",p:20,x:-21,y:554,w:29,h:16},
{t:"erience",p:20,x:1,y:554,w:45,h:16},
{t:"20%",p:20,x:108,y:600,w:36,h:21},
{t:"40%",p:20,x:175,y:600,w:36,h:21},
{t:"60%",p:20,x:240,y:600,w:36,h:21},
{t:"80%",p:20,x:304,y:600,w:36,h:21},
{t:"100%",p:20,x:366,y:600,w:46,h:21},
{t:"55-64,",p:20,x:29,y:955,w:51,h:21},
{t:"9.1%",p:20,x:34,y:973,w:40,h:21},
{t:"35-54,",p:20,x:-21,y:1134,w:51,h:21},
{t:"37%",p:20,x:-41,y:1153,w:36,h:21},
{t:"25-34,",p:20,x:260,y:1276,w:51,h:21},
{t:"27.4%",p:20,x:260,y:1295,w:50,h:21},
{t:"18-24,",p:20,x:322,y:1069,w:51,h:21},
{t:"11.8%",p:20,x:322,y:1087,w:50,h:21},
{t:"65+",p:20,x:169,y:938,w:32,h:21},
{t:"1.7%",p:20,x:165,y:956,w:40,h:21},
{t:"13-17,",p:20,x:256,y:967,w:51,h:21},
{t:"12.7%",p:20,x:255,y:985,w:50,h:21},
{t:"Strongly Agree",p:20,x:106,y:645,w:78,h:14},
{t:"Agree",p:20,x:227,y:645,w:30,h:14},
{t:"Neutral",p:20,x:315,y:645,w:39,h:14},
{t:"Disagree",p:20,x:167,y:681,w:48,h:14},
{t:"Strongly Disagree",p:20,x:266,y:681,w:96,h:14},
{t:"20%",p:20,x:68,y:399,w:36,h:21},
{t:"24%",p:20,x:142,y:399,w:36,h:21},
{t:"20%",p:20,x:218,y:399,w:36,h:21},
{t:"22%",p:20,x:280,y:399,w:36,h:21},
{t:"15%",p:20,x:340,y:399,w:36,h:21},
{t:"9%",p:20,x:357,y:518,w:26,h:21},
{t:"41%",p:20,x:262,y:518,w:36,h:21},
{t:"23%",p:20,x:168,y:518,w:36,h:21},
{t:"18%",p:20,x:95,y:518,w:36,h:21},
{t:"9%",p:20,x:60,y:518,w:26,h:21},
{t:"Global fixed-Internet service revenue vs. global ",p:20,x:751,y:-19,w:355,h:19},
{t:"mobile date service revenue",p:20,x:751,y:0,w:210,h:19},
{t:"Source: Pyramid Resear",p:20,x:753,y:272,w:118,h:13},
{t:"ch",p:20,x:865,y:272,w:11,h:13},
{t:"Home Page &",p:20,x:762,y:-510,w:79,h:15},
{t:"Marketing Pages",p:20,x:762,y:-493,w:96,h:15},
{t:"Online Store Alternatives",p:20,x:854,y:-149,w:124,h:13},
{t:"Integration with Third-party eCommerce Applications",p:20,x:1101,y:-149,w:265,h:13},
{t:"1 Complete Web site + Coex Freedom",p:20,x:762,y:-454,w:220,h:15},
{t:"2 Online Store + Coex Freedom",p:20,x:951,y:-433,w:182,h:15},
{t:"1",p:20,x:756,y:-362,w:8,h:15},
{t:"2",p:20,x:919,y:-362,w:8,h:15},
{t:"3",p:20,x:1081,y:-362,w:8,h:15},
{t:"4",p:20,x:1245,y:-362,w:8,h:15},
{t:"3 XML Checkout + Coex Freedom",p:20,x:1145,y:-409,w:193,h:15},
{t:"4 Simply Coex Freedom",p:20,x:1270,y:-387,w:121,h:15},
{t:"Product Pages",p:20,x:892,y:-502,w:83,h:15},
{t:"Shopping Cart",p:20,x:1027,y:-502,w:82,h:15},
{t:"Checkout",p:20,x:1174,y:-500,w:54,h:15},
{t:"Order Fulfillment",p:20,x:1277,y:-508,w:95,h:15},
{t:"via Coex Freedom",p:20,x:1277,y:-492,w:102,h:15},
{t:"Complete Web site",p:20,x:765,y:-329,w:99,h:13},
{t:"+ Coex Freedom",p:20,x:765,y:-313,w:85,h:13},
{t:"Integrated Web site ",p:20,x:765,y:-279,w:102,h:13},
{t:"containing online store ",p:20,x:765,y:-263,w:119,h:13},
{t:"and CMS-driven home ",p:20,x:765,y:-246,w:115,h:13},
{t:"page and marketing ",p:20,x:765,y:-229,w:104,h:13},
{t:"pages",p:20,x:765,y:-213,w:30,h:13},
{t:"Online Store",p:20,x:930,y:-329,w:64,h:13},
{t:"+ Coex Freedom",p:20,x:930,y:-313,w:85,h:13},
{t:"Online store that ",p:20,x:930,y:-279,w:88,h:13},
{t:"complements the existing ",p:20,x:930,y:-263,w:134,h:13},
{t:"corporate Web site. ",p:20,x:930,y:-246,w:103,h:13},
{t:"Shopper accesses store ",p:20,x:930,y:-229,w:127,h:13},
{t:"by clicking the “Buy Now” ",p:20,x:930,y:-213,w:133,h:13},
{t:"link on product page",p:20,x:930,y:-196,w:103,h:13},
{t:"XML Checkout",p:20,x:1093,y:-329,w:76,h:13},
{t:"+ Coex Freedom",p:20,x:1093,y:-313,w:85,h:13},
{t:"Utilizes third-party ",p:20,x:1093,y:-279,w:94,h:13},
{t:"shopping cart application. ",p:20,x:1093,y:-262,w:135,h:13},
{t:"Shopping cart contents ",p:20,x:1093,y:-246,w:122,h:13},
{t:"pass to Shopatron ",p:20,x:1093,y:-229,w:97,h:13},
{t:"checkout; Shopatron ",p:20,x:1093,y:-212,w:108,h:13},
{t:"screens are used",p:20,x:1093,y:-196,w:88,h:13},
{t:"Simply Coex Freedom",p:20,x:1252,y:-329,w:112,h:13},
{t:"Order pass to Shopatron ",p:20,x:1252,y:-296,w:129,h:13},
{t:"after the shopper checks ",p:20,x:1252,y:-279,w:130,h:13},
{t:"out, and are assigned ",p:20,x:1252,y:-262,w:114,h:13},
{t:"to retailers using ",p:20,x:1252,y:-246,w:89,h:13},
{t:"Shopatron’s patented ",p:20,x:1252,y:-229,w:112,h:13},
{t:"Coex Freedom process",p:20,x:1252,y:-212,w:116,h:13},
{t:"2003",p:20,x:856,y:231,w:0,h:18},
{t:"(billions)",p:20,x:774,y:148,w:0,h:18},
{t:"$300",p:20,x:787,y:48,w:35,h:18},
{t:"fixed",p:20,x:931,y:48,w:35,h:18},
{t:"mobile",p:20,x:1064,y:48,w:50,h:18},
{t:"$225",p:20,x:787,y:85,w:35,h:18},
{t:"$150",p:20,x:787,y:118,w:35,h:18},
{t:"$75",p:20,x:796,y:155,w:26,h:18},
{t:"$0",p:20,x:805,y:186,w:17,h:18},
{t:"2004",p:20,x:893,y:231,w:0,h:18},
{t:"2005",p:20,x:931,y:231,w:0,h:18},
{t:"2006",p:20,x:969,y:231,w:0,h:18},
{t:"2007",p:20,x:1007,y:231,w:0,h:18},
{t:"2008",p:20,x:1043,y:231,w:0,h:18},
{t:"2009",p:20,x:1082,y:231,w:0,h:18},
{t:"2010",p:20,x:1120,y:231,w:0,h:18},
{t:"2011",p:20,x:1157,y:231,w:0,h:18},
{t:"2012",p:20,x:1194,y:231,w:0,h:18},
{t:"U.S. Annual Smartphone Unit Sales (2008 - 2013)",p:20,x:506,y:947,w:375,h:19},
{t:"Source: Parks Associates",p:20,x:508,y:1217,w:118,h:13},
{t:"Mobile Payments: Summary of Market Drivers & Constraints",p:20,x:897,y:1230,w:451,h:19},
{t:"Source: Juniper Resear ch",p:20,x:899,y:1668,w:118,h:13},
{t:"Which mobile features do you currently use or plan ",p:20,x:751,y:320,w:384,h:19},
{t:"to offer over the next year? What is the actual or ",p:20,x:751,y:340,w:371,h:19},
{t:"expected effectiveness?",p:20,x:751,y:360,w:182,h:19},
{t:"Source: Adobe Scene 7",p:20,x:753,y:880,w:112,h:13},
{t:"Promotions - drive",p:20,x:808,y:429,w:102,h:14},
{t:"to store or Web",p:20,x:825,y:439,w:84,h:14},
{t:"0%",p:20,x:911,y:600,w:17,h:14},
{t:"5%",p:20,x:950,y:600,w:17,h:14},
{t:"10%",p:20,x:981,y:600,w:24,h:14},
{t:"15%",p:20,x:1022,y:600,w:24,h:14},
{t:"20%",p:20,x:1059,y:600,w:24,h:14},
{t:"Planned",p:20,x:1096,y:497,w:45,h:14},
{t:"Deployed",p:20,x:1096,y:518,w:53,h:14},
{t:"GPS mapping/store locator",p:20,x:760,y:463,w:149,h:14},
{t:"M-commerce - Web site or",p:20,x:766,y:497,w:144,h:14},
{t:"downloaded application",p:20,x:776,y:507,w:135,h:14},
{t:"Price check - store to Web",p:20,x:768,y:534,w:141,h:14},
{t:"Address book integration",p:20,x:769,y:559,w:140,h:14},
{t:"for mobile orders",p:20,x:814,y:569,w:95,h:14},
{t:"Promotions - drive to",p:20,x:813,y:674,w:116,h:14},
{t:"store or Web",p:20,x:860,y:684,w:69,h:14},
{t:"GPS mapping/store locator",p:20,x:780,y:709,w:149,h:14},
{t:"Price check - store to Web",p:20,x:788,y:741,w:141,h:14},
{t:"M-commerce - Web site or",p:20,x:785,y:769,w:144,h:14},
{t:"downloaded application",p:20,x:794,y:779,w:135,h:14},
{t:"0%",p:20,x:931,y:843,w:17,h:14},
{t:"20%",p:20,x:964,y:843,w:24,h:14},
{t:"60",p:20,x:524,y:979,w:13,h:14},
{t:"40",p:20,x:524,y:1044,w:13,h:14},
{t:"20",p:20,x:524,y:1110,w:13,h:14},
{t:"0",p:20,x:531,y:1177,w:6,h:14},
{t:"2008",p:20,x:562,y:1189,w:27,h:14},
{t:"2009",p:20,x:608,y:1189,w:27,h:14},
{t:"2010",p:20,x:655,y:1189,w:27,h:14},
{t:"2011",p:20,x:699,y:1189,w:27,h:14},
{t:"2012",p:20,x:744,y:1189,w:27,h:14},
{t:"2013",p:20,x:792,y:1189,w:27,h:14},
{t:"40%",p:20,x:1001,y:843,w:24,h:14},
{t:"60%",p:20,x:1043,y:843,w:24,h:14},
{t:"80%",p:20,x:1080,y:843,w:24,h:14},
{t:"100%",p:20,x:1114,y:843,w:31,h:14},
{t:"Address book integration for",p:20,x:771,y:799,w:158,h:14},
{t:"mobile orders",p:20,x:853,y:809,w:77,h:14},
{t:"Mobile Features",p:20,x:904,y:398,w:119,h:18},
{t:"Effective or Very Effective Mobile",p:20,x:832,y:639,w:245,h:18},
{t:"S",p:20,x:514,y:1165,w:0,h:14},
{t:"mar",p:20,x:514,y:1159,w:0,h:14},
{t:"tphone U",p:20,x:514,y:1137,w:0,h:14},
{t:"nits S",p:20,x:514,y:1084,w:0,h:14},
{t:"old (mil.)",p:20,x:514,y:1055,w:0,h:14},
{t:"DRIVERS",p:20,x:911,y:1305,w:58,h:18},
{t:"1. User Demand",p:20,x:911,y:1326,w:87,h:14},
{t:"2. Increase in ARPU",p:20,x:911,y:1344,w:104,h:14},
{t:"3. Increase in Reail Basket Size",p:20,x:911,y:1362,w:164,h:14},
{t:"4. Real Cash Alternative",p:20,x:911,y:1381,w:128,h:14},
{t:"5. First-time Access to     ",p:20,x:911,y:1399,w:132,h:14},
{t:"   Payments for",p:20,x:911,y:1417,w:80,h:14},
{t:"   Many in Developing World",p:20,x:911,y:1436,w:155,h:14},
{t:"6. Lower Churn for Mobile ",p:20,x:911,y:1454,w:145,h:14},
{t:"   Operators",p:20,x:911,y:1472,w:63,h:14},
{t:"7. Increase in International ",p:20,x:911,y:1491,w:147,h:14},
{t:"    Money Transfers to ",p:20,x:911,y:1509,w:118,h:14},
{t:"    Developing Countries",p:20,x:911,y:1527,w:132,h:14},
{t:"8. Increased Demand for ",p:20,x:911,y:1546,w:136,h:14},
{t:"    Smartphones",p:20,x:911,y:1564,w:86,h:14},
{t:"9. Quicker than Cash at POS",p:20,x:911,y:1582,w:151,h:14},
{t:"CONSTRAINTS",p:20,x:1465,y:1305,w:98,h:18},
{t:"1. Availability of Capable   ",p:20,x:1465,y:1326,w:143,h:14},
{t:"    Handsets",p:20,x:1465,y:1344,w:63,h:14},
{t:"2. User Experience",p:20,x:1465,y:1362,w:100,h:14},
{t:"3. Lack of Clear Business Model",p:20,x:1465,y:1381,w:169,h:14},
{t:"4. Resistance from Banks",p:20,x:1465,y:1399,w:134,h:14},
{t:"5. Lack of Global Technology ",p:20,x:1465,y:1417,w:159,h:14},
{t:"    Standards",p:20,x:1465,y:1436,w:67,h:14},
{t:"6. Financial Regulations & ",p:20,x:1465,y:1454,w:142,h:14},
{t:"    Legislation",p:20,x:1465,y:1472,w:71,h:14},
{t:"7. Support Issues",p:20,x:1465,y:1491,w:92,h:14},
{t:"8. Transactions Costs for the ",p:20,x:1465,y:1509,w:155,h:14},
{t:"    Retailer",p:20,x:1465,y:1527,w:53,h:14},
{t:"Mobile",p:20,x:1249,y:1426,w:48,h:18},
{t:"Payments",p:20,x:1240,y:1445,w:67,h:18},
{t:"Market",p:20,x:1249,y:1463,w:48,h:18},
{t:"18 ",p:20,x:61,y:1255,w:22,h:19},
{t:"|   Inside Outdoor  ",p:20,x:94,y:1252,w:150,h:23},
{t:"|   Spring 2009",p:20,x:248,y:1252,w:118,h:23},
{t:"By 2013, say researchers at Parks Associates, about 60 mil-",p:21,x:80,y:91,w:397,h:18},
{t:"lion smartphones will be sold annually in the U.S. To put that in ",p:21,x:60,y:111,w:421,h:18},
{t:"some perspective, there are about 270 million mobile subscrib-",p:21,x:60,y:132,w:417,h:18},
{t:"ers in the U.S. today, says wireless industry association CTIA, ",p:21,x:60,y:152,w:421,h:18},
{t:"while it’s been estimated that up to 80 million folks use the mo-",p:21,x:60,y:173,w:417,h:18},
{t:"bile Internet.",p:21,x:60,y:193,w:84,h:18},
{t:"Getting a bit more granular, about 63.2 million Americans ",p:21,x:80,y:214,w:401,h:18},
{t:"accessed news and information on their mobile devices in Janu-",p:21,x:60,y:234,w:417,h:18},
{t:"ary 2009, reports comScore. Of those, about 22.4 million U.S. ",p:21,x:60,y:254,w:421,h:18},
{t:"subscribers claim to do so daily, which is more than double the ",p:21,x:60,y:275,w:421,h:18},
{t:"number of daily users in January 2008.",p:21,x:60,y:295,w:255,h:18},
{t:"Young males are the most avid users of mobile news and ",p:21,x:80,y:316,w:401,h:18},
{t:"information, with half of 18- to 34-year-old males engaging in ",p:21,x:60,y:336,w:421,h:18},
{t:"the activity, says comScore, but the mobile Internet also is quite ",p:21,x:497,y:91,w:421,h:18},
{t:"popular among females in the 18- to 34-year-old demographic, ",p:21,x:497,y:111,w:421,h:18},
{t:"with 40 percent accessing it at least once in January.",p:21,x:497,y:132,w:340,h:18},
{t:"“Over the course of the past year, we have seen use of the ",p:21,x:522,y:152,w:396,h:18},
{t:"mobile Internet evolve from an occasional activity to being a ",p:21,x:497,y:173,w:421,h:18},
{t:"daily part of people’s lives,” observed Mark Donovan, senior ",p:21,x:497,y:193,w:421,h:18},
{t:"vice president, mobile, comScore. “This underscores the grow-",p:21,x:497,y:214,w:417,h:18},
{t:"ing importance of the mobile medium as consumers become ",p:21,x:497,y:234,w:421,h:18},
{t:"more reliant on their mobile devices to access time-sensitive ",p:21,x:497,y:254,w:421,h:18},
{t:"and utilitarian information.”",p:21,x:497,y:275,w:189,h:18},
{t:"It’s worth noting, as well, that while the use of smartphones ",p:21,x:517,y:295,w:401,h:18},
{t:"and PDAs is growing, the vast majority of mobile Web activity ",p:21,x:497,y:316,w:421,h:18},
{t:"still takes place on more standard-feature phones, says com-",p:21,x:497,y:336,w:417,h:18},
{t:"Score, with only about 10 percent of worldwide subscrib-",p:21,x:541,y:356,w:373,h:18},
{t:"ers on high-speed 3G networks, according to In-Stat fg-",p:21,x:541,y:377,w:373,h:18},
{t:"ures. So momentum has been building even well before ",p:21,x:541,y:397,w:377,h:18},
{t:"the optimal tools have spread wide.",p:21,x:541,y:418,w:236,h:18},
{t:"For retail operations, the early mobile Web oppor-",p:21,x:561,y:438,w:353,h:18},
{t:"tunities appear to revolve around local mobile search, ",p:21,x:541,y:458,w:377,h:18},
{t:"or, more specifcally, the ancillary areas of local mobile ",p:21,x:541,y:479,w:377,h:18},
{t:"advertising and local search optimization. The appeal ",p:21,x:541,y:499,w:377,h:18},
{t:"is most apparent for those outdoor dealers located in or ",p:21,x:541,y:520,w:377,h:18},
{t:"around National Parks or other destination spots. ",p:21,x:541,y:540,w:331,h:18},
{t:"Beyond that, we’ve already seen how the wired In-",p:21,x:561,y:561,w:353,h:18},
{t:"ternet dramatically altered how and where pre-purchase ",p:21,x:541,y:581,w:377,h:18},
{t:"product research and comparison shopping ",p:21,x:541,y:601,w:312,h:18},
{t:"is ",p:21,x:858,y:601,w:14,h:18},
{t:"done. ",p:21,x:877,y:601,w:40,h:18},
{t:"Accessed Ne ws and Information*, U.S. Mobile Phone User s",p:21,x:67,y:381,w:426,h:19},
{t:"(Three-month Average Ending January 2008 and January 2009)",p:21,x:62,y:401,w:424,h:17},
{t:"Unique Users (000s)",p:21,x:260,y:432,w:123,h:15},
{t:"Frequency of Mobile   ",p:21,x:62,y:460,w:129,h:15},
{t:"Internet Access",p:21,x:62,y:473,w:94,h:15},
{t:"Jan-08",p:21,x:260,y:467,w:38,h:15},
{t:"Jan-09",p:21,x:355,y:467,w:38,h:15},
{t:"% Change",p:21,x:437,y:467,w:58,h:15},
{t:"Daily",p:21,x:62,y:503,w:24,h:15},
{t:"10,821",p:21,x:260,y:503,w:37,h:15},
{t:"22,369",p:21,x:355,y:503,w:37,h:15},
{t:"107%",p:21,x:437,y:503,w:29,h:15},
{t:"Weekly",p:21,x:62,y:537,w:33,h:15},
{t:"10,312",p:21,x:260,y:537,w:37,h:15},
{t:"19,283",p:21,x:355,y:537,w:37,h:15},
{t:"87%",p:21,x:437,y:537,w:22,h:15},
{t:"Ever in the month",p:21,x:62,y:571,w:85,h:15},
{t:"36,870",p:21,x:260,y:571,w:37,h:15},
{t:"63,182",p:21,x:355,y:571,w:37,h:15},
{t:"71%",p:21,x:437,y:571,w:22,h:15},
{t:"Source: comScore; *Excludes social networking",p:21,x:62,y:603,w:234,h:15},
{t:"  Spring",p:21,x:605,y:1256,w:62,h:17},
{t:"2009  |   Inside Outdoor  ",p:21,x:678,y:1252,w:200,h:23},
{t:"|   19",p:21,x:881,y:1252,w:33,h:23},
{t:"Mobile connectivity, it stands to reason, could be even more ",p:22,x:76,y:642,w:405,h:18},
{t:"impactful, in much the same way that in-store media is con-",p:22,x:76,y:663,w:401,h:18},
{t:"sidered more impactful than traditional advertising. ",p:22,x:76,y:683,w:348,h:18},
{t:"PC-based research and comparisons, after all, take place ",p:22,x:96,y:704,w:385,h:18},
{t:"at home or the offce, often in the early stages of a purchase ",p:22,x:76,y:724,w:405,h:18},
{t:"decision. Mobile browsing, meanwhile, presumably is done ",p:22,x:76,y:744,w:405,h:18},
{t:"while consumers are out and about and therefore are closer ",p:22,x:76,y:765,w:405,h:18},
{t:"to the point of sale.",p:22,x:76,y:785,w:126,h:18},
{t:"Currently, about 10 percent of mobile Web users are doing ",p:22,x:96,y:806,w:385,h:18},
{t:"searches of any kind, suggest surveys by The Kelsey Group, ",p:22,x:76,y:826,w:405,h:18},
{t:"but the research frm expects local search advertising revenue ",p:22,x:76,y:846,w:405,h:18},
{t:"to grow 130 percent annually for the next few years, from $20 ",p:22,x:76,y:867,w:405,h:18},
{t:"million in 2008 to $1.3 billion in 2013. That rate far outpaces ",p:22,x:76,y:887,w:405,h:18},
{t:"the 81 percent annual growth rate Kelsey expects for overall ",p:22,x:76,y:908,w:405,h:18},
{t:"mobile advertising.",p:22,x:76,y:928,w:128,h:18},
{t:"“Local mobile search revenue is actually the fastest-grow-",p:22,x:96,y:949,w:381,h:18},
{t:"ing curve we have,” says Michael Boland, program director ",p:22,x:76,y:969,w:405,h:18},
{t:"with The Kelsey Group.",p:22,x:76,y:989,w:158,h:18},
{t:"By the end of the forecast period, Kelsey expects lo-",p:22,x:96,y:1010,w:381,h:18},
{t:"cal search volume to account for more than a third of all ",p:22,x:76,y:1030,w:405,h:18},
{t:"mobile sear ches.",p:22,x:76,y:1051,w:113,h:18},
{t:"“We believe local is going to be a big benefciary because ",p:22,x:96,y:1071,w:385,h:18},
{t:"of the inherent qualities of mobile devices,” says Boland, ",p:22,x:76,y:1091,w:405,h:18},
{t:"“things like form-factor, location-awareness and being close ",p:22,x:76,y:1112,w:405,h:18},
{t:"to the point of sale.”",p:22,x:76,y:1132,w:133,h:18},
{t:"At present, buying advertising on the local level can be ",p:22,x:96,y:1153,w:385,h:18},
{t:"diffcult for small businesses, says Boland, but that is start-",p:22,x:76,y:1173,w:401,h:18},
{t:"ing to change as the major Web players such as Google, ",p:22,x:76,y:1193,w:405,h:18},
{t:"Yahoo and Microsoft enter the mobile ad business. Google, ",p:22,x:76,y:1214,w:405,h:18},
{t:"for example, recently extended the AdWords program to ",p:22,x:498,y:642,w:405,h:18},
{t:"the iPhone and Android-powered phones, allowing adver-",p:22,x:498,y:663,w:401,h:18},
{t:"tisers to run campaigns on those platforms without even ",p:22,x:498,y:683,w:405,h:18},
{t:"requiring a mobile landing page. ",p:22,x:498,y:703,w:230,h:18},
{t:"Kadrillion, GPShopper, Where 2 Get It and NearbyNow, ",p:22,x:518,y:724,w:385,h:18},
{t:"meanwhile, make up a few of the solution providers offering ",p:22,x:498,y:744,w:405,h:18},
{t:"local product search platforms for cell phones. ",p:22,x:498,y:765,w:303,h:18},
{t:"In some ways, the cell phone already is being employed ",p:22,x:518,y:785,w:385,h:18},
{t:"as a type of shopping tool. A survey of online shoppers by ",p:22,x:498,y:806,w:405,h:18},
{t:"ForeSee found that about one-third of respondents (29 per-",p:22,x:498,y:826,w:401,h:18},
{t:"cent) currently use their mobile handsets to help make shop-",p:22,x:498,y:846,w:401,h:18},
{t:"ping decisions. Of those, 72 percent simply use their phones ",p:22,x:498,y:867,w:405,h:18},
{t:"to call someone to ask for an opinion, while 40 percent say ",p:22,x:498,y:887,w:405,h:18},
{t:"they photograph the product they are considering and send ",p:22,x:498,y:908,w:405,h:18},
{t:"it to someone for feedback. ",p:22,x:498,y:928,w:182,h:18},
{t:"A smaller group – 24 percent or about 7 percent of the total ",p:22,x:518,y:948,w:385,h:18},
{t:"respondent pool – use the phone to go online and compare ",p:22,x:498,y:969,w:405,h:18},
{t:"prices, says the ForeSee study, while 15 percent, or 4 percent ",p:22,x:498,y:989,w:405,h:18},
{t:"of the total, use their phones to search product reviews. In the ",p:22,x:498,y:1010,w:405,h:18},
{t:"coming year, ForeSee expects such fgures at least to double.",p:22,x:498,y:1030,w:397,h:18},
{t:"“Going forward, retailers should encourage smartphone ",p:22,x:518,y:1051,w:385,h:18},
{t:"users to adopt retailer-generated mobile apps -- not only to ",p:22,x:498,y:1071,w:405,h:18},
{t:"ask about a product or send a picture of a product to a friend ",p:22,x:498,y:1091,w:405,h:18},
{t:"but to compare online prices, remember specs of something ",p:22,x:498,y:1112,w:405,h:18},
{t:"they were researching online and identify the proper model ",p:22,x:498,y:1132,w:405,h:18},
{t:"or version of a wish list item,” concludes the ForeSee report.",p:22,x:498,y:1153,w:397,h:18},
{t:"If nothing else, such mobile applications can be seen ",p:22,x:518,y:1173,w:385,h:18},
{t:"as a way to get in-store shoppers to “pull the trigger” on ",p:22,x:498,y:1193,w:405,h:18},
{t:"a purchase.",p:22,x:498,y:1214,w:77,h:18},
{t:"I lik",p:22,x:-888,y:-1642,w:28,h:19},
{t:"e receiving email from companies I’",p:22,x:-618,y:-1642,w:265,h:19},
{t:"ve registered with; e",p:22,x:-469,y:-1642,w:153,h:19},
{t:"ven if I don’",p:22,x:-378,y:-1642,w:87,h:19},
{t:"t ",p:22,x:-367,y:-1642,w:11,h:19},
{t:"alw",p:22,x:-893,y:-1622,w:25,h:19},
{t:"a",p:22,x:-881,y:-1622,w:9,h:19},
{t:"ys read it,",p:22,x:-803,y:-1622,w:74,h:19},
{t:" it’",p:22,x:-783,y:-1622,w:20,h:19},
{t:"s good to know it will be there when I’m ready",p:22,x:-441,y:-1622,w:346,h:19},
{t:"Sour",p:22,x:-886,y:-1471,w:23,h:13},
{t:"ce: Epsilon Strategic Ser",p:22,x:-774,y:-1471,w:121,h:13},
{t:"vices",p:22,x:-752,y:-1471,w:24,h:13},
{t:"US Mobile Inter",p:22,x:-748,y:-185,w:116,h:19},
{t:"net User Age Profile (Ma",p:22,x:-566,y:-185,w:185,h:19},
{t:"y 2008)",p:22,x:-504,y:-185,w:59,h:19},
{t:"Sour",p:22,x:-840,y:257,w:23,h:13},
{t:"ce: Nielsen Media",p:22,x:-760,y:257,w:88,h:13},
{t:"2008",p:22,x:-861,y:-1571,w:32,h:15},
{t:"2005",p:22,x:-861,y:-1520,w:32,h:15},
{t:"84%",p:22,x:-365,y:-1572,w:28,h:17},
{t:"69%",p:22,x:-430,y:-1521,w:28,h:17},
{t:"Openess to Receive Mar",p:22,x:-736,y:-1365,w:182,h:19},
{t:"k",p:22,x:-730,y:-1365,w:9,h:19},
{t:"eting/",p:22,x:-683,y:-1365,w:48,h:19},
{t:"Promotional Messages in T",p:22,x:-719,y:-1345,w:203,h:19},
{t:"ransactional Email",p:22,x:-577,y:-1345,w:138,h:19},
{t:"Sour",p:22,x:-893,y:-981,w:23,h:13},
{t:"ce: Merkle",p:22,x:-847,y:-981,w:51,h:13},
{t:"Generally",p:22,x:-868,y:-1269,w:60,h:17},
{t:"Open",p:22,x:-870,y:-1256,w:34,h:17},
{t:"67%",p:22,x:-421,y:-1284,w:25,h:15},
{t:"66%",p:22,x:-427,y:-1267,w:25,h:15},
{t:"61%",p:22,x:-456,y:-1252,w:25,h:15},
{t:"60%",p:22,x:-462,y:-1237,w:25,h:15},
{t:"25%",p:22,x:-677,y:-1208,w:25,h:15},
{t:"25%",p:22,x:-677,y:-1193,w:25,h:15},
{t:"32%",p:22,x:-632,y:-1178,w:25,h:15},
{t:"32%",p:22,x:-632,y:-1162,w:25,h:15},
{t:"8%",p:22,x:-785,y:-1136,w:17,h:15},
{t:"9%",p:22,x:-774,y:-1120,w:17,h:15},
{t:"6%",p:22,x:-792,y:-1103,w:17,h:15},
{t:"8%",p:22,x:-784,y:-1089,w:17,h:15},
{t:"Not at All",p:22,x:-866,y:-1191,w:60,h:17},
{t:"Open",p:22,x:-870,y:-1178,w:34,h:17},
{t:"Don’",p:22,x:-871,y:-1121,w:30,h:17},
{t:"t",p:22,x:-867,y:-1121,w:4,h:17},
{t:"Care",p:22,x:-870,y:-1108,w:30,h:17},
{t:"0%",p:22,x:-854,y:-1062,w:22,h:18},
{t:"10%",p:22,x:-788,y:-1062,w:31,h:18},
{t:"20%",p:22,x:-728,y:-1062,w:31,h:18},
{t:"30%",p:22,x:-667,y:-1062,w:31,h:18},
{t:"40%",p:22,x:-606,y:-1062,w:31,h:18},
{t:"50%",p:22,x:-546,y:-1062,w:31,h:18},
{t:"60%",p:22,x:-485,y:-1062,w:31,h:18},
{t:"70%",p:22,x:-424,y:-1062,w:31,h:18},
{t:"2005",p:22,x:-795,y:-1022,w:30,h:14},
{t:"2006",p:22,x:-675,y:-1022,w:30,h:14},
{t:"2007",p:22,x:-561,y:-1022,w:30,h:14},
{t:"2008",p:22,x:-459,y:-1022,w:30,h:14},
{t:"Please indicate the degree to which you agree or disagree ",p:22,x:-436,y:-810,w:440,h:19},
{t:"with the following statements",p:22,x:-656,y:-790,w:223,h:19},
{t:"Sour",p:22,x:-851,y:-356,w:23,h:13},
{t:"ce: RSR Resear",p:22,x:-779,y:-356,w:77,h:13},
{t:"ch",p:22,x:-770,y:-356,w:11,h:13},
{t:"Shopatron W",p:22,x:8,y:-1652,w:96,h:19},
{t:"eb Site Integration/Hosting Alternatives*",p:22,x:36,y:-1652,w:312,h:19},
{t:"*Gr",p:22,x:-43,y:-1187,w:17,h:13},
{t:"e",p:22,x:-40,y:-1187,w:6,h:13},
{t:"y r epresents what the man",p:22,x:-27,y:-1187,w:134,h:13},
{t:"ufactur er can choose to host and manag",p:22,x:88,y:-1187,w:200,h:13},
{t:"e; orang e represents what Shopatron can host and manag",p:22,x:277,y:-1187,w:286,h:13},
{t:"e.",p:22,x:548,y:-1187,w:8,h:13},
{t:"0%",p:22,x:-748,y:-488,w:26,h:21},
{t:"M",p:22,x:-881,y:-703,w:12,h:16},
{t:"y c",p:22,x:-859,y:-703,w:16,h:16},
{t:"ompan",p:22,x:-815,y:-703,w:44,h:16},
{t:"y kno",p:22,x:-797,y:-703,w:32,h:16},
{t:"ws",p:22,x:-773,y:-703,w:16,h:16},
{t:"who our b",p:22,x:-783,y:-688,w:63,h:16},
{t:"est",p:22,x:-761,y:-688,w:18,h:16},
{t:"shoppers ar",p:22,x:-806,y:-673,w:70,h:16},
{t:"e",p:22,x:-764,y:-673,w:7,h:16},
{t:"M",p:22,x:-838,y:-593,w:12,h:16},
{t:"y c",p:22,x:-815,y:-593,w:16,h:16},
{t:"ompan",p:22,x:-772,y:-593,w:44,h:16},
{t:"y",p:22,x:-764,y:-593,w:7,h:16},
{t:"has a str",p:22,x:-829,y:-578,w:50,h:16},
{t:"ong",p:22,x:-808,y:-578,w:24,h:16},
{t:",",p:22,x:-800,y:-578,w:3,h:16},
{t:" single",p:22,x:-765,y:-578,w:40,h:16},
{t:"o",p:22,x:-840,y:-563,w:8,h:16},
{t:"wner of the ",p:22,x:-760,y:-563,w:74,h:16},
{t:"cust",p:22,x:-795,y:-548,w:25,h:16},
{t:"omer",p:22,x:-762,y:-548,w:33,h:16},
{t:"e xper",p:22,x:-826,y:-533,w:42,h:16},
{t:"ienc",p:22,x:-771,y:-533,w:26,h:16},
{t:"e",p:22,x:-765,y:-533,w:7,h:16},
{t:"20%",p:22,x:-676,y:-488,w:36,h:21},
{t:"40%",p:22,x:-608,y:-488,w:36,h:21},
{t:"60%",p:22,x:-543,y:-488,w:36,h:21},
{t:"80%",p:22,x:-480,y:-488,w:36,h:21},
{t:"100%",p:22,x:-407,y:-488,w:46,h:21},
{t:"55-64,",p:22,x:-728,y:-133,w:51,h:21},
{t:"9.1%",p:22,x:-746,y:-114,w:40,h:21},
{t:"35-54,",p:22,x:-826,y:46,w:51,h:21},
{t:"37%",p:22,x:-846,y:64,w:36,h:21},
{t:"25-34,",p:22,x:-497,y:188,w:51,h:21},
{t:"27.4%",p:22,x:-510,y:207,w:50,h:21},
{t:"18-24,",p:22,x:-435,y:-19,w:51,h:21},
{t:"11.8%",p:22,x:-447,y:0,w:50,h:21},
{t:"65+",p:22,x:-615,y:-150,w:32,h:21},
{t:"1.7%",p:22,x:-615,y:-131,w:40,h:21},
{t:"13-17,",p:22,x:-501,y:-121,w:51,h:21},
{t:"12.7%",p:22,x:-514,y:-102,w:50,h:21},
{t:"Strongly AgreeAgree",p:22,x:-631,y:-442,w:107,h:14},
{t:"Neutral",p:22,x:-455,y:-442,w:39,h:14},
{t:"Disagree",p:22,x:-598,y:-406,w:48,h:14},
{t:"Strongly Disagree",p:22,x:-455,y:-406,w:96,h:14},
{t:"20%",p:22,x:-716,y:-688,w:36,h:21},
{t:"24%",p:22,x:-641,y:-688,w:36,h:21},
{t:"20%",p:22,x:-566,y:-688,w:36,h:21},
{t:"22%",p:22,x:-503,y:-688,w:36,h:21},
{t:"15%",p:22,x:-443,y:-688,w:36,h:21},
{t:"9%",p:22,x:-437,y:-569,w:26,h:21},
{t:"41%",p:22,x:-521,y:-569,w:36,h:21},
{t:"23%",p:22,x:-616,y:-569,w:36,h:21},
{t:"18%",p:22,x:-688,y:-569,w:36,h:21},
{t:"9%",p:22,x:-734,y:-569,w:26,h:21},
{t:"Global fixed-Inter",p:22,x:3,y:-1107,w:127,h:19},
{t:"net service revenue vs. global ",p:22,x:74,y:-1107,w:228,h:19},
{t:"mobile date ser",p:22,x:1,y:-1087,w:115,h:19},
{t:"vice revenue",p:22,x:63,y:-1087,w:93,h:19},
{t:"Sour",p:22,x:-33,y:-815,w:23,h:13},
{t:"ce: Pyramid Resear",p:22,x:1,y:-815,w:96,h:13},
{t:"ch",p:22,x:60,y:-815,w:11,h:13},
{t:"Home P",p:22,x:-4,y:-1598,w:45,h:15},
{t:"age &",p:22,x:2,y:-1598,w:34,h:15},
{t:"Mar",p:22,x:-24,y:-1582,w:22,h:15},
{t:"k",p:22,x:-19,y:-1582,w:6,h:15},
{t:"eting P",p:22,x:1,y:-1582,w:40,h:15},
{t:"ages",p:22,x:26,y:-1582,w:28,h:15},
{t:"Online Store Alternatives",p:22,x:49,y:-1237,w:124,h:13},
{t:"Integration with Third-party eCommerce Applications",p:22,x:296,y:-1237,w:265,h:13},
{t:"1",p:22,x:-42,y:-1543,w:8,h:15},
{t:" Complete W",p:22,x:3,y:-1543,w:74,h:15},
{t:"eb site + Coex Freedom",p:22,x:39,y:-1543,w:138,h:15},
{t:"2 Online Store + Coex Freedom",p:22,x:146,y:-1521,w:182,h:15},
{t:"1",p:22,x:-48,y:-1450,w:8,h:15},
{t:"2",p:22,x:114,y:-1450,w:8,h:15},
{t:"3",p:22,x:276,y:-1450,w:8,h:15},
{t:"4",p:22,x:440,y:-1450,w:8,h:15},
{t:"3 XML Checkout + Coex Freedom",p:22,x:340,y:-1498,w:193,h:15},
{t:"4 Simply Coex Freedom",p:22,x:465,y:-1475,w:121,h:15},
{t:"Product Pages",p:22,x:87,y:-1590,w:83,h:15},
{t:"Shopping Cart",p:22,x:222,y:-1590,w:82,h:15},
{t:"Checkout",p:22,x:369,y:-1588,w:54,h:15},
{t:"Order Fulfillment",p:22,x:472,y:-1597,w:95,h:15},
{t:"via Coex Freedom",p:22,x:472,y:-1580,w:102,h:15},
{t:"Complete W",p:22,x:0,y:-1418,w:63,h:13},
{t:"eb site",p:22,x:24,y:-1418,w:35,h:13},
{t:"+ Coex F",p:22,x:1,y:-1401,w:46,h:13},
{t:"reedom",p:22,x:7,y:-1401,w:38,h:13},
{t:"Integrated W",p:22,x:6,y:-1368,w:64,h:13},
{t:"eb site ",p:22,x:25,y:-1368,w:38,h:13},
{t:"containing online store ",p:22,x:1,y:-1351,w:119,h:13},
{t:"and CMS-driven home ",p:22,x:0,y:-1334,w:115,h:13},
{t:"page and mar",p:22,x:1,y:-1318,w:70,h:13},
{t:"keting ",p:22,x:31,y:-1318,w:34,h:13},
{t:"pages",p:22,x:-14,y:-1301,w:30,h:13},
{t:"Online Store",p:22,x:125,y:-1418,w:64,h:13},
{t:"+ Coex Freedom",p:22,x:125,y:-1401,w:85,h:13},
{t:"Online store that ",p:22,x:125,y:-1368,w:88,h:13},
{t:"complements the existing ",p:22,x:125,y:-1351,w:134,h:13},
{t:"corporate Web site. ",p:22,x:125,y:-1334,w:103,h:13},
{t:"Shopper accesses store ",p:22,x:125,y:-1318,w:127,h:13},
{t:"by clicking the “Buy Now” ",p:22,x:125,y:-1301,w:133,h:13},
{t:"link on product page",p:22,x:125,y:-1284,w:103,h:13},
{t:"XML Checkout",p:22,x:288,y:-1418,w:76,h:13},
{t:"+ Coex Freedom",p:22,x:288,y:-1401,w:85,h:13},
{t:"Utilizes third-party ",p:22,x:288,y:-1368,w:94,h:13},
{t:"shopping cart application. ",p:22,x:288,y:-1351,w:135,h:13},
{t:"Shopping cart contents ",p:22,x:288,y:-1334,w:122,h:13},
{t:"pass to Shopatron ",p:22,x:288,y:-1317,w:97,h:13},
{t:"checkout; Shopatron ",p:22,x:288,y:-1301,w:108,h:13},
{t:"screens are used",p:22,x:288,y:-1284,w:88,h:13},
{t:"Simply Coex Freedom",p:22,x:447,y:-1418,w:112,h:13},
{t:"Order pass to Shopatron ",p:22,x:447,y:-1384,w:129,h:13},
{t:"after the shopper checks ",p:22,x:447,y:-1367,w:130,h:13},
{t:"out, and are assigned ",p:22,x:447,y:-1351,w:114,h:13},
{t:"to retailers using ",p:22,x:447,y:-1334,w:89,h:13},
{t:"Shopatron’s patented ",p:22,x:447,y:-1317,w:112,h:13},
{t:"Coex Freedom process",p:22,x:447,y:-1301,w:116,h:13},
{t:"2003",p:22,x:51,y:-856,w:0,h:18},
{t:"(billions)",p:22,x:-30,y:-940,w:0,h:18},
{t:"$300",p:22,x:0,y:-1040,w:35,h:18},
{t:"fixed",p:22,x:126,y:-1040,w:35,h:18},
{t:"mobile",p:22,x:259,y:-1040,w:50,h:18},
{t:"$225",p:22,x:0,y:-1002,w:35,h:18},
{t:"$150",p:22,x:0,y:-969,w:35,h:18},
{t:"$75",p:22,x:0,y:-932,w:26,h:18},
{t:"$0",p:22,x:0,y:-901,w:17,h:18},
{t:"2004",p:22,x:88,y:-856,w:0,h:18},
{t:"2005",p:22,x:126,y:-856,w:0,h:18},
{t:"2006",p:22,x:164,y:-856,w:0,h:18},
{t:"2007",p:22,x:202,y:-856,w:0,h:18},
{t:"2008",p:22,x:238,y:-856,w:0,h:18},
{t:"2009",p:22,x:277,y:-856,w:0,h:18},
{t:"2010",p:22,x:315,y:-856,w:0,h:18},
{t:"2011",p:22,x:352,y:-856,w:0,h:18},
{t:"2012",p:22,x:389,y:-856,w:0,h:18},
{t:"U.S. Annual Smar",p:22,x:-173,y:-140,w:130,h:19},
{t:"tphone Unit Sales (2008 - 2013)",p:22,x:7,y:-140,w:244,h:19},
{t:"Sour ce: Parks ",p:22,x:-278,y:128,w:70,h:13},
{t:"Associates",p:22,x:-186,y:128,w:52,h:13},
{t:"Mobile Payments: Summary of Market Drivers & Constraints",p:22,x:92,y:142,w:451,h:19},
{t:"Source: Juniper Resear ch",p:22,x:94,y:579,w:118,h:13},
{t:"Which mobile features do you cur",p:22,x:11,y:-767,w:249,h:19},
{t:"rently use or plan ",p:22,x:196,y:-767,w:134,h:19},
{t:"to offer o",p:22,x:0,y:-747,w:68,h:19},
{t:"ver the next year? What is the actual or ",p:22,x:14,y:-747,w:303,h:19},
{t:"expected effectiveness?",p:22,x:7,y:-727,w:182,h:19},
{t:"Sour",p:22,x:-33,y:-208,w:23,h:13},
{t:"ce: Adobe Scene 7",p:22,x:-16,y:-208,w:95,h:13},
{t:"Promotions - drive",p:22,x:3,y:-658,w:102,h:14},
{t:"to store or Web",p:22,x:20,y:-648,w:84,h:14},
{t:"0%",p:22,x:106,y:-487,w:17,h:14},
{t:"5%",p:22,x:145,y:-487,w:17,h:14},
{t:"10%",p:22,x:176,y:-487,w:24,h:14},
{t:"15%",p:22,x:217,y:-487,w:24,h:14},
{t:"20%",p:22,x:254,y:-487,w:24,h:14},
{t:"Planned",p:22,x:291,y:-591,w:45,h:14},
{t:"Deployed",p:22,x:291,y:-569,w:53,h:14},
{t:"GPS mapping/st",p:22,x:5,y:-624,w:90,h:14},
{t:"ore locator",p:22,x:45,y:-624,w:59,h:14},
{t:"M-c ommer",p:22,x:-23,y:-590,w:64,h:14},
{t:"ce - Web site or",p:22,x:23,y:-590,w:83,h:14},
{t:"do",p:22,x:-21,y:-580,w:14,h:14},
{t:"wnloaded applic",p:22,x:3,y:-580,w:92,h:14},
{t:"ation",p:22,x:78,y:-580,w:28,h:14},
{t:"Pr ic",p:22,x:-36,y:-554,w:23,h:14},
{t:"e check - st",p:22,x:6,y:-554,w:61,h:14},
{t:"ore to Web",p:22,x:45,y:-554,w:60,h:14},
{t:"A",p:22,x:-35,y:-528,w:8,h:14},
{t:"ddr ess b",p:22,x:-12,y:-528,w:43,h:14},
{t:"ook integration",p:22,x:19,y:-528,w:85,h:14},
{t:"for mobile orders",p:22,x:9,y:-518,w:95,h:14},
{t:"Promotions - drive to",p:22,x:8,y:-413,w:116,h:14},
{t:"store or Web",p:22,x:55,y:-403,w:69,h:14},
{t:"GPS mapping/st",p:22,x:0,y:-378,w:90,h:14},
{t:"ore locator",p:22,x:65,y:-378,w:59,h:14},
{t:"Pr ic e check - store to Web",p:22,x:-16,y:-346,w:141,h:14},
{t:"M-c",p:22,x:-4,y:-318,w:20,h:14},
{t:"ommerce - Web site or",p:22,x:1,y:-318,w:124,h:14},
{t:"do",p:22,x:-2,y:-308,w:14,h:14},
{t:"wnloaded application",p:22,x:4,y:-308,w:121,h:14},
{t:"0%",p:22,x:126,y:-245,w:17,h:14},
{t:"20%",p:22,x:159,y:-245,w:24,h:14},
{t:"60",p:22,x:-273,y:-109,w:13,h:14},
{t:"40",p:22,x:-273,y:-43,w:13,h:14},
{t:"20",p:22,x:-273,y:22,w:13,h:14},
{t:"0",p:22,x:-273,y:89,w:6,h:14},
{t:"2008",p:22,x:-222,y:100,w:27,h:14},
{t:"2009",p:22,x:-176,y:100,w:27,h:14},
{t:"2010",p:22,x:-128,y:100,w:27,h:14},
{t:"2011",p:22,x:-84,y:100,w:27,h:14},
{t:"2012",p:22,x:-39,y:100,w:27,h:14},
{t:"2013",p:22,x:1,y:100,w:27,h:14},
{t:"40%",p:22,x:196,y:-245,w:24,h:14},
{t:"60%",p:22,x:238,y:-245,w:24,h:14},
{t:"80%",p:22,x:275,y:-245,w:24,h:14},
{t:"100%",p:22,x:309,y:-245,w:31,h:14},
{t:"A",p:22,x:-33,y:-288,w:8,h:14},
{t:"ddr",p:22,x:-10,y:-288,w:19,h:14},
{t:"ess b",p:22,x:0,y:-288,w:27,h:14},
{t:"ook integration for",p:22,x:21,y:-288,w:103,h:14},
{t:"mobile orders",p:22,x:48,y:-278,w:77,h:14},
{t:"Mobile Features",p:22,x:99,y:-689,w:119,h:18},
{t:"Effective or Very Effective Mobile",p:22,x:27,y:-448,w:245,h:18},
{t:"S",p:22,x:-290,y:77,w:0,h:14},
{t:"mar",p:22,x:-290,y:71,w:0,h:14},
{t:"tphone U",p:22,x:-290,y:48,w:0,h:14},
{t:"nits S",p:22,x:-290,y:-3,w:0,h:14},
{t:"old (mil.)",p:22,x:-290,y:-33,w:0,h:14},
{t:"DRIVERS",p:22,x:106,y:216,w:58,h:18},
{t:"1. User Demand",p:22,x:106,y:237,w:87,h:14},
{t:"2. Increase in ARPU",p:22,x:106,y:256,w:104,h:14},
{t:"3. Increase in Reail Basket Size",p:22,x:106,y:274,w:164,h:14},
{t:"4. Real Cash Alternative",p:22,x:106,y:292,w:128,h:14},
{t:"5. First-time Access to     ",p:22,x:106,y:311,w:132,h:14},
{t:"   Payments for",p:22,x:106,y:329,w:80,h:14},
{t:"   Many in Developing World",p:22,x:106,y:347,w:155,h:14},
{t:"6. Lower Churn for Mobile ",p:22,x:106,y:366,w:145,h:14},
{t:"   Operators",p:22,x:106,y:384,w:63,h:14},
{t:"7. Increase in International ",p:22,x:106,y:402,w:147,h:14},
{t:"    Money Transfers to ",p:22,x:106,y:421,w:118,h:14},
{t:"    Developing Countries",p:22,x:106,y:439,w:132,h:14},
{t:"8. Increased Demand for ",p:22,x:106,y:457,w:136,h:14},
{t:"    Smartphones",p:22,x:106,y:476,w:86,h:14},
{t:"9. Quicker than Cash at POS",p:22,x:106,y:494,w:151,h:14},
{t:"CONSTRAINTS",p:22,x:660,y:216,w:98,h:18},
{t:"1. Availability of Capable   ",p:22,x:660,y:237,w:143,h:14},
{t:"    Handsets",p:22,x:660,y:256,w:63,h:14},
{t:"2. User Experience",p:22,x:660,y:274,w:100,h:14},
{t:"3. Lack of Clear Business Model",p:22,x:660,y:292,w:169,h:14},
{t:"4. Resistance from Banks",p:22,x:660,y:311,w:134,h:14},
{t:"5. Lack of Global Technology ",p:22,x:660,y:329,w:159,h:14},
{t:"    Standards",p:22,x:660,y:347,w:67,h:14},
{t:"6. Financial Regulations & ",p:22,x:660,y:366,w:142,h:14},
{t:"    Legislation",p:22,x:660,y:384,w:71,h:14},
{t:"7. Support Issues",p:22,x:660,y:402,w:92,h:14},
{t:"8. Transactions Costs for the ",p:22,x:660,y:421,w:155,h:14},
{t:"    Retailer",p:22,x:660,y:439,w:53,h:14},
{t:"Mobile",p:22,x:444,y:338,w:48,h:18},
{t:"Payments",p:22,x:435,y:356,w:67,h:18},
{t:"Market",p:22,x:444,y:375,w:48,h:18},
{t:"20 ",p:22,x:61,y:1255,w:22,h:19},
{t:"|   Inside Outdoor  ",p:22,x:94,y:1252,w:150,h:23},
{t:"|   Spring 2009",p:22,x:248,y:1252,w:118,h:23},
{t:"VISU ALIZE THE OUTCOME",p:23,x:58,y:127,w:474,h:48},
{t:"Inno",p:23,x:60,y:182,w:31,h:22},
{t:"vate ",p:23,x:100,y:182,w:41,h:22},
{t:"• ",p:23,x:146,y:182,w:10,h:22},
{t:"Collabor",p:23,x:162,y:182,w:62,h:22},
{t:"at e ",p:23,x:238,y:182,w:31,h:22},
{t:"• ",p:23,x:275,y:182,w:10,h:22},
{t:"Engage ",p:23,x:290,y:182,w:57,h:22},
{t:"at ",p:23,x:363,y:182,w:19,h:22},
{t:"Out door ",p:23,x:389,y:182,w:71,h:22},
{t:"Retailer",p:23,x:469,y:182,w:62,h:22},
{t:"Outdoor Retailer serves you as the ultimate business marketplace for a full spectrum experience of a diverse and vibrant industry. ",p:23,x:59,y:960,w:865,h:15},
{t:"Attend Outdoor Retailer to: Stay relevant; get informed of the latest in outdoor apparel, hardgoods , accessories, initiatives, technologies",p:23,x:59,y:995,w:861,h:15},
{t:"and resources. Envision your merchandise story for spring 2010. Make side by side product comparisons to ensure you are stocking the",p:23,x:59,y:1021,w:862,h:15},
{t:"right mix. Consolidate weeks of individual line viewings in just 5 days at Outdoor Retailer . Making informed buying decisions on the front",p:23,x:59,y:1048,w:862,h:15},
{t:"yields a prior profit outcome. ",p:23,x:59,y:1075,w:186,h:15},
{t:"TRADESHOW • JULY 21-24, 2009",p:23,x:277,y:1134,w:246,h:16},
{t:"Salt Palace Convention Center • Salt Lake City, UT",p:23,x:277,y:1152,w:312,h:15},
{t:"OPEN AIR DEMO • JULY 20, 2009",p:23,x:608,y:1134,w:251,h:16},
{t:"Snowbasin Resort-Port Ramp Property • Ogden, UT",p:23,x:608,y:1152,w:312,h:15},
{t:"Register at WWW.OUTDOORRETAILER.COM",p:23,x:579,y:1232,w:345,h:18},
{t:"SM09_Inside Outdoor Mag_Ad  3/30/09  11:34 AM  Page 1",p:23,x:6,y:-55,w:424,h:17},
{t:"For the better part of three decades now, ",p:24,x:120,y:492,w:361,h:160},
{t:"seemingly solid cases have been put forth ",p:24,x:193,y:540,w:287,h:18},
{t:"for the development of better ways for man-",p:24,x:193,y:561,w:283,h:18},
{t:"ufacturers and retailers to work together in ",p:24,x:193,y:581,w:287,h:18},
{t:"order to optimize the supply chain. Indeed, ",p:24,x:193,y:601,w:287,h:18},
{t:"one would be hard pressed to fnd contestants on ei-",p:24,x:119,y:622,w:357,h:18},
{t:"ther side who are skeptical of the benefts of expanded ",p:24,x:119,y:642,w:361,h:18},
{t:"collaboration between trading partners.",p:24,x:119,y:663,w:262,h:18},
{t:"A full 90 percent of both retailers and manufactur-",p:24,x:140,y:683,w:337,h:18},
{t:"ers/wholesalers, for example, say they are willing ",p:24,x:119,y:704,w:361,h:18},
{t:"to collaborate with trading partners in at least some ",p:24,x:119,y:724,w:361,h:18},
{t:"areas, according to recent surveys by RSR Research. ",p:24,x:119,y:744,w:361,h:18},
{t:"More than half claim to be “extremely willing” to col-",p:24,x:119,y:765,w:357,h:18},
{t:"laborate within the supply chain. Virtually zero re-",p:24,x:119,y:785,w:357,h:18},
{t:"spondents said the traditional “arms length” ",p:24,x:119,y:806,w:302,h:18},
{t:"relationship works just fne. ",p:24,x:119,y:826,w:188,h:18},
{t:"But despite this willingness and wide-",p:24,x:140,y:846,w:278,h:18},
{t:"spread agreement that supply chain collabora-",p:24,x:119,y:867,w:298,h:18},
{t:"tion is a high priority, the majority of retailers ",p:24,x:119,y:887,w:302,h:18},
{t:"surveyed by RSR still conduct trade through ",p:24,x:119,y:908,w:302,h:18},
{t:"traditional purchase orders, either paper or ",p:24,x:119,y:928,w:302,h:18},
{t:"electronic. A mere one if fve retailers, and even ",p:24,x:119,y:948,w:302,h:18},
{t:"fewer manufacturers, currently are sharing ",p:24,x:119,y:969,w:302,h:18},
{t:"data electronically with trading partners. Co-",p:24,x:119,y:989,w:299,h:18},
{t:"managed inventories, meanwhile, are practi-",p:24,x:119,y:1010,w:298,h:18},
{t:"cally non-existent among survey r espondents. ",p:24,x:119,y:1030,w:302,h:18},
{t:"This level of integration simply won’t cut ",p:24,x:140,y:1051,w:282,h:18},
{t:"it in the coming decade, as all parties involved ",p:24,x:119,y:1071,w:302,h:18},
{t:"will feel increasing pressure, from a number ",p:24,x:119,y:1091,w:302,h:18},
{t:"of sources, to develop and deploy technolo-",p:24,x:119,y:1112,w:298,h:18},
{t:"gies and partnerships that share data, inter-",p:24,x:119,y:1132,w:298,h:18},
{t:"twine promotions, co-manage inventory, and ",p:24,x:119,y:1153,w:302,h:18},
{t:"the like. And in some cases, the very things ",p:24,x:119,y:1173,w:302,h:18},
{t:"that are seen as barriers also are creating a de-",p:24,x:119,y:1193,w:298,h:18},
{t:"mand, RSR data suggests.",p:24,x:119,y:1214,w:171,h:18},
{t:"That said, the slow movement toward collaboration ",p:24,x:517,y:520,w:341,h:18},
{t:"so far probably isn’t all that surprising. Historically, ",p:24,x:497,y:540,w:361,h:18},
{t:"manufacturers and retailers always have undervalued ",p:24,x:497,y:561,w:361,h:18},
{t:"each other’s role in the customer relationship. And, for ",p:24,x:497,y:581,w:361,h:18},
{t:"reasons inherent to the respective models, often opera-",p:24,x:497,y:601,w:357,h:18},
{t:"tional and strategic goals of “suppliers” and “distribu-",p:24,x:497,y:622,w:357,h:18},
{t:"tors” simply aren’t on the same page.",p:24,x:497,y:642,w:246,h:18},
{t:"In terms of evaluating the benefts of a more opti-",p:24,x:517,y:663,w:337,h:18},
{t:"mized supply chain, retailers, say RSR researchers, fo-",p:24,x:497,y:683,w:357,h:18},
{t:"cus on measurements that have a direct P&L infuence, ",p:24,x:497,y:703,w:361,h:18},
{t:"such as how transportation costs impact cost of goods ",p:24,x:497,y:724,w:361,h:18},
{t:"sold, minimizing out of stocks and overall speed to ",p:24,x:497,y:744,w:361,h:18},
{t:"market. Manufacturers’ responses, meanwhile, ",p:24,x:497,y:765,w:327,h:18},
{t:"“in-",p:24,x:829,y:765,w:25,h:18},
{t:"dicate that they put top priority on the balance sheet ",p:24,x:497,y:785,w:361,h:18},
{t:"by Martin  Vilaboy",p:24,x:744,y:472,w:107,h:16},
{t:"Pressures ",p:24,x:114,y:114,w:782,h:160},
{t:"To ParTner",p:24,x:117,y:243,w:742,h:142},
{t:"THE STaTE OF SUppLY CHaIN COLLaBOraTION",p:24,x:125,y:403,w:718,h:38},
{t:"Inventory Assortment Grows More Complex",p:24,x:445,y:831,w:326,h:19},
{t:"(How has your compan",p:24,x:445,y:850,w:119,h:13},
{t:"y’ s overall inventory assortment changed during the last three year s?)",p:24,x:561,y:850,w:359,h:13},
{t:"Increased",p:24,x:674,y:872,w:58,h:15},
{t:"(Beyond ",p:24,x:674,y:888,w:52,h:15},
{t:"Growth)",p:24,x:674,y:904,w:47,h:15},
{t:"Decreased",p:24,x:778,y:888,w:63,h:15},
{t:"No Change",p:24,x:860,y:888,w:65,h:15},
{t:"The Number of SKUs",p:24,x:445,y:929,w:119,h:15},
{t:"Retailers",p:24,x:445,y:953,w:42,h:15},
{t:"58%",p:24,x:674,y:953,w:22,h:15},
{t:"26%",p:24,x:778,y:953,w:22,h:15},
{t:"16%",p:24,x:860,y:953,w:22,h:15},
{t:"Manufacturers & Wholesalers",p:24,x:445,y:977,w:142,h:15},
{t:"83%",p:24,x:674,y:977,w:22,h:15},
{t:"13%",p:24,x:778,y:977,w:22,h:15},
{t:"4%",p:24,x:860,y:977,w:15,h:15},
{t:"Focus on Private Label",p:24,x:445,y:1001,w:130,h:15},
{t:"Retailers",p:24,x:445,y:1023,w:42,h:15},
{t:"70%",p:24,x:674,y:1023,w:22,h:15},
{t:"5%",p:24,x:778,y:1023,w:15,h:15},
{t:"25%",p:24,x:860,y:1023,w:22,h:15},
{t:"Manufacturers & Wholesalers",p:24,x:445,y:1042,w:142,h:15},
{t:"23%",p:24,x:674,y:1042,w:22,h:15},
{t:"14%",p:24,x:778,y:1042,w:22,h:15},
{t:"64%",p:24,x:860,y:1042,w:22,h:15},
{t:"Promotions Offered",p:24,x:445,y:1062,w:112,h:15},
{t:"Retailers",p:24,x:445,y:1081,w:42,h:15},
{t:"68%",p:24,x:674,y:1081,w:22,h:15},
{t:"11%",p:24,x:778,y:1081,w:22,h:15},
{t:"21%",p:24,x:860,y:1081,w:22,h:15},
{t:"Manufacturers & Wholesalers",p:24,x:445,y:1100,w:142,h:15},
{t:"52%",p:24,x:674,y:1100,w:22,h:15},
{t:"4%",p:24,x:778,y:1100,w:15,h:15},
{t:"43%",p:24,x:860,y:1100,w:22,h:15},
{t:"New Products",p:24,x:445,y:1121,w:79,h:15},
{t:"Retailers",p:24,x:445,y:1141,w:42,h:15},
{t:"58%",p:24,x:674,y:1141,w:22,h:15},
{t:"11%",p:24,x:778,y:1141,w:22,h:15},
{t:"32%",p:24,x:860,y:1141,w:22,h:15},
{t:"Manufacturers & Wholesalers",p:24,x:445,y:1158,w:142,h:15},
{t:"74%",p:24,x:674,y:1158,w:22,h:15},
{t:"0%",p:24,x:778,y:1158,w:15,h:15},
{t:"26%",p:24,x:860,y:1158,w:22,h:15},
{t:"Localized Assortments",p:24,x:445,y:1178,w:129,h:15},
{t:"Retailers",p:24,x:445,y:1197,w:42,h:15},
{t:"58%",p:24,x:674,y:1197,w:22,h:15},
{t:"5%",p:24,x:778,y:1197,w:15,h:15},
{t:"37%",p:24,x:860,y:1197,w:22,h:15},
{t:"Manufacturers & Wholesalers",p:24,x:445,y:1213,w:142,h:15},
{t:"70%",p:24,x:674,y:1213,w:22,h:15},
{t:"13%",p:24,x:778,y:1213,w:22,h:15},
{t:"17%",p:24,x:860,y:1213,w:22,h:15},
{t:"Source: RSR Research",p:24,x:445,y:1232,w:110,h:15},
{t:"22 ",p:24,x:61,y:1255,w:22,h:19},
{t:"|   Inside Outdoor  ",p:24,x:94,y:1252,w:150,h:23},
{t:"|   Spring 2009",p:24,x:248,y:1252,w:118,h:23},
{t:"issue of how much of the inven-",p:25,x:60,y:152,w:234,h:18},
{t:"tory asset is in the chain and how ",p:25,x:60,y:173,w:238,h:18},
{t:"fast they convert it into revenue,” ",p:25,x:60,y:193,w:238,h:18},
{t:"argue Brain Kilcourse and Nikki ",p:25,x:60,y:214,w:238,h:18},
{t:"Baird, both managing partners at ",p:25,x:60,y:234,w:238,h:18},
{t:"RSR. “These fundamentally differ-",p:25,x:60,y:254,w:234,h:18},
{t:"ent views underline the need for ",p:25,x:60,y:275,w:238,h:18},
{t:"partners to understand how each ",p:25,x:60,y:295,w:238,h:18},
{t:"other’s business model works, in ",p:25,x:60,y:316,w:238,h:18},
{t:"order to collaborate more effective-",p:25,x:60,y:336,w:234,h:18},
{t:"ly for mutual beneft.”",p:25,x:60,y:356,w:147,h:18},
{t:"In ",p:25,x:80,y:377,w:17,h:18},
{t:"the ",p:25,x:104,y:377,w:24,h:18},
{t:"end, ",p:25,x:136,y:377,w:32,h:18},
{t:"however, ",p:25,x:175,y:377,w:64,h:18},
{t:"neither ",p:25,x:247,y:377,w:50,h:18},
{t:"agenda takes precedence anymore. ",p:25,x:60,y:397,w:238,h:18},
{t:"Increasingly, in the current envi-",p:25,x:60,y:418,w:234,h:18},
{t:"ronment, it’s the consumer who is ",p:25,x:60,y:438,w:238,h:18},
{t:"in charge. ",p:25,x:60,y:459,w:68,h:18},
{t:"“The ",p:25,x:80,y:479,w:36,h:18},
{t:"old days ",p:25,x:122,y:479,w:66,h:18},
{t:"of ",p:25,x:194,y:479,w:16,h:18},
{t:"either hav-",p:25,x:216,y:479,w:77,h:18},
{t:"ing excess inventory on hand and ",p:25,x:60,y:499,w:238,h:18},
{t:"bloated pipelines to cover any con-",p:25,x:60,y:520,w:234,h:18},
{t:"tingency, or its opposite – to ‘ratio-",p:25,x:60,y:540,w:234,h:18},
{t:"nalize’ the assortment to a standard ",p:25,x:60,y:561,w:238,h:18},
{t:"that both partners can support and ",p:25,x:60,y:581,w:238,h:18},
{t:"that consumers have to live with ",p:25,x:60,y:601,w:238,h:18},
{t:"– ",p:25,x:60,y:622,w:11,h:18},
{t:"are over,” say RSR researchers. ",p:25,x:75,y:622,w:222,h:18},
{t:"“Companies ",p:25,x:60,y:642,w:86,h:18},
{t:"cannot ",p:25,x:153,y:642,w:48,h:18},
{t:"afford ",p:25,x:209,y:642,w:43,h:18},
{t:"huge ",p:25,x:261,y:642,w:37,h:18},
{t:"amounts of slow turning inventory, ",p:25,x:60,y:663,w:238,h:18},
{t:"and consumers won’t tolerate few-",p:25,x:60,y:683,w:234,h:18},
{t:"er choices.”",p:25,x:60,y:703,w:76,h:18},
{t:"Indeed, it may be an on-demand ",p:25,x:80,y:724,w:218,h:18},
{t:"world, but there’s only so much ",p:25,x:60,y:744,w:238,h:18},
{t:"physical space on the sales foor ",p:25,x:60,y:765,w:238,h:18},
{t:"and at warehouses and distribution ",p:25,x:60,y:785,w:238,h:18},
{t:"centers. In other words, there tends ",p:25,x:60,y:806,w:238,h:18},
{t:"to be a limit as to how much inven-",p:25,x:60,y:826,w:234,h:18},
{t:"tory levels can grow. ",p:25,x:60,y:846,w:140,h:18},
{t:"More than two-thirds of respon-",p:25,x:80,y:867,w:214,h:18},
{t:"dents to RSR’s supply chain collab-",p:25,x:60,y:887,w:234,h:18},
{t:"oration survey, for example, report ",p:25,x:60,y:908,w:238,h:18},
{t:"that their inventory levels have re-",p:25,x:60,y:928,w:234,h:18},
{t:"mained the same or even decreased ",p:25,x:60,y:948,w:238,h:18},
{t:"during the past three years. At the ",p:25,x:60,y:969,w:238,h:18},
{t:"same time, while inventory levels ",p:25,x:60,y:989,w:238,h:18},
{t:"have ",p:25,x:60,y:1010,w:35,h:18},
{t:"remained ",p:25,x:103,y:1010,w:66,h:18},
{t:"relatively ",p:25,x:178,y:1010,w:66,h:18},
{t:"stable, ",p:25,x:252,y:1010,w:46,h:18},
{t:"assortments appear to be growing ",p:25,x:60,y:1030,w:238,h:18},
{t:"more complex.",p:25,x:60,y:1051,w:98,h:18},
{t:"More ",p:25,x:80,y:1071,w:40,h:18},
{t:"than ",p:25,x:129,y:1071,w:34,h:18},
{t:"half ",p:25,x:172,y:1071,w:30,h:18},
{t:"of ",p:25,x:212,y:1071,w:17,h:18},
{t:"retailers ",p:25,x:238,y:1071,w:59,h:18},
{t:"surveyed, and a much larger per-",p:25,x:60,y:1091,w:234,h:18},
{t:"centages ",p:25,x:60,y:1112,w:63,h:18},
{t:"of ",p:25,x:130,y:1112,w:17,h:18},
{t:"manufacturers, ",p:25,x:155,y:1112,w:108,h:18},
{t:"say ",p:25,x:271,y:1112,w:26,h:18},
{t:"the number of SKUs offered and ",p:25,x:60,y:1132,w:238,h:18},
{t:"the number of new products in-",p:25,x:60,y:1153,w:234,h:18},
{t:"troduced has ",p:25,x:60,y:1173,w:100,h:18},
{t:"increased beyond ",p:25,x:166,y:1173,w:131,h:18},
{t:"growth ",p:25,x:60,y:1193,w:53,h:18},
{t:"during ",p:25,x:122,y:1193,w:51,h:18},
{t:"the ",p:25,x:183,y:1193,w:25,h:18},
{t:"past ",p:25,x:217,y:1193,w:32,h:18},
{t:"three ",p:25,x:259,y:1193,w:38,h:18},
{t:"years. ",p:25,x:60,y:1214,w:44,h:18},
{t:"Similar ",p:25,x:116,y:1214,w:53,h:18},
{t:"percentages ",p:25,x:182,y:1214,w:85,h:18},
{t:"of ",p:25,x:280,y:1214,w:17,h:18},
{t:"Pressures",p:25,x:-190,y:114,w:747,h:160},
{t:"T",p:25,x:-857,y:243,w:68,h:142},
{t:"o ",p:25,x:-689,y:243,w:135,h:142},
{t:"P",p:25,x:-653,y:243,w:73,h:142},
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{t:"  Spring",p:25,x:605,y:1256,w:62,h:17},
{t:"2009  |   Inside Outdoor  ",p:25,x:678,y:1252,w:200,h:23},
{t:"|   23",p:25,x:881,y:1252,w:33,h:23},
{t:"THE MORPHO BUTTERFLY SOLUTION: ",p:26,x:76,y:54,w:680,h:44},
{t:"Light yet sturdy wings unfold from the tiniest ",p:26,x:76,y:100,w:665,h:42},
{t:"pupa, spanning up to 6 inches.",p:26,x:76,y:144,w:443,h:42},
{t:"The Morpho butterfly—one of the",p:26,x:998,y:139,w:217,h:19},
{t:"most radiant types of butterflies in the",p:26,x:998,y:159,w:248,h:19},
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{t:"after emerging from its pupa it ",p:26,x:998,y:199,w:211,h:19},
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{t:"Made out of chitin, these wings ar",p:26,x:998,y:239,w:222,h:19},
{t:"e ",p:26,x:1232,y:239,w:12,h:19},
{t:"extremely light y et strong. Not only ",p:26,x:998,y:259,w:242,h:19},
{t:"do the shape and placement of the",p:26,x:998,y:279,w:228,h:19},
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{t:"provide the male of the species with ",p:26,x:998,y:339,w:251,h:19},
{t:"an unbelievable, brilliant blue shine",p:26,x:998,y:359,w:227,h:19},
{t:"specially designed to r",p:26,x:998,y:379,w:146,h:19},
{t:"eflect sunlight.",p:26,x:1152,y:379,w:94,h:19},
{t:"In terms of visual and physical impact,",p:26,x:998,y:419,w:246,h:19},
{t:"the gifted among our own species",p:26,x:998,y:439,w:223,h:19},
{t:"can certainly hold a candle to this",p:26,x:998,y:459,w:218,h:19},
{t:"stunning little cr eature. However, ",p:26,x:998,y:479,w:229,h:19},
{t:"unlike the delicate Morpho butterfly—",p:26,x:998,y:499,w:245,h:19},
{t:"which has no problems fending off ",p:26,x:998,y:519,w:240,h:19},
{t:"tropical rainfall—we could actually ",p:26,x:998,y:539,w:233,h:19},
{t:"use a second skin sometimes.",p:26,x:998,y:559,w:195,h:19},
{t:"Our solution: G ORE-TEX® Paclite® ",p:26,x:998,y:579,w:232,h:19},
{t:"Shell. Made with an extr",p:26,x:998,y:599,w:157,h:19},
{t:"emely light, ",p:26,x:1164,y:599,w:81,h:19},
{t:"waterproof, breathable material that ",p:26,x:998,y:619,w:248,h:19},
{t:"can be folded into such a compact ",p:26,x:998,y:639,w:240,h:19},
{t:"area, it’s like carrying r",p:26,x:998,y:659,w:146,h:19},
{t:"ound an extr a ",p:26,x:1153,y:659,w:98,h:19},
{t:"pair of wings. Although it does go ",p:26,x:998,y:679,w:236,h:19},
{t:"one better than the Morpho: it comes",p:26,x:998,y:699,w:246,h:19},
{t:"in more colors than just blue.",p:26,x:998,y:719,w:190,h:19},
{t:"To find out mor e about the  ",p:26,x:998,y:759,w:189,h:19},
{t:"GORE-TEX® Products solutions,  ",p:26,x:998,y:779,w:223,h:19},
{t:"visit gore-tex.com",p:26,x:998,y:799,w:118,h:19},
{t:"THE GORE-TEX® SOLUTION:",p:26,x:1330,y:54,w:480,h:44},
{t:"GORE-TEX ® Paclite ® Shells, ",p:26,x:1330,y:100,w:389,h:42},
{t:"extremely light, extr emely compact.",p:26,x:1330,y:144,w:512,h:42},
{t:"P",p:26,x:1601,y:84,w:0,h:6},
{t:"R",p:26,x:1601,y:81,w:0,h:6},
{t:"O",p:26,x:1601,y:77,w:0,h:6},
{t:"D",p:26,x:1601,y:74,w:0,h:6},
{t:"U",p:26,x:1601,y:70,w:0,h:6},
{t:"C",p:26,x:1601,y:66,w:0,h:6},
{t:"TS",p:26,x:1601,y:63,w:0,h:6},
{t:"EXPERIENCE MORE...",p:26,x:1001,y:1175,w:207,h:24},
{t:"© 2009  W. L. Gore & Associates, Inc. GORE-TEX®, GUARANTEED TO KEEP YOU DRY®, GORE® and designs are trademarks of W. L. Gore & Associates.",p:26,x:1346,y:1249,w:487,h:9},
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{t:"dat",p:26,x:2033,y:1084,w:12,h:10},
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{t:"[ ",p:26,x:2024,y:1107,w:4,h:10},
{t:"client",p:26,x:2031,y:1107,w:20,h:10},
{t:"]",p:26,x:2063,y:1107,w:2,h:10},
{t:"[ ",p:26,x:2024,y:1131,w:4,h:10},
{t:"job no",p:26,x:2030,y:1131,w:26,h:10},
{t:"]",p:26,x:2062,y:1131,w:2,h:10},
{t:"[ ",p:26,x:2024,y:1154,w:4,h:10},
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{t:".125",p:26,x:2081,y:1239,w:25,h:15},
{t:"16.25 x 10.875",p:26,x:2081,y:1261,w:87,h:15},
{t:"Trim",p:26,x:2032,y:1268,w:18,h:11},
{t:"TH E M",p:27,x:-863,y:54,w:123,h:44},
{t:"ORPH",p:27,x:-768,y:54,w:104,h:44},
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{t:"O LU TION",p:27,x:-386,y:54,w:162,h:44},
{t:": ",p:27,x:-213,y:54,w:19,h:44},
{t:"Light yet sturdy wings unfold from the tinies",p:27,x:-883,y:100,w:645,h:42},
{t:"t ",p:27,x:-227,y:100,w:19,h:42},
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{t:"e ",p:27,x:272,y:239,w:12,h:19},
{t:"extremely light y et strong. Not only ",p:27,x:38,y:259,w:242,h:19},
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{t:"an unbelievable, brilliant blue shine",p:27,x:38,y:359,w:227,h:19},
{t:"specially designed to r",p:27,x:38,y:379,w:146,h:19},
{t:"eflect sunlight.",p:27,x:192,y:379,w:94,h:19},
{t:"In terms of visual and physical impact,",p:27,x:38,y:419,w:246,h:19},
{t:"the gifted among our own species",p:27,x:38,y:439,w:223,h:19},
{t:"can certainly hold a candle to this",p:27,x:38,y:459,w:218,h:19},
{t:"stunning little cr eature. However, ",p:27,x:38,y:479,w:229,h:19},
{t:"unlike the delicate Morpho butterfly—",p:27,x:38,y:499,w:245,h:19},
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{t:"use a second skin sometimes.",p:27,x:38,y:559,w:195,h:19},
{t:"Our solution: G ORE-TEX® Paclite® ",p:27,x:38,y:579,w:232,h:19},
{t:"Shell. Made with an extr",p:27,x:38,y:599,w:157,h:19},
{t:"emely light, ",p:27,x:204,y:599,w:81,h:19},
{t:"waterproof, breathable material that ",p:27,x:38,y:619,w:248,h:19},
{t:"can be folded into such a compact ",p:27,x:38,y:639,w:240,h:19},
{t:"area, it’s like carrying r",p:27,x:38,y:659,w:146,h:19},
{t:"ound an extr a ",p:27,x:193,y:659,w:98,h:19},
{t:"pair of wings. Although it does go ",p:27,x:38,y:679,w:235,h:19},
{t:"one better than the Morpho: it comes",p:27,x:38,y:699,w:246,h:19},
{t:"in more colors than just blue.",p:27,x:38,y:719,w:190,h:19},
{t:"To find out mor e about the  ",p:27,x:38,y:759,w:189,h:19},
{t:"GORE-TEX® Products solutions,  ",p:27,x:38,y:779,w:223,h:19},
{t:"visit gore-tex.com",p:27,x:38,y:799,w:118,h:19},
{t:"THE GORE-TEX® SOLUTION:",p:27,x:370,y:54,w:480,h:44},
{t:"GORE-TEX ® Paclite ® Shells, ",p:27,x:370,y:100,w:389,h:42},
{t:"extremely light, extr emely compact.",p:27,x:370,y:144,w:512,h:42},
{t:"P",p:27,x:641,y:84,w:0,h:6},
{t:"R",p:27,x:641,y:81,w:0,h:6},
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{t:"TS",p:27,x:641,y:63,w:0,h:6},
{t:"EXPERIENCE MORE...",p:27,x:41,y:1175,w:207,h:24},
{t:"© 2009  W. L. Gore & Associates, Inc. GORE-TEX®, GUARANTEED TO KEEP YOU DRY®, GORE® and designs are trademarks of W. L. Gore & Associates.",p:27,x:386,y:1249,w:487,h:9},
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{t:"job no",p:27,x:1070,y:1131,w:26,h:10},
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{t:"16.25 x 10.875",p:27,x:1121,y:1261,w:87,h:15},
{t:"Trim",p:27,x:1072,y:1268,w:18,h:11},
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{t:"e ",p:27,x:257,y:239,w:12,h:19},
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{t:"the gifted among our own species",p:27,x:23,y:439,w:223,h:19},
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{t:"Our solution: G ORE-TEX® Paclite® ",p:27,x:23,y:579,w:232,h:19},
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{t:"pair of wings. Although it does go ",p:27,x:23,y:679,w:236,h:19},
{t:"one better than the Morpho: it comes",p:27,x:23,y:699,w:246,h:19},
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{t:"To find out mor e about the  ",p:27,x:23,y:759,w:189,h:19},
{t:"GORE-TEX® Products solutions,  ",p:27,x:23,y:779,w:223,h:19},
{t:"visit gore-tex.com",p:27,x:23,y:799,w:118,h:19},
{t:"THE GORE-TEX® SOLUTION:",p:27,x:355,y:54,w:480,h:44},
{t:"GORE-TEX ® Paclite ® Shells, ",p:27,x:355,y:100,w:389,h:42},
{t:"extremely light, extr emely compact.",p:27,x:355,y:144,w:512,h:42},
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{t:"C",p:27,x:626,y:66,w:0,h:6},
{t:"TS",p:27,x:626,y:63,w:0,h:6},
{t:"EXPERIENCE MORE...",p:27,x:26,y:1175,w:207,h:24},
{t:"© 2009  W. L. Gore & Associates, Inc. GORE-TEX®, GUARANTEED TO KEEP YOU DRY®, GORE® and designs are trademarks of W. L. Gore & Associates.",p:27,x:371,y:1249,w:487,h:9},
{t:"[ ",p:27,x:1049,y:1084,w:4,h:10},
{t:"dat",p:27,x:1058,y:1084,w:12,h:10},
{t:"e",p:27,x:1076,y:1084,w:4,h:10},
{t:"]",p:27,x:1087,y:1084,w:2,h:10},
{t:"[ ",p:27,x:1049,y:1107,w:4,h:10},
{t:"client",p:27,x:1056,y:1107,w:20,h:10},
{t:"]",p:27,x:1088,y:1107,w:2,h:10},
{t:"[ ",p:27,x:1049,y:1131,w:4,h:10},
{t:"job no",p:27,x:1055,y:1131,w:26,h:10},
{t:"]",p:27,x:1087,y:1131,w:2,h:10},
{t:"[ ",p:27,x:1049,y:1154,w:4,h:10},
{t:"titl",p:27,x:1058,y:1154,w:8,h:10},
{t:"e",p:27,x:1076,y:1154,w:4,h:10},
{t:"]",p:27,x:1087,y:1154,w:2,h:10},
{t:"[ ",p:27,x:1049,y:1177,w:4,h:10},
{t:"pub",p:27,x:1059,y:1177,w:14,h:10},
{t:"]",p:27,x:1087,y:1177,w:2,h:10},
{t:"[ ",p:27,x:1049,y:1197,w:4,h:10},
{t:"i ssue",p:27,x:1057,y:1197,w:20,h:10},
{t:"]",p:27,x:1087,y:1197,w:2,h:10},
{t:"[ medi a",p:27,x:1049,y:1221,w:33,h:10},
{t:"]",p:27,x:1087,y:1221,w:2,h:10},
{t:"[ ",p:27,x:1049,y:1244,w:4,h:10},
{t:"bleed",p:27,x:1056,y:1244,w:20,h:10},
{t:"]",p:27,x:1087,y:1244,w:2,h:10},
{t:"[ ",p:27,x:1049,y:1267,w:4,h:10},
{t:"]",p:27,x:1087,y:1267,w:2,h:10},
{t:"l",p:27,x:1076,y:1032,w:1,h:8},
{t:"ocation",p:27,x:1082,y:1032,w:26,h:8},
{t:"eight",p:27,x:1146,y:1032,w:17,h:8},
{t:"4.7.09",p:27,x:1106,y:1081,w:37,h:15},
{t:"WL Gore",p:27,x:1106,y:1104,w:51,h:15},
{t:"G2552",p:27,x:1106,y:1126,w:39,h:15},
{t:"Butterfly",p:27,x:1106,y:1149,w:47,h:15},
{t:"Inside Outdoor",p:27,x:1106,y:1171,w:84,h:15},
{t:"Spring",p:27,x:1106,y:1194,w:37,h:15},
{t:"4/C",p:27,x:1106,y:1216,w:21,h:15},
{t:".125",p:27,x:1106,y:1239,w:25,h:15},
{t:"16.25 x 10.875",p:27,x:1106,y:1261,w:87,h:15},
{t:"Trim",p:27,x:1057,y:1268,w:18,h:11},
{t:"retailers and manufacturers report to dealing with more ",p:28,x:81,y:520,w:394,h:18},
{t:"localized assortments, as well. ",p:28,x:81,y:540,w:212,h:18},
{t:"Just more than two-thirds of retailers (68 percent) and ",p:28,x:101,y:561,w:374,h:18},
{t:"more than half of manufacturers (52 percent) say the num-",p:28,x:81,y:581,w:391,h:18},
{t:"ber and variety of promotions being offered also have out-",p:28,x:81,y:601,w:391,h:18},
{t:"paced overall sales growth, while the vast majority of re-",p:28,x:81,y:622,w:390,h:18},
{t:"tailers are relying increasingly on private labeled products, ",p:28,x:81,y:642,w:394,h:18},
{t:"RSR’s fndings suggest.",p:28,x:81,y:663,w:154,h:18},
{t:"“Decreasing inventory spread over a larger and more ",p:28,x:101,y:683,w:374,h:18},
{t:"complex assortment leaves much less room for error,” ",p:28,x:81,y:704,w:394,h:18},
{t:"warns the RSR report, “retailers and manufacturers both ",p:28,x:81,y:724,w:394,h:18},
{t:"must operate with a greater degree of precision and re-",p:28,x:81,y:744,w:391,h:18},
{t:"sponsiveness in order to accommodate the twin pressures ",p:28,x:81,y:765,w:394,h:18},
{t:"of greater, more granular assortment and decreasing inven-",p:28,x:81,y:785,w:390,h:18},
{t:"tory levels.”",p:28,x:81,y:806,w:80,h:18},
{t:"As if SKU proliferation or more granular assortments ",p:28,x:101,y:826,w:374,h:18},
{t:"weren’t ",p:28,x:81,y:846,w:53,h:18},
{t:"making ",p:28,x:141,y:846,w:53,h:18},
{t:"supply chain management challenging ",p:28,x:201,y:846,w:275,h:18},
{t:"enough, RSR also notes a “hidden challenge” refected in the ",p:28,x:81,y:867,w:394,h:18},
{t:"“bewildering array of fulfllment op-",p:28,x:81,y:887,w:241,h:18},
{t:"tions.” With the exception of manu-",p:28,x:81,y:908,w:241,h:18},
{t:"facturer ",p:28,x:81,y:928,w:54,h:18},
{t:"fulfllment of ",p:28,x:142,y:928,w:95,h:18},
{t:"“eaches,” ",p:28,x:244,y:928,w:64,h:18},
{t:"a ",p:28,x:315,y:928,w:11,h:18},
{t:"majority or respondents (and about ",p:28,x:81,y:948,w:245,h:18},
{t:"two-thirds or more of retailers) fulfll ",p:28,x:81,y:969,w:245,h:18},
{t:"at every level of granularity (eaches, ",p:28,x:81,y:989,w:245,h:18},
{t:"pre-pack ",p:28,x:81,y:1010,w:60,h:18},
{t:"units, ",p:28,x:149,y:1010,w:39,h:18},
{t:"cases, ",p:28,x:197,y:1010,w:40,h:18},
{t:"pallets ",p:28,x:244,y:1010,w:46,h:18},
{t:"and ",p:28,x:298,y:1010,w:28,h:18},
{t:"truck loads), say RSR fgures. That in-",p:28,x:81,y:1030,w:241,h:18},
{t:"cludes 68 percent of retailers that ful-",p:28,x:81,y:1051,w:241,h:18},
{t:"fll at the pallet level, says RSR, and ",p:28,x:81,y:1071,w:245,h:18},
{t:"63 percent that fulfll by tr uck load.",p:28,x:81,y:1091,w:229,h:18},
{t:"Then there’s the issue of supply ",p:28,x:101,y:1112,w:225,h:18},
{t:"chains being stretched globally and ",p:28,x:81,y:1132,w:245,h:18},
{t:"the ",p:28,x:81,y:1153,w:24,h:18},
{t:"related ",p:28,x:113,y:1153,w:49,h:18},
{t:"involvement ",p:28,x:170,y:1153,w:87,h:18},
{t:"of ",p:28,x:265,y:1153,w:16,h:18},
{t:"more ",p:28,x:289,y:1153,w:38,h:18},
{t:"third-parties. ",p:28,x:81,y:1173,w:90,h:18},
{t:"For ",p:28,x:184,y:1173,w:26,h:18},
{t:"manufacturers, ",p:28,x:222,y:1173,w:104,h:18},
{t:"this ",p:28,x:81,y:1193,w:28,h:18},
{t:"represents ",p:28,x:116,y:1193,w:71,h:18},
{t:"the ",p:28,x:195,y:1193,w:24,h:18},
{t:"greatest ",p:28,x:227,y:1193,w:55,h:18},
{t:"pres-",p:28,x:290,y:1193,w:33,h:18},
{t:"sure to collaborate, say RSR’s fnd-",p:28,x:81,y:1214,w:241,h:18},
{t:"ings, with 78 percent saying it greatly or somewhat in-",p:28,x:492,y:520,w:391,h:18},
{t:"creases their willingness to do so. Retailers express much ",p:28,x:492,y:540,w:394,h:18},
{t:"the same sentiment, with seven out of 10 saying the increas-",p:28,x:492,y:561,w:391,h:18},
{t:"ingly global supply chain raises their willingness to extend ",p:28,x:492,y:581,w:394,h:18},
{t:"collaboration efforts.",p:28,x:492,y:601,w:136,h:18},
{t:"Another emerging area of concern and opportunity ",p:28,x:512,y:622,w:374,h:18},
{t:"involves defining assortments and tracking consumer ",p:28,x:492,y:642,w:394,h:18},
{t:"behavior across multiple channels. Though still not a ",p:28,x:492,y:663,w:394,h:18},
{t:"primary pressure to collaborate among respondents, “as ",p:28,x:492,y:683,w:394,h:18},
{t:"retailers struggle to define their assortments ",p:28,x:492,y:703,w:313,h:18},
{t:"in a cross-",p:28,x:812,y:703,w:70,h:18},
{t:"channel ",p:28,x:492,y:724,w:55,h:18},
{t:"world, ",p:28,x:555,y:724,w:47,h:18},
{t:"this ",p:28,x:610,y:724,w:28,h:18},
{t:"could become ",p:28,x:644,y:724,w:102,h:18},
{t:"a critical ",p:28,x:753,y:724,w:64,h:18},
{t:"area for ",p:28,x:826,y:724,w:61,h:18},
{t:"developing collaborative relationships,” say Kilcourse ",p:28,x:492,y:744,w:394,h:18},
{t:"and Baird. ",p:28,x:492,y:765,w:76,h:18},
{t:"What’s more, they argue, cross-channel processes are ",p:28,x:512,y:785,w:374,h:18},
{t:"not already politicized by past attempts at collaboration, ",p:28,x:492,y:806,w:394,h:18},
{t:"meaning there should be more willingness to experiment ",p:28,x:492,y:826,w:394,h:18},
{t:"and more opportunities to come up something differentiat-",p:28,x:492,y:846,w:390,h:18},
{t:"ing for the consumer.",p:28,x:492,y:867,w:140,h:18},
{t:"How would you generally characterize how your company’s ",p:28,x:152,y:60,w:441,h:19},
{t:"trade is conducted?",p:28,x:152,y:80,w:149,h:19},
{t:"Source: RSR Resear ch",p:28,x:174,y:483,w:106,h:13},
{t:"What levels do you fulfill to today?",p:28,x:210,y:655,w:257,h:19},
{t:"Source: RSR Resear ch",p:28,x:212,y:984,w:106,h:13},
{t:"Mostly direct, but traditional",p:28,x:248,y:127,w:183,h:17},
{t:"(via purchase orders, either electronic or paper)",p:28,x:120,y:140,w:311,h:17},
{t:"Some collaborative with electronic data sharing",p:28,x:120,y:167,w:310,h:17},
{t:"Mostly collaborative with electronic data sharing",p:28,x:115,y:196,w:315,h:17},
{t:"Some vendor managed inventory (VMI) relationships",p:28,x:88,y:227,w:341,h:17},
{t:"A combination of indirect and direct “traditional”",p:28,x:113,y:257,w:316,h:17},
{t:"Mostly VMI relationships",p:28,x:269,y:289,w:161,h:17},
{t:"Mostly indirect relationships (eg. via wholesalers)",p:28,x:106,y:320,w:324,h:17},
{t:"Some co-managed inventories",p:28,x:233,y:351,w:197,h:17},
{t:"Mostly co-managed inventories",p:28,x:228,y:380,w:202,h:17},
{t:"Eaches",p:28,x:158,y:713,w:47,h:17},
{t:"Pre-pack units",p:28,x:113,y:754,w:92,h:17},
{t:"Case",p:28,x:172,y:792,w:33,h:17},
{t:"Pallet",p:28,x:169,y:829,w:36,h:17},
{t:"Truck load",p:28,x:139,y:872,w:66,h:17},
{t:"39%",p:28,x:433,y:703,w:25,h:15},
{t:"63%",p:28,x:554,y:724,w:25,h:15},
{t:"57%",p:28,x:523,y:745,w:25,h:15},
{t:"79%",p:28,x:642,y:765,w:25,h:15},
{t:"78%",p:28,x:634,y:786,w:25,h:15},
{t:"79%",p:28,x:640,y:803,w:25,h:15},
{t:"87%",p:28,x:683,y:827,w:25,h:15},
{t:"68%",p:28,x:586,y:845,w:25,h:15},
{t:"48%",p:28,x:677,y:1179,w:22,h:13},
{t:"30%",p:28,x:571,y:1189,w:22,h:13},
{t:"37%",p:28,x:614,y:1198,w:22,h:13},
{t:"32%",p:28,x:581,y:1209,w:22,h:13},
{t:"30%",p:28,x:570,y:1227,w:22,h:13},
{t:"35%",p:28,x:600,y:1237,w:22,h:13},
{t:"32% 37%",p:28,x:584,y:1248,w:48,h:22},
{t:"35%",p:28,x:600,y:1277,w:22,h:13},
{t:"35%",p:28,x:598,y:1289,w:22,h:13},
{t:"28%",p:28,x:564,y:1298,w:22,h:13},
{t:"50%",p:28,x:688,y:1308,w:22,h:13},
{t:"22%",p:28,x:524,y:1326,w:22,h:13},
{t:"52%",p:28,x:700,y:1338,w:22,h:13},
{t:"26%",p:28,x:545,y:1347,w:22,h:13},
{t:"32%",p:28,x:581,y:1358,w:22,h:13},
{t:"9%",p:28,x:453,y:1375,w:15,h:13},
{t:"41%",p:28,x:635,y:1388,w:22,h:13},
{t:"21%",p:28,x:521,y:1396,w:22,h:13},
{t:"26%",p:28,x:545,y:1407,w:22,h:13},
{t:"32%",p:28,x:581,y:1438,w:22,h:13},
{t:"0%",p:28,x:399,y:1419,w:15,h:13},
{t:"53%",p:28,x:709,y:1456,w:22,h:13},
{t:"16%",p:28,x:488,y:1447,w:22,h:13},
{t:"23%",p:28,x:528,y:1476,w:22,h:13},
{t:"27%",p:28,x:553,y:1487,w:22,h:13},
{t:"16%",p:28,x:485,y:1497,w:22,h:13},
{t:"42%",p:28,x:642,y:1506,w:22,h:13},
{t:"23%",p:28,x:529,y:1527,w:22,h:13},
{t:"36%",p:28,x:603,y:1536,w:22,h:13},
{t:"16%",p:28,x:487,y:1547,w:22,h:13},
{t:"42%",p:28,x:642,y:1558,w:22,h:13},
{t:"26%",p:28,x:494,y:1575,w:22,h:13},
{t:"68%",p:28,x:545,y:1587,w:22,h:13},
{t:"5%",p:28,x:432,y:1596,w:15,h:13},
{t:"53%",p:28,x:706,y:1607,w:22,h:13},
{t:"65%",p:28,x:568,y:867,w:25,h:15},
{t:"63%",p:28,x:557,y:885,w:25,h:15},
{t:"60%",p:28,x:723,y:130,w:25,h:15},
{t:"48%",p:28,x:663,y:145,w:25,h:15},
{t:"15%",p:28,x:512,y:161,w:25,h:15},
{t:"4%",p:28,x:473,y:174,w:17,h:15},
{t:"5%",p:28,x:473,y:191,w:17,h:15},
{t:"9%",p:28,x:494,y:204,w:17,h:15},
{t:"15%",p:28,x:514,y:223,w:25,h:15},
{t:"4%",p:28,x:476,y:235,w:17,h:15},
{t:"5%",p:28,x:478,y:251,w:17,h:15},
{t:"17%",p:28,x:525,y:267,w:25,h:15},
{t:"0%",p:28,x:454,y:280,w:17,h:15},
{t:"13%",p:28,x:504,y:296,w:25,h:15},
{t:"0%",p:28,x:452,y:310,w:17,h:15},
{t:"4%",p:28,x:471,y:327,w:17,h:15},
{t:"0%",p:28,x:451,y:354,w:17,h:15},
{t:"0%",p:28,x:453,y:382,w:17,h:15},
{t:"How do the following issues impact your company’s willingness",p:28,x:251,y:1112,w:472,h:19},
{t:"to collaborate with trading partners?",p:28,x:251,y:1132,w:275,h:19},
{t:"Source: RSR Resear ch",p:28,x:253,y:1739,w:106,h:13},
{t:"0%",p:28,x:429,y:409,w:19,h:16},
{t:"10%",p:28,x:471,y:409,w:27,h:16},
{t:"20%",p:28,x:517,y:409,w:27,h:16},
{t:"30%",p:28,x:563,y:409,w:27,h:16},
{t:"40%",p:28,x:610,y:409,w:27,h:16},
{t:"50%",p:28,x:656,y:409,w:27,h:16},
{t:"60%",p:28,x:702,y:409,w:27,h:16},
{t:"70%",p:28,x:748,y:409,w:27,h:16},
{t:"Retailer s",p:28,x:343,y:445,w:45,h:14},
{t:"MFG & Wholesale",p:28,x:463,y:445,w:97,h:14},
{t:"MFG & Wholesale",p:28,x:313,y:947,w:97,h:14},
{t:"Retailer s",p:28,x:456,y:947,w:45,h:14},
{t:"0%",p:28,x:202,y:905,w:22,h:18},
{t:"10%",p:28,x:251,y:905,w:31,h:18},
{t:"20%",p:28,x:305,y:905,w:31,h:18},
{t:"30%",p:28,x:358,y:905,w:31,h:18},
{t:"40%",p:28,x:411,y:905,w:31,h:18},
{t:"50%",p:28,x:465,y:905,w:31,h:18},
{t:"60%",p:28,x:518,y:905,w:31,h:18},
{t:"70%",p:28,x:572,y:905,w:31,h:18},
{t:"80%",p:28,x:630,y:905,w:31,h:18},
{t:"90%",p:28,x:685,y:905,w:31,h:18},
{t:"0%",p:28,x:375,y:1628,w:25,h:21},
{t:"10%",p:28,x:429,y:1628,w:35,h:21},
{t:"20%",p:28,x:489,y:1628,w:35,h:21},
{t:"30%",p:28,x:548,y:1628,w:35,h:21},
{t:"40%",p:28,x:608,y:1628,w:35,h:21},
{t:"50%",p:28,x:667,y:1628,w:35,h:21},
{t:"60%",p:28,x:727,y:1628,w:35,h:21},
{t:"70%",p:28,x:786,y:1628,w:35,h:21},
{t:"An increasingly",p:28,x:284,y:1180,w:97,h:17},
{t:"global supply chain",p:28,x:257,y:1193,w:125,h:17},
{t:"Retailers’ desire for",p:28,x:251,y:1227,w:129,h:17},
{t:"less paid-for inventory and",p:28,x:208,y:1240,w:172,h:17},
{t:"improved in-stock positions",p:28,x:202,y:1253,w:178,h:17},
{t:"The number and variety of promotions",p:28,x:134,y:1282,w:248,h:17},
{t:"to drive consumer buying",p:28,x:218,y:1295,w:163,h:17},
{t:"SKU proliferation",p:28,x:271,y:1327,w:111,h:17},
{t:"International expansion by retailers",p:28,x:152,y:1380,w:230,h:17},
{t:"Packing and shipping more",p:28,x:206,y:1431,w:176,h:17},
{t:"granular assortments",p:28,x:241,y:1444,w:140,h:17},
{t:"forward buys and diversion",p:28,x:207,y:1477,w:175,h:17},
{t:"clouds our ability to",p:28,x:254,y:1490,w:128,h:17},
{t:"match supply with true demand",p:28,x:176,y:1503,w:205,h:17},
{t:"Increased consumer multi and",p:28,x:183,y:1531,w:198,h:17},
{t:"cross-channel activity",p:28,x:242,y:1544,w:139,h:17},
{t:"Retailers’ focus on private label",p:28,x:174,y:1580,w:208,h:17},
{t:"to improve profitability",p:28,x:237,y:1593,w:145,h:17},
{t:"Mfg/Whsl Greatly Increases",p:28,x:331,y:1670,w:153,h:14},
{t:"Mfg/Whsl Some what Increases",p:28,x:531,y:1670,w:166,h:14},
{t:"Retailer s Greatly Increases",p:28,x:331,y:1700,w:145,h:14},
{t:"Retailer s Somewhat Increases",p:28,x:533,y:1700,w:161,h:14},
{t:"5.490",p:28,x:1219,y:413,w:31,h:13},
{t:"1994",p:28,x:1203,y:500,w:24,h:11},
{t:"Direct",p:28,x:1183,y:344,w:25,h:11},
{t:"Exhibitor",p:28,x:1171,y:354,w:37,h:11},
{t:"Trade",p:28,x:1185,y:396,w:23,h:11},
{t:"Visitors",p:28,x:1175,y:406,w:33,h:11},
{t:"1995",p:28,x:1235,y:500,w:24,h:11},
{t:"1996",p:28,x:1266,y:500,w:24,h:11},
{t:"1997",p:28,x:1297,y:500,w:24,h:11},
{t:"1998",p:28,x:1328,y:500,w:24,h:11},
{t:"1999",p:28,x:1360,y:500,w:24,h:11},
{t:"2000",p:28,x:1392,y:500,w:24,h:11},
{t:"2001",p:28,x:1422,y:500,w:24,h:11},
{t:"2002",p:28,x:1454,y:500,w:24,h:11},
{t:"2003",p:28,x:1486,y:500,w:24,h:11},
{t:"2004",p:28,x:1516,y:500,w:24,h:11},
{t:"2005",p:28,x:1548,y:500,w:24,h:11},
{t:"2006",p:28,x:1579,y:500,w:24,h:11},
{t:"2007",p:28,x:1610,y:500,w:24,h:11},
{t:"2008",p:28,x:1641,y:500,w:24,h:11},
{t:"231",p:28,x:1216,y:362,w:21,h:13},
{t:"6.410",p:28,x:1238,y:396,w:31,h:13},
{t:"7.241",p:28,x:1267,y:381,w:31,h:13},
{t:"7.753",p:28,x:1292,y:347,w:31,h:13},
{t:"7.915",p:28,x:1324,y:374,w:31,h:13},
{t:"7.855",p:28,x:1391,y:370,w:31,h:13},
{t:"7.955",p:28,x:1357,y:367,w:31,h:13},
{t:"8.109",p:28,x:1429,y:364,w:31,h:13},
{t:"11.462",p:28,x:1466,y:296,w:38,h:13},
{t:"13.517",p:28,x:1495,y:260,w:38,h:13},
{t:"14.130",p:28,x:1531,y:244,w:38,h:13},
{t:"15.529",p:28,x:1578,y:220,w:38,h:13},
{t:"16.900",p:28,x:1619,y:195,w:38,h:13},
{t:"18.900",p:28,x:1633,y:129,w:38,h:13},
{t:"15.137",p:28,x:1542,y:202,w:38,h:13},
{t:"338",p:28,x:1245,y:309,w:21,h:13},
{t:"387",p:28,x:1272,y:286,w:21,h:13},
{t:"453",p:28,x:1302,y:256,w:21,h:13},
{t:"443",p:28,x:1332,y:260,w:21,h:13},
{t:"421",p:28,x:1362,y:271,w:21,h:13},
{t:"416",p:28,x:1394,y:272,w:21,h:13},
{t:"411",p:28,x:1425,y:274,w:21,h:13},
{t:"452",p:28,x:1459,y:253,w:21,h:13},
{t:"492",p:28,x:1486,y:233,w:21,h:13},
{t:"577",p:28,x:1524,y:192,w:21,h:13},
{t:"650",p:28,x:1553,y:155,w:21,h:13},
{t:"675",p:28,x:1584,y:144,w:21,h:13},
{t:"723",p:28,x:1618,y:118,w:21,h:13},
{t:"787",p:28,x:1648,y:87,w:21,h:13},
{t:"How would you generally characterize how your company’s ",p:28,x:383,y:313,w:441,h:19},
{t:"trade is conducted?",p:28,x:383,y:333,w:149,h:19},
{t:"Source: RSR Resear ch",p:28,x:405,y:736,w:106,h:13},
{t:"What levels do you fulfill to today?",p:28,x:440,y:909,w:257,h:19},
{t:"Source: RSR Resear ch",p:28,x:442,y:1238,w:106,h:13},
{t:"Mostly direct, but traditional",p:28,x:478,y:380,w:183,h:17},
{t:"(via purchase orders, either electronic or paper)",p:28,x:350,y:393,w:311,h:17},
{t:"Some collaborative with electronic data sharing",p:28,x:350,y:420,w:310,h:17},
{t:"Mostly collaborative with electronic data sharing",p:28,x:345,y:449,w:315,h:17},
{t:"Some vendor managed inventory (VMI) relationships",p:28,x:319,y:480,w:341,h:17},
{t:"A combination of indirect and direct “traditional”",p:28,x:343,y:510,w:316,h:17},
{t:"Mostly VMI relationships",p:28,x:499,y:542,w:161,h:17},
{t:"Mostly indirect relationships (eg. via wholesalers)",p:28,x:336,y:573,w:324,h:17},
{t:"Some co-managed inventories",p:28,x:463,y:604,w:197,h:17},
{t:"Mostly co-managed inventories",p:28,x:458,y:633,w:202,h:17},
{t:"Eaches",p:28,x:388,y:966,w:47,h:17},
{t:"Pre-pack units",p:28,x:343,y:1007,w:92,h:17},
{t:"Case",p:28,x:403,y:1045,w:33,h:17},
{t:"Pallet",p:28,x:400,y:1083,w:36,h:17},
{t:"Truck load",p:28,x:370,y:1125,w:66,h:17},
{t:"39%",p:28,x:664,y:956,w:25,h:15},
{t:"63%",p:28,x:785,y:977,w:25,h:15},
{t:"57%",p:28,x:754,y:998,w:25,h:15},
{t:"79%",p:28,x:873,y:1018,w:25,h:15},
{t:"78%",p:28,x:865,y:1039,w:25,h:15},
{t:"79%",p:28,x:870,y:1056,w:25,h:15},
{t:"87%",p:28,x:914,y:1080,w:25,h:15},
{t:"68%",p:28,x:816,y:1098,w:25,h:15},
{t:"48%",p:28,x:907,y:1433,w:22,h:13},
{t:"30%",p:28,x:801,y:1442,w:22,h:13},
{t:"37%",p:28,x:844,y:1451,w:22,h:13},
{t:"32%",p:28,x:811,y:1462,w:22,h:13},
{t:"30%",p:28,x:800,y:1480,w:22,h:13},
{t:"35%",p:28,x:830,y:1490,w:22,h:13},
{t:"32% 37%",p:28,x:814,y:1502,w:48,h:22},
{t:"35%",p:28,x:830,y:1530,w:22,h:13},
{t:"35%",p:28,x:829,y:1542,w:22,h:13},
{t:"28%",p:28,x:795,y:1551,w:22,h:13},
{t:"50%",p:28,x:918,y:1561,w:22,h:13},
{t:"22%",p:28,x:754,y:1579,w:22,h:13},
{t:"52%",p:28,x:931,y:1591,w:22,h:13},
{t:"26%",p:28,x:775,y:1600,w:22,h:13},
{t:"32%",p:28,x:811,y:1611,w:22,h:13},
{t:"9%",p:28,x:684,y:1629,w:15,h:13},
{t:"41%",p:28,x:865,y:1641,w:22,h:13},
{t:"21%",p:28,x:751,y:1649,w:22,h:13},
{t:"26%",p:28,x:776,y:1661,w:22,h:13},
{t:"32%",p:28,x:811,y:1691,w:22,h:13},
{t:"0%",p:28,x:629,y:1673,w:15,h:13},
{t:"53%",p:28,x:939,y:1710,w:22,h:13},
{t:"16%",p:28,x:718,y:1700,w:22,h:13},
{t:"23%",p:28,x:758,y:1729,w:22,h:13},
{t:"27%",p:28,x:783,y:1740,w:22,h:13},
{t:"16%",p:28,x:715,y:1751,w:22,h:13},
{t:"42%",p:28,x:873,y:1760,w:22,h:13},
{t:"23%",p:28,x:759,y:1780,w:22,h:13},
{t:"36%",p:28,x:834,y:1790,w:22,h:13},
{t:"16%",p:28,x:718,y:1800,w:22,h:13},
{t:"42%",p:28,x:872,y:1811,w:22,h:13},
{t:"26%",p:28,x:725,y:1828,w:22,h:13},
{t:"68%",p:28,x:775,y:1841,w:22,h:13},
{t:"5%",p:28,x:663,y:1849,w:15,h:13},
{t:"53%",p:28,x:936,y:1860,w:22,h:13},
{t:"65%",p:28,x:798,y:1120,w:25,h:15},
{t:"63%",p:28,x:787,y:1138,w:25,h:15},
{t:"60%",p:28,x:954,y:383,w:25,h:15},
{t:"48%",p:28,x:893,y:398,w:25,h:15},
{t:"15%",p:28,x:742,y:415,w:25,h:15},
{t:"4%",p:28,x:704,y:428,w:17,h:15},
{t:"5%",p:28,x:703,y:444,w:17,h:15},
{t:"9%",p:28,x:725,y:457,w:17,h:15},
{t:"15%",p:28,x:744,y:477,w:25,h:15},
{t:"4%",p:28,x:706,y:489,w:17,h:15},
{t:"5%",p:28,x:708,y:504,w:17,h:15},
{t:"17%",p:28,x:755,y:520,w:25,h:15},
{t:"0%",p:28,x:684,y:533,w:17,h:15},
{t:"13%",p:28,x:734,y:549,w:25,h:15},
{t:"0%",p:28,x:683,y:564,w:17,h:15},
{t:"4%",p:28,x:701,y:580,w:17,h:15},
{t:"0%",p:28,x:681,y:608,w:17,h:15},
{t:"0%",p:28,x:683,y:635,w:17,h:15},
{t:"How do the following issues impact your company’s willingness",p:28,x:482,y:1365,w:472,h:19},
{t:"to collaborate with trading partners?",p:28,x:482,y:1385,w:275,h:19},
{t:"Source: RSR Resear ch",p:28,x:484,y:1993,w:106,h:13},
{t:"0%",p:28,x:659,y:662,w:19,h:16},
{t:"10%",p:28,x:701,y:662,w:27,h:16},
{t:"20%",p:28,x:747,y:662,w:27,h:16},
{t:"30%",p:28,x:794,y:662,w:27,h:16},
{t:"40%",p:28,x:840,y:662,w:27,h:16},
{t:"50%",p:28,x:886,y:662,w:27,h:16},
{t:"60%",p:28,x:932,y:662,w:27,h:16},
{t:"70%",p:28,x:979,y:662,w:27,h:16},
{t:"Retailer s",p:28,x:573,y:698,w:45,h:14},
{t:"MFG & Wholesale",p:28,x:693,y:698,w:97,h:14},
{t:"MFG & Wholesale",p:28,x:543,y:1200,w:97,h:14},
{t:"Retailer s",p:28,x:686,y:1200,w:45,h:14},
{t:"0%",p:28,x:433,y:1158,w:22,h:18},
{t:"10%",p:28,x:481,y:1158,w:31,h:18},
{t:"20%",p:28,x:535,y:1158,w:31,h:18},
{t:"30%",p:28,x:588,y:1158,w:31,h:18},
{t:"40%",p:28,x:642,y:1158,w:31,h:18},
{t:"50%",p:28,x:695,y:1158,w:31,h:18},
{t:"60%",p:28,x:749,y:1158,w:31,h:18},
{t:"70%",p:28,x:802,y:1158,w:31,h:18},
{t:"80%",p:28,x:860,y:1158,w:31,h:18},
{t:"90%",p:28,x:915,y:1158,w:31,h:18},
{t:"0%",p:28,x:605,y:1881,w:25,h:21},
{t:"10%",p:28,x:660,y:1881,w:35,h:21},
{t:"20%",p:28,x:719,y:1881,w:35,h:21},
{t:"30%",p:28,x:779,y:1881,w:35,h:21},
{t:"40%",p:28,x:838,y:1881,w:35,h:21},
{t:"50%",p:28,x:898,y:1881,w:35,h:21},
{t:"60%",p:28,x:957,y:1881,w:35,h:21},
{t:"70%",p:28,x:1017,y:1881,w:35,h:21},
{t:"An increasingly",p:28,x:515,y:1433,w:97,h:17},
{t:"global supply chain",p:28,x:487,y:1446,w:125,h:17},
{t:"Retailers’ desire for",p:28,x:481,y:1480,w:129,h:17},
{t:"less paid-for inventory and",p:28,x:438,y:1493,w:172,h:17},
{t:"improved in-stock positions",p:28,x:432,y:1506,w:178,h:17},
{t:"The number and variety of promotions",p:28,x:364,y:1535,w:248,h:17},
{t:"to drive consumer buying",p:28,x:449,y:1548,w:163,h:17},
{t:"SKU proliferation",p:28,x:501,y:1581,w:111,h:17},
{t:"International expansion by retailers",p:28,x:382,y:1633,w:230,h:17},
{t:"Packing and shipping more",p:28,x:436,y:1684,w:176,h:17},
{t:"granular assortments",p:28,x:472,y:1697,w:140,h:17},
{t:"forward buys and diversion",p:28,x:437,y:1731,w:175,h:17},
{t:"clouds our ability to",p:28,x:484,y:1744,w:128,h:17},
{t:"match supply with true demand",p:28,x:407,y:1757,w:205,h:17},
{t:"Increased consumer multi and",p:28,x:414,y:1784,w:198,h:17},
{t:"cross-channel activity",p:28,x:473,y:1797,w:139,h:17},
{t:"Retailers’ focus on private label",p:28,x:404,y:1833,w:208,h:17},
{t:"to improve profitability",p:28,x:467,y:1846,w:145,h:17},
{t:"Mfg/Whsl Greatly Increases",p:28,x:561,y:1923,w:153,h:14},
{t:"Mfg/Whsl Some what Increases",p:28,x:761,y:1923,w:166,h:14},
{t:"Retailer s Greatly Increases",p:28,x:561,y:1953,w:145,h:14},
{t:"Retailer s Somewhat Increases",p:28,x:764,y:1953,w:161,h:14},
{t:"5.490",p:28,x:1449,y:666,w:31,h:13},
{t:"1994",p:28,x:1434,y:753,w:24,h:11},
{t:"Direct",p:28,x:1413,y:597,w:25,h:11},
{t:"Exhibitor",p:28,x:1401,y:607,w:37,h:11},
{t:"Trade",p:28,x:1415,y:649,w:23,h:11},
{t:"Visitors",p:28,x:1405,y:659,w:32,h:11},
{t:"1995",p:28,x:1465,y:753,w:24,h:11},
{t:"1996",p:28,x:1496,y:753,w:24,h:11},
{t:"1997",p:28,x:1528,y:753,w:24,h:11},
{t:"1998",p:28,x:1558,y:753,w:24,h:11},
{t:"1999",p:28,x:1591,y:753,w:24,h:11},
{t:"2000",p:28,x:1622,y:753,w:24,h:11},
{t:"2001",p:28,x:1653,y:753,w:24,h:11},
{t:"2002",p:28,x:1685,y:753,w:24,h:11},
{t:"2003",p:28,x:1716,y:753,w:24,h:11},
{t:"2004",p:28,x:1747,y:753,w:24,h:11},
{t:"2005",p:28,x:1778,y:753,w:24,h:11},
{t:"2006",p:28,x:1810,y:753,w:24,h:11},
{t:"2007",p:28,x:1841,y:753,w:24,h:11},
{t:"2008",p:28,x:1871,y:753,w:24,h:11},
{t:"231",p:28,x:1446,y:615,w:21,h:13},
{t:"6.410",p:28,x:1469,y:649,w:31,h:13},
{t:"7.241",p:28,x:1497,y:635,w:31,h:13},
{t:"7.753",p:28,x:1522,y:600,w:31,h:13},
{t:"7.915",p:28,x:1554,y:627,w:31,h:13},
{t:"7.855",p:28,x:1621,y:623,w:31,h:13},
{t:"7.955",p:28,x:1587,y:620,w:31,h:13},
{t:"8.109",p:28,x:1659,y:618,w:31,h:13},
{t:"11.462",p:28,x:1697,y:549,w:38,h:13},
{t:"13.517",p:28,x:1725,y:513,w:38,h:13},
{t:"14.130",p:28,x:1761,y:498,w:38,h:13},
{t:"15.529",p:28,x:1808,y:473,w:38,h:13},
{t:"16.900",p:28,x:1849,y:448,w:38,h:13},
{t:"18.900",p:28,x:1864,y:382,w:38,h:13},
{t:"15.137",p:28,x:1772,y:456,w:38,h:13},
{t:"338",p:28,x:1475,y:563,w:21,h:13},
{t:"387",p:28,x:1502,y:539,w:21,h:13},
{t:"453",p:28,x:1533,y:509,w:21,h:13},
{t:"443",p:28,x:1562,y:513,w:21,h:13},
{t:"421",p:28,x:1592,y:524,w:21,h:13},
{t:"416",p:28,x:1624,y:525,w:21,h:13},
{t:"411",p:28,x:1655,y:527,w:21,h:13},
{t:"452",p:28,x:1689,y:506,w:21,h:13},
{t:"492",p:28,x:1717,y:487,w:21,h:13},
{t:"577",p:28,x:1754,y:445,w:21,h:13},
{t:"650",p:28,x:1783,y:409,w:21,h:13},
{t:"675",p:28,x:1814,y:397,w:21,h:13},
{t:"723",p:28,x:1848,y:371,w:21,h:13},
{t:"787",p:28,x:1879,y:341,w:21,h:13},
{t:"26 ",p:28,x:61,y:1255,w:22,h:19},
{t:"|   Inside Outdoor  ",p:28,x:94,y:1252,w:150,h:23},
{t:"|   Spring 2009",p:28,x:248,y:1252,w:118,h:23},
{t:"“Success in fresh, new, cross-channel efforts could ",p:29,x:100,y:111,w:361,h:18},
{t:"then become a base from which further collaboration ef-",p:29,x:80,y:132,w:377,h:18},
{t:"forts could expand,” suggests the report.",p:29,x:80,y:152,w:269,h:18},
{t:"All of this is not lost on contestants across the supply ",p:29,x:100,y:173,w:360,h:18},
{t:"chain. Overall, respondents see collaboration as more ",p:29,x:80,y:193,w:381,h:18},
{t:"important today than in the past, with 84 percent of re-",p:29,x:80,y:214,w:377,h:18},
{t:"spondents seeing an increase in importance for collabo-",p:29,x:80,y:234,w:377,h:18},
{t:"ration and absolutely no respondents saying that it was ",p:29,x:80,y:254,w:381,h:18},
{t:"less important.",p:29,x:80,y:275,w:98,h:18},
{t:"Fortunately, despite the differences that exist between ",p:29,x:100,y:295,w:360,h:18},
{t:"manufacturer and retailer operations ",p:29,x:80,y:316,w:256,h:18},
{t:"and some history of a lack of trust, ",p:29,x:80,y:336,w:256,h:18},
{t:"there are some areas where both sides ",p:29,x:80,y:356,w:256,h:18},
{t:"overwhelmingly agree about the high ",p:29,x:80,y:377,w:256,h:18},
{t:"potential benefts of extended collabo-",p:29,x:80,y:397,w:252,h:18},
{t:"ration – a common ground, so to speak, ",p:29,x:80,y:418,w:256,h:18},
{t:"to build a foundation upon. Both sides ",p:29,x:80,y:438,w:256,h:18},
{t:"continue to see strong opportunities ",p:29,x:80,y:458,w:256,h:18},
{t:"when it comes to sharing data to im-",p:29,x:80,y:479,w:252,h:18},
{t:"prove item and category planning and ",p:29,x:80,y:499,w:256,h:18},
{t:"forecasting, while the vast majority of ",p:29,x:80,y:520,w:256,h:18},
{t:"respondents from both groups are op-",p:29,x:80,y:540,w:252,h:18},
{t:"timistic about working closer together ",p:29,x:80,y:561,w:256,h:18},
{t:"on replenishment and supply chain ",p:29,x:80,y:581,w:256,h:18},
{t:"execution, say the survey results.",p:29,x:80,y:601,w:218,h:18},
{t:"Joining forces on assortment plan-",p:29,x:100,y:622,w:232,h:18},
{t:"ning also is a key area for future col-",p:29,x:80,y:642,w:252,h:18},
{t:"laboration, say RSR analysts, “since ",p:29,x:80,y:663,w:256,h:18},
{t:"it brings together two contradictory ",p:29,x:80,y:683,w:256,h:18},
{t:"areas that are opportunities – one that ",p:29,x:80,y:703,w:256,h:18},
{t:"is a high priority for retailers but a low ",p:29,x:80,y:724,w:256,h:18},
{t:"priority for manufacturers, and vice ",p:29,x:80,y:744,w:256,h:18},
{t:"versa: ",p:29,x:80,y:765,w:42,h:18},
{t:"packing and shipping more ",p:29,x:130,y:765,w:206,h:18},
{t:"granular assortments and managing ",p:29,x:80,y:785,w:256,h:18},
{t:"SKU proliferation.”",p:29,x:80,y:806,w:128,h:18},
{t:"Going one step further, much could ",p:29,x:100,y:826,w:236,h:18},
{t:"be gained by attempts on both sides ",p:29,x:80,y:846,w:256,h:18},
{t:"to ",p:29,x:80,y:867,w:16,h:18},
{t:"better ",p:29,x:104,y:867,w:42,h:18},
{t:"understand, ",p:29,x:154,y:867,w:84,h:18},
{t:"and ",p:29,x:245,y:867,w:29,h:18},
{t:"respect, ",p:29,x:282,y:867,w:54,h:18},
{t:"the challenges and objectives of the ",p:29,x:80,y:887,w:256,h:18},
{t:"other. During a session at the most ",p:29,x:80,y:908,w:256,h:18},
{t:"recent Outdoor Retailer trade show, ",p:29,x:80,y:928,w:256,h:18},
{t:"for example, Backwoods CEO Jennifer ",p:29,x:80,y:948,w:256,h:18},
{t:"Mull spoke about a company policy ",p:29,x:80,y:969,w:256,h:18},
{t:"whereby the retailer’s managers and ",p:29,x:80,y:989,w:256,h:18},
{t:"executives were encouraged to visit ",p:29,x:80,y:1010,w:256,h:18},
{t:"vendors’ operational locations.",p:29,x:80,y:1030,w:204,h:18},
{t:"“They ",p:29,x:100,y:1051,w:44,h:18},
{t:"were ",p:29,x:152,y:1051,w:36,h:18},
{t:"amazed,” ",p:29,x:195,y:1051,w:67,h:18},
{t:"she ",p:29,x:269,y:1051,w:26,h:18},
{t:"said. ",p:29,x:301,y:1051,w:34,h:18},
{t:"“Their attitudes went from, ",p:29,x:80,y:1071,w:196,h:18},
{t:"‘I ",p:29,x:281,y:1071,w:12,h:18},
{t:"don’t ",p:29,x:297,y:1071,w:38,h:18},
{t:"know why you don’t get my product ",p:29,x:80,y:1091,w:256,h:18},
{t:"on time,’ to, ‘I don’t know how you ",p:29,x:80,y:1112,w:256,h:18},
{t:"ever get my product on time.’”",p:29,x:80,y:1132,w:204,h:18},
{t:"Equally important ",p:29,x:100,y:1153,w:131,h:18},
{t:"to ",p:29,x:239,y:1153,w:16,h:18},
{t:"remember, ",p:29,x:262,y:1153,w:74,h:18},
{t:"says RSR researchers, is that success-",p:29,x:80,y:1173,w:252,h:18},
{t:"ful collaborations rarely are associated ",p:29,x:80,y:1193,w:256,h:18},
{t:"with just one objective. “Rather, they ",p:29,x:80,y:1214,w:256,h:18},
{t:"are designed to establish a virtuous circle, where each it-",p:29,x:477,y:111,w:377,h:18},
{t:"eration improves the process.” ",p:29,x:477,y:132,w:205,h:18},
{t:"In other words, the more that different priorities can ",p:29,x:497,y:152,w:360,h:18},
{t:"be successfully linked together, the more opportunities ",p:29,x:477,y:173,w:381,h:18},
{t:"both parties will see for future collaboration. ",p:29,x:477,y:193,w:298,h:18},
{t:"“Partners will not always agree, and it may be tempt-",p:29,x:497,y:213,w:357,h:18},
{t:"ing to fall back into old ways when any one attempt comes ",p:29,x:477,y:234,w:381,h:18},
{t:"up short,” they conclude, “but if multiple objectives can ",p:29,x:477,y:254,w:381,h:18},
{t:"be tied together, a shortfall in one objective doesn’t scuttle ",p:29,x:477,y:275,w:381,h:18},
{t:"the entire effort.”",p:29,x:477,y:295,w:113,h:18},
{t:"  Spring",p:29,x:605,y:1256,w:62,h:17},
{t:"2009  |   Inside Outdoor  ",p:29,x:678,y:1252,w:200,h:23},
{t:"|   27",p:29,x:881,y:1252,w:33,h:23},
{t:"28 ",p:30,x:61,y:1255,w:22,h:19},
{t:"|   Inside Outdoor  ",p:30,x:94,y:1252,w:150,h:23},
{t:"|   Spring 2009",p:30,x:248,y:1252,w:118,h:23},
{t:"Product Market Showca Se  Spring 2010",p:30,x:60,y:38,w:361,h:21},
{t:"How would you generally characterize how your compan",p:30,x:-504,y:627,w:371,h:17},
{t:"y’s ",p:30,x:-490,y:627,w:22,h:17},
{t:"trade is conducted?",p:30,x:-743,y:645,w:132,h:17},
{t:"Source: RSR Research",p:30,x:-848,y:1003,w:93,h:11},
{t:"What le",p:30,x:-773,y:1157,w:51,h:17},
{t:"vels do you fulfill to toda",p:30,x:-610,y:1157,w:163,h:17},
{t:"y?",p:30,x:-595,y:1157,w:15,h:17},
{t:"Source: RSR Research",p:30,x:-815,y:1449,w:93,h:11},
{t:"Mostly direct,",p:30,x:-708,y:687,w:78,h:15},
{t:" but traditional",p:30,x:-622,y:687,w:85,h:15},
{t:"(via purchase order",p:30,x:-788,y:698,w:112,h:15},
{t:"s,",p:30,x:-777,y:698,w:10,h:15},
{t:" either electronic or paper)",p:30,x:-623,y:698,w:154,h:15},
{t:"Some collaborative with electronic data sharing",p:30,x:-627,y:722,w:275,h:15},
{t:"Mostly collaborative with electronic data sharing",p:30,x:-627,y:748,w:280,h:15},
{t:"Some vendor managed in",p:30,x:-783,y:776,w:148,h:15},
{t:"ventor",p:30,x:-744,y:776,w:36,h:15},
{t:"y (VMI) relationships",p:30,x:-627,y:776,w:118,h:15},
{t:"A combination of indirect and direct “traditional”",p:30,x:-627,y:802,w:281,h:15},
{t:"Mostly VMI relationships",p:30,x:-627,y:831,w:143,h:15},
{t:"Mostly indirect relationships (eg",p:30,x:-729,y:858,w:186,h:15},
{t:". via wholesaler",p:30,x:-636,y:858,w:90,h:15},
{t:"s)",p:30,x:-625,y:858,w:10,h:15},
{t:"Some co-managed in",p:30,x:-681,y:886,w:122,h:15},
{t:"ventories",p:30,x:-628,y:886,w:53,h:15},
{t:"Mostly co-managed in",p:30,x:-681,y:912,w:126,h:15},
{t:"ventories",p:30,x:-628,y:912,w:53,h:15},
{t:"Eaches",p:30,x:-827,y:1208,w:42,h:15},
{t:"Pre-pack units",p:30,x:-827,y:1244,w:82,h:15},
{t:"Case",p:30,x:-827,y:1278,w:29,h:15},
{t:"P",p:30,x:-852,y:1311,w:7,h:15},
{t:"allet",p:30,x:-824,y:1311,w:25,h:15},
{t:"Tr",p:30,x:-879,y:1349,w:9,h:15},
{t:"uck load",p:30,x:-827,y:1349,w:49,h:15},
{t:"39%",p:30,x:-603,y:1199,w:22,h:13},
{t:"63%",p:30,x:-496,y:1218,w:22,h:13},
{t:"57%",p:30,x:-523,y:1236,w:22,h:13},
{t:"79%",p:30,x:-418,y:1254,w:22,h:13},
{t:"78%",p:30,x:-424,y:1273,w:22,h:13},
{t:"79%",p:30,x:-420,y:1288,w:22,h:13},
{t:"87%",p:30,x:-381,y:1309,w:22,h:13},
{t:"68%",p:30,x:-468,y:1325,w:22,h:13},
{t:"48%",p:30,x:-388,y:1623,w:19,h:12},
{t:"30%",p:30,x:-483,y:1631,w:19,h:12},
{t:"37%",p:30,x:-445,y:1639,w:19,h:12},
{t:"32%",p:30,x:-474,y:1649,w:19,h:12},
{t:"30%",p:30,x:-483,y:1665,w:19,h:12},
{t:"35%",p:30,x:-457,y:1674,w:19,h:12},
{t:"32% 37%",p:30,x:-472,y:1684,w:43,h:20},
{t:"35%",p:30,x:-457,y:1709,w:19,h:12},
{t:"35%",p:30,x:-458,y:1720,w:19,h:12},
{t:"28%",p:30,x:-489,y:1728,w:19,h:12},
{t:"50%",p:30,x:-379,y:1737,w:19,h:12},
{t:"22%",p:30,x:-525,y:1753,w:19,h:12},
{t:"52%",p:30,x:-368,y:1764,w:19,h:12},
{t:"26%",p:30,x:-506,y:1772,w:19,h:12},
{t:"32%",p:30,x:-474,y:1782,w:19,h:12},
{t:"9%",p:30,x:-593,y:1797,w:13,h:12},
{t:"41%",p:30,x:-426,y:1808,w:19,h:12},
{t:"21%",p:30,x:-527,y:1815,w:19,h:12},
{t:"26%",p:30,x:-506,y:1825,w:19,h:12},
{t:"32%",p:30,x:-474,y:1853,w:19,h:12},
{t:"0%",p:30,x:-642,y:1836,w:13,h:12},
{t:"53%",p:30,x:-360,y:1869,w:19,h:12},
{t:"16%",p:30,x:-557,y:1861,w:19,h:12},
{t:"23%",p:30,x:-521,y:1886,w:19,h:12},
{t:"27%",p:30,x:-499,y:1896,w:19,h:12},
{t:"16%",p:30,x:-559,y:1906,w:19,h:12},
{t:"42%",p:30,x:-419,y:1913,w:19,h:12},
{t:"23%",p:30,x:-520,y:1932,w:19,h:12},
{t:"36%",p:30,x:-454,y:1940,w:19,h:12},
{t:"16%",p:30,x:-557,y:1949,w:19,h:12},
{t:"42%",p:30,x:-420,y:1959,w:19,h:12},
{t:"26%",p:30,x:-551,y:1975,w:19,h:12},
{t:"68%",p:30,x:-506,y:1986,w:19,h:12},
{t:"5%",p:30,x:-612,y:1993,w:13,h:12},
{t:"53%",p:30,x:-362,y:2003,w:19,h:12},
{t:"65%",p:30,x:-484,y:1345,w:22,h:13},
{t:"63%",p:30,x:-494,y:1361,w:22,h:13},
{t:"60%",p:30,x:-345,y:689,w:22,h:13},
{t:"48%",p:30,x:-399,y:703,w:22,h:13},
{t:"15%",p:30,x:-534,y:717,w:22,h:13},
{t:"4%",p:30,x:-575,y:729,w:15,h:13},
{t:"5%",p:30,x:-575,y:744,w:15,h:13},
{t:"9%",p:30,x:-556,y:755,w:15,h:13},
{t:"15%",p:30,x:-531,y:772,w:22,h:13},
{t:"4%",p:30,x:-573,y:783,w:15,h:13},
{t:"5%",p:30,x:-571,y:797,w:15,h:13},
{t:"17%",p:30,x:-522,y:811,w:22,h:13},
{t:"0%",p:30,x:-592,y:823,w:15,h:13},
{t:"13%",p:30,x:-541,y:837,w:22,h:13},
{t:"0%",p:30,x:-593,y:850,w:15,h:13},
{t:"4%",p:30,x:-577,y:865,w:15,h:13},
{t:"0%",p:30,x:-595,y:889,w:15,h:13},
{t:"0%",p:30,x:-593,y:914,w:15,h:13},
{t:"How do the following issues impact your compan",p:30,x:-463,y:1563,w:324,h:17},
{t:"y’",p:30,x:-448,y:1563,w:11,h:17},
{t:"s willingness",p:30,x:-367,y:1563,w:85,h:17},
{t:"to collaborate with trading par",p:30,x:-582,y:1580,w:202,h:17},
{t:"tner",p:30,x:-555,y:1580,w:26,h:17},
{t:"s?",p:30,x:-542,y:1580,w:15,h:17},
{t:"Source: RSR Research",p:30,x:-778,y:2121,w:93,h:11},
{t:"0%",p:30,x:-615,y:938,w:17,h:14},
{t:"10%",p:30,x:-570,y:938,w:24,h:14},
{t:"20%",p:30,x:-529,y:938,w:24,h:14},
{t:"30%",p:30,x:-488,y:938,w:24,h:14},
{t:"40%",p:30,x:-447,y:938,w:24,h:14},
{t:"50%",p:30,x:-406,y:938,w:24,h:14},
{t:"60%",p:30,x:-365,y:938,w:24,h:14},
{t:"70%",p:30,x:-324,y:938,w:24,h:14},
{t:"Retailers",p:30,x:-698,y:970,w:40,h:13},
{t:"MFG & Wholesale",p:30,x:-591,y:970,w:81,h:13},
{t:"MFG & Wholesale",p:30,x:-725,y:1416,w:81,h:13},
{t:"Retailers",p:30,x:-597,y:1416,w:40,h:13},
{t:"0%",p:30,x:-815,y:1379,w:20,h:16},
{t:"10%",p:30,x:-764,y:1379,w:28,h:16},
{t:"20%",p:30,x:-716,y:1379,w:28,h:16},
{t:"30%",p:30,x:-669,y:1379,w:28,h:16},
{t:"40%",p:30,x:-621,y:1379,w:28,h:16},
{t:"50%",p:30,x:-574,y:1379,w:28,h:16},
{t:"60%",p:30,x:-526,y:1379,w:28,h:16},
{t:"70%",p:30,x:-479,y:1379,w:28,h:16},
{t:"80%",p:30,x:-427,y:1379,w:28,h:16},
{t:"90%",p:30,x:-378,y:1379,w:28,h:16},
{t:"0%",p:30,x:-661,y:2022,w:22,h:18},
{t:"10%",p:30,x:-603,y:2022,w:31,h:18},
{t:"20%",p:30,x:-550,y:2022,w:31,h:18},
{t:"30%",p:30,x:-498,y:2022,w:31,h:18},
{t:"40%",p:30,x:-445,y:2022,w:31,h:18},
{t:"50%",p:30,x:-392,y:2022,w:31,h:18},
{t:"60%",p:30,x:-339,y:2022,w:31,h:18},
{t:"70%",p:30,x:-286,y:2022,w:31,h:18},
{t:"An increasingly",p:30,x:-669,y:1623,w:86,h:15},
{t:"global supply chain",p:30,x:-670,y:1635,w:111,h:15},
{t:"Retailer",p:30,x:-739,y:1665,w:44,h:15},
{t:"s’ desire for",p:30,x:-669,y:1665,w:70,h:15},
{t:"less paid-for in",p:30,x:-739,y:1676,w:85,h:15},
{t:"ventor",p:30,x:-701,y:1676,w:36,h:15},
{t:"y and",p:30,x:-672,y:1676,w:31,h:15},
{t:"impro",p:30,x:-798,y:1688,w:32,h:15},
{t:"ved in-stock positions",p:30,x:-671,y:1688,w:126,h:15},
{t:"The number and variety of promotions",p:30,x:-670,y:1714,w:221,h:15},
{t:"to drive consumer buying",p:30,x:-670,y:1725,w:145,h:15},
{t:"SKU proliferation",p:30,x:-670,y:1754,w:98,h:15},
{t:"Inter",p:30,x:-846,y:1801,w:26,h:15},
{t:"national expansion b",p:30,x:-728,y:1801,w:121,h:15},
{t:"y retailer",p:30,x:-674,y:1801,w:50,h:15},
{t:"s",p:30,x:-670,y:1801,w:6,h:15},
{t:"P",p:30,x:-820,y:1846,w:7,h:15},
{t:"acking and shipping more",p:30,x:-670,y:1846,w:149,h:15},
{t:"granular assor",p:30,x:-709,y:1858,w:83,h:15},
{t:"tments",p:30,x:-670,y:1858,w:40,h:15},
{t:"forw",p:30,x:-803,y:1888,w:24,h:15},
{t:"ard buys and diver",p:30,x:-692,y:1888,w:106,h:15},
{t:"sion",p:30,x:-670,y:1888,w:24,h:15},
{t:"clouds our ability to",p:30,x:-670,y:1899,w:114,h:15},
{t:"match supply with tr",p:30,x:-733,y:1911,w:117,h:15},
{t:"ue demand",p:30,x:-670,y:1911,w:65,h:15},
{t:"Increased consumer multi and",p:30,x:-670,y:1935,w:176,h:15},
{t:"cross-channel activity",p:30,x:-669,y:1947,w:124,h:15},
{t:"Retailer",p:30,x:-808,y:1979,w:44,h:15},
{t:"s’ focus on private label",p:30,x:-666,y:1979,w:140,h:15},
{t:"to impro",p:30,x:-751,y:1990,w:48,h:15},
{t:"ve profitability",p:30,x:-669,y:1990,w:81,h:15},
{t:"Mfg/Whsl Greatly Increases",p:30,x:-709,y:2059,w:126,h:13},
{t:"Mfg/Whsl Somewhat Increases",p:30,x:-531,y:2059,w:143,h:13},
{t:"Retailers Greatly Increases",p:30,x:-709,y:2086,w:122,h:13},
{t:"Retailers Somewhat Increases",p:30,x:-529,y:2086,w:139,h:13},
{t:"5.490",p:30,x:80,y:941,w:28,h:12},
{t:"1994",p:30,x:66,y:1018,w:21,h:10},
{t:"Direct",p:30,x:48,y:879,w:22,h:10},
{t:"Exhibitor",p:30,x:37,y:888,w:33,h:10},
{t:"Trade",p:30,x:50,y:926,w:20,h:10},
{t:"Visitors",p:30,x:41,y:935,w:29,h:10},
{t:"1995",p:30,x:94,y:1018,w:21,h:10},
{t:"1996",p:30,x:122,y:1018,w:21,h:10},
{t:"1997",p:30,x:150,y:1018,w:21,h:10},
{t:"1998",p:30,x:177,y:1018,w:21,h:10},
{t:"1999",p:30,x:206,y:1018,w:21,h:10},
{t:"2000",p:30,x:234,y:1018,w:21,h:10},
{t:"2001",p:30,x:261,y:1018,w:21,h:10},
{t:"2002",p:30,x:289,y:1018,w:21,h:10},
{t:"2003",p:30,x:318,y:1018,w:21,h:10},
{t:"2004",p:30,x:345,y:1018,w:21,h:10},
{t:"2005",p:30,x:372,y:1018,w:21,h:10},
{t:"2006",p:30,x:401,y:1018,w:21,h:10},
{t:"2007",p:30,x:428,y:1018,w:21,h:10},
{t:"2008",p:30,x:455,y:1018,w:21,h:10},
{t:"231",p:30,x:77,y:895,w:18,h:12},
{t:"6.410",p:30,x:97,y:926,w:28,h:12},
{t:"7.241",p:30,x:123,y:913,w:28,h:12},
{t:"7.753",p:30,x:145,y:882,w:28,h:12},
{t:"7.915",p:30,x:173,y:906,w:28,h:12},
{t:"7.855",p:30,x:233,y:903,w:28,h:12},
{t:"7.955",p:30,x:203,y:900,w:28,h:12},
{t:"8.109",p:30,x:267,y:898,w:28,h:12},
{t:"11.462",p:30,x:300,y:837,w:34,h:12},
{t:"13.517",p:30,x:326,y:805,w:34,h:12},
{t:"14.130",p:30,x:357,y:791,w:34,h:12},
{t:"15.529",p:30,x:399,y:770,w:34,h:12},
{t:"16.900",p:30,x:436,y:747,w:34,h:12},
{t:"18.900",p:30,x:449,y:688,w:34,h:12},
{t:"15.137",p:30,x:367,y:754,w:34,h:12},
{t:"338",p:30,x:103,y:849,w:18,h:12},
{t:"387",p:30,x:127,y:828,w:18,h:12},
{t:"453",p:30,x:154,y:801,w:18,h:12},
{t:"443",p:30,x:180,y:805,w:18,h:12},
{t:"421",p:30,x:207,y:815,w:18,h:12},
{t:"416",p:30,x:236,y:816,w:18,h:12},
{t:"411",p:30,x:263,y:818,w:18,h:12},
{t:"452",p:30,x:293,y:799,w:18,h:12},
{t:"492",p:30,x:318,y:781,w:18,h:12},
{t:"577",p:30,x:351,y:744,w:18,h:12},
{t:"650",p:30,x:377,y:712,w:18,h:12},
{t:"675",p:30,x:404,y:702,w:18,h:12},
{t:"723",p:30,x:435,y:679,w:18,h:12},
{t:"787",p:30,x:462,y:652,w:18,h:12},
{t:"The Evolution of OutDoor",p:30,x:87,y:619,w:167,h:16},
{t:"AKU",p:30,x:157,y:1046,w:34,h:19},
{t:"a lightweight, versatile technical shoe designed ",p:30,x:179,y:1068,w:298,h:16},
{t:"for trekking, the Suiterra is suited to a variety of ",p:30,x:159,y:1088,w:318,h:16},
{t:"uses on longer hikes of medium-level diffculty. a ",p:30,x:174,y:1108,w:304,h:16},
{t:"high-quality model with stylistic elements that ",p:30,x:192,y:1128,w:285,h:16},
{t:"give it a dynamic and sporty favor, the Sui-",p:30,x:214,y:1148,w:260,h:16},
{t:"terra is equipped with a Vibram plume ",p:30,x:241,y:1168,w:237,h:16},
{t:"Hiking outsole. www.aku.it",p:30,x:251,y:1188,w:164,h:16},
{t:"Birkenstock",p:30,x:496,y:696,w:91,h:19},
{t:"Built around the concept that the shape of the shoe should match ",p:30,x:516,y:718,w:402,h:16},
{t:"the shape of the foot, the Birkenstock arizona, pictured here in taupe ",p:30,x:496,y:738,w:422,h:16},
{t:"suede, sports a cork footbed that molds to the foot, creating a cus-",p:30,x:496,y:758,w:418,h:16},
{t:"tomized ft. Birkenstock production techniques have remained earth ",p:30,x:496,y:778,w:422,h:16},
{t:"friendly for decades, says the company, with all footwear renewable ",p:30,x:496,y:798,w:422,h:16},
{t:"and repairable. www.birkenstockusa.com or 800-487-2475",p:30,x:496,y:818,w:355,h:16},
{t:"During the last decade, the OutDoor trade fair in Friedrichshafen, Germany, as well as being a ",p:30,x:87,y:182,w:801,h:178},
{t:"barometer for the health and vibrance of the outdoor market in Europe, rapidly has grown into ",p:30,x:194,y:261,w:694,h:20},
{t:"a leading international event for the global outdoor industry. after relatively fat growth through ",p:30,x:194,y:284,w:694,h:20},
{t:"the late 1990s, the number of exhibi-",p:30,x:194,y:307,w:271,h:20},
{t:"tors has nearly doubled between 2000 and 2008, ",p:30,x:87,y:331,w:382,h:20},
{t:"while the number of attendees has more than ",p:30,x:87,y:354,w:382,h:20},
{t:"doubled during that period. and record participa -",p:30,x:87,y:377,w:377,h:20},
{t:"tion is expected once again this summer.",p:30,x:87,y:401,w:306,h:20},
{t:"In 2008, Inside Outdoor made its frst trip to ",p:30,x:107,y:424,w:362,h:20},
{t:"Friedrichshafen, and attendees this year again will ",p:30,x:87,y:447,w:382,h:20},
{t:"be able to pick up a copy of IO as they browse the ",p:30,x:87,y:471,w:382,h:20},
{t:"aisles. For those U.S.-based retailers also heading ",p:30,x:87,y:494,w:382,h:20},
{t:"to Germany this summer, following is small selec-",p:30,x:87,y:517,w:377,h:20},
{t:"tion of items set to be on display at OutDoor. For ",p:30,x:87,y:541,w:382,h:20},
{t:"those unable to make the trip overseas, it’s a little ",p:30,x:87,y:564,w:382,h:20},
{t:"taste of what you’ll be missing. Genießen Sie!",p:30,x:87,y:587,w:343,h:20},
{t:"OUTDOOr EUrOpE 2009 prODUCT SHOWCaSE",p:30,x:82,y:161,w:799,h:42},
{t:"Fresh iN FriedriChshaFeN",p:30,x:80,y:91,w:806,h:73},
{t:"  Spring",p:31,x:605,y:1256,w:62,h:17},
{t:"2009  |   Inside Outdoor  ",p:31,x:678,y:1252,w:200,h:23},
{t:"|   29",p:31,x:881,y:1252,w:33,h:23},
{t:"Spring 2010   ",p:31,x:237,y:39,w:116,h:20},
{t:"Product Market Showca Se  ",p:31,x:362,y:38,w:255,h:20},
{t:"BMW",p:31,x:60,y:108,w:41,h:19},
{t:"Transcend traffc and nav-",p:31,x:80,y:130,w:154,h:16},
{t:"igate nature with the BmW ",p:31,x:60,y:150,w:180,h:16},
{t:"Cruise ",p:31,x:60,y:170,w:42,h:16},
{t:"Bike. ",p:31,x:108,y:170,w:34,h:16},
{t:"Featur-",p:31,x:149,y:170,w:40,h:16},
{t:"ing a striking de-",p:31,x:60,y:190,w:111,h:16},
{t:"sign ",p:31,x:60,y:210,w:29,h:16},
{t:"and ",p:31,x:96,y:210,w:25,h:16},
{t:"punc-",p:31,x:129,y:210,w:33,h:16},
{t:"ture-resilient",p:31,x:60,y:230,w:77,h:16},
{t:"tires, this com-",p:31,x:60,y:250,w:98,h:16},
{t:"bination ",p:31,x:60,y:270,w:51,h:16},
{t:"beach ",p:31,x:123,y:270,w:39,h:16},
{t:"cruiser/touring",p:31,x:60,y:290,w:90,h:16},
{t:"bike features a Hy-",p:31,x:60,y:310,w:121,h:16},
{t:"droformed ",p:31,x:60,y:330,w:67,h:16},
{t:"aluminum ",p:31,x:147,y:330,w:64,h:16},
{t:"frame with BmW logo; front sus-",p:31,x:60,y:350,w:204,h:16},
{t:"pension featuring Suntour NrX-",p:31,x:60,y:370,w:205,h:16},
{t:"6000 telescopic forks; 24-speed ",p:31,x:60,y:390,w:208,h:16},
{t:"derailleur system featuring Shimano ",p:31,x:60,y:410,w:222,h:16},
{t:"alivio rapid Fire shifters, front and ",p:31,x:60,y:430,w:223,h:16},
{t:"rear derailleur and breaks; and rodi ",p:31,x:60,y:450,w:225,h:16},
{t:"airline ",p:31,x:60,y:470,w:42,h:16},
{t:"plus rims. available ",p:31,x:107,y:470,w:131,h:16},
{t:"in ",p:31,x:244,y:470,w:14,h:16},
{t:"18-",p:31,x:264,y:470,w:18,h:16},
{t:"inch and 20-inch frame ",p:31,x:60,y:490,w:157,h:16},
{t:"sizes, ",p:31,x:223,y:490,w:37,h:16},
{t:"the ",p:31,x:266,y:490,w:23,h:16},
{t:"BmW Cruise Bike (mSrp $990 USD) ",p:31,x:60,y:510,w:232,h:16},
{t:"is part of the BmW Lifestyle Collec-",p:31,x:60,y:530,w:230,h:16},
{t:"tion, which includes clothing, acces-",p:31,x:60,y:550,w:236,h:16},
{t:"sories, toys and more. www.bmw-online.com  ",p:31,x:60,y:570,w:281,h:16},
{t:"Bodyglide",p:31,x:221,y:607,w:78,h:19},
{t:"a necessity for ",p:31,x:245,y:629,w:96,h:16},
{t:"feet prone to chaf-",p:31,x:225,y:649,w:112,h:16},
{t:"ing ",p:31,x:225,y:669,w:22,h:16},
{t:"and ",p:31,x:255,y:669,w:25,h:16},
{t:"blisters, ",p:31,x:289,y:669,w:51,h:16},
{t:"the ",p:31,x:225,y:689,w:23,h:16},
{t:"new ",p:31,x:261,y:689,w:30,h:16},
{t:"Liqui-",p:31,x:304,y:689,w:32,h:16},
{t:"fed powder ",p:31,x:225,y:709,w:82,h:16},
{t:"skin ",p:31,x:313,y:709,w:28,h:16},
{t:"lubricant ",p:31,x:225,y:729,w:55,h:16},
{t:"from ",p:31,x:308,y:729,w:32,h:16},
{t:"Bodyglide ",p:31,x:225,y:749,w:63,h:16},
{t:"is ",p:31,x:301,y:749,w:13,h:16},
{t:"a ",p:31,x:328,y:749,w:10,h:16},
{t:"unique cream that ",p:31,x:225,y:769,w:113,h:16},
{t:"transforms into a ",p:31,x:225,y:789,w:113,h:16},
{t:"non-greasy, ",p:31,x:225,y:809,w:73,h:16},
{t:"silky ",p:31,x:308,y:809,w:30,h:16},
{t:"smooth, dry pow-",p:31,x:225,y:829,w:109,h:16},
{t:"der shield as it is ",p:31,x:225,y:849,w:113,h:16},
{t:"massaged ",p:31,x:223,y:869,w:66,h:16},
{t:"into ",p:31,x:312,y:869,w:26,h:16},
{t:"the skin, protecting the skin against rubbing. ",p:31,x:60,y:889,w:278,h:16},
{t:"Lightweight, individual pouches of Liquifed ",p:31,x:60,y:909,w:278,h:16},
{t:"powder pack tight, making it ideal for on-the-",p:31,x:60,y:929,w:275,h:16},
{t:"go use. 425-467-6580 or bill@bodyglide.com",p:31,x:60,y:949,w:269,h:16},
{t:"CAMP Harnais AIR",p:31,x:60,y:986,w:144,h:19},
{t:"Conçu pour l’escalade de haut niveau et ",p:31,x:80,y:1008,w:261,h:16},
{t:"pour la compétition, ce harnais, à l’extrême ",p:31,x:60,y:1028,w:281,h:16},
{t:"légèreté unie au confort et à une excellente ",p:31,x:60,y:1048,w:281,h:16},
{t:"respirabilité, comble les désirs de ceux qui ",p:31,x:60,y:1068,w:281,h:16},
{t:"veulent ",p:31,x:196,y:1088,w:48,h:16},
{t:"porter ",p:31,x:256,y:1088,w:40,h:16},
{t:"leurs ",p:31,x:308,y:1088,w:33,h:16},
{t:"limites à un niveau ",p:31,x:218,y:1108,w:123,h:16},
{t:"encore ",p:31,x:220,y:1128,w:45,h:16},
{t:"jamais ",p:31,x:272,y:1128,w:42,h:16},
{t:"at-",p:31,x:322,y:1128,w:15,h:16},
{t:"teint. La perforation ",p:31,x:213,y:1148,w:128,h:16},
{t:"du rembourrage à cellules ",p:31,x:174,y:1168,w:166,h:16},
{t:"fermées ",p:31,x:205,y:1188,w:54,h:16},
{t:"optimize ",p:31,x:286,y:1188,w:55,h:16},
{t:"l’aération, ",p:31,x:225,y:1208,w:63,h:16},
{t:"et ",p:31,x:299,y:1208,w:16,h:16},
{t:"le ",p:31,x:327,y:1208,w:14,h:16},
{t:"confortable ",p:31,x:225,y:1228,w:72,h:16},
{t:"flet ",p:31,x:314,y:1228,w:26,h:16},
{t:"interne ",p:31,x:443,y:109,w:46,h:16},
{t:"en ",p:31,x:497,y:109,w:19,h:16},
{t:"polyester ",p:31,x:523,y:109,w:60,h:16},
{t:"permet ",p:31,x:591,y:109,w:48,h:16},
{t:"un séchage rapide de la sueur ",p:31,x:445,y:129,w:194,h:16},
{t:"et de l’humidité. Brevets Flat ",p:31,x:445,y:149,w:194,h:16},
{t:"Link et No Twist; boucle ",p:31,x:481,y:169,w:157,h:16},
{t:"rapide autobloquante ",p:31,x:501,y:189,w:137,h:16},
{t:"sur la ceinture, qua-",p:31,x:511,y:209,w:123,h:16},
{t:"tre ",p:31,x:515,y:229,w:20,h:16},
{t:"porte-matériel ",p:31,x:550,y:229,w:89,h:16},
{t:"et ",p:31,x:516,y:249,w:16,h:16},
{t:"anneau ",p:31,x:542,y:249,w:48,h:16},
{t:"porte-",p:31,x:599,y:249,w:35,h:16},
{t:"magnésie. ",p:31,x:515,y:269,w:67,h:16},
{t:"(233g) ",p:31,x:597,y:269,w:42,h:16},
{t:"+39 ",p:31,x:508,y:289,w:28,h:16},
{t:"0341 ",p:31,x:545,y:289,w:34,h:16},
{t:"890117; ",p:31,x:589,y:289,w:49,h:16},
{t:"francesca.benedet",p:31,x:495,y:309,w:113,h:16},
{t:"ti@",p:31,x:616,y:309,w:18,h:16},
{t:"camp.it; www.camp.it",p:31,x:483,y:329,w:134,h:16},
{t:"Coghlan’s",p:31,x:490,y:366,w:75,h:19},
{t:"The ",p:31,x:510,y:388,w:26,h:16},
{t:"Sight-Grid ",p:31,x:542,y:388,w:64,h:16},
{t:"Sig-",p:31,x:612,y:388,w:22,h:16},
{t:"nal ",p:31,x:491,y:408,w:21,h:16},
{t:"mirror uses glass ",p:31,x:518,y:408,w:120,h:16},
{t:"encased in acrylic, de-",p:31,x:491,y:428,w:143,h:16},
{t:"signed to offer the high-",p:31,x:491,y:448,w:143,h:16},
{t:"est ",p:31,x:491,y:468,w:22,h:16},
{t:"refectivity ",p:31,x:524,y:468,w:67,h:16},
{t:"while ",p:31,x:602,y:468,w:36,h:16},
{t:"remaining shatter resis-",p:31,x:491,y:488,w:143,h:16},
{t:"tant. allowing for a signal ",p:31,x:471,y:508,w:167,h:16},
{t:"up to 25 miles away, Coghlan ’s Sig-",p:31,x:418,y:528,w:217,h:16},
{t:"nal mirror features a mesh grid in the center ",p:31,x:364,y:548,w:274,h:16},
{t:"of the mirror ensuring the beam of refected ",p:31,x:357,y:568,w:281,h:16},
{t:"light reaches the target on spot. It is also ",p:31,x:357,y:588,w:281,h:16},
{t:"compact (2-inch by 3-inch), foats and sports a ",p:31,x:357,y:608,w:281,h:16},
{t:"lanyard hole. www.coghlans.com",p:31,x:357,y:628,w:202,h:16},
{t:"Epic by Stealth Cam",p:31,x:357,y:665,w:154,h:19},
{t:"The Epic is a lightweight digital video cam-",p:31,x:377,y:687,w:257,h:16},
{t:"era ideal for capturing biking, paddling, snow-",p:31,x:357,y:707,w:277,h:16},
{t:"boarding and other outdoor activities. Weigh-",p:31,x:357,y:727,w:277,h:16},
{t:"ing just 3 ounces, ",p:31,x:516,y:747,w:122,h:16},
{t:"the new Epic can ",p:31,x:516,y:767,w:122,h:16},
{t:"be mounted ",p:31,x:516,y:787,w:82,h:16},
{t:"virtu-",p:31,x:604,y:787,w:30,h:16},
{t:"ally ",p:31,x:516,y:807,w:24,h:16},
{t:"anywhere ",p:31,x:552,y:807,w:65,h:16},
{t:"– ",p:31,x:628,y:807,w:10,h:16},
{t:"from ",p:31,x:516,y:827,w:32,h:16},
{t:"helmets ",p:31,x:559,y:827,w:53,h:16},
{t:"to ",p:31,x:623,y:827,w:16,h:16},
{t:"handlebars to arms ",p:31,x:516,y:847,w:122,h:16},
{t:"or boots ",p:31,x:516,y:867,w:58,h:16},
{t:"– ",p:31,x:579,y:867,w:10,h:16},
{t:"captur-",p:31,x:594,y:867,w:41,h:16},
{t:"ing the ride from a ",p:31,x:516,y:887,w:122,h:16},
{t:"different ",p:31,x:516,y:907,w:55,h:16},
{t:"perspec-",p:31,x:581,y:907,w:53,h:16},
{t:"tive. Offering high ",p:31,x:516,y:927,w:122,h:16},
{t:"resolution ",p:31,x:516,y:947,w:64,h:16},
{t:"video ",p:31,x:602,y:947,w:37,h:16},
{t:"and SD compatible ",p:31,x:516,y:967,w:122,h:16},
{t:"memory with up to ",p:31,x:513,y:987,w:126,h:16},
{t:"200 minutes of video at 30 frames per sec-",p:31,x:357,y:1007,w:277,h:16},
{t:"ond, this unit doubles as a 5 mega pixel cam-",p:31,x:357,y:1027,w:277,h:16},
{t:"era with Burst mode Technology for multiple ",p:31,x:357,y:1047,w:281,h:16},
{t:"still ",p:31,x:357,y:1067,w:24,h:16},
{t:"images. available with optional water-",p:31,x:386,y:1067,w:248,h:16},
{t:"proof housings and multiple mounting adap-",p:31,x:357,y:1087,w:277,h:16},
{t:"tors, the Epic also features an LCD display, ",p:31,x:357,y:1107,w:281,h:16},
{t:"an easy-to-use two-button design, automatic ",p:31,x:357,y:1127,w:281,h:16},
{t:"white balance and exposure and a built-in ",p:31,x:357,y:1147,w:281,h:16},
{t:"microphone. It operates on two aaa batter-",p:31,x:357,y:1167,w:277,h:16},
{t:"ies and is compatible with Windows 98, mE ",p:31,x:357,y:1187,w:281,h:16},
{t:"2000, Xp and Vista. 877-269-8490 or www.",p:31,x:357,y:1207,w:277,h:16},
{t:"epicstealthcam.com",p:31,x:357,y:1227,w:123,h:16},
{t:"30 ",p:32,x:61,y:1255,w:22,h:19},
{t:"|   Inside Outdoor  ",p:32,x:94,y:1252,w:150,h:23},
{t:"|   Spring 2009",p:32,x:248,y:1252,w:118,h:23},
{t:"Product Market Showca Se  Spring 2010",p:32,x:60,y:38,w:361,h:21},
{t:"Established Brands",p:32,x:60,y:103,w:148,h:19},
{t:"(Wenger Footwear)",p:32,x:60,y:122,w:151,h:19},
{t:"Established Brands, the world-",p:32,x:80,y:144,w:203,h:16},
{t:"wide ",p:32,x:60,y:164,w:33,h:16},
{t:"footwear ",p:32,x:100,y:164,w:58,h:16},
{t:"licensee ",p:32,x:166,y:164,w:54,h:16},
{t:"for ",p:32,x:228,y:164,w:20,h:16},
{t:"Wenger, offers the Chocolate ",p:32,x:60,y:184,w:183,h:16},
{t:"Collection, a group of nine ",p:32,x:60,y:204,w:183,h:16},
{t:"men ’s shoes designed for ev-",p:32,x:60,y:224,w:180,h:16},
{t:"eryday use. Leading off the col-",p:32,x:60,y:244,w:193,h:16},
{t:"lection is the Corvatsch (pictured), ",p:32,x:60,y:264,w:208,h:16},
{t:"a mid-cut shoe with a molded insole for air circulation and breathabil-",p:32,x:60,y:284,w:417,h:16},
{t:"ity and lined with leather for extra cushioned comfort where it counts. ",p:32,x:60,y:304,w:421,h:16},
{t:"available in charcoal, black and dark brown, the shoe is ideal for transi-",p:32,x:60,y:324,w:417,h:16},
{t:"tioning from the bike to the hike, says Established Brands. mSrps for ",p:32,x:60,y:344,w:421,h:16},
{t:"the men ’s Chocolate Collection range from $59 to $120 USD.",p:32,x:60,y:364,w:372,h:16},
{t:"EverLite ",p:32,x:60,y:401,w:65,h:19},
{t:"The EL9 Solar Clip Light easily attaches to any baseball hat or vi-",p:32,x:80,y:423,w:397,h:16},
{t:"sor, weighs 1.8 ounces and provides 14 hours of continuous light on ",p:32,x:60,y:443,w:421,h:16},
{t:"a full charge. additionally, the light doubles as a portable solar char-",p:32,x:60,y:463,w:417,h:16},
{t:"ger through a DC-jack that fts cell phones, ipods, mp3 players and ",p:32,x:59,y:483,w:421,h:16},
{t:"other personal electronic devices using 12V or USB adapters (sold ",p:32,x:59,y:503,w:421,h:16},
{t:"separately).  Suggested retail is $24.99 USD. 604-341-9858 or www.",p:32,x:59,y:523,w:417,h:16},
{t:"newlite.com",p:32,x:59,y:543,w:75,h:16},
{t:"GSI Outdoors ",p:32,x:218,y:580,w:110,h:19},
{t:"The new Dukjug water bottle sports ",p:32,x:245,y:602,w:228,h:16},
{t:"duct-tape sized indents in the side, ",p:32,x:236,y:622,w:223,h:16},
{t:"allowing users to place their ",p:32,x:246,y:642,w:192,h:16},
{t:"tape in a protected and dedi-",p:32,x:249,y:662,w:180,h:16},
{t:"cated place on the bottle.  In ",p:32,x:249,y:682,w:183,h:16},
{t:"the past, duct tape became ",p:32,x:248,y:703,w:185,h:16},
{t:"damaged over time, protrud-",p:32,x:241,y:723,w:185,h:16},
{t:"ing off the side of bottles and ",p:32,x:236,y:743,w:190,h:16},
{t:"making it diffcult to get it in ",p:32,x:234,y:763,w:188,h:16},
{t:"and out of tight pack spaces. It ",p:32,x:234,y:783,w:187,h:16},
{t:"also features a removable sili-",p:32,x:234,y:803,w:183,h:16},
{t:"cone grip-ring, which is placed ",p:32,x:233,y:823,w:198,h:16},
{t:"in the duct tape indent for secure grip-",p:32,x:231,y:843,w:236,h:16},
{t:"ping. Sip-it lids are included as a standard ",p:32,x:229,y:863,w:250,h:16},
{t:"accessory. GSI uses a proprietary Infn-",p:32,x:226,y:883,w:250,h:16},
{t:"ity Bpa-free clear polypropylene. www.",p:32,x:223,y:903,w:254,h:16},
{t:"gsioutdoors.com",p:32,x:211,y:923,w:102,h:16},
{t:"Hobie ",p:32,x:165,y:958,w:51,h:19},
{t:"Hobie has taken the defning feature used in its kayak line, the pat-",p:32,x:80,y:981,w:397,h:16},
{t:"ented mirageDrive pedal system, and applied it to a fshing boat de-",p:32,x:60,y:1001,w:417,h:16},
{t:"signed for all types of water, from narrow inland waterways to ocean ",p:32,x:60,y:1021,w:421,h:16},
{t:"coastlines. The no-gas-required mirage pro angler fshing boat boasts ",p:32,x:60,y:1041,w:421,h:16},
{t:"a weight capacity of over 600 pounds despite weighing in at only 138 ",p:32,x:59,y:1061,w:421,h:16},
{t:"pounds fully rigged. It has room for up to six horizontal and two verti-",p:32,x:59,y:1081,w:417,h:16},
{t:"cal rods and the potential for 13 plano tackle boxes, plus accessory ",p:32,x:59,y:1101,w:421,h:16},
{t:"mounting boards on each rail to outft the boat with a whole gamut ",p:32,x:59,y:1121,w:421,h:16},
{t:"of optional equipment. It is designed with a large forward hatch and ",p:32,x:59,y:1141,w:421,h:16},
{t:"liner, as well as a stern storage compartment for an optional livewell ",p:32,x:59,y:1161,w:421,h:16},
{t:"or cooler. The center hatch is equipped with a work area/cutting ",p:32,x:59,y:1181,w:421,h:16},
{t:"board, drop-in tackle bucket and a Hobie lure hanger. Suggested retail ",p:32,x:59,y:1201,w:421,h:16},
{t:"is $2,199 USD. www.hobiefshing.com",p:32,x:59,y:1221,w:236,h:16},
{t:"Julbo ",p:32,x:541,y:103,w:47,h:19},
{t:"Julboa has launched a sunglass ",p:32,x:566,y:125,w:193,h:16},
{t:"that incorporates magnetic protec-",p:32,x:550,y:145,w:209,h:16},
{t:"tive side shields for protection during ",p:32,x:568,y:165,w:232,h:16},
{t:"high-altitude ",p:32,x:568,y:185,w:76,h:16},
{t:"endeavors. ",p:32,x:653,y:185,w:69,h:16},
{t:"The ",p:32,x:729,y:185,w:26,h:16},
{t:"magnetic ",p:32,x:764,y:185,w:59,h:16},
{t:"protective wings can be attached in a split second, ",p:32,x:565,y:205,w:305,h:16},
{t:"regardless of bulky gloves, or removed for everyday use. With ",p:32,x:548,y:225,w:370,h:16},
{t:"wrap-around frames, the Bivouak also boast 360-degree adjust-",p:32,x:533,y:245,w:381,h:16},
{t:"able Grip Tech temples for a custom ft and front venting. The Bivouak ",p:32,x:497,y:265,w:421,h:16},
{t:"is available with three different lens options giving the alpinist a wide ",p:32,x:497,y:285,w:421,h:16},
{t:"variety of lenses to meet their specifc needs. The lens options include ",p:32,x:497,y:305,w:421,h:16},
{t:"the Zebra photochromatic lens (mSrp $160 USD), the Spectron 4 lens ",p:32,x:497,y:325,w:421,h:16},
{t:"($120 USD) or the Camel polarized and photochromatic lens ($190 ",p:32,x:497,y:345,w:421,h:16},
{t:"USD). 800-651-0833 or julbousa.com",p:32,x:497,y:365,w:222,h:16},
{t:"Kelty",p:32,x:497,y:401,w:40,h:19},
{t:"The Supernova sleeping bag is a three-in-one system in which the ",p:32,x:517,y:423,w:401,h:16},
{t:"down top half can be zipped off and used as a standalone backpacking bag ",p:32,x:497,y:443,w:421,h:16},
{t:"or a blanket. Keep it attached to the synthetic bottom portion and it creates ",p:32,x:497,y:463,w:421,h:16},
{t:"a luxury double bag. The Superno va features a brushed lining and pillow ",p:32,x:497,y:483,w:421,h:16},
{t:"pocket for comfort and ergonomic placement of storage pockets for an ",p:32,x:497,y:503,w:421,h:16},
{t:"ipod, glasses or a watch. The Superno va comes in eco-friendly",p:32,x:497,y:523,w:366,h:16},
{t:", reusable ",p:32,x:858,y:523,w:60,h:16},
{t:"packaging f or a suggested ret",p:32,x:497,y:543,w:175,h:16},
{t:"ail of $299.95 USD",p:32,x:665,y:543,w:114,h:16},
{t:". www .kelty.com",p:32,x:772,y:543,w:98,h:16},
{t:"Merrell",p:32,x:561,y:580,w:55,h:19},
{t:"The passage Ventilator women ’s boot from ",p:32,x:631,y:602,w:287,h:16},
{t:"merrell features the Day Hiker plus outsole, ",p:32,x:634,y:622,w:283,h:16},
{t:"a product designed and manufactured by ",p:32,x:653,y:642,w:265,h:16},
{t:"Vibram for merrell. It offers a high level ",p:32,x:668,y:662,w:250,h:16},
{t:"of grip and withstand to wear, ",p:32,x:719,y:682,w:198,h:16},
{t:"while the tread, with 5 mm ",p:32,x:741,y:703,w:177,h:16},
{t:"deep ",p:32,x:755,y:723,w:34,h:16},
{t:"grooves, ",p:32,x:798,y:723,w:56,h:16},
{t:"provides ",p:32,x:863,y:723,w:55,h:16},
{t:"excellent ",p:32,x:758,y:743,w:58,h:16},
{t:"traction ",p:32,x:827,y:743,w:49,h:16},
{t:"over ",p:32,x:888,y:743,w:30,h:16},
{t:"soft terrain. The Day Hiker ",p:32,x:758,y:763,w:160,h:16},
{t:"plus sole ",p:32,x:756,y:783,w:64,h:16},
{t:"is ",p:32,x:826,y:783,w:13,h:16},
{t:"further en-",p:32,x:845,y:783,w:69,h:16},
{t:"hanced by the incorpora-",p:32,x:748,y:803,w:166,h:16},
{t:"tion of support features on ",p:32,x:741,y:823,w:177,h:16},
{t:"the sides and EVa inserts where ",p:32,x:711,y:843,w:207,h:16},
{t:"boots tend to wear the most. The rubber ",p:32,x:653,y:863,w:265,h:16},
{t:"reinforcement at the heel provides effective pro-",p:32,x:613,y:883,w:301,h:16},
{t:"tection against knocks. www.merrell.com",p:32,x:497,y:903,w:253,h:16},
{t:"Minox",p:32,x:497,y:939,w:49,h:19},
{t:"The new DCC Leica m3 Gold ",p:32,x:517,y:962,w:186,h:16},
{t:"Edition ",p:32,x:497,y:982,w:45,h:16},
{t:"digital ",p:32,x:550,y:982,w:41,h:16},
{t:"camera from ",p:32,x:597,y:982,w:89,h:16},
{t:"minox features the miniatur-",p:32,x:497,y:1002,w:182,h:16},
{t:"ized shell of the ",p:32,x:497,y:1022,w:116,h:16},
{t:"legendary ",p:32,x:617,y:1022,w:66,h:16},
{t:"Leica m3 on the outside and ",p:32,x:497,y:1042,w:198,h:16},
{t:"is packed with innovative tech-",p:32,x:497,y:1062,w:194,h:16},
{t:"nology on the inside for a small ",p:32,x:497,y:1082,w:197,h:16},
{t:"but ",p:32,x:497,y:1102,w:23,h:16},
{t:"powerful ",p:32,x:527,y:1102,w:58,h:16},
{t:"digital ",p:32,x:593,y:1102,w:41,h:16},
{t:"camera. ",p:32,x:641,y:1102,w:54,h:16},
{t:"Dressing the shell with 24 kar-",p:32,x:497,y:1122,w:194,h:16},
{t:"at gold adds a touch of luxury. ",p:32,x:497,y:1142,w:206,h:16},
{t:"With a resolution of up to fve mega pixels, a TFT color monitor, 32 ",p:32,x:497,y:1162,w:421,h:16},
{t:"mB of internal memory and a 2 GB external SD card, suggested ",p:32,x:497,y:1182,w:421,h:16},
{t:"retail is $349 USD . 603-469-3471 or www .minox.com",p:32,x:497,y:1202,w:338,h:16},
{t:"  Spring",p:33,x:605,y:1256,w:62,h:17},
{t:"2009  |   Inside Outdoor  ",p:33,x:678,y:1252,w:200,h:23},
{t:"|   31",p:33,x:881,y:1252,w:33,h:23},
{t:"Spring 2010   ",p:33,x:245,y:39,w:116,h:20},
{t:"Product Market Showca Se  ",p:33,x:370,y:38,w:255,h:20},
{t:"PrimaLoft",p:33,x:60,y:97,w:74,h:19},
{t:"primaLoft Infnity is a fne-denier continu-",p:33,x:80,y:120,w:252,h:16},
{t:"ous flament insulation designed for sleeping ",p:33,x:59,y:140,w:276,h:16},
{t:"bags and outerwear to offer greater loft and ",p:33,x:59,y:160,w:276,h:16},
{t:"shelf appeal while providing the technical ",p:33,x:59,y:180,w:275,h:16},
{t:"properties known ",p:33,x:59,y:200,w:115,h:16},
{t:"to ",p:33,x:181,y:200,w:16,h:16},
{t:"primaLoft insulation. ",p:33,x:202,y:200,w:133,h:16},
{t:"“Independent testing shows that primaLoft ",p:33,x:59,y:220,w:276,h:16},
{t:"Infnity is considerably more compressible ",p:33,x:59,y:240,w:276,h:16},
{t:"than what is available in the market,",p:33,x:59,y:260,w:234,h:16},
{t:"” says ",p:33,x:291,y:260,w:44,h:16},
{t:"Eileen Berner, primaLoft sales and marketing ",p:33,x:59,y:280,w:276,h:16},
{t:"director, North america. “It also has a more ",p:33,x:59,y:300,w:276,h:16},
{t:"consistent fber construction ",p:33,x:59,y:320,w:189,h:16},
{t:"to ",p:33,x:254,y:320,w:16,h:16},
{t:"eliminate ",p:33,x:276,y:320,w:59,h:16},
{t:"cold spots thus offering maximum warmth.",p:33,x:59,y:340,w:267,h:16},
{t:"” ",p:33,x:324,y:340,w:11,h:16},
{t:"Current market ",p:33,x:59,y:360,w:101,h:16},
{t:"suppliers ",p:33,x:167,y:360,w:58,h:16},
{t:"produce ",p:33,x:232,y:360,w:53,h:16},
{t:"in ",p:33,x:291,y:360,w:14,h:16},
{t:"the ",p:33,x:312,y:360,w:23,h:16},
{t:"U.S., and primaLoft Infnity is manufactured ",p:33,x:59,y:380,w:275,h:16},
{t:"in asia. This advantage reduces production ",p:33,x:59,y:400,w:276,h:16},
{t:"timetables and represents savings in cost ",p:33,x:59,y:420,w:275,h:16},
{t:"and energy of shipping raw materials across ",p:33,x:59,y:440,w:276,h:16},
{t:"the pacifc Ocean. 800-833-3836 x2238 or ",p:33,x:59,y:460,w:276,h:16},
{t:"www.primaloft.com",p:33,x:59,y:480,w:121,h:16},
{t:"Primus",p:33,x:60,y:696,w:53,h:19},
{t:"The EtapackLite is the smallest and light-",p:33,x:80,y:719,w:252,h:16},
{t:"est stove for two out of primus’ Etapower se-",p:33,x:59,y:739,w:272,h:16},
{t:"ries.  Etapower stoves guarantee fast boiling ",p:33,x:60,y:759,w:275,h:16},
{t:"times and less fuel consumption with an 80 ",p:33,x:59,y:779,w:275,h:16},
{t:"percent effciency rate.  With the new Eta-",p:33,x:59,y:799,w:272,h:16},
{t:"packLite, primus is introducing an integrated ",p:33,x:59,y:819,w:276,h:16},
{t:"cooking system for two people. The unit con-",p:33,x:59,y:839,w:272,h:16},
{t:"sists of a base plate with the burner and ",p:33,x:59,y:859,w:257,h:16},
{t:"piezo igniter, a windscreen with adjust-",p:33,x:59,y:879,w:243,h:16},
{t:"able width, a 1.2 liter pot with a non-",p:33,x:59,y:899,w:241,h:16},
{t:"stick titanium coating and a heat ex-",p:33,x:59,y:919,w:240,h:16},
{t:"changer on the bottom, an inner pot ",p:33,x:59,y:939,w:230,h:16},
{t:"made from hygienic polypropylene, ",p:33,x:59,y:959,w:230,h:16},
{t:"a lid that can also be used as a col-",p:33,x:59,y:979,w:229,h:16},
{t:"ander, plus a polypropylene cover that ",p:33,x:59,y:999,w:242,h:16},
{t:"protects the heat exchanger during transport ",p:33,x:59,y:1019,w:272,h:16},
{t:"and also can be used as a plate.  all compo-",p:33,x:59,y:1039,w:272,h:16},
{t:"nents ft neatly into the pot, leaving suffcient ",p:33,x:59,y:1059,w:276,h:16},
{t:"room for a 100 gram Lp gas cartridge. www.",p:33,x:59,y:1079,w:272,h:16},
{t:"primus.se",p:33,x:59,y:1099,w:60,h:16},
{t:"Princeton Tec",p:33,x:60,y:1135,w:101,h:19},
{t:"The ",p:33,x:80,y:1158,w:26,h:16},
{t:"New ",p:33,x:115,y:1158,w:32,h:16},
{t:"remix ",p:33,x:157,y:1158,w:42,h:16},
{t:"headlamp ",p:33,x:209,y:1158,w:63,h:16},
{t:"features ",p:33,x:282,y:1158,w:53,h:16},
{t:"one maxbright rebel LED light and three ",p:33,x:59,y:1178,w:276,h:16},
{t:"5 mm lights. It puts out 45 lumens and of-",p:33,x:59,y:1198,w:272,h:16},
{t:"fers two modes (high/low) with up to 150 ",p:33,x:59,y:1218,w:276,h:16},
{t:"hours of burntime. Three aaa batteries are ",p:33,x:352,y:254,w:275,h:16},
{t:"included, and it is available in white, green ",p:33,x:352,y:274,w:275,h:16},
{t:"and red lights. rebel LEDs are the lightest ",p:33,x:352,y:294,w:275,h:16},
{t:"and brightest currently on the market, says ",p:33,x:352,y:314,w:275,h:16},
{t:"princeton Tec, which currently is the only ",p:33,x:352,y:334,w:275,h:16},
{t:"outdoor industry manufacturer using them in ",p:33,x:352,y:354,w:275,h:16},
{t:"their products. mSrp is $44.99 USD. www.",p:33,x:352,y:374,w:272,h:16},
{t:"princetontec.com",p:33,x:352,y:394,w:106,h:16},
{t:"Ryders Eyewear ",p:33,x:352,y:551,w:132,h:19},
{t:"New additions ",p:33,x:372,y:573,w:97,h:16},
{t:"to ",p:33,x:475,y:573,w:16,h:16},
{t:"the adrenaline Col-",p:33,x:497,y:573,w:127,h:16},
{t:"lection include the Endorphin, Stealth and ",p:33,x:352,y:593,w:276,h:16},
{t:"Quench (pictured), each ",p:33,x:352,y:613,w:158,h:16},
{t:"featuring a Tr90 ",p:33,x:515,y:613,w:112,h:16},
{t:"Durafex frame with full focus polycarbon-",p:33,x:352,y:633,w:272,h:16},
{t:"ate de-centered lenses. The new styles also ",p:33,x:352,y:653,w:276,h:16},
{t:"have inset hydrophilic anti-slip rubber temple ",p:33,x:352,y:673,w:275,h:16},
{t:"tips. In addition, the Stealth and Quench are ",p:33,x:352,y:693,w:275,h:16},
{t:"equipped with Universal Secure Fit adjust-",p:33,x:352,y:713,w:272,h:16},
{t:"able nose pads with dual material technol-",p:33,x:352,y:733,w:272,h:16},
{t:"ogy – hydrophilic rubber covering an adjust-",p:33,x:352,y:753,w:272,h:16},
{t:"able metal wire core. all styles also offer 100 ",p:33,x:352,y:773,w:276,h:16},
{t:"percent UVa, UVB and UVC protection. The ",p:33,x:352,y:793,w:275,h:16},
{t:"Quench comes with three interchangeable ",p:33,x:352,y:813,w:276,h:16},
{t:"lenses. www.ryderseyewear.com",p:33,x:352,y:833,w:204,h:16},
{t:"Sanuk",p:33,x:352,y:1080,w:49,h:19},
{t:"Spotted on the feet of celebrities such as ",p:33,x:372,y:1102,w:255,h:16},
{t:"matthew mcConaughey and Brad pitt, among ",p:33,x:352,y:1122,w:276,h:16},
{t:"others, the Donny was named and designed ",p:33,x:352,y:1142,w:276,h:16},
{t:"for world renowned surfer/musician Donavon ",p:33,x:352,y:1162,w:276,h:16},
{t:"Frankenreiter. One of the top sellers out of ",p:33,x:352,y:1182,w:275,h:16},
{t:"Sanuk’s signature Sidewalk Surfer line, the ",p:33,x:352,y:1202,w:275,h:16},
{t:"Donny is built using Sanuk’s patented “Not-",p:33,x:352,y:1222,w:272,h:16},
{t:"32 ",p:34,x:61,y:1255,w:22,h:19},
{t:"|   Inside Outdoor  ",p:34,x:94,y:1252,w:150,h:23},
{t:"|   Spring 2009",p:34,x:248,y:1252,w:118,h:23},
{t:"Product Market Showca Se  Spring 2010",p:34,x:381,y:38,w:361,h:21},
{t:"a-Shoe” sandal construction. Suggested ",p:34,x:378,y:121,w:262,h:16},
{t:"retail is $55 USD. 949-707-2333; bron@",p:34,x:378,y:141,w:258,h:16},
{t:"Sanuk.com or www.sanuk.com",p:34,x:378,y:161,w:191,h:16},
{t:"Sierra Designs",p:34,x:378,y:198,w:112,h:19},
{t:"For Spring 2010, Sierra Designs ",p:34,x:398,y:220,w:217,h:16},
{t:"in-",p:34,x:621,y:220,w:15,h:16},
{t:"troduces ThermoFusion ",p:34,x:378,y:240,w:159,h:16},
{t:"technology, ",p:34,x:545,y:240,w:76,h:16},
{t:"a ",p:34,x:629,y:240,w:10,h:16},
{t:"state-of-the-art assembly technique that ",p:34,x:378,y:260,w:262,h:16},
{t:"shaves off ounces, ",p:34,x:378,y:280,w:131,h:16},
{t:"eliminates ",p:34,x:516,y:280,w:66,h:16},
{t:"sewing ",p:34,x:591,y:280,w:49,h:16},
{t:"and improves strength. ",p:34,x:378,y:300,w:156,h:16},
{t:"By eliminating ",p:34,x:542,y:300,w:98,h:16},
{t:"needles holes and seam tape, Thermo-",p:34,x:378,y:320,w:258,h:16},
{t:"Fusion removes the possibilit y of tongue ",p:34,x:378,y:340,w:262,h:16},
{t:"tears ",p:34,x:378,y:360,w:35,h:16},
{t:"at ",p:34,x:420,y:360,w:15,h:16},
{t:"the ",p:34,x:442,y:360,w:24,h:16},
{t:"seams, giving garments ",p:34,x:473,y:360,w:167,h:16},
{t:"an extended ",p:34,x:378,y:380,w:83,h:16},
{t:"life. ThermoFusion can be ",p:34,x:466,y:380,w:173,h:16},
{t:"found in the men’s and women’s N2 Fu-",p:34,x:378,y:400,w:258,h:16},
{t:"sion softshell jackets. also new from SD ",p:34,x:378,y:420,w:262,h:16},
{t:"is the super-ultralight Vapor 15 sleeping ",p:34,x:378,y:440,w:262,h:16},
{t:"bag ",p:34,x:378,y:460,w:25,h:16},
{t:"featuring ",p:34,x:409,y:460,w:58,h:16},
{t:"a 20-inch zipper ",p:34,x:472,y:460,w:108,h:16},
{t:"to save ",p:34,x:587,y:460,w:52,h:16},
{t:"weight, a 15-denier shell and lining and ",p:34,x:378,y:480,w:262,h:16},
{t:"850-fll down. available in three sizes, the ",p:34,x:378,y:500,w:262,h:16},
{t:"regular size weighs one pound, 15 ounc-",p:34,x:378,y:520,w:258,h:16},
{t:"es and will retail for about $440 USD. ",p:34,x:378,y:540,w:262,h:16},
{t:"www.sierradesigns.com",p:34,x:378,y:560,w:150,h:16},
{t:"SolarFocus ",p:34,x:378,y:597,w:88,h:19},
{t:"The SolarDuo foldout, portable, solar-",p:34,x:398,y:619,w:238,h:16},
{t:"panels are less than 1 millimeter thick, ",p:34,x:378,y:639,w:262,h:16},
{t:"have a protective, Dupont polymer coat-",p:34,x:378,y:659,w:258,h:16},
{t:"ing and are sewn into durable Cordura ",p:34,x:378,y:679,w:262,h:16},
{t:"nylon making them lightweight, scratch-",p:34,x:378,y:699,w:258,h:16},
{t:"proof, ",p:34,x:378,y:719,w:40,h:16},
{t:"waterproof, shockproof ",p:34,x:424,y:719,w:154,h:16},
{t:"and ca-",p:34,x:586,y:719,w:50,h:16},
{t:"pable ",p:34,x:378,y:739,w:36,h:16},
{t:"of withstanding ",p:34,x:421,y:739,w:105,h:16},
{t:"diverse outdoor ",p:34,x:533,y:739,w:107,h:16},
{t:"conditions. “Imagine being able to take ",p:34,x:378,y:759,w:262,h:16},
{t:"your favorite electronics, such as your ",p:34,x:378,y:779,w:240,h:16},
{t:"mp3 player, camera, mobile phone ",p:34,x:378,y:799,w:230,h:16},
{t:"and GpS system, on adventures ",p:34,x:378,y:819,w:220,h:16},
{t:"to remote locations without hav-",p:34,x:378,y:839,w:214,h:16},
{t:"ing to worry about losing power,",p:34,x:378,y:859,w:212,h:16},
{t:"” ",p:34,x:587,y:859,w:11,h:16},
{t:"exclaims allan Shoji, SolarFocus ",p:34,x:378,y:879,w:222,h:16},
{t:"director ",p:34,x:378,y:899,w:50,h:16},
{t:"of ",p:34,x:437,y:899,w:16,h:16},
{t:"sales. ",p:34,x:459,y:899,w:40,h:16},
{t:"SolarDuos ",p:34,x:506,y:899,w:66,h:16},
{t:"in-",p:34,x:581,y:899,w:15,h:16},
{t:"clude an additional 10 plug-adapter ",p:34,x:378,y:919,w:222,h:16},
{t:"to ft multiple personal electronic ",p:34,x:378,y:939,w:223,h:16},
{t:"devices. www.solarmio.com",p:34,x:378,y:959,w:176,h:16},
{t:"SPOT ",p:34,x:378,y:996,w:45,h:19},
{t:"The SpOT Satellite GpS mes-",p:34,x:398,y:1018,w:194,h:16},
{t:"senger ",p:34,x:378,y:1038,w:45,h:16},
{t:"allows ",p:34,x:433,y:1038,w:43,h:16},
{t:"users ",p:34,x:485,y:1038,w:37,h:16},
{t:"to ",p:34,x:531,y:1038,w:16,h:16},
{t:"notify ",p:34,x:556,y:1038,w:38,h:16},
{t:"friends, family or an international ",p:34,x:378,y:1059,w:217,h:16},
{t:"911 emergency ",p:34,x:378,y:1079,w:102,h:16},
{t:"call ",p:34,x:487,y:1079,w:23,h:16},
{t:"center with ",p:34,x:516,y:1079,w:79,h:16},
{t:"status messages based on their ",p:34,x:378,y:1099,w:217,h:16},
{t:"situation and need. Incorporating ",p:34,x:378,y:1119,w:217,h:16},
{t:"both GpS and commercial satellite ",p:34,x:378,y:1139,w:218,h:16},
{t:"technology that provides coverage ",p:34,x:378,y:1159,w:220,h:16},
{t:"far beyond that of cellular phones, ",p:34,x:378,y:1179,w:223,h:16},
{t:"SpOT gives users three message op-",p:34,x:378,y:1199,w:224,h:16},
{t:"tions plus the ability to create a record ",p:34,x:378,y:1219,w:240,h:16},
{t:"of their progress for later retrieval using ",p:34,x:656,y:121,w:262,h:16},
{t:"Google maps. at just more than 7 ounces ",p:34,x:656,y:141,w:262,h:16},
{t:"in weight, SpOT features ",p:34,x:656,y:161,w:170,h:16},
{t:"four function ",p:34,x:831,y:161,w:87,h:16},
{t:"keys that transmit messages based on ",p:34,x:656,y:181,w:262,h:16},
{t:"varying ",p:34,x:656,y:201,w:48,h:16},
{t:"levels of need. ",p:34,x:709,y:201,w:102,h:16},
{t:"It works nearly ",p:34,x:815,y:201,w:103,h:16},
{t:"around the world including all of the con-",p:34,x:656,y:221,w:258,h:16},
{t:"tinental United States, Canada, mexico, ",p:34,x:656,y:241,w:262,h:16},
{t:"Europe and australia, portions of South ",p:34,x:656,y:261,w:262,h:16},
{t:"america, Northern africa and Northeast-",p:34,x:656,y:281,w:258,h:16},
{t:"ern and Southeast asia, and hundreds or ",p:34,x:656,y:301,w:262,h:16},
{t:"thousands of miles off-shore of these ar-",p:34,x:656,y:321,w:258,h:16},
{t:"eas. The SpOT Satellite GpS messenger ",p:34,x:656,y:341,w:262,h:16},
{t:"is priced under US $170 USD with annual ",p:34,x:656,y:361,w:262,h:16},
{t:"service fees at $99.99 USD.  www.fnd-",p:34,x:656,y:381,w:258,h:16},
{t:"mespot.com",p:34,x:656,y:401,w:77,h:16},
{t:"Tan-Through Fabrics",p:34,x:656,y:438,w:157,h:19},
{t:"The ",p:34,x:676,y:460,w:26,h:16},
{t:"Dutch ",p:34,x:713,y:460,w:41,h:16},
{t:"manufacturer ",p:34,x:765,y:460,w:88,h:16},
{t:"of ",p:34,x:864,y:460,w:16,h:16},
{t:"Tan-",p:34,x:889,y:460,w:25,h:16},
{t:"Through ",p:34,x:656,y:480,w:54,h:16},
{t:"Fabrics, ",p:34,x:718,y:480,w:51,h:16},
{t:"Interlad ",p:34,x:777,y:480,w:49,h:16},
{t:"BV, has de-",p:34,x:835,y:480,w:79,h:16},
{t:"veloped ",p:34,x:656,y:500,w:52,h:16},
{t:"a new tan-through ",p:34,x:714,y:500,w:124,h:16},
{t:"fabric ",p:34,x:846,y:500,w:37,h:16},
{t:"that ",p:34,x:890,y:500,w:28,h:16},
{t:"offers ",p:34,x:656,y:520,w:39,h:16},
{t:"UV protection ",p:34,x:702,y:520,w:93,h:16},
{t:"while ",p:34,x:804,y:520,w:36,h:16},
{t:"simultane-",p:34,x:847,y:520,w:67,h:16},
{t:"ous allowing the skin to tan. The patent-",p:34,x:656,y:540,w:255,h:16},
{t:"pending ",p:34,x:656,y:560,w:52,h:16},
{t:"fabric is a blend of cotton and ",p:34,x:714,y:560,w:204,h:16},
{t:"high-tech polyester that ",p:34,x:656,y:580,w:160,h:16},
{t:"is suitable ",p:34,x:822,y:580,w:70,h:16},
{t:"for ",p:34,x:897,y:580,w:21,h:16},
{t:"all ",p:34,x:656,y:600,w:16,h:16},
{t:"kinds of shirting ",p:34,x:677,y:600,w:110,h:16},
{t:"for sport, ",p:34,x:794,y:600,w:63,h:16},
{t:"fashion, ",p:34,x:864,y:600,w:54,h:16},
{t:"casual or beachwear. This new circular ",p:34,x:656,y:620,w:262,h:16},
{t:"knitted ",p:34,x:656,y:640,w:46,h:16},
{t:"fabric ",p:34,x:709,y:640,w:37,h:16},
{t:"offers ",p:34,x:753,y:640,w:39,h:16},
{t:"a fine ",p:34,x:799,y:640,w:42,h:16},
{t:"touch and ",p:34,x:847,y:640,w:70,h:16},
{t:"has low shrinkage values. ",p:34,x:656,y:660,w:171,h:16},
{t:"It filters out ",p:34,x:837,y:660,w:81,h:16},
{t:"most of the dangerous UVB sunrays but ",p:34,x:656,y:680,w:262,h:16},
{t:"transmits selectively the tanning UVa ",p:34,x:656,y:700,w:262,h:16},
{t:"rays through ",p:34,x:656,y:720,w:85,h:16},
{t:"the clothing ",p:34,x:748,y:720,w:80,h:16},
{t:"to the skin. ",p:34,x:835,y:720,w:82,h:16},
{t:"This SunSelect fabric has been rated by ",p:34,x:656,y:740,w:262,h:16},
{t:"Slip Cocoon’s new Thermal Liner into your",p:34,x:83,y:129,w:212,h:19},
{t:"bag to actively regulate temperature and",p:34,x:85,y:147,w:207,h:19},
{t:"moisture for a better nights sleep!",p:34,x:103,y:166,w:171,h:19},
{t:"Available at Outdoor & Travel Shops Nationwide",p:34,x:102,y:598,w:171,h:12},
{t:"WWW . C O C O O N U S A . C O M",p:34,x:76,y:612,w:119,h:16},
{t:"1 . 8 0 0 . 2 5 4 . 7 2 5 8",p:34,x:216,y:615,w:84,h:12},
{t:"Available at Outdoor & Travel Shops Nationwide",p:34,x:102,y:598,w:171,h:12},
{t:"WWW . C O C O O N U S A . C O M",p:34,x:76,y:612,w:119,h:16},
{t:"1 . 8 0 0 . 2 5 4 . 7 2 5 8",p:34,x:216,y:615,w:84,h:12},
{t:"• Superior temperature  ",p:34,x:159,y:210,w:155,h:19},
{t:"regulation with  ",p:34,x:173,y:227,w:103,h:19},
{t:"Outlast® technology",p:34,x:173,y:244,w:125,h:19},
{t:"• 100% CoolMax® for ",p:34,x:159,y:268,w:149,h:19},
{t:"quick-drying moisture ",p:34,x:173,y:285,w:139,h:19},
{t:"management",p:34,x:173,y:302,w:82,h:19},
{t:"• Mummy or  ",p:34,x:159,y:326,w:91,h:19},
{t:"Rectangular-shaped ",p:34,x:173,y:343,w:128,h:19},
{t:"sleeping bag liners",p:34,x:173,y:360,w:120,h:19},
{t:"• MummyLiner in  ",p:34,x:159,y:384,w:119,h:19},
{t:"Women’s and  ",p:34,x:173,y:401,w:97,h:19},
{t:"standard length",p:34,x:173,y:418,w:98,h:19},
{t:"  Spring",p:35,x:605,y:1256,w:62,h:17},
{t:"2009  |   Inside Outdoor  ",p:35,x:678,y:1252,w:200,h:23},
{t:"|   33",p:35,x:881,y:1252,w:33,h:23},
{t:"Spring 2010   ",p:35,x:518,y:39,w:116,h:20},
{t:"Product Market Showca Se  ",p:35,x:643,y:38,w:255,h:20},
{t:"the German ",p:35,x:278,y:460,w:81,h:16},
{t:"research institute ",p:35,x:366,y:460,w:119,h:16},
{t:"Forschungsinstit ut Hohenstein ",p:35,x:288,y:480,w:198,h:16},
{t:"in respect to its sun protec -",p:35,x:301,y:500,w:181,h:16},
{t:"tion factor (SpF) as “pretty ",p:35,x:309,y:520,w:176,h:16},
{t:"good.” 0031-77-3870040",p:35,x:311,y:540,w:156,h:16},
{t:"Timex",p:35,x:315,y:577,w:47,h:19},
{t:"The Timex ",p:35,x:335,y:600,w:74,h:16},
{t:"Expedition ",p:35,x:417,y:600,w:69,h:16},
{t:"WS4 ",p:35,x:313,y:620,w:33,h:16},
{t:"watch ",p:35,x:355,y:620,w:40,h:16},
{t:"includes ",p:35,x:404,y:620,w:54,h:16},
{t:"an ",p:35,x:468,y:620,w:18,h:16},
{t:"altimeter, barometer, ther-",p:35,x:311,y:640,w:171,h:16},
{t:"mometer ",p:35,x:308,y:660,w:60,h:16},
{t:"and ",p:35,x:383,y:660,w:25,h:16},
{t:"compass, ",p:35,x:423,y:660,w:63,h:16},
{t:"expertly encased in a wide-",p:35,x:298,y:680,w:184,h:16},
{t:"screen dashboard ",p:35,x:283,y:700,w:118,h:16},
{t:"for ",p:35,x:407,y:700,w:20,h:16},
{t:"precise, ",p:35,x:433,y:700,w:52,h:16},
{t:"convenient outdoor intelligence at a glance. rugged and stylish, ",p:35,x:502,y:125,w:415,h:16},
{t:"the WS4 is designed to perform under extreme conditions and ",p:35,x:502,y:145,w:415,h:16},
{t:"help navigate any terrain. It also serves as a versatile timepiece, ",p:35,x:502,y:165,w:415,h:16},
{t:"chronograph, alarm and timer. Suggested price is $199 USD. www.",p:35,x:502,y:185,w:412,h:16},
{t:"timexexpedition.com. ",p:35,x:502,y:205,w:137,h:16},
{t:"Vibram",p:35,x:502,y:241,w:58,h:19},
{t:"With a sculpted tread for maximum traction, the Vibram plume ",p:35,x:522,y:264,w:395,h:16},
{t:"Hiking is a sole made for trekking. Thanks to wide channels that ",p:35,x:502,y:284,w:415,h:16},
{t:"allow water and mud to be expelled, the soles remain clean and ",p:35,x:502,y:304,w:415,h:16},
{t:"their grip stays effective. meanwhile, the entire tread has an S line ",p:35,x:502,y:324,w:415,h:16},
{t:"running through it, promoting the natural roll of the foot, improving ",p:35,x:502,y:344,w:415,h:16},
{t:"comfort during long walks. The plume Hiking sole can be seen on ",p:35,x:502,y:364,w:415,h:16},
{t:"the Suiterra line from aKU. www.vibram.com",p:35,x:502,y:384,w:276,h:16},
{t:"Wenger",p:35,x:502,y:421,w:61,h:19},
{t:"Following the success ",p:35,x:522,y:443,w:149,h:16},
{t:"of the EvoGrip Swiss army Knives, ",p:35,x:678,y:443,w:240,h:16},
{t:"Wenger has applied concepts of the EvoGrip into the new rang-",p:35,x:502,y:463,w:412,h:16},
{t:"erGrip. a texturized non-slip ",p:35,x:502,y:483,w:187,h:16},
{t:"rubber inlay is embedded ",p:35,x:695,y:483,w:170,h:16},
{t:"in four ",p:35,x:871,y:483,w:47,h:16},
{t:"areas of the knife handle where the hand makes contact in order ",p:35,x:502,y:503,w:415,h:16},
{t:"to improve the performance, efficiency and safety of the knife ",p:35,x:502,y:523,w:415,h:16},
{t:"while also offering a comfortable grip. The rangerGrip line is ",p:35,x:502,y:543,w:415,h:16},
{t:"available in two colors offering five different configurations ",p:35,x:502,y:563,w:380,h:16},
{t:"that ",p:35,x:890,y:563,w:28,h:16},
{t:"contain as many as seven implements ",p:35,x:502,y:583,w:255,h:16},
{t:"with up to 12 different ",p:35,x:764,y:583,w:154,h:16},
{t:"functions. ",p:35,x:502,y:603,w:64,h:16},
{t:"Each rangerGrip ",p:35,x:579,y:603,w:109,h:16},
{t:"knife is equipped with a 3.9-inch ",p:35,x:695,y:603,w:222,h:16},
{t:"locking blade, can opener, reamer and awl with sewing eye, pat-",p:35,x:502,y:623,w:412,h:16},
{t:"ented locking screwdriver, cap lifter, wire stripper and key ring . ",p:35,x:502,y:643,w:415,h:16},
{t:"The rangerGrip ",p:35,x:502,y:663,w:101,h:16},
{t:"is available in red or olive drab green and each ",p:35,x:609,y:663,w:309,h:16},
{t:"knife in the collection ",p:35,x:502,y:683,w:142,h:16},
{t:"comes in a hinged, metal storage case. ",p:35,x:651,y:683,w:267,h:16},
{t:"www.WengerNa.com",p:35,x:502,y:703,w:140,h:16},
{t:"34 ",p:36,x:61,y:1255,w:22,h:19},
{t:"|   Inside Outdoor  ",p:36,x:94,y:1252,w:150,h:23},
{t:"|   Spring 2009",p:36,x:248,y:1252,w:118,h:23},
{t:"Back Offce",p:36,x:76,y:61,w:144,h:27},
{t:"It’ s become pretty clear how lots of outdoor brand and ",p:36,x:110,y:295,w:371,h:18},
{t:"product decisions start with Internet researc h, and for more ",p:36,x:88,y:315,w:393,h:18},
{t:"than half (58 percent) of the people doing online researc h, says ",p:36,x:88,y:336,w:393,h:18},
{t:"Forrester research, the search eventually leads to a brand or ",p:36,x:88,y:356,w:393,h:18},
{t:"manufacturer Web site. In many cases, that is precisely when ",p:36,x:88,y:376,w:393,h:18},
{t:"consumers will de velop their product pref",p:36,x:88,y:397,w:271,h:18},
{t:"erence.",p:36,x:352,y:397,w:50,h:18},
{t:"The problem, however, has been converting those ",p:36,x:110,y:417,w:371,h:18},
{t:"online searchers into paying customers. provide links to ",p:36,x:88,y:438,w:393,h:18},
{t:"the sites of retail partners or large e-commerce players, ",p:36,x:88,y:458,w:393,h:18},
{t:"and the manufacturer loses control of the customer and ",p:36,x:88,y:478,w:393,h:18},
{t:"the possible sale.",p:36,x:88,y:499,w:115,h:18},
{t:"“",p:36,x:110,y:519,w:8,h:18},
{t:"as a manufacturer, you want to capture that sale as ",p:36,x:116,y:519,w:365,h:18},
{t:"soon as the consumer develops that emotional preference ",p:36,x:88,y:540,w:393,h:18},
{t:"for your product,",p:36,x:88,y:560,w:109,h:18},
{t:"” says Brian Clausen, senior vice president ",p:36,x:194,y:560,w:287,h:18},
{t:"of e-commerce strategy for Shopatron, Inc.",p:36,x:88,y:581,w:287,h:18},
{t:"“It’ s hit or miss whether a sale will convert once they ",p:36,x:110,y:601,w:371,h:18},
{t:"go to that other location,",p:36,x:88,y:621,w:166,h:18},
{t:"” he continues, “because you are ",p:36,x:250,y:621,w:231,h:18},
{t:"no longer in control.",p:36,x:88,y:642,w:132,h:18},
{t:"”",p:36,x:217,y:642,w:8,h:18},
{t:"Let customers buy directly from the branded site, and ",p:36,x:110,y:662,w:371,h:18},
{t:"a vendor risks alienating its retailer partners, particularly an ",p:36,x:88,y:683,w:393,h:18},
{t:"up-and-coming, smaller brand looking to establish a loyal ",p:36,x:88,y:703,w:393,h:18},
{t:"retail base.",p:36,x:88,y:723,w:72,h:18},
{t:"There is a third option, however. Shopatron represents ",p:36,x:110,y:744,w:371,h:18},
{t:"a new type of e-commerce model whereby manufacturers ",p:36,x:88,y:764,w:393,h:18},
{t:"can convert the traffc that invariable comes to their sites ",p:36,x:88,y:785,w:393,h:18},
{t:"without stepping on the toes of retail partners. Think of it ",p:36,x:88,y:805,w:393,h:18},
{t:"as a type of craigslist, in that it combines the long tail reach ",p:36,x:88,y:826,w:393,h:18},
{t:"and demand of the World Wide Web with the lower cost ",p:36,x:88,y:846,w:393,h:18},
{t:"and convenience of local fulfllment.",p:36,x:88,y:866,w:238,h:18},
{t:"“Shopatron ",p:36,x:110,y:887,w:80,h:18},
{t:"was ",p:36,x:204,y:887,w:31,h:18},
{t:"founded ",p:36,x:249,y:887,w:58,h:18},
{t:"specifcally ",p:36,x:321,y:887,w:76,h:18},
{t:"to ",p:36,x:412,y:887,w:17,h:18},
{t:"allow ",p:36,x:442,y:887,w:38,h:18},
{t:"manufacturers to sell online in a way that keeps retailers ",p:36,x:88,y:907,w:393,h:18},
{t:"involved in the fulfllment, ” says Clausen.",p:36,x:88,y:928,w:270,h:18},
{t:"The heart of the Shopatron platform is the Coex Freedom ",p:36,x:110,y:948,w:371,h:18},
{t:"order exchange. Essentially, after a transaction is completed ",p:36,x:88,y:968,w:393,h:18},
{t:"on a manufacturer’s Web site, the order goes into the online ",p:36,x:88,y:989,w:393,h:18},
{t:"exchange. retailers then log into the exchange where they ",p:36,x:88,y:1009,w:393,h:18},
{t:"see the orders of their vendor partners, along with the ",p:36,x:88,y:1030,w:393,h:18},
{t:"geographic location of the customer, product details and ",p:36,x:88,y:1050,w:393,h:18},
{t:"the price the retailer will be reimbursed if it chooses to fulfll ",p:36,x:88,y:1070,w:393,h:18},
{t:"the order. If a retailer has the item(s) in stock and would like ",p:36,x:88,y:1091,w:393,h:18},
{t:"to fll the order, it simply clicks the box by the listing.",p:36,x:88,y:1111,w:347,h:18},
{t:"“The retailer is not trying to convert a customer through ",p:36,x:110,y:1132,w:371,h:18},
{t:"this system,",p:36,x:88,y:1152,w:82,h:18},
{t:"” notes Jess rigg, managing member of Loki ",p:36,x:166,y:1152,w:314,h:18},
{t:"Outerwear, which employs the Shopatron system for its ",p:36,x:88,y:1173,w:393,h:18},
{t:"network of dealers. ",p:36,x:88,y:1193,w:142,h:18},
{t:"“It’ s ",p:36,x:234,y:1193,w:31,h:18},
{t:"a customer who has already ",p:36,x:271,y:1193,w:210,h:18},
{t:"decided to make a purchase.",p:36,x:88,y:1213,w:190,h:18},
{t:"” ",p:36,x:275,y:1213,w:12,h:18},
{t:"It’s important to note, however, retailers do not “bid” ",p:36,x:520,y:295,w:371,h:18},
{t:"based on price or compete with one another for an order. ",p:36,x:497,y:315,w:393,h:18},
{t:"rather, at a specifc time each day (1:30 p.m. Eastern ",p:36,x:497,y:335,w:393,h:18},
{t:"time, 10:30 a.m. pacifc), the exchange reviews all existing ",p:36,x:497,y:356,w:393,h:18},
{t:"orders placed, and if more than one ret",p:36,x:497,y:376,w:259,h:18},
{t:"ailer clicks to fulfll ",p:36,x:763,y:376,w:128,h:18},
{t:"a particular order, the exchange selects the retailer that is ",p:36,x:497,y:397,w:393,h:18},
{t:"located closest to the customer .",p:36,x:497,y:417,w:218,h:18},
{t:"Likewise, “it is not a race,",p:36,x:525,y:928,w:178,h:18},
{t:"” says Clausen. “We’re not ",p:36,x:700,y:928,w:190,h:18},
{t:"trying to make retailers rush to the system and be logged in ",p:36,x:497,y:948,w:393,h:18},
{t:"all the time.",p:36,x:497,y:968,w:78,h:18},
{t:"” The basic idea, he says, is for a staff member ",p:36,x:573,y:968,w:318,h:18},
{t:"to log on once in the morning, during a downtime on the ",p:36,x:497,y:989,w:393,h:18},
{t:"sales foor, to see if any orders can be flled. Then again, ",p:36,x:497,y:1009,w:393,h:18},
{t:"during a downtime in the afternoon, the staffer checks back ",p:36,x:497,y:1030,w:393,h:18},
{t:"to see if any orders have been assigned to that store.",p:36,x:497,y:1050,w:354,h:18},
{t:"“The ",p:36,x:520,y:1070,w:37,h:18},
{t:"retailer ",p:36,x:563,y:1070,w:50,h:18},
{t:"gets incremental sales without them ",p:36,x:619,y:1070,w:272,h:18},
{t:"having to increase staff or change their process notably,",p:36,x:497,y:1091,w:384,h:18},
{t:"” ",p:36,x:878,y:1091,w:12,h:18},
{t:"says Clausen.",p:36,x:497,y:1111,w:91,h:18},
{t:"Once a retailer is awarded the order, the product must ",p:36,x:520,y:1132,w:371,h:18},
{t:"be packed and shipped by the retailer within one business ",p:36,x:497,y:1152,w:393,h:18},
{t:"day, complete with a packing slip provided by Shopatron. ",p:36,x:497,y:1173,w:393,h:18},
{t:"(Clausen says Shopatron has a retail operations team ",p:36,x:497,y:1193,w:393,h:18},
{t:"in place to monitor fulfllment activity so brands are well ",p:36,x:497,y:1213,w:393,h:18},
{t:"e-CommerCe wiThouT CoNFliCT ",p:36,x:84,y:138,w:730,h:59},
{t:"SHOpaTrON CHaNGES THE ONLINE CHaNNEL ",p:36,x:84,y:201,w:599,h:32},
{t:"by Martin Vilaboy",p:36,x:84,y:237,w:103,h:16},
{t:"Shopatron’s retailer portal, accessed via a secur e login, ",p:36,x:502,y:817,w:375,h:17},
{t:"displays daily orders of each vendor selected by the r etailer ",p:36,x:502,y:834,w:406,h:17},
{t:"along with product details, geographic location of the ",p:36,x:502,y:851,w:369,h:17},
{t:"customer and the fnal price retailers are reimbursed if they ",p:36,x:502,y:867,w:403,h:17},
{t:"choose to fulfll the or der.",p:36,x:502,y:884,w:173,h:17},
{t:"VISIONS FOR ",p:37,x:94,y:848,w:343,h:59},
{t:"YOUR BUSINESS",p:37,x:94,y:903,w:421,h:59},
{t:"Discover the world’s leading ",p:37,x:94,y:979,w:266,h:23},
{t:"trade fair for the outdoor industry.  ",p:37,x:94,y:1003,w:321,h:23},
{t:"July 16 – 19, 2009",p:37,x:94,y:1078,w:220,h:31},
{t:"Friedrichshafen, Germany",p:37,x:94,y:1110,w:328,h:31},
{t:"www.outdoor-show.com",p:37,x:556,y:1112,w:281,h:28},
{t:"36 ",p:38,x:61,y:1255,w:22,h:19},
{t:"|   Inside Outdoor  ",p:38,x:94,y:1252,w:150,h:23},
{t:"|   Spring 2009",p:38,x:248,y:1252,w:118,h:23},
{t:"Back Offce",p:38,x:76,y:61,w:144,h:27},
{t:"represented and customers are satisfed.) Consumers ",p:38,x:88,y:111,w:393,h:18},
{t:"choose from a number of delivery options during the initial ",p:38,x:88,y:131,w:393,h:18},
{t:"transaction, including in-store pick-up if a participating and ",p:38,x:88,y:152,w:393,h:18},
{t:"willing retailer is within a certain radius.",p:38,x:88,y:172,w:262,h:18},
{t:"Shopatron ’s ",p:38,x:110,y:193,w:81,h:18},
{t:"decision ",p:38,x:201,y:193,w:59,h:18},
{t:"to ",p:38,x:270,y:193,w:17,h:18},
{t:"award ",p:38,x:297,y:193,w:44,h:18},
{t:"orders ",p:38,x:351,y:193,w:46,h:18},
{t:"based ",p:38,x:407,y:193,w:44,h:18},
{t:"on ",p:38,x:460,y:193,w:20,h:18},
{t:"geographical proximity to the customer accomplishes two ",p:38,x:88,y:213,w:393,h:18},
{t:"key measures: the customer gets the product delivered ",p:38,x:88,y:233,w:393,h:18},
{t:"quickly and, by minimizing shipping distances, the carbon ",p:38,x:88,y:254,w:393,h:18},
{t:"footprint of the delivery is reduced. rather than sending ",p:38,x:88,y:274,w:393,h:18},
{t:"a product to a customer in New York from a distribution ",p:38,x:88,y:295,w:393,h:18},
{t:"center in Chicago or from a warehouse in Colorado, a local ",p:38,x:88,y:315,w:393,h:18},
{t:"retailer ships directly from its in-stock inventory.",p:38,x:88,y:336,w:317,h:18},
{t:"according to Clausen, more than 80 percent of the ",p:38,x:110,y:356,w:371,h:18},
{t:"orders that go through the exhange are fulflled by a ",p:38,x:88,y:376,w:393,h:18},
{t:"retailer within 250 miles of the customer, and more than ",p:38,x:88,y:397,w:393,h:18},
{t:"80 percent of orders arrive to the customer within three ",p:38,x:88,y:417,w:393,h:18},
{t:"business days. ",p:38,x:88,y:438,w:101,h:18},
{t:"If no retailer chooses to fulfll an order, the manufacturer ",p:38,x:110,y:458,w:371,h:18},
{t:"can specify a particular entity as a back-up fulfller or designate ",p:38,x:88,y:478,w:393,h:18},
{t:"itself as the back-up. This process is automated, so the ",p:38,x:88,y:499,w:393,h:18},
{t:"manufacturer doesn",p:38,x:88,y:519,w:131,h:18},
{t:"’t need to const antly monitor orders.",p:38,x:215,y:519,w:238,h:18},
{t:"For manufacturers that do not currently offer an online ",p:38,x:110,y:540,w:371,h:18},
{t:"shopping cart, Shopatron offers a fully hosted soup-to-",p:38,x:88,y:560,w:389,h:18},
{t:"nuts e-commerce solution, handling everything from Web ",p:38,x:88,y:581,w:393,h:18},
{t:"site design and online marketing to customer support and ",p:38,x:88,y:601,w:393,h:18},
{t:"payment processing.",p:38,x:88,y:621,w:139,h:18},
{t:"“We take all the fraud liability and provide order support ",p:38,x:110,y:642,w:371,h:18},
{t:"to the customer or retailer,",p:38,x:88,y:662,w:171,h:18},
{t:"” says Clausen. If someone wants ",p:38,x:256,y:662,w:225,h:18},
{t:"a status report or needs to return an item or a credit card ",p:38,x:88,y:683,w:393,h:18},
{t:"doesn ’t work, Shopatron operates call centers in California ",p:38,x:88,y:703,w:393,h:18},
{t:"and in the United Kingdom that provide global support to ",p:38,x:88,y:723,w:393,h:18},
{t:"both customers and retailers.",p:38,x:88,y:744,w:195,h:18},
{t:"In other cases, Shopatron can integrate with an existing ",p:38,x:520,y:111,w:371,h:18},
{t:"site’s capabilities at varying levels or with a third-party ",p:38,x:497,y:131,w:393,h:18},
{t:"e-commerce system. “We can design a new site for you or ",p:38,x:497,y:152,w:393,h:18},
{t:"work with one you design, ” says Clausen.",p:38,x:497,y:172,w:275,h:18},
{t:"In ",p:38,x:520,y:193,w:16,h:18},
{t:"most cases, he says, ",p:38,x:543,y:193,w:162,h:18},
{t:"a ",p:38,x:711,y:193,w:11,h:18},
{t:"shopping ",p:38,x:729,y:193,w:65,h:18},
{t:"cart ",p:38,x:801,y:193,w:29,h:18},
{t:"can be ",p:38,x:836,y:193,w:54,h:18},
{t:"implemented and running within four to six weeks.",p:38,x:497,y:213,w:338,h:18},
{t:"“The ",p:38,x:520,y:233,w:37,h:18},
{t:"programming technology ",p:38,x:562,y:233,w:175,h:18},
{t:"is ",p:38,x:743,y:233,w:15,h:18},
{t:"relatively straight- ",p:38,x:764,y:233,w:126,h:18},
{t:"forward, ” says rigg of his experience.",p:38,x:497,y:254,w:250,h:18},
{t:"For retailers, access to a customizable portal inside the ",p:38,x:520,y:274,w:371,h:18},
{t:"exchange is free and easy. In fact, a retailer already carrying ",p:38,x:497,y:295,w:393,h:18},
{t:"products from any current Shopatron customers, which  ",p:38,x:497,y:315,w:393,h:18},
{t:"include familiar outdoor brands such as Brooks, princeton ",p:38,x:497,y:335,w:393,h:18},
{t:"Tec, Sugoi, Loki Outerwear, Leki, Thule, Tecnica, Blizzard, ",p:38,x:497,y:356,w:393,h:18},
{t:"rossignol, K2, Nordica, Head, Swany, Johnson Outdoor, ",p:38,x:497,y:376,w:393,h:18},
{t:"acorn, Bell, Hotfngers, mammut, marker, Descente, Stearns ",p:38,x:497,y:397,w:393,h:18},
{t:"and Spyder, among others, can get on board right away with ",p:38,x:497,y:417,w:393,h:18},
{t:"virtually no capit al expenditure being made.",p:38,x:497,y:438,w:278,h:18},
{t:"Once inside the exchange, retailers frst personalize their ",p:38,x:520,y:458,w:371,h:18},
{t:"portal by selecting the specifc industries they operate within, ",p:38,x:497,y:478,w:393,h:18},
{t:"from the 35 or so consumer product industries Shopatron ",p:38,x:497,y:499,w:393,h:18},
{t:"serves, at which time they are shown the brands in the ",p:38,x:497,y:519,w:393,h:18},
{t:"exchange that serve those industries. The retailer then goes ",p:38,x:497,y:540,w:393,h:18},
{t:"through the list of brands on the exchange and picks the ones ",p:38,x:497,y:560,w:393,h:18},
{t:"it stocks. (The manufacturers, however, maintain control over ",p:38,x:497,y:580,w:393,h:18},
{t:"which retail partners can view their orders, as well as which ",p:38,x:497,y:601,w:393,h:18},
{t:"orders enter into the e xchange, all or a subset.)",p:38,x:497,y:621,w:309,h:18},
{t:"altogether, about 600 manufacturer brands, including ",p:38,x:520,y:642,w:371,h:18},
{t:"about 150 sporting goods brands, and 12,000 ",p:38,x:497,y:662,w:349,h:18},
{t:"retail ",p:38,x:852,y:662,w:38,h:18},
{t:"locations ",p:38,x:497,y:683,w:63,h:18},
{t:"participate ",p:38,x:568,y:683,w:73,h:18},
{t:"on the exchange, says Clausen. ",p:38,x:650,y:683,w:240,h:18},
{t:"But moving forward, a type of “network effect” comes ",p:38,x:497,y:703,w:393,h:18},
{t:"into play, meaning the exchange grows more powerful ",p:38,x:497,y:723,w:393,h:18},
{t:"and effcient ",p:38,x:497,y:744,w:95,h:18},
{t:"in ",p:38,x:599,y:744,w:16,h:18},
{t:"direct proportion ",p:38,x:622,y:744,w:124,h:18},
{t:"to ",p:38,x:752,y:744,w:18,h:18},
{t:"the number of ",p:38,x:777,y:744,w:114,h:18},
{t:"participants. ",p:38,x:706,y:764,w:88,h:18},
{t:"Currently, ",p:38,x:729,y:785,w:63,h:18},
{t:"for ",p:38,x:800,y:785,w:20,h:18},
{t:"example, ",p:38,x:829,y:785,w:61,h:18},
{t:"about 30 percent of Loki- ",p:38,x:706,y:805,w:184,h:18},
{t:"dealers ",p:38,x:706,y:825,w:49,h:18},
{t:"participate ",p:38,x:765,y:825,w:68,h:18},
{t:"in ",p:38,x:842,y:825,w:14,h:18},
{t:"the ",p:38,x:866,y:825,w:24,h:18},
{t:"exchange, and rigg says more ",p:38,x:706,y:846,w:184,h:18},
{t:"than half the brand’s orders ",p:38,x:706,y:866,w:184,h:18},
{t:"that go ",p:38,x:706,y:887,w:53,h:18},
{t:"into ",p:38,x:765,y:887,w:27,h:18},
{t:"the exchange ",p:38,x:797,y:887,w:93,h:18},
{t:"are not fulflled by its retailer ",p:38,x:706,y:907,w:184,h:18},
{t:"partners, defaulting the order ",p:38,x:706,y:928,w:184,h:18},
{t:"back to Loki. So, in essence, ",p:38,x:706,y:948,w:184,h:18},
{t:"there ",p:38,x:706,y:968,w:36,h:18},
{t:"exists ",p:38,x:756,y:968,w:40,h:18},
{t:"a ",p:38,x:810,y:968,w:11,h:18},
{t:"demand ",p:38,x:835,y:968,w:56,h:18},
{t:"among consumers for Loki ",p:38,x:706,y:989,w:184,h:18},
{t:"product and a willingness by ",p:38,x:706,y:1009,w:184,h:18},
{t:"Loki to include retail partners ",p:38,x:706,y:1030,w:184,h:18},
{t:"in the transaction, but the ",p:38,x:706,y:1050,w:184,h:18},
{t:"opportunity, more often than ",p:38,x:706,y:1070,w:184,h:18},
{t:"not, is being left on the table. ",p:38,x:706,y:1091,w:184,h:18},
{t:"as more and more retailers ",p:38,x:706,y:1111,w:184,h:18},
{t:"join the network, however, ",p:38,x:706,y:1132,w:184,h:18},
{t:"fewer ",p:38,x:706,y:1152,w:40,h:18},
{t:"and ",p:38,x:757,y:1152,w:28,h:18},
{t:"fewer ",p:38,x:795,y:1152,w:40,h:18},
{t:"orders ",p:38,x:846,y:1152,w:44,h:18},
{t:"presumably ",p:38,x:706,y:1173,w:81,h:18},
{t:"will get defaulted ",p:38,x:782,y:1173,w:109,h:18},
{t:"back to manufacturers and ",p:38,x:706,y:1193,w:184,h:18},
{t:"their bac k-up fulfllers.",p:38,x:706,y:1213,w:141,h:18},
{t:"I lik",p:38,x:-765,y:788,w:27,h:19},
{t:"e receiving email from companies I’",p:38,x:-502,y:788,w:259,h:19},
{t:"ve registered with; e",p:38,x:-357,y:788,w:149,h:19},
{t:"ven if I don’",p:38,x:-268,y:788,w:85,h:19},
{t:"t ",p:38,x:-257,y:788,w:11,h:19},
{t:"alw",p:38,x:-770,y:807,w:25,h:19},
{t:"a",p:38,x:-758,y:807,w:8,h:19},
{t:"ys read it,",p:38,x:-682,y:807,w:72,h:19},
{t:" it’",p:38,x:-663,y:807,w:20,h:19},
{t:"s good to know it will be there when I’m ready",p:38,x:-329,y:807,w:337,h:19},
{t:"Source: Epsilon Strategic Services",p:38,x:-781,y:954,w:153,h:12},
{t:"US Mobile Inter",p:38,x:-629,y:2208,w:113,h:19},
{t:"net User Age Profile (Ma",p:38,x:-451,y:2208,w:180,h:19},
{t:"y 2008)",p:38,x:-391,y:2208,w:57,h:19},
{t:"Source: Nielsen Media",p:38,x:-736,y:2640,w:101,h:12},
{t:"2008",p:38,x:-739,y:857,w:31,h:15},
{t:"2005",p:38,x:-739,y:907,w:31,h:15},
{t:"84%",p:38,x:-255,y:856,w:27,h:17},
{t:"69%",p:38,x:-319,y:906,w:27,h:17},
{t:"Openess to Receive Mar",p:38,x:-617,y:1058,w:178,h:19},
{t:"k",p:38,x:-611,y:1058,w:9,h:19},
{t:"eting/",p:38,x:-565,y:1058,w:46,h:19},
{t:"Promotional Messages in T",p:38,x:-600,y:1077,w:197,h:19},
{t:"ransactional Email",p:38,x:-462,y:1077,w:134,h:19},
{t:"Source: Merkle",p:38,x:-788,y:1432,w:68,h:12},
{t:"Generally",p:38,x:-746,y:1151,w:59,h:17},
{t:"Open",p:38,x:-748,y:1164,w:33,h:17},
{t:"67%",p:38,x:-309,y:1137,w:24,h:15},
{t:"66%",p:38,x:-316,y:1154,w:24,h:15},
{t:"61%",p:38,x:-344,y:1168,w:24,h:15},
{t:"60%",p:38,x:-350,y:1183,w:24,h:15},
{t:"25%",p:38,x:-559,y:1211,w:24,h:15},
{t:"25%",p:38,x:-559,y:1225,w:24,h:15},
{t:"32%",p:38,x:-516,y:1240,w:24,h:15},
{t:"32%",p:38,x:-516,y:1256,w:24,h:15},
{t:"8%",p:38,x:-665,y:1281,w:16,h:15},
{t:"9%",p:38,x:-655,y:1296,w:16,h:15},
{t:"6%",p:38,x:-671,y:1313,w:16,h:15},
{t:"8%",p:38,x:-664,y:1327,w:16,h:15},
{t:"Not at All",p:38,x:-743,y:1227,w:58,h:17},
{t:"Open",p:38,x:-748,y:1240,w:33,h:17},
{t:"Don’",p:38,x:-749,y:1296,w:29,h:17},
{t:"t",p:38,x:-745,y:1296,w:4,h:17},
{t:"Care",p:38,x:-748,y:1309,w:29,h:17},
{t:"0%",p:38,x:-732,y:1353,w:22,h:18},
{t:"10%",p:38,x:-668,y:1353,w:30,h:18},
{t:"20%",p:38,x:-609,y:1353,w:30,h:18},
{t:"30%",p:38,x:-550,y:1353,w:30,h:18},
{t:"40%",p:38,x:-491,y:1353,w:30,h:18},
{t:"50%",p:38,x:-431,y:1353,w:30,h:18},
{t:"60%",p:38,x:-372,y:1353,w:30,h:18},
{t:"70%",p:38,x:-313,y:1353,w:30,h:18},
{t:"2005",p:38,x:-695,y:1392,w:28,h:14},
{t:"2006",p:38,x:-578,y:1392,w:28,h:14},
{t:"2007",p:38,x:-467,y:1392,w:28,h:14},
{t:"2008",p:38,x:-368,y:1392,w:28,h:14},
{t:"Please indicate the degree to which you agree or disagree ",p:38,x:-324,y:1599,w:429,h:19},
{t:"with the following statements",p:38,x:-539,y:1619,w:217,h:19},
{t:"Source: RSR Research",p:38,x:-747,y:2042,w:103,h:12},
{t:"Shopatron Web Site Integration/Hosting Alternatives*",p:38,x:43,y:778,w:397,h:19},
{t:"*Grey represents what the manufacturer can choose to host and manage; orange represents what Shopatron can host and manage.",p:38,x:45,y:1232,w:597,h:12},
{t:"0%",p:38,x:-629,y:1913,w:25,h:21},
{t:"M",p:38,x:-758,y:1703,w:11,h:15},
{t:"y c",p:38,x:-736,y:1703,w:16,h:15},
{t:"ompan",p:38,x:-694,y:1703,w:43,h:15},
{t:"y kno",p:38,x:-677,y:1703,w:31,h:15},
{t:"ws",p:38,x:-653,y:1703,w:16,h:15},
{t:"who our b",p:38,x:-663,y:1718,w:62,h:15},
{t:"est",p:38,x:-642,y:1718,w:17,h:15},
{t:"shoppers ar",p:38,x:-685,y:1732,w:69,h:15},
{t:"e",p:38,x:-644,y:1732,w:7,h:15},
{t:"M",p:38,x:-716,y:1810,w:11,h:15},
{t:"y c",p:38,x:-695,y:1810,w:16,h:15},
{t:"ompan",p:38,x:-652,y:1810,w:43,h:15},
{t:"y",p:38,x:-645,y:1810,w:6,h:15},
{t:"has a str",p:38,x:-708,y:1825,w:49,h:15},
{t:"ong",p:38,x:-687,y:1825,w:24,h:15},
{t:",",p:38,x:-679,y:1825,w:3,h:15},
{t:" single",p:38,x:-645,y:1825,w:39,h:15},
{t:"o",p:38,x:-718,y:1839,w:8,h:15},
{t:"wner of the ",p:38,x:-641,y:1839,w:72,h:15},
{t:"cust",p:38,x:-675,y:1854,w:25,h:15},
{t:"omer",p:38,x:-642,y:1854,w:32,h:15},
{t:"e xper",p:38,x:-705,y:1869,w:41,h:15},
{t:"ienc",p:38,x:-651,y:1869,w:25,h:15},
{t:"e",p:38,x:-645,y:1869,w:7,h:15},
{t:"20%",p:38,x:-558,y:1913,w:35,h:21},
{t:"40%",p:38,x:-492,y:1913,w:35,h:21},
{t:"60%",p:38,x:-429,y:1913,w:35,h:21},
{t:"80%",p:38,x:-367,y:1913,w:35,h:21},
{t:"100%",p:38,x:-296,y:1913,w:45,h:21},
{t:"55-64,",p:38,x:-609,y:2259,w:50,h:21},
{t:"9.1%",p:38,x:-627,y:2277,w:39,h:21},
{t:"35-54,",p:38,x:-705,y:2434,w:50,h:21},
{t:"37%",p:38,x:-724,y:2452,w:35,h:21},
{t:"25-34,",p:38,x:-384,y:2573,w:50,h:21},
{t:"27.4%",p:38,x:-396,y:2591,w:49,h:21},
{t:"18-24,",p:38,x:-323,y:2371,w:50,h:21},
{t:"11.8%",p:38,x:-336,y:2388,w:49,h:21},
{t:"65+",p:38,x:-499,y:2243,w:31,h:21},
{t:"1.7%",p:38,x:-499,y:2261,w:39,h:21},
{t:"13-17,",p:38,x:-388,y:2271,w:50,h:21},
{t:"12.7%",p:38,x:-401,y:2289,w:49,h:21},
{t:"Strongly Agree",p:38,x:-580,y:1958,w:71,h:14},
{t:"Agree",p:38,x:-462,y:1958,w:28,h:14},
{t:"Neutral",p:38,x:-376,y:1958,w:36,h:14},
{t:"Disagree",p:38,x:-520,y:1992,w:44,h:14},
{t:"Strongly Disagree",p:38,x:-424,y:1992,w:87,h:14},
{t:"20%",p:38,x:-597,y:1718,w:35,h:21},
{t:"24%",p:38,x:-525,y:1718,w:35,h:21},
{t:"20%",p:38,x:-451,y:1718,w:35,h:21},
{t:"22%",p:38,x:-390,y:1718,w:35,h:21},
{t:"15%",p:38,x:-331,y:1718,w:35,h:21},
{t:"9%",p:38,x:-325,y:1834,w:25,h:21},
{t:"41%",p:38,x:-408,y:1834,w:35,h:21},
{t:"23%",p:38,x:-500,y:1834,w:35,h:21},
{t:"18%",p:38,x:-570,y:1834,w:35,h:21},
{t:"9%",p:38,x:-615,y:1834,w:25,h:21},
{t:"Global fixed-Internet service revenue vs. global ",p:38,x:48,y:1309,w:346,h:19},
{t:"mobile date service revenue",p:38,x:48,y:1329,w:205,h:19},
{t:"Source: Pyramid Research",p:38,x:50,y:1594,w:119,h:12},
{t:"Home Page &",p:38,x:59,y:830,w:77,h:15},
{t:"Marketing Pages",p:38,x:59,y:847,w:94,h:15},
{t:"Online Store Alternatives",p:38,x:148,y:1182,w:121,h:12},
{t:"Integration with Third-party eCommerce Applications",p:38,x:389,y:1182,w:258,h:12},
{t:"1 Complete Web site + Coex Freedom",p:38,x:59,y:884,w:214,h:15},
{t:"2 Online Store + Coex Freedom",p:38,x:243,y:906,w:177,h:15},
{t:"1",p:38,x:53,y:975,w:7,h:15},
{t:"2",p:38,x:211,y:975,w:7,h:15},
{t:"3",p:38,x:370,y:975,w:7,h:15},
{t:"4",p:38,x:530,y:975,w:7,h:15},
{t:"3 XML Checkout + Coex Freedom",p:38,x:432,y:928,w:188,h:15},
{t:"4 Simply Coex Freedom",p:38,x:553,y:950,w:118,h:15},
{t:"Product Pages",p:38,x:185,y:838,w:81,h:15},
{t:"Shopping Cart",p:38,x:317,y:838,w:80,h:15},
{t:"Checkout",p:38,x:460,y:840,w:52,h:15},
{t:"Order Fulfillment",p:38,x:561,y:832,w:93,h:15},
{t:"via Coex Freedom",p:38,x:561,y:848,w:100,h:15},
{t:"Complete Web site",p:38,x:62,y:1006,w:96,h:13},
{t:"+ Coex Freedom",p:38,x:62,y:1023,w:82,h:13},
{t:"Integrated Web site ",p:38,x:62,y:1055,w:100,h:13},
{t:"containing online store ",p:38,x:62,y:1072,w:116,h:13},
{t:"and CMS-driven home ",p:38,x:62,y:1088,w:112,h:13},
{t:"page and marketing ",p:38,x:62,y:1104,w:101,h:13},
{t:"pages",p:38,x:62,y:1120,w:30,h:13},
{t:"Online Store",p:38,x:223,y:1006,w:62,h:13},
{t:"+ Coex Freedom",p:38,x:223,y:1023,w:82,h:13},
{t:"Online store that ",p:38,x:223,y:1055,w:86,h:13},
{t:"complements the existing ",p:38,x:223,y:1072,w:131,h:13},
{t:"corporate Web site. ",p:38,x:223,y:1088,w:100,h:13},
{t:"Shopper accesses store ",p:38,x:223,y:1104,w:124,h:13},
{t:"by clicking the “Buy Now” ",p:38,x:223,y:1120,w:129,h:13},
{t:"link on product page",p:38,x:223,y:1137,w:101,h:13},
{t:"XML Checkout",p:38,x:381,y:1006,w:75,h:13},
{t:"+ Coex Freedom",p:38,x:381,y:1023,w:82,h:13},
{t:"Utilizes third-party ",p:38,x:381,y:1055,w:92,h:13},
{t:"shopping cart application. ",p:38,x:381,y:1072,w:132,h:13},
{t:"Shopping cart contents ",p:38,x:381,y:1088,w:119,h:13},
{t:"pass to Shopatron ",p:38,x:381,y:1104,w:95,h:13},
{t:"checkout; Shopatron ",p:38,x:381,y:1120,w:106,h:13},
{t:"screens are used",p:38,x:381,y:1137,w:86,h:13},
{t:"Simply Coex Freedom",p:38,x:537,y:1006,w:109,h:13},
{t:"Order pass to Shopatron ",p:38,x:537,y:1039,w:125,h:13},
{t:"after the shopper checks ",p:38,x:537,y:1055,w:127,h:13},
{t:"out, and are assigned ",p:38,x:537,y:1072,w:111,h:13},
{t:"to retailers using ",p:38,x:537,y:1088,w:87,h:13},
{t:"Shopatron’s patented ",p:38,x:537,y:1104,w:110,h:13},
{t:"Coex Freedom process",p:38,x:537,y:1120,w:113,h:13},
{t:"2003",p:38,x:150,y:1554,w:0,h:18},
{t:"(billions)",p:38,x:71,y:1473,w:0,h:18},
{t:"$300",p:38,x:83,y:1375,w:34,h:18},
{t:"fixed",p:38,x:224,y:1375,w:34,h:18},
{t:"mobile",p:38,x:353,y:1375,w:49,h:18},
{t:"$225",p:38,x:83,y:1412,w:34,h:18},
{t:"$150",p:38,x:83,y:1444,w:34,h:18},
{t:"$75",p:38,x:92,y:1480,w:26,h:18},
{t:"$0",p:38,x:100,y:1510,w:17,h:18},
{t:"2004",p:38,x:186,y:1554,w:0,h:18},
{t:"2005",p:38,x:223,y:1554,w:0,h:18},
{t:"2006",p:38,x:260,y:1554,w:0,h:18},
{t:"2007",p:38,x:297,y:1554,w:0,h:18},
{t:"2008",p:38,x:332,y:1554,w:0,h:18},
{t:"2009",p:38,x:370,y:1554,w:0,h:18},
{t:"2010",p:38,x:408,y:1554,w:0,h:18},
{t:"2011",p:38,x:444,y:1554,w:0,h:18},
{t:"2012",p:38,x:479,y:1554,w:0,h:18},
{t:"U.S. Annual Smar",p:38,x:-68,y:2252,w:127,h:19},
{t:"tphone Unit Sales (2008 - 2013)",p:38,x:3,y:2252,w:238,h:19},
{t:"Source: Parks Associates",p:38,x:-188,y:2515,w:112,h:12},
{t:"Mobile Payments: Summary of Market Drivers & Constraints",p:38,x:190,y:2528,w:440,h:19},
{t:"Source: Juniper Research",p:38,x:192,y:2955,w:115,h:12},
{t:"Which mobile features do you currently use or plan ",p:38,x:48,y:1641,w:374,h:19},
{t:"to offer over the next year? What is the actual or ",p:38,x:48,y:1660,w:362,h:19},
{t:"expected effectiveness?",p:38,x:48,y:1680,w:178,h:19},
{t:"Source: Adobe Scene 7",p:38,x:50,y:2186,w:105,h:12},
{t:"Promotions - drive",p:38,x:103,y:1747,w:99,h:14},
{t:"to store or Web",p:38,x:120,y:1756,w:82,h:14},
{t:"0%",p:38,x:204,y:1914,w:16,h:14},
{t:"5%",p:38,x:242,y:1914,w:16,h:14},
{t:"10%",p:38,x:272,y:1914,w:23,h:14},
{t:"15%",p:38,x:312,y:1914,w:23,h:14},
{t:"20%",p:38,x:348,y:1914,w:23,h:14},
{t:"Planned",p:38,x:384,y:1813,w:44,h:14},
{t:"Deployed",p:38,x:384,y:1834,w:52,h:14},
{t:"GPS mapping/store locator",p:38,x:56,y:1780,w:146,h:14},
{t:"M-commerce - Web site or",p:38,x:63,y:1813,w:141,h:14},
{t:"downloaded application",p:38,x:72,y:1823,w:132,h:14},
{t:"Price check - store to Web",p:38,x:65,y:1849,w:138,h:14},
{t:"Address book integration",p:38,x:66,y:1873,w:137,h:14},
{t:"for mobile orders",p:38,x:110,y:1883,w:93,h:14},
{t:"Promotions - drive to",p:38,x:109,y:1986,w:113,h:14},
{t:"store or Web",p:38,x:154,y:1996,w:68,h:14},
{t:"GPS mapping/store locator",p:38,x:76,y:2020,w:146,h:14},
{t:"Price check - store to Web",p:38,x:84,y:2051,w:138,h:14},
{t:"M-commerce - Web site or",p:38,x:81,y:2079,w:141,h:14},
{t:"downloaded application",p:38,x:90,y:2088,w:132,h:14},
{t:"0%",p:38,x:224,y:2150,w:16,h:14},
{t:"20%",p:38,x:256,y:2150,w:23,h:14},
{t:"60",p:38,x:-166,y:2283,w:13,h:14},
{t:"40",p:38,x:-166,y:2347,w:13,h:14},
{t:"20",p:38,x:-166,y:2411,w:13,h:14},
{t:"0",p:38,x:-166,y:2476,w:6,h:14},
{t:"2008",p:38,x:-115,y:2487,w:26,h:14},
{t:"2009",p:38,x:-71,y:2487,w:26,h:14},
{t:"20102011",p:38,x:-24,y:2487,w:56,h:14},
{t:"2012",p:38,x:42,y:2487,w:26,h:14},
{t:"2013",p:38,x:88,y:2487,w:26,h:14},
{t:"40%",p:38,x:292,y:2150,w:23,h:14},
{t:"60%",p:38,x:332,y:2150,w:23,h:14},
{t:"80%",p:38,x:368,y:2150,w:23,h:14},
{t:"100%",p:38,x:402,y:2150,w:30,h:14},
{t:"Address book integration for",p:38,x:68,y:2108,w:154,h:14},
{t:"mobile orders",p:38,x:147,y:2118,w:75,h:14},
{t:"Mobile Features",p:38,x:197,y:1717,w:116,h:18},
{t:"Effective or Very Effective Mobile",p:38,x:126,y:1952,w:239,h:18},
{t:"S",p:38,x:-183,y:2465,w:0,h:14},
{t:"mar",p:38,x:-183,y:2459,w:0,h:14},
{t:"tphone U",p:38,x:-183,y:2437,w:0,h:14},
{t:"nits S",p:38,x:-183,y:2386,w:0,h:14},
{t:"old (mil.)",p:38,x:-183,y:2357,w:0,h:14},
{t:"DRIVERS",p:38,x:204,y:2601,w:57,h:17},
{t:"1. User Demand",p:38,x:204,y:2621,w:85,h:14},
{t:"2. Increase in ARPU",p:38,x:204,y:2639,w:101,h:14},
{t:"3. Increase in Reail Basket Size",p:38,x:204,y:2657,w:160,h:14},
{t:"4. Real Cash Alternative",p:38,x:204,y:2675,w:124,h:14},
{t:"5. First-time Access to     ",p:38,x:204,y:2693,w:129,h:14},
{t:"   Payments for",p:38,x:204,y:2710,w:78,h:14},
{t:"   Many in Developing World",p:38,x:204,y:2728,w:151,h:14},
{t:"6. Lower Churn for Mobile ",p:38,x:204,y:2746,w:141,h:14},
{t:"   Operators",p:38,x:204,y:2764,w:62,h:14},
{t:"7. Increase in International ",p:38,x:204,y:2782,w:144,h:14},
{t:"    Money Transfers to ",p:38,x:204,y:2800,w:115,h:14},
{t:"    Developing Countries",p:38,x:204,y:2818,w:128,h:14},
{t:"8. Increased Demand for ",p:38,x:204,y:2836,w:133,h:14},
{t:"    Smartphones",p:38,x:204,y:2853,w:84,h:14},
{t:"9. Quicker than Cash at POS",p:38,x:204,y:2871,w:148,h:14},
{t:"CONSTRAINTS",p:38,x:745,y:2601,w:96,h:17},
{t:"1. Availability of Capable   ",p:38,x:745,y:2621,w:139,h:14},
{t:"    Handsets",p:38,x:745,y:2639,w:61,h:14},
{t:"2. User Experience",p:38,x:745,y:2657,w:97,h:14},
{t:"3. Lack of Clear Business Model",p:38,x:745,y:2675,w:165,h:14},
{t:"4. Resistance from Banks",p:38,x:745,y:2693,w:131,h:14},
{t:"5. Lack of Global Technology ",p:38,x:745,y:2710,w:155,h:14},
{t:"    Standards",p:38,x:745,y:2728,w:65,h:14},
{t:"6. Financial Regulations & ",p:38,x:745,y:2746,w:139,h:14},
{t:"    Legislation",p:38,x:745,y:2764,w:69,h:14},
{t:"7. Support Issues",p:38,x:745,y:2782,w:90,h:14},
{t:"8. Transactions Costs for the ",p:38,x:745,y:2800,w:151,h:14},
{t:"    Retailer",p:38,x:745,y:2818,w:51,h:14},
{t:"Mobile",p:38,x:534,y:2719,w:47,h:17},
{t:"Payments",p:38,x:524,y:2737,w:65,h:17},
{t:"Market",p:38,x:533,y:2755,w:47,h:17},
{t:"  Spring",p:39,x:605,y:1256,w:62,h:17},
{t:"2009  |   Inside Outdoor  ",p:39,x:678,y:1252,w:200,h:23},
{t:"|   37",p:39,x:881,y:1252,w:33,h:23},
{t:"Back Offce",p:39,x:754,y:61,w:144,h:27},
{t:"What’s more, just by participating ",p:39,x:112,y:91,w:238,h:18},
{t:"on ",p:39,x:90,y:111,w:20,h:18},
{t:"the ",p:39,x:120,y:111,w:25,h:18},
{t:"exchange, ",p:39,x:156,y:111,w:71,h:18},
{t:"versus ",p:39,x:237,y:111,w:48,h:18},
{t:"fulflling ",p:39,x:294,y:111,w:55,h:18},
{t:"online orders in-house, a manufacturer ",p:39,x:90,y:131,w:260,h:18},
{t:"displays a type of loyalty to its dealer ",p:39,x:90,y:152,w:260,h:18},
{t:"base, through the clear desire to keep ",p:39,x:90,y:172,w:260,h:18},
{t:"dealers involved in its online channel.",p:39,x:90,y:193,w:245,h:18},
{t:"and while the ultimate beneft of the ",p:39,x:112,y:213,w:238,h:18},
{t:"exchange is the creation of an effcient ",p:39,x:90,y:233,w:260,h:18},
{t:"mechanism by which orders from many ",p:39,x:90,y:254,w:260,h:18},
{t:"branded Web sites are placed into one ",p:39,x:90,y:274,w:260,h:18},
{t:"location for a very broad network of ",p:39,x:90,y:295,w:260,h:18},
{t:"retailers to review, there are some less ",p:39,x:90,y:315,w:260,h:18},
{t:"obvious advantages, as well.",p:39,x:90,y:336,w:190,h:18},
{t:"For participating vendors, particularly ",p:39,x:112,y:356,w:238,h:18},
{t:"those ",p:39,x:90,y:376,w:41,h:18},
{t:"with ",p:39,x:142,y:376,w:33,h:18},
{t:"up-and-coming ",p:39,x:186,y:376,w:102,h:18},
{t:"brands, ",p:39,x:298,y:376,w:52,h:18},
{t:"placing orders in the exchange means ",p:39,x:90,y:397,w:260,h:18},
{t:"retailers will see the demand for certain ",p:39,x:90,y:417,w:260,h:18},
{t:"products, which could provide incentive ",p:39,x:90,y:438,w:260,h:18},
{t:"for retailers to take on a deeper and ",p:39,x:90,y:458,w:260,h:18},
{t:"broader selection of a line.",p:39,x:90,y:478,w:175,h:18},
{t:"“Top-selling ",p:39,x:112,y:499,w:82,h:18},
{t:"items, ",p:39,x:208,y:499,w:45,h:18},
{t:"which ",p:39,x:268,y:499,w:43,h:18},
{t:"are ",p:39,x:325,y:499,w:25,h:18},
{t:"stocked by many retailers, are going ",p:39,x:90,y:519,w:260,h:18},
{t:"to sell in good quantities through your ",p:39,x:90,y:540,w:260,h:18},
{t:"Web site, increasing inventory turns on ",p:39,x:90,y:560,w:260,h:18},
{t:"those top-selling items,",p:39,x:90,y:581,w:156,h:18},
{t:"” says Clausen, ",p:39,x:242,y:581,w:108,h:18},
{t:"thereby getting retailers to stock more ",p:39,x:90,y:601,w:260,h:18},
{t:"of ",p:39,x:90,y:621,w:17,h:18},
{t:"them. at the same time, many ",p:39,x:113,y:621,w:237,h:18},
{t:"orders of top-sellers, he says, include ",p:39,x:90,y:642,w:260,h:18},
{t:"accessory ",p:39,x:90,y:662,w:71,h:18},
{t:"or ",p:39,x:169,y:662,w:17,h:18},
{t:"longer-tail ",p:39,x:195,y:662,w:67,h:18},
{t:"items ",p:39,x:271,y:662,w:41,h:18},
{t:"that ",p:39,x:320,y:662,w:30,h:18},
{t:"aren ’t as widely stocked.",p:39,x:90,y:683,w:163,h:18},
{t:"“retailers ",p:39,x:112,y:703,w:70,h:18},
{t:"will ",p:39,x:197,y:703,w:26,h:18},
{t:"see ",p:39,x:237,y:703,w:28,h:18},
{t:"this ",p:39,x:280,y:703,w:28,h:18},
{t:"and ",p:39,x:322,y:703,w:28,h:18},
{t:"realize that if they don ’t stock those ",p:39,x:90,y:723,w:260,h:18},
{t:"accessories, ",p:39,x:90,y:744,w:86,h:18},
{t:"they ",p:39,x:184,y:744,w:33,h:18},
{t:"will ",p:39,x:224,y:744,w:26,h:18},
{t:"not ",p:39,x:258,y:744,w:25,h:18},
{t:"get ",p:39,x:291,y:744,w:25,h:18},
{t:"the ",p:39,x:324,y:744,w:25,h:18},
{t:"order, ” he continues.",p:39,x:90,y:764,w:136,h:18},
{t:"This type of scenario is precisely ",p:39,x:112,y:785,w:238,h:18},
{t:"what Loki has experienced on the ",p:39,x:90,y:805,w:260,h:18},
{t:"platform, says rigg. New accounts, ",p:39,x:90,y:826,w:260,h:18},
{t:"he says, tend to start off with key ",p:39,x:90,y:846,w:260,h:18},
{t:"categories that they think will work ",p:39,x:90,y:866,w:260,h:18},
{t:"best ",p:39,x:90,y:887,w:33,h:18},
{t:"for ",p:39,x:129,y:887,w:22,h:18},
{t:"their ",p:39,x:157,y:887,w:34,h:18},
{t:"customers, be ",p:39,x:197,y:887,w:106,h:18},
{t:"it ",p:39,x:309,y:887,w:12,h:18},
{t:"for ",p:39,x:328,y:887,w:22,h:18},
{t:"reasons of price or style. “as they get ",p:39,x:90,y:907,w:260,h:18},
{t:"more involved in the Shopatron system ",p:39,x:90,y:928,w:260,h:18},
{t:"they do start to see what is also selling ",p:39,x:90,y:948,w:260,h:18},
{t:"online, realizing along the way that we ",p:39,x:90,y:968,w:260,h:18},
{t:"have a good customer response to this ",p:39,x:90,y:989,w:260,h:18},
{t:"or that product. at that point, they start ",p:39,x:90,y:1009,w:260,h:18},
{t:"adding those products year-on-year to ",p:39,x:90,y:1030,w:260,h:18},
{t:"what they’re currently carrying.",p:39,x:90,y:1050,w:207,h:18},
{t:"”",p:39,x:294,y:1050,w:8,h:18},
{t:"On the fip side, retailers on the ",p:39,x:112,y:1070,w:238,h:18},
{t:"exchange gain some room for product ",p:39,x:90,y:1091,w:260,h:18},
{t:"and ",p:39,x:90,y:1111,w:28,h:18},
{t:"line ",p:39,x:124,y:1111,w:27,h:18},
{t:"experimentation, since the ",p:39,x:157,y:1111,w:193,h:18},
{t:"long tail means they are not totally ",p:39,x:90,y:1132,w:260,h:18},
{t:"reliant on foot traffc to drive sales ",p:39,x:90,y:1152,w:260,h:18},
{t:"or sales staffers to drive awareness. ",p:39,x:90,y:1173,w:260,h:18},
{t:"Conceivably, ",p:39,x:90,y:1193,w:86,h:18},
{t:"a ",p:39,x:187,y:1193,w:11,h:18},
{t:"recurring ",p:39,x:209,y:1193,w:63,h:18},
{t:"customer ",p:39,x:283,y:1193,w:67,h:18},
{t:"base can include an entire 250 mile ",p:39,x:90,y:1213,w:260,h:18},
{t:"radius rather than just folks who live a ",p:39,x:366,y:90,w:260,h:18},
{t:"reasonable driving distance away.",p:39,x:366,y:111,w:222,h:18},
{t:"and while nothing encourages sell-",p:39,x:389,y:131,w:235,h:18},
{t:"through better ",p:39,x:366,y:152,w:100,h:18},
{t:"than a product demo ",p:39,x:472,y:152,w:154,h:18},
{t:"by a helpful foor staffer, particularly for ",p:39,x:366,y:172,w:260,h:18},
{t:"feature-intensive items such as offered by ",p:39,x:366,y:193,w:260,h:18},
{t:"Loki, “our retailers get the beneft of how ",p:39,x:366,y:213,w:260,h:18},
{t:"well our Web site is composed and how ",p:39,x:366,y:233,w:260,h:18},
{t:"much of a brand following we do have ",p:39,x:366,y:254,w:260,h:18},
{t:"with the consumers,",p:39,x:366,y:274,w:139,h:18},
{t:"” says rigg. Quite ",p:39,x:499,y:274,w:127,h:18},
{t:"simply, a corporate brand site generally ",p:39,x:366,y:295,w:260,h:18},
{t:"will ",p:39,x:366,y:315,w:25,h:18},
{t:"have ",p:39,x:400,y:315,w:34,h:18},
{t:"more ",p:39,x:443,y:315,w:37,h:18},
{t:"extensive ",p:39,x:490,y:315,w:65,h:18},
{t:"materials ",p:39,x:564,y:315,w:62,h:18},
{t:"and a deeper branding experience for ",p:39,x:366,y:335,w:260,h:18},
{t:"someone looking to connect with a ",p:39,x:366,y:356,w:260,h:18},
{t:"product or cult ure, he points out.",p:39,x:366,y:376,w:213,h:18},
{t:"Similarly, a Shopatron transaction ",p:39,x:389,y:397,w:238,h:18},
{t:"comes to a store as a completed sale, ",p:39,x:366,y:417,w:260,h:18},
{t:"equating to a savings in the time or ",p:39,x:366,y:438,w:260,h:18},
{t:"money ",p:39,x:366,y:458,w:49,h:18},
{t:"spent ",p:39,x:424,y:458,w:41,h:18},
{t:"on ",p:39,x:474,y:458,w:20,h:18},
{t:"acquisition ",p:39,x:503,y:458,w:75,h:18},
{t:"costs ",p:39,x:587,y:458,w:40,h:18},
{t:"and customer service, as well as the ",p:39,x:366,y:478,w:260,h:18},
{t:"effort in converting an aisle-browsing ",p:39,x:366,y:499,w:260,h:18},
{t:"shopper to an actual paying customer.",p:39,x:366,y:519,w:252,h:18},
{t:"Shopatron, ",p:39,x:389,y:540,w:73,h:18},
{t:"for ",p:39,x:467,y:540,w:21,h:18},
{t:"its ",p:39,x:494,y:540,w:19,h:18},
{t:"part, makes ",p:39,x:518,y:540,w:84,h:18},
{t:"its ",p:39,x:607,y:540,w:19,h:18},
{t:"money through small transaction fees, ",p:39,x:366,y:560,w:260,h:18},
{t:"usually about 7 percent of the total sale, ",p:39,x:366,y:580,w:260,h:18},
{t:"says Clausen, which are taken out before ",p:39,x:366,y:601,w:260,h:18},
{t:"the reimbursement price is presented to ",p:39,x:366,y:621,w:260,h:18},
{t:"retailers, so there are no surprises.",p:39,x:366,y:642,w:231,h:18},
{t:"The fully Web-based, hosted model ",p:39,x:389,y:662,w:238,h:18},
{t:"means few surprises for retailers in ",p:39,x:366,y:683,w:260,h:18},
{t:"the ",p:39,x:366,y:703,w:25,h:18},
{t:"deployment ",p:39,x:402,y:703,w:83,h:18},
{t:"and ",p:39,x:496,y:703,w:28,h:18},
{t:"management ",p:39,x:534,y:703,w:92,h:18},
{t:"process, as well. Of course, as with ",p:39,x:366,y:723,w:260,h:18},
{t:"any new technology, there is a bit of ",p:39,x:366,y:744,w:260,h:18},
{t:"a learning curve, says rigg, and some ",p:39,x:366,y:764,w:260,h:18},
{t:"implementation that must take place ",p:39,x:366,y:785,w:260,h:18},
{t:"with the accounting process.",p:39,x:366,y:805,w:192,h:18},
{t:"“But if you are willing to put in one ",p:39,x:389,y:825,w:238,h:18},
{t:"week of building it into your system, ",p:39,x:366,y:846,w:260,h:18},
{t:"you could be making hundreds if not ",p:39,x:366,y:866,w:260,h:18},
{t:"thousands more dollars across fve to ",p:39,x:366,y:887,w:260,h:18},
{t:"seven vendors, ” he says.",p:39,x:366,y:907,w:163,h:18},
{t:"“right there you are talking $15,000 ",p:39,x:389,y:927,w:238,h:18},
{t:"to $20,000,",p:39,x:366,y:948,w:76,h:18},
{t:"” or about the cost of a full-",p:39,x:439,y:948,w:183,h:18},
{t:"time employee, he continues, “and ",p:39,x:366,y:968,w:260,h:18},
{t:"this is not a full-time operation.",p:39,x:366,y:989,w:205,h:18},
{t:"”",p:39,x:569,y:989,w:8,h:18},
{t:"Indeed, ",p:39,x:389,y:1009,w:54,h:18},
{t:"the ",p:39,x:451,y:1009,w:25,h:18},
{t:"low ",p:39,x:485,y:1009,w:28,h:18},
{t:"risk ",p:39,x:522,y:1009,w:27,h:18},
{t:"and ",p:39,x:557,y:1009,w:28,h:18},
{t:"high ",p:39,x:594,y:1009,w:32,h:18},
{t:"reward ",p:39,x:366,y:1030,w:51,h:18},
{t:"makes ",p:39,x:429,y:1030,w:48,h:18},
{t:"for ",p:39,x:490,y:1030,w:22,h:18},
{t:"a ",p:39,x:525,y:1030,w:11,h:18},
{t:"compelling ",p:39,x:549,y:1030,w:78,h:18},
{t:"argument, particularly during ",p:39,x:366,y:1050,w:211,h:18},
{t:"these ",p:39,x:585,y:1050,w:42,h:18},
{t:"challenging times.",p:39,x:366,y:1070,w:120,h:18},
{t:"“If a retailer is not participating in ",p:39,x:389,y:1091,w:238,h:18},
{t:"this, and they are healthy, this can be ",p:39,x:366,y:1111,w:260,h:18},
{t:"a great tool to increase sales,",p:39,x:366,y:1132,w:214,h:18},
{t:"” ",p:39,x:577,y:1132,w:12,h:18},
{t:"says ",p:39,x:593,y:1132,w:33,h:18},
{t:"rigg. “But if they are not participating, ",p:39,x:366,y:1152,w:260,h:18},
{t:"and they are not healthy, this could be ",p:39,x:366,y:1172,w:260,h:18},
{t:"the difference to keeping the doors ",p:39,x:366,y:1193,w:260,h:18},
{t:"open in the years to come.",p:39,x:366,y:1213,w:178,h:18},
{t:"”",p:39,x:541,y:1213,w:8,h:18},
{t:"38 ",p:40,x:61,y:1255,w:22,h:19},
{t:"|   Inside Outdoor  ",p:40,x:94,y:1252,w:150,h:23},
{t:"|   Spring 2009",p:40,x:248,y:1252,w:118,h:23},
{t:"Back Offce",p:40,x:76,y:61,w:144,h:27},
{t:"Family ",p:40,x:110,y:336,w:47,h:18},
{t:"run ",p:40,x:165,y:336,w:25,h:18},
{t:"companies ",p:40,x:198,y:336,w:76,h:18},
{t:"are ",p:40,x:282,y:336,w:25,h:18},
{t:"in ",p:40,x:315,y:336,w:15,h:18},
{t:"many ",p:40,x:338,y:336,w:40,h:18},
{t:"respects ",p:40,x:386,y:336,w:61,h:18},
{t:"the ",p:40,x:455,y:336,w:25,h:18},
{t:"backbone of american business. They are typically the most ",p:40,x:88,y:356,w:393,h:18},
{t:"stable of small businesses, with a much lower failure rate ",p:40,x:88,y:376,w:393,h:18},
{t:"than other small business models. Some of the largest and ",p:40,x:88,y:397,w:393,h:18},
{t:"most successful companies in america are family owned ",p:40,x:88,y:417,w:393,h:18},
{t:"and operated, yet 70 percent of family run businesses don ’t ",p:40,x:88,y:438,w:393,h:18},
{t:"make it to the second generation; a full 90 percent never ",p:40,x:88,y:458,w:393,h:18},
{t:"make it to the third generation. These statistics are not new ",p:40,x:88,y:478,w:393,h:18},
{t:"but appalling just the same.",p:40,x:88,y:499,w:183,h:18},
{t:"So why the high failure rate? most experts chalk it up to ",p:40,x:110,y:519,w:371,h:18},
{t:"poor succession planning, as if a plan would somehow make ",p:40,x:88,y:540,w:393,h:18},
{t:"it all better. No plan will correct fundamental weaknesses in ",p:40,x:88,y:560,w:393,h:18},
{t:"a business unless its managers recognize and address those ",p:40,x:88,y:581,w:393,h:18},
{t:"weaknesses. These weaknesses prevent many family owned ",p:40,x:88,y:601,w:393,h:18},
{t:"businesses from realizing muc h of their real potential.",p:40,x:88,y:621,w:351,h:18},
{t:"please understand, this does not mean all family run ",p:40,x:110,y:642,w:371,h:18},
{t:"businesses are fundamentally fawed. However, those ",p:40,x:88,y:662,w:393,h:18},
{t:"that do have problems are often emotionally unwilling to ",p:40,x:88,y:683,w:393,h:18},
{t:"acknowledge them or, having acknowledged them, are ",p:40,x:88,y:703,w:393,h:18},
{t:"unwilling to make the hard decisions necessary to fx ",p:40,x:88,y:723,w:393,h:18},
{t:"them. While family run companies have a far better failure ",p:40,x:88,y:744,w:393,h:18},
{t:"rate than the average of small businesses as a whole, this ",p:40,x:88,y:764,w:393,h:18},
{t:"is still a pretty dismal record given the advantages such ",p:40,x:88,y:785,w:393,h:18},
{t:"businesses typically have: loyalty, strong family support ",p:40,x:88,y:805,w:393,h:18},
{t:"systems, management continuity, long training periods for ",p:40,x:88,y:826,w:393,h:18},
{t:"the next wave of managers, love and affection, etc.",p:40,x:88,y:846,w:339,h:18},
{t:"So here are some of the problems that often occur. ",p:40,x:110,y:866,w:371,h:18},
{t:"If ",p:40,x:88,y:887,w:13,h:18},
{t:"you’re ",p:40,x:106,y:887,w:45,h:18},
{t:"the ",p:40,x:157,y:887,w:25,h:18},
{t:"founder of a family ",p:40,x:188,y:887,w:144,h:18},
{t:"run business ",p:40,x:338,y:887,w:94,h:18},
{t:"trying ",p:40,x:438,y:887,w:43,h:18},
{t:"to groom a son or daughter to succeed you, you don’t ",p:40,x:88,y:907,w:393,h:18},
{t:"need to accept this list as your own; simply consider the ",p:40,x:88,y:928,w:393,h:18},
{t:"possibility that some of these pitfalls may apply to your ",p:40,x:88,y:948,w:393,h:18},
{t:"company. For example:",p:40,x:88,y:968,w:155,h:18},
{t:"•   ",p:40,x:88,y:989,w:18,h:18},
{t:"Your son simply may not be a very smart business person. ",p:40,x:102,y:989,w:379,h:18},
{t:"He may have blindly copied your approach over the years, ",p:40,x:102,y:1009,w:379,h:18},
{t:"without developing the ability to devise and implement ",p:40,x:102,y:1030,w:379,h:18},
{t:"his own approach to problem solving, which is not a good ",p:40,x:102,y:1050,w:379,h:18},
{t:"shortcoming for the boss to have. all the love in the world ",p:40,x:102,y:1071,w:379,h:18},
{t:"won ’t fx this one.",p:40,x:102,y:1091,w:118,h:18},
{t:"•  ",p:40,x:88,y:1111,w:14,h:18},
{t:"Your daughter may have a very different management ",p:40,x:97,y:1111,w:383,h:18},
{t:"style than the one you used to build the business, and ",p:40,x:97,y:1132,w:383,h:18},
{t:"she may be successful only if she can adopt a style that ",p:40,x:97,y:1152,w:383,h:18},
{t:"works for her. Of course, if you don ’t trust any style but ",p:40,x:97,y:1173,w:383,h:18},
{t:"your own, that won ’t seem like a very good idea.",p:40,x:97,y:1193,w:323,h:18},
{t:"•  ",p:40,x:88,y:1213,w:14,h:18},
{t:"Your son-in-law may recognize that your way of doing ",p:40,x:97,y:1213,w:383,h:18},
{t:"things successfully 30 years ago just won ’t work today ",p:40,x:507,y:335,w:383,h:18},
{t:"with ",p:40,x:507,y:356,w:33,h:18},
{t:"more demanding ",p:40,x:548,y:356,w:125,h:18},
{t:"customers, ",p:40,x:681,y:356,w:79,h:18},
{t:"more ",p:40,x:768,y:356,w:39,h:18},
{t:"aggressive ",p:40,x:815,y:356,w:75,h:18},
{t:"competition, Internet options at every turn and the big ",p:40,x:507,y:376,w:383,h:18},
{t:"box competitor just down the street. If he sees that ",p:40,x:507,y:397,w:383,h:18},
{t:"clearly and you don ’t, trouble lies ahead.",p:40,x:507,y:417,w:266,h:18},
{t:"•  ",p:40,x:497,y:438,w:14,h:18},
{t:"Your daughter-in-law may not have some of the skills ",p:40,x:507,y:438,w:383,h:18},
{t:"needed for your type of business, yet be a very bright, ",p:40,x:507,y:458,w:383,h:18},
{t:"alert, communicative person who commands respect. ",p:40,x:507,y:478,w:383,h:18},
{t:"For example, a phi Beta Kappa lawyer who steps into ",p:40,x:507,y:499,w:383,h:18},
{t:"a company where she must be the sales manager is in ",p:40,x:507,y:519,w:383,h:18},
{t:"trouble if her brilliance is mostly manifested at the pC ",p:40,x:507,y:540,w:383,h:18},
{t:"keyboard or in a research library. Worse, you may refuse ",p:40,x:507,y:560,w:383,h:18},
{t:"to see those shortcomings, preventing them from being ",p:40,x:507,y:580,w:383,h:18},
{t:"addressed openly. Still worse, you may see them only too ",p:40,x:507,y:601,w:383,h:18},
{t:"clearly, and use them as an opportunity to prove time and ",p:40,x:507,y:621,w:383,h:18},
{t:"time again that no one can do it the way you did. This will ",p:40,x:507,y:642,w:383,h:18},
{t:"invariably prove to be a self-fulflling prophecy.",p:40,x:507,y:662,w:305,h:18},
{t:"If anything sounds familiar here – perhaps your spouse ",p:40,x:520,y:683,w:371,h:18},
{t:"has mentioned it a few hundred times – and you still can ’t ",p:40,x:497,y:703,w:393,h:18},
{t:"see it, it is possible your eyesight is not what it once was; ",p:40,x:497,y:723,w:393,h:18},
{t:"don ’t worry, it happens to the best of us. Here are some ",p:40,x:497,y:744,w:393,h:18},
{t:"ideas to help improve your ability to pass the business ",p:40,x:497,y:764,w:393,h:18},
{t:"along intact:",p:40,x:497,y:785,w:81,h:18},
{t:"1. Treat your children like any other senior manager. ",p:40,x:520,y:805,w:371,h:17},
{t:"Evaluate their performance formally and objectively (as you ",p:40,x:497,y:825,w:393,h:18},
{t:"do with your other employees) and help them work out ",p:40,x:497,y:846,w:393,h:18},
{t:"action plans to correct defciencies before they become ",p:40,x:497,y:866,w:393,h:18},
{t:"excuses to fail. a child who thinks this is unfair may need ",p:40,x:497,y:887,w:393,h:18},
{t:"to be employed somewhere else for a few years to get a ",p:40,x:497,y:907,w:393,h:18},
{t:"favor of life on the outside.",p:40,x:497,y:928,w:181,h:18},
{t:"2. ",p:40,x:520,y:948,w:16,h:17},
{t:"Make a detailed ",p:40,x:542,y:948,w:128,h:17},
{t:"list ",p:40,x:675,y:948,w:25,h:17},
{t:"of the skills needed to ",p:40,x:707,y:948,w:183,h:17},
{t:"succeed in your business. This list should not only include ",p:40,x:497,y:968,w:393,h:18},
{t:"the ones you used to start the company but the ones that ",p:40,x:497,y:989,w:393,h:18},
{t:"will help the company grow in the environment in which ",p:40,x:497,y:1009,w:393,h:18},
{t:"it now does business. You may need help from impartial ",p:40,x:497,y:1030,w:393,h:18},
{t:"but knowledgeable outsiders to complete this one, but it’s ",p:40,x:497,y:1050,w:393,h:18},
{t:"worth it. Then, build your would-be successor’s grooming ",p:40,x:497,y:1070,w:393,h:18},
{t:"program around that list.",p:40,x:497,y:1091,w:163,h:18},
{t:"3. Get formal training for your children in the areas ",p:40,x:520,y:1112,w:371,h:17},
{t:"they need strengthening. Seminars or workshops on ",p:40,x:497,y:1132,w:393,h:18},
{t:"topics such as managing and motivating people, business ",p:40,x:497,y:1152,w:393,h:18},
{t:"planning and managing money can build valuable skills for ",p:40,x:497,y:1173,w:393,h:18},
{t:"your company as well as enhancing the personal growth of ",p:40,x:497,y:1193,w:393,h:18},
{t:"your children.",p:40,x:497,y:1213,w:88,h:18},
{t:"The Good, Bad aNd  ",p:40,x:86,y:163,w:398,h:51},
{t:"uGly oF suCCessioN PlaNNiNG",p:40,x:86,y:210,w:608,h:51},
{t:"by Gene Siciliano",p:40,x:86,y:274,w:102,h:16},
{t:"  Spring",p:41,x:605,y:1256,w:62,h:17},
{t:"2009  |   Inside Outdoor  ",p:41,x:678,y:1252,w:200,h:23},
{t:"|   39",p:41,x:881,y:1252,w:33,h:23},
{t:"Back Offce",p:41,x:754,y:61,w:144,h:27},
{t:"4. Rotate the assignments your children get in ",p:41,x:112,y:234,w:370,h:17},
{t:"the company. This will give them a strong sense of the ",p:41,x:90,y:254,w:392,h:18},
{t:"company from every direction – not just the functional area ",p:41,x:90,y:274,w:392,h:18},
{t:"they are best in or most interested in. If one of them is ",p:41,x:90,y:295,w:392,h:18},
{t:"to become the CEO one day, he or she must have a total ",p:41,x:90,y:315,w:392,h:18},
{t:"company view to be successful. Each assignment should ",p:41,x:90,y:336,w:392,h:18},
{t:"be at least a year, so they get past the possibility of just ",p:41,x:90,y:356,w:392,h:18},
{t:"“riding it out” and actually get into the meat of the job.",p:41,x:90,y:376,w:364,h:18},
{t:"5. Ask the honest opinion of others in assessing the ",p:41,x:112,y:397,w:370,h:17},
{t:"performance and potential of your children. They may ",p:41,x:90,y:417,w:392,h:18},
{t:"very well see things you can ’t see despite your sincere ",p:41,x:90,y:438,w:392,h:18},
{t:"attempts to be objective. Consider a 360-performance ",p:41,x:90,y:458,w:392,h:18},
{t:"review process as a tool that might help your company ",p:41,x:90,y:478,w:392,h:18},
{t:"team grow in addition to being a good way to get others’ ",p:41,x:90,y:499,w:392,h:18},
{t:"views of your children ’s performance.",p:41,x:90,y:519,w:247,h:18},
{t:"Your son or daughter could be a great future CEO for ",p:41,x:112,y:540,w:370,h:18},
{t:"your business. He or she has tools available that you didn ’t ",p:41,x:90,y:560,w:392,h:18},
{t:"have when you started. He or she has the beneft of living ",p:41,x:90,y:581,w:392,h:18},
{t:"in the culture of the business that you built. and he or she ",p:41,x:498,y:233,w:392,h:18},
{t:"has time to prepare before taking on the responsibilities ",p:41,x:498,y:254,w:392,h:18},
{t:"and challenges of the job. Take full advantage of all that ",p:41,x:498,y:274,w:392,h:18},
{t:"potential and help maximize their potential. Y ou’ll be helping ",p:41,x:498,y:295,w:392,h:18},
{t:"ensure the future success of your company and a stress-",p:41,x:498,y:315,w:388,h:18},
{t:"free retirement for you. ",p:41,x:498,y:336,w:159,h:18},
{t:"Gene Siciliano - CMC, CPA - is an author, speaker and ",p:41,x:498,y:376,w:392,h:18},
{t:"fnancial consultant who works with CEOs and managers ",p:41,x:498,y:397,w:392,h:18},
{t:"to achieve greater fnancial success in an ever-changing ",p:41,x:498,y:417,w:392,h:18},
{t:"economy. As Your CFO For Rent® and president ",p:41,x:498,y:438,w:368,h:18},
{t:"of ",p:41,x:873,y:438,w:17,h:18},
{t:"Western Management Associates, Gene has spent more ",p:41,x:498,y:458,w:392,h:18},
{t:"than 20 years helping his clients build fnancial strength and ",p:41,x:498,y:478,w:392,h:18},
{t:"shareholder value through applied knowledge and process ",p:41,x:498,y:499,w:392,h:18},
{t:"improvement. Gene’s book, “Finance ",p:41,x:498,y:519,w:266,h:18},
{t:"for Non-Financial ",p:41,x:770,y:519,w:120,h:18},
{t:"Managers,",p:41,x:498,y:540,w:70,h:18},
{t:"” (McGraw-Hill, 2003) is available nationwide in ",p:41,x:565,y:540,w:325,h:18},
{t:"bookstores and online.  To book Gene for your next event, visit ",p:41,x:498,y:560,w:392,h:18},
{t:"www.GeneSiciliano.com or e-mail gene@CFOforRent.com. ",p:41,x:498,y:581,w:392,h:18},
{t:"“we’ve got you covered”",p:41,x:585,y:737,w:222,h:33},
{t:"Our patented 3 in 1 system offers a soft case ",p:41,x:480,y:767,w:405,h:32},
{t:"and a cleaning cloth concealed in the eyewear ",p:41,x:481,y:791,w:417,h:32},
{t:"retainer.  From our Classic that started it all, to ",p:41,x:481,y:815,w:416,h:32},
{t:"the ClipCase and SportGrip that together make ",p:41,x:481,y:839,w:424,h:32},
{t:"up our TechnoSkin, we can protect your eyewear. ",p:41,x:481,y:863,w:444,h:32},
{t:"Additionally, for the marine enthusiasts our H2O ",p:41,x:482,y:887,w:430,h:32},
{t:"will keep Davy Jones from claiming anymore ",p:41,x:482,y:912,w:402,h:32},
{t:"eyewear from you.  Eyewear retainers and ",p:41,x:482,y:936,w:383,h:32},
{t:"protection is all we do. When it ",p:41,x:482,y:960,w:278,h:32},
{t:"comes to your eyewear…  ",p:41,x:483,y:984,w:239,h:33},
{t:"“we’ve got you covered”",p:41,x:478,y:1034,w:197,h:23},
{t:"www.hides.com",p:41,x:492,y:1071,w:169,h:30},
{t:"866-287-0667",p:41,x:479,y:1164,w:259,h:68},
{t:"40 ",p:42,x:61,y:1255,w:22,h:19},
{t:"|   Inside Outdoor  ",p:42,x:94,y:1252,w:150,h:23},
{t:"|   Spring 2009",p:42,x:248,y:1252,w:118,h:23},
{t:"Floor Space",p:42,x:76,y:61,w:149,h:27},
{t:"While we remain as hopeful as ever that the economy ",p:42,x:112,y:254,w:362,h:18},
{t:"recovers sooner rather than later, we still need to get ",p:42,x:90,y:274,w:385,h:18},
{t:"through ",p:42,x:90,y:295,w:55,h:18},
{t:"the ",p:42,x:152,y:295,w:25,h:18},
{t:"recovery process. How ",p:42,x:184,y:295,w:171,h:18},
{t:"retailers ",p:42,x:362,y:295,w:57,h:18},
{t:"handle ",p:42,x:426,y:295,w:48,h:18},
{t:"their customers now during the downturn will surely be ",p:42,x:90,y:315,w:385,h:18},
{t:"remembered when the economy improves. But handling ",p:42,x:90,y:336,w:385,h:18},
{t:"customers right doesn ’t always require reducing prices ",p:42,x:90,y:356,w:385,h:18},
{t:"and having a sale. While providing excellent value and ",p:42,x:90,y:376,w:385,h:18},
{t:"competitive pricing is important to your customers, it will ",p:42,x:90,y:397,w:385,h:18},
{t:"require EXpErTs to survive these challenging times. Let’s ",p:42,x:90,y:417,w:385,h:18},
{t:"take a look at what it takes to be an EXpErT .",p:42,x:90,y:438,w:297,h:18},
{t:"regardless of the recession or perhaps because of it, ",p:42,x:112,y:458,w:362,h:18},
{t:"most people still will take some much-needed vacation ",p:42,x:90,y:478,w:385,h:18},
{t:"or holiday time to rest and relax, recharge their batteries ",p:42,x:90,y:499,w:385,h:18},
{t:"and spend some downtime with friends and family. The ",p:42,x:90,y:519,w:385,h:18},
{t:"outdoor sports and recreation industry provides terrifc ",p:42,x:90,y:540,w:385,h:18},
{t:"value ",p:42,x:90,y:560,w:38,h:18},
{t:"and ",p:42,x:137,y:560,w:28,h:18},
{t:"many ",p:42,x:173,y:560,w:40,h:18},
{t:"lesser-expensive ",p:42,x:222,y:560,w:113,h:18},
{t:"alternatives ",p:42,x:344,y:560,w:80,h:18},
{t:"when ",p:42,x:433,y:560,w:41,h:18},
{t:"compared to higher-priced air, hotel and cruise vacations. ",p:42,x:90,y:581,w:385,h:18},
{t:"But as customers look at these different vacations, perhaps ",p:42,x:90,y:601,w:385,h:18},
{t:"making their frst foray outdoors, they highly will value the ",p:42,x:90,y:621,w:385,h:18},
{t:"store that helped them through the process and made the ",p:42,x:90,y:642,w:385,h:18},
{t:"right suggestions and recommendations to make their trip ",p:42,x:90,y:662,w:385,h:18},
{t:"a success. While some customers take the time to do the ",p:42,x:90,y:683,w:385,h:18},
{t:"research themselves, most rely on your EXpErTs when ",p:42,x:90,y:703,w:385,h:18},
{t:"they come into the store. Our recommendation is that you ",p:42,x:90,y:723,w:385,h:18},
{t:"use the EXpErT approach for providing your customers ",p:42,x:90,y:744,w:385,h:18},
{t:"with what they need.",p:42,x:90,y:764,w:141,h:18},
{t:"Ex-ceptional knowledge: Knowledge is power, and ",p:42,x:112,y:784,w:362,h:18},
{t:"customers value and appreciate a sales associate’s ability ",p:42,x:90,y:805,w:385,h:18},
{t:"to discuss particular products in detail, how they differ ",p:42,x:90,y:826,w:385,h:18},
{t:"and make recommendations based upon the customer’s ",p:42,x:90,y:846,w:385,h:18},
{t:"needs – not the pricing margin. a knowledge of places ",p:42,x:90,y:866,w:385,h:18},
{t:"and frsthand experience as to what to expect, the do’s ",p:42,x:90,y:887,w:385,h:18},
{t:"and don ’ts, and especially little known facts about ways ",p:42,x:90,y:907,w:385,h:18},
{t:"to maximize and enjoy their time and money are all highly ",p:42,x:90,y:928,w:385,h:18},
{t:"prized by customers and build exceptional value while ",p:42,x:90,y:948,w:385,h:18},
{t:"generating referrals. another common idea is having a ",p:42,x:90,y:968,w:385,h:18},
{t:"“guest speaker” discuss a particular venue and share a ",p:42,x:90,y:989,w:385,h:18},
{t:"few anecdotes of the destination. ",p:42,x:90,y:1009,w:227,h:18},
{t:"P-ackaged products: Taking the time ",p:42,x:112,y:1030,w:274,h:18},
{t:"to ",p:42,x:393,y:1030,w:17,h:18},
{t:"package ",p:42,x:416,y:1030,w:58,h:18},
{t:"products from the same vendor or even different vendors ",p:42,x:90,y:1050,w:385,h:18},
{t:"and providing a packaged price is another way an EXpErT ",p:42,x:90,y:1070,w:385,h:18},
{t:"can build value. During the ski season, boots, poles, skis ",p:42,x:90,y:1091,w:385,h:18},
{t:"and a reduced price lift ticket may be a good approach. ",p:42,x:90,y:1111,w:385,h:18},
{t:"a great summer season offering could be a “newbie ",p:42,x:90,y:1132,w:385,h:18},
{t:"package” containing a tent, camp stove, cooler and maybe ",p:42,x:90,y:1152,w:385,h:18},
{t:"a few other essential items to get the buyer off to the ",p:42,x:90,y:1173,w:385,h:18},
{t:"right start. By packaging several like products together the ",p:42,x:90,y:1193,w:385,h:18},
{t:"overall register ring is increased and overall proft goals ",p:42,x:90,y:1213,w:385,h:18},
{t:"can be reached; albeit it may require taking a little less ",p:42,x:490,y:254,w:385,h:18},
{t:"proft on each item.  ",p:42,x:490,y:274,w:137,h:18},
{t:"E-ffcient service: receiving effcient service is a pet ",p:42,x:513,y:295,w:362,h:18},
{t:"peeve of mine. I like to shop where the service is effcient. ",p:42,x:490,y:315,w:385,h:18},
{t:"For example, suppose I’m looking for hiking boots and the ",p:42,x:490,y:335,w:385,h:18},
{t:"salesperson goes into the stockroom to bring out the size ",p:42,x:490,y:356,w:385,h:18},
{t:"10s I just asked for. Effcient service means she’ll go there ",p:42,x:490,y:376,w:385,h:18},
{t:"straightaway and when she returns she’ll also bring two ",p:42,x:490,y:397,w:385,h:18},
{t:"other pairs each a half size larger and smaller. If I was ",p:42,x:490,y:417,w:385,h:18},
{t:"wrong it saves her a trip and keeps me “in the sale,",p:42,x:490,y:438,w:333,h:18},
{t:"” rather ",p:42,x:820,y:438,w:55,h:18},
{t:"than walking back into the stockroom and risk losing my ",p:42,x:490,y:458,w:385,h:18},
{t:"interest. If I was right about the size she’ll just return ",p:42,x:490,y:478,w:385,h:18},
{t:"them on the next trip in when helping another customer. ",p:42,x:490,y:499,w:385,h:18},
{t:"Effcient service is having more than one checkout line ",p:42,x:490,y:519,w:385,h:18},
{t:"available so after the store has generated all that good ",p:42,x:490,y:540,w:385,h:18},
{t:"will with effcient service on the sales foor they don ’t ",p:42,x:490,y:560,w:385,h:18},
{t:"waste it by annoying me with long lines or poorly trained ",p:42,x:490,y:580,w:385,h:18},
{t:"employees at the register.",p:42,x:490,y:601,w:173,h:18},
{t:"R-esponsive support: No matter how hard you try, ",p:42,x:513,y:621,w:362,h:18},
{t:"things will always go wrong. In fact, your customers ",p:42,x:490,y:642,w:385,h:18},
{t:"don ’t expect perfection every time ",p:42,x:490,y:662,w:248,h:18},
{t:"– ",p:42,x:743,y:662,w:11,h:18},
{t:"they would love ",p:42,x:759,y:662,w:116,h:18},
{t:"and appreciate it, but they certainly don ’t expect it. So ",p:42,x:490,y:683,w:385,h:18},
{t:"providing responsible support is a critical success factor. ",p:42,x:490,y:703,w:385,h:18},
{t:"Zippers will break, soles will unglue, drawstrings will snap, ",p:42,x:490,y:723,w:385,h:18},
{t:"and Velcro may not stick.  Have a place where a customer ",p:42,x:490,y:744,w:385,h:18},
{t:"can go and/or call to have these problems resolved. make ",p:42,x:490,y:764,w:385,h:18},
{t:"sure the staff is empowered to make decisions and is ",p:42,x:490,y:785,w:385,h:18},
{t:"knowledgeable about getting things done. ",p:42,x:490,y:805,w:300,h:18},
{t:"If you can, ",p:42,x:795,y:805,w:80,h:18},
{t:"designate a place in an area away from the register to be ",p:42,x:490,y:825,w:385,h:18},
{t:"sure a loud voice doesn ’t interfere with customers checking ",p:42,x:490,y:846,w:385,h:18},
{t:"out. Other ways to be responsive do not have to be through ",p:42,x:490,y:866,w:385,h:18},
{t:"customer service. responsive support for your customer ",p:42,x:490,y:887,w:385,h:18},
{t:"could mean making it easier for them to buy. particularly in ",p:42,x:490,y:907,w:385,h:18},
{t:"these recessionary times, offering a layaway program meets ",p:42,x:490,y:928,w:385,h:18},
{t:"the requirement for being responsive to your customers’ ",p:42,x:490,y:948,w:385,h:18},
{t:"needs. These were popular around the holiday season and ",p:42,x:490,y:968,w:385,h:18},
{t:"they should still be a part of your business strategy. also ",p:42,x:490,y:989,w:385,h:18},
{t:"use computer technology to make shopping easier for ",p:42,x:490,y:1009,w:385,h:18},
{t:"your customers. If you don ’t have a Web site with online ",p:42,x:490,y:1030,w:385,h:18},
{t:"shopping and ordering – add that capability now. make sure ",p:42,x:490,y:1050,w:385,h:18},
{t:"your site has good functionality and allows customers to ",p:42,x:490,y:1070,w:385,h:18},
{t:"place orders 24/7 . Communicate quickly and effciently with ",p:42,x:490,y:1091,w:385,h:18},
{t:"stock checks, and send confrmation emails immediately ",p:42,x:490,y:1111,w:385,h:18},
{t:"upon processing orders. ",p:42,x:490,y:1132,w:161,h:18},
{t:"T-raining: ",p:42,x:513,y:1152,w:71,h:17},
{t:"From ",p:42,x:593,y:1152,w:38,h:18},
{t:"top ",p:42,x:641,y:1152,w:25,h:18},
{t:"to ",p:42,x:676,y:1152,w:17,h:18},
{t:"bottom ",p:42,x:702,y:1152,w:52,h:18},
{t:"every ",p:42,x:764,y:1152,w:41,h:18},
{t:"job ",p:42,x:814,y:1152,w:24,h:18},
{t:"has ",p:42,x:848,y:1152,w:27,h:18},
{t:"requirements, and ",p:42,x:490,y:1172,w:131,h:18},
{t:"it’s ",p:42,x:626,y:1172,w:23,h:18},
{t:"the proprietor’s ",p:42,x:653,y:1172,w:111,h:18},
{t:"job to be sure ",p:42,x:768,y:1172,w:107,h:18},
{t:"that everyone that comes into contact with a customer ",p:42,x:490,y:1193,w:385,h:18},
{t:"is fully trained and has fulflled the requirements to ",p:42,x:490,y:1213,w:385,h:18},
{t:"sPelliNG relieF ",p:42,x:89,y:117,w:389,h:59},
{t:"USING ‘EXpErT’ SKILLS TO SUrVIVE THE rECESSION ",p:42,x:89,y:173,w:673,h:32},
{t:"by Bill Taylor",p:42,x:89,y:217,w:73,h:16},
{t:"  Spring",p:43,x:605,y:1256,w:62,h:17},
{t:"2009  |   Inside Outdoor  ",p:43,x:678,y:1252,w:200,h:23},
{t:"|   41",p:43,x:881,y:1252,w:33,h:23},
{t:"Floor Space",p:43,x:756,y:61,w:149,h:27},
{t:"do ",p:43,x:90,y:152,w:21,h:18},
{t:"their ",p:43,x:116,y:152,w:34,h:18},
{t:"job. The only ",p:43,x:157,y:152,w:100,h:18},
{t:"thing worse ",p:43,x:263,y:152,w:90,h:18},
{t:"than having an ",p:43,x:359,y:152,w:113,h:18},
{t:"inexperienced salesperson is having a customer who’s ",p:43,x:90,y:172,w:383,h:18},
{t:"more knowledgeable asking the salesperson questions ",p:43,x:90,y:193,w:383,h:18},
{t:"they are not trained to answer. You know Circuit City ",p:43,x:90,y:213,w:383,h:18},
{t:"is no longer an ongoing business and that all 39,000 ",p:43,x:90,y:233,w:383,h:18},
{t:"employees lost their jobs. What you may not know is that ",p:43,x:90,y:254,w:383,h:18},
{t:"lack of training was a key contributor to their problem. ",p:43,x:90,y:274,w:383,h:18},
{t:"after the 2006 holiday season, the company made a ",p:43,x:90,y:295,w:383,h:18},
{t:"decision to reduce their workforce to save money, and ",p:43,x:90,y:315,w:383,h:18},
{t:"their higher paid salespeople, including those working the ",p:43,x:90,y:336,w:383,h:18},
{t:"sales foor, were released. While that may have sounded ",p:43,x:90,y:356,w:383,h:18},
{t:"like a great idea at the time and helped their balance ",p:43,x:90,y:376,w:383,h:18},
{t:"sheet, when looking more deeply into the situation, we ",p:43,x:90,y:397,w:383,h:18},
{t:"fnd that the people eliminated were probably the most ",p:43,x:90,y:417,w:383,h:18},
{t:"knowledgeable people ",p:43,x:90,y:438,w:160,h:18},
{t:"in the store and were making ",p:43,x:253,y:438,w:219,h:18},
{t:"the most money because customers made purchases ",p:43,x:90,y:458,w:383,h:18},
{t:"based on their knowledge. The best trained and most ",p:43,x:90,y:478,w:383,h:18},
{t:"knowledgeable people were released to save money, ",p:43,x:90,y:499,w:383,h:18},
{t:"which ultimately cost the company its customer base ",p:43,x:90,y:519,w:383,h:18},
{t:"and destroyed the entire business in the process. ",p:43,x:90,y:540,w:340,h:18},
{t:"The recession that’s hammering our economy from ",p:43,x:112,y:560,w:360,h:18},
{t:"coast to coast drives us to look at new ways to do business. ",p:43,x:90,y:581,w:383,h:18},
{t:"Customers are ",p:43,x:489,y:152,w:108,h:18},
{t:"still ",p:43,x:603,y:152,w:26,h:18},
{t:"shopping and buying from ",p:43,x:636,y:152,w:195,h:18},
{t:"their ",p:43,x:838,y:152,w:34,h:18},
{t:"favorite stores.  as these customers and new prospects ",p:43,x:489,y:172,w:383,h:18},
{t:"visit the store, they bring with them a variety of different ",p:43,x:489,y:193,w:383,h:18},
{t:"needs, requirements and budgets. Customers, both old ",p:43,x:489,y:213,w:383,h:18},
{t:"and new, rely on you and your staff to be the EXpErTs, ",p:43,x:489,y:233,w:383,h:18},
{t:"providing the best value for their money while guiding and ",p:43,x:489,y:254,w:383,h:18},
{t:"helping them through their purchasing decision process. ",p:43,x:489,y:274,w:383,h:18},
{t:"EXpErTs build customer loyalty.",p:43,x:489,y:295,w:214,h:18},
{t:"Doing your best and making the most of a diffcult ",p:43,x:511,y:315,w:360,h:18},
{t:"situation are key endeavors in challenging markets. While ",p:43,x:489,y:336,w:383,h:18},
{t:"there is high demand for experts in Washington to work ",p:43,x:489,y:356,w:383,h:18},
{t:"through the country’s economic challenges, there is also a ",p:43,x:489,y:376,w:383,h:18},
{t:"need for EXpErTs to fll your customers ’ needs. put your ",p:43,x:489,y:397,w:383,h:18},
{t:"EXpErTs to work and see your business grow and thrive ",p:43,x:489,y:417,w:383,h:18},
{t:"in any economy. Good luck and good selling .",p:43,x:489,y:438,w:288,h:18},
{t:"Bill Taylor is the founder and president of Corporate ",p:43,x:511,y:478,w:360,h:18},
{t:"Ladders, ",p:43,x:489,y:499,w:61,h:18},
{t:"(www.corporateladders.com) ",p:43,x:559,y:499,w:198,h:18},
{t:"specializing ",p:43,x:767,y:499,w:80,h:18},
{t:"in ",p:43,x:856,y:499,w:15,h:18},
{t:"management, sales and business development consulting ",p:43,x:489,y:519,w:383,h:18},
{t:"and coaching for businesses and individuals that want ",p:43,x:489,y:540,w:383,h:18},
{t:"to get to the top. Bill can be reached at wbtaylor@",p:43,x:489,y:560,w:379,h:18},
{t:"corporateladders.com or at 201.825.8296. ",p:43,x:489,y:580,w:280,h:18},
{t:"sP",p:43,x:-857,y:117,w:58,h:59},
{t:"elli",p:43,x:-746,y:117,w:96,h:59},
{t:"NG r",p:43,x:-700,y:117,w:72,h:59},
{t:"elie",p:43,x:-561,y:117,w:96,h:59},
{t:"F ",p:43,x:-534,y:117,w:38,h:59},
{t:"USING ‘EX",p:43,x:-770,y:173,w:128,h:32},
{t:"pEr",p:43,x:-754,y:173,w:50,h:32},
{t:"T’ SKILL",p:43,x:-617,y:173,w:99,h:32},
{t:"S ",p:43,x:-586,y:173,w:23,h:32},
{t:"T",p:43,x:-582,y:173,w:14,h:32},
{t:"O SU",p:43,x:-523,y:173,w:63,h:32},
{t:"r",p:43,x:-503,y:173,w:17,h:32},
{t:"VIVE THE ",p:43,x:-428,y:173,w:113,h:32},
{t:"r",p:43,x:-365,y:173,w:17,h:32},
{t:"ECESSION",p:43,x:-234,y:173,w:130,h:32},
{t:"b",p:43,x:-885,y:217,w:7,h:16},
{t:"y ",p:43,x:-871,y:217,w:10,h:16},
{t:"Bill",p:43,x:-851,y:218,w:20,h:15},
{t:"Ta",p:43,x:-845,y:217,w:12,h:16},
{t:"ylor",p:43,x:-816,y:217,w:21,h:16},
{t:"Reclaimed, Recycled, Responsible!",p:43,x:39,y:648,w:423,h:31},
{t:"ECOWOOD",p:43,x:84,y:804,w:138,h:37},
{t:"DISPLAYS",p:43,x:94,y:825,w:118,h:37},
{t:"made w/ reclaimed wood",p:43,x:84,y:854,w:138,h:19},
{t:"Visit our website!",p:43,x:59,y:931,w:189,h:27},
{t:"We can help get ",p:43,x:82,y:903,w:149,h:23},
{t:"your store ready for",p:43,x:68,y:926,w:179,h:23},
{t:"the season!",p:43,x:107,y:949,w:100,h:23},
{t:"TM",p:43,x:211,y:795,w:10,h:9},
{t:"Reclaimed, Recycled, Responsible!",p:43,x:37,y:648,w:426,h:31},
{t:"www.ecowooddisplays.com 800-452-1679",p:43,x:49,y:1207,w:404,h:25},
{t:"Green Glossary",p:44,x:81,y:61,w:189,h:27},
{t:"Buzz words ",p:44,x:80,y:247,w:86,h:18},
{t:"like ",p:44,x:170,y:247,w:25,h:18},
{t:"sustainability, com-",p:44,x:201,y:247,w:129,h:18},
{t:"postable and cradle-to-grave are regularly ",p:44,x:60,y:266,w:275,h:18},
{t:"bandied about by authorities and spin-",p:44,x:60,y:285,w:272,h:18},
{t:"meisters. many use terms interchangeably ",p:44,x:60,y:304,w:275,h:18},
{t:"or incorrectly. So Inside Outdoor decided ",p:44,x:60,y:323,w:275,h:18},
{t:"to parse the greenwash lexicon and take ",p:44,x:60,y:342,w:275,h:18},
{t:"a stab at a short glossary of defnitions. ",p:44,x:60,y:362,w:275,h:18},
{t:"The following defnitions are as organic ",p:44,x:60,y:381,w:275,h:18},
{t:"as the topics they address. They are more ",p:44,x:60,y:400,w:275,h:18},
{t:"operative than defnitive, with the underly-",p:44,x:60,y:419,w:271,h:18},
{t:"ing subtext being about the discourse that ",p:44,x:59,y:438,w:275,h:18},
{t:"we hope to continue. Indeed, these def-",p:44,x:59,y:457,w:271,h:18},
{t:"nitions are “alive,",p:44,x:59,y:477,w:117,h:18},
{t:"” and we expect them ",p:44,x:173,y:477,w:161,h:18},
{t:"to evolve as new standards are set, tech-",p:44,x:59,y:496,w:271,h:18},
{t:"nologies are developed and our industry ",p:44,x:59,y:515,w:275,h:18},
{t:"grapples with the “sustainability” (see be-",p:44,x:59,y:534,w:271,h:18},
{t:"low) of our businesses. a la Wikipedia, we ",p:44,x:59,y:553,w:275,h:18},
{t:"welcome anyone who would like to add, ",p:44,x:59,y:572,w:275,h:18},
{t:"change or modify defnitions to submit ",p:44,x:59,y:592,w:275,h:18},
{t:"their insight to ernest@bekapublishing .",p:44,x:59,y:611,w:269,h:18},
{t:"com. The Green Glossary will continue to ",p:44,x:59,y:630,w:273,h:18},
{t:"appear in future issues of IO.",p:44,x:59,y:649,w:188,h:18},
{t:"BIODEGRADABLE ",p:44,x:60,y:686,w:145,h:19},
{t:"aerobic decomposition of a organic ",p:44,x:80,y:707,w:253,h:18},
{t:"matter through the action of microorgan-",p:44,x:60,y:726,w:269,h:18},
{t:"isms or aerobes. There are no standards ",p:44,x:60,y:745,w:273,h:18},
{t:"for eco-toxicity or length of time before ",p:44,x:60,y:764,w:273,h:18},
{t:"degrading to biomass and, in some cas-",p:44,x:60,y:783,w:269,h:18},
{t:"es, eco-toxins.",p:44,x:60,y:802,w:96,h:18},
{t:"CAP AND TRADE",p:44,x:60,y:839,w:131,h:19},
{t:"See Emissions Trading.",p:44,x:80,y:860,w:152,h:18},
{t:"CARBON NEUTRAL  ",p:44,x:60,y:897,w:163,h:19},
{t:"OR CARBON OFFSET",p:44,x:60,y:916,w:167,h:19},
{t:"To offset or neutralize net greenhouse ",p:44,x:80,y:937,w:253,h:18},
{t:"gas emissions. ",p:44,x:60,y:956,w:103,h:18},
{t:"This can be achieved by planting trees, ",p:44,x:80,y:975,w:253,h:18},
{t:"using renewable energy, energy conserva-",p:44,x:60,y:994,w:269,h:18},
{t:"tion and emissions trading. Critics contend ",p:44,x:60,y:1013,w:273,h:18},
{t:"there is no defnitive evidence that carbon ",p:44,x:60,y:1032,w:273,h:18},
{t:"offsets work since there are no models ",p:44,x:60,y:1052,w:273,h:18},
{t:"or ",p:44,x:60,y:1071,w:17,h:18},
{t:"standards ",p:44,x:83,y:1071,w:68,h:18},
{t:"that ",p:44,x:158,y:1071,w:29,h:18},
{t:"clearly ",p:44,x:193,y:1071,w:45,h:18},
{t:"demonstrate  ",p:44,x:245,y:1071,w:87,h:18},
{t:"the equilibrium. ",p:44,x:60,y:1090,w:105,h:18},
{t:"COMPOSTABLE",p:44,x:60,y:1127,w:124,h:19},
{t:"The biodegradability of an organic ",p:44,x:80,y:1147,w:253,h:18},
{t:"material, mostly to biomass, water and ",p:44,x:60,y:1167,w:273,h:18},
{t:"carbon dioxide. Compostable environ-",p:44,x:60,y:1186,w:269,h:18},
{t:"ments ",p:44,x:60,y:1205,w:47,h:18},
{t:"include ",p:44,x:112,y:1205,w:52,h:18},
{t:"industrial settings and ",p:44,x:170,y:1205,w:162,h:18},
{t:"common garden or open space loca-",p:44,x:60,y:1224,w:269,h:18},
{t:"tions. all standards agree on a six-month ",p:44,x:351,y:247,w:275,h:18},
{t:"period for the organic matter to degrade. ",p:44,x:351,y:266,w:275,h:18},
{t:"most standards support these tests:",p:44,x:351,y:285,w:243,h:18},
{t:"•  ",p:44,x:351,y:304,w:15,h:18},
{t:"Does it biodegrade to carbon dioxide, ",p:44,x:363,y:304,w:264,h:18},
{t:"water, biomass at the rate paper biode-",p:44,x:363,y:323,w:259,h:18},
{t:"grades?",p:44,x:363,y:342,w:52,h:18},
{t:"•  ",p:44,x:351,y:362,w:15,h:18},
{t:"Does the material disintegrate leaving ",p:44,x:363,y:362,w:264,h:18},
{t:"no distinguishable or visible residue?",p:44,x:363,y:381,w:244,h:18},
{t:"•  ",p:44,x:351,y:400,w:15,h:18},
{t:"Are there any eco-toxic materials left, ",p:44,x:362,y:400,w:264,h:18},
{t:"and can the remaining biomass support ",p:44,x:362,y:419,w:264,h:18},
{t:"plant growth? ",p:44,x:362,y:438,w:95,h:18},
{t:"american ",p:44,x:371,y:457,w:67,h:18},
{t:"Society ",p:44,x:447,y:457,w:54,h:18},
{t:"for ",p:44,x:510,y:457,w:22,h:18},
{t:"Testing ",p:44,x:538,y:457,w:51,h:18},
{t:"and ",p:44,x:598,y:457,w:28,h:18},
{t:"materials ",p:44,x:351,y:477,w:67,h:18},
{t:"(aSTm) ",p:44,x:426,y:477,w:54,h:18},
{t:"D6400-99 ",p:44,x:489,y:477,w:70,h:18},
{t:"says ",p:44,x:567,y:477,w:34,h:18},
{t:"to ",p:44,x:609,y:477,w:17,h:18},
{t:"be considered compostable, materials ",p:44,x:351,y:496,w:275,h:18},
{t:"must undergo degradation by biological ",p:44,x:351,y:515,w:275,h:18},
{t:"processes during composting ",p:44,x:351,y:534,w:212,h:18},
{t:"to yield ",p:44,x:569,y:534,w:57,h:18},
{t:"carbon dioxide (CO2), water, ",p:44,x:351,y:553,w:206,h:18},
{t:"inorganic ",p:44,x:562,y:553,w:65,h:18},
{t:"compounds and biomass at a rate con-",p:44,x:351,y:572,w:271,h:18},
{t:"sistent with other compostable materi-",p:44,x:351,y:592,w:271,h:18},
{t:"als, leaving no visible, distinguishable or ",p:44,x:643,y:247,w:275,h:18},
{t:"toxic residue. ",p:44,x:643,y:266,w:95,h:18},
{t:"The ",p:44,x:663,y:285,w:28,h:18},
{t:"EN ",p:44,x:700,y:285,w:23,h:18},
{t:"(European ",p:44,x:732,y:285,w:70,h:18},
{t:"Committee ",p:44,x:811,y:285,w:77,h:18},
{t:"for ",p:44,x:897,y:285,w:21,h:18},
{t:"Standardization or Comité Européen de ",p:44,x:643,y:304,w:275,h:18},
{t:"Normalisation) standard ",p:44,x:643,y:323,w:166,h:18},
{t:"is ",p:44,x:816,y:323,w:15,h:18},
{t:"even more ",p:44,x:837,y:323,w:81,h:18},
{t:"specifc. EN13432 states that a material is ",p:44,x:643,y:343,w:275,h:18},
{t:"deemed compostable if it will breakdown ",p:44,x:643,y:362,w:275,h:18},
{t:"to the extent of at least 90 percent to H2O ",p:44,x:643,y:381,w:275,h:18},
{t:"and CO2 and biomass within six months. ",p:44,x:643,y:400,w:272,h:18},
{t:"There are other standards as well with ",p:44,x:663,y:419,w:255,h:18},
{t:"DIN V49000 from the German Institute ",p:44,x:643,y:438,w:275,h:18},
{t:"for ",p:44,x:643,y:458,w:22,h:18},
{t:"Standardization being the strictest ",p:44,x:671,y:458,w:248,h:18},
{t:"in the allowance of heavy metals. many ",p:44,x:643,y:477,w:275,h:18},
{t:"might be familiar with DIN standards for ",p:44,x:643,y:496,w:275,h:18},
{t:"their safe release ski bindings.",p:44,x:643,y:515,w:201,h:18},
{t:"CRADLE-TO-CRADLE",p:44,x:643,y:552,w:165,h:19},
{t:"The life cycle of a product from manu-",p:44,x:663,y:572,w:251,h:18},
{t:"facture to re-manufacture.",p:44,x:643,y:592,w:172,h:18},
{t:"The Green Glossary",p:44,x:58,y:128,w:402,h:59},
{t:"by Ernest Shiwanov",p:44,x:63,y:196,w:118,h:16},
{t:"42 ",p:44,x:61,y:1255,w:22,h:19},
{t:"|   Inside Outdoor  ",p:44,x:94,y:1252,w:150,h:23},
{t:"|   Spring 2009",p:44,x:248,y:1252,w:118,h:23},
{t:"Co rp o",p:45,x:-60,y:1127,w:42,h:20},
{t:"rat",p:45,x:-3,y:1127,w:19,h:20},
{t:"e Ladder",p:45,x:1,y:1127,w:69,h:40},
{t:"s",p:45,x:14,y:1141,w:9,h:26},
{t:"Corporate",p:45,x:102,y:1126,w:70,h:20},
{t:"Ladders",p:45,x:111,y:1139,w:75,h:26},
{t:"Building and growing a business requires blending the right mix ",p:45,x:488,y:376,w:394,h:16},
{t:"of people, products and skills to achieve objectives. Finding the ",p:45,x:488,y:394,w:394,h:16},
{t:"right mix for success isn’t always obvious or easy and from time ",p:45,x:488,y:411,w:394,h:16},
{t:"to time businesses need specialized talent and resources to ",p:45,x:488,y:429,w:394,h:16},
{t:"‘smooth out the rough spots’ for continued success. Whatever ",p:45,x:488,y:446,w:394,h:16},
{t:"your situation, Corporate Ladders can provide a full range of ",p:45,x:488,y:464,w:394,h:16},
{t:"business services to equip your company with the tools you ",p:45,x:488,y:481,w:394,h:16},
{t:"need to give your company the edge over your competition.",p:45,x:488,y:499,w:376,h:16},
{t:"Corporate Ladders is a business development consulting and ",p:45,x:488,y:534,w:394,h:16},
{t:"coaching firm whose principals have been senior managers ",p:45,x:488,y:551,w:394,h:16},
{t:"in multiple organizations, guiding a variety of businesses to ",p:45,x:488,y:569,w:394,h:16},
{t:"success. Our team of industry professionals brings experience, ",p:45,x:488,y:586,w:394,h:16},
{t:"expertise and a unique global perspective to the business ",p:45,x:488,y:604,w:394,h:16},
{t:"development and operations concerns needed for success in ",p:45,x:488,y:621,w:394,h:16},
{t:"today’s dynamic business envir onment.",p:45,x:488,y:639,w:243,h:16},
{t:"Corporate Ladders goes beyond traditional consulting firms by ",p:45,x:488,y:674,w:394,h:16},
{t:"recognizing that the best business plans and strategies need ",p:45,x:488,y:691,w:394,h:16},
{t:"to be successfully executed to ensure results. We don’t just ",p:45,x:488,y:709,w:394,h:16},
{t:"recommend ways for your business to get to the top and step ",p:45,x:488,y:726,w:394,h:16},
{t:"away - we stay with you and provide executive level business ",p:45,x:488,y:744,w:394,h:16},
{t:"development coaching and support for as long as you need it. ",p:45,x:488,y:761,w:394,h:16},
{t:"We help you achieve your vision for taking your company to ",p:45,x:488,y:779,w:394,h:16},
{t:"the next level. ",p:45,x:488,y:796,w:92,h:16},
{t:"Is your business ",p:45,x:118,y:125,w:421,h:74},
{t:"ready to make it ",p:45,x:118,y:205,w:449,h:74},
{t:"to the top?",p:45,x:118,y:286,w:306,h:74},
{t:"Corporate Ladders   |  119 Donnybrook Drive  |  Allendale, NJ 07401",p:45,x:248,y:1187,w:459,h:16},
{t:"Phone (201) 825-8296    Fax (201) 818-8673    E-mail: info@corporateladders.com    www.corporateladders.com",p:45,x:248,y:1205,w:665,h:16},
{t:"Contact us today for more information ",p:45,x:248,y:1120,w:456,h:28},
{t:"about taking your company to the top.",p:45,x:248,y:1148,w:450,h:28},
{t:"CRADLE-TO-GATE",p:46,x:58,y:55,w:142,h:19},
{t:"The life cycle of a product or process from manufacture to end ",p:46,x:78,y:75,w:401,h:18},
{t:"user . also known as environmental product declarations (E",p:46,x:58,y:94,w:379,h:18},
{t:"pD).",p:46,x:430,y:94,w:28,h:18},
{t:"CRADLE-TO-GRAVE",p:46,x:58,y:131,w:156,h:19},
{t:"The life cycle of a product from manufacture to end-of-use ",p:46,x:78,y:152,w:401,h:18},
{t:"disposal. ",p:46,x:58,y:171,w:62,h:18},
{t:"DEGRADABLE",p:46,x:58,y:208,w:112,h:19},
{t:"a material that undergoes chemical change and a loss of origi-",p:46,x:78,y:228,w:397,h:18},
{t:"nal characteristics due to environmental conditions. There are no ",p:46,x:58,y:248,w:421,h:18},
{t:"requirements for time, process or to xicity for this method.",p:46,x:58,y:267,w:379,h:18},
{t:"EMISSIONS TRADING (CAP AND TRADE)",p:46,x:58,y:304,w:319,h:19},
{t:"a practice in which businesses are given an emissions cap, ",p:46,x:78,y:324,w:401,h:18},
{t:"in the form of credits, that allows them to pollute up to a maxi-",p:46,x:58,y:343,w:417,h:18},
{t:"mum credit level. Businesses that exceed their cap must pur-",p:46,x:58,y:363,w:417,h:18},
{t:"chase (or trade) credits from a company that has not exceeded ",p:46,x:58,y:382,w:421,h:18},
{t:"its cap or from trading platforms such as the Chicago Climate ",p:46,x:58,y:401,w:421,h:18},
{t:"Exchange (CCX), the European Climate Exchange (ECX) and/or ",p:46,x:58,y:420,w:421,h:18},
{t:"montreal Climate Exchange (mCeX). ",p:46,x:58,y:439,w:250,h:18},
{t:"problems with the Cap and Trade concept include where to ",p:46,x:78,y:459,w:401,h:18},
{t:"set the initial levels of the caps, retiring old credits, resetting ",p:46,x:58,y:478,w:421,h:18},
{t:"caps and regulatory/compliance standards. ",p:46,x:58,y:497,w:294,h:18},
{t:"ENVIRONMENTAL PRODUCT DECLARATIONS (EPD)",p:46,x:58,y:534,w:411,h:19},
{t:"The life cycle of a product from manufacture to end user. ",p:46,x:78,y:554,w:401,h:18},
{t:"also know as cradle-to-gate.",p:46,x:58,y:573,w:188,h:18},
{t:"GATE-TO-GRAVE",p:46,x:58,y:611,w:133,h:19},
{t:"The life cycle of a product from the end user to end-of-use ",p:46,x:78,y:631,w:401,h:18},
{t:"disposal. ",p:46,x:58,y:650,w:62,h:18},
{t:"LIFE CYCLE ASSESSMENT (LCA)",p:46,x:58,y:687,w:255,h:19},
{t:"a comprehensive environmental assessment of the impact ",p:46,x:78,y:708,w:401,h:18},
{t:"of a product or process, from inception to the end of its “life.",p:46,x:58,y:727,w:412,h:18},
{t:"” ",p:46,x:467,y:727,w:12,h:18},
{t:"The assessment includes transportation of raw materials to the ",p:46,x:58,y:746,w:421,h:18},
{t:"manufacturer, manufacturing of materials, transportation of ma-",p:46,x:58,y:765,w:417,h:18},
{t:"terials to the product manufacturer, manufacturing of product, ",p:46,x:58,y:784,w:421,h:18},
{t:"transportation of product to end users, impact of product by ",p:46,x:58,y:803,w:421,h:18},
{t:"end user including disposal of product at its end of life.",p:46,x:58,y:823,w:363,h:18},
{t:"The assessment has been used as a tool to evaluate a prod-",p:46,x:78,y:842,w:397,h:18},
{t:"uct’s or company’s eco-performance, which in turn can be used ",p:46,x:58,y:861,w:421,h:18},
{t:"to improve it.",p:46,x:58,y:880,w:87,h:18},
{t:"There are three different methods used in lifecycle analysis:",p:46,x:80,y:899,w:395,h:18},
{t:"1 .  ",p:46,x:58,y:938,w:17,h:18},
{t:"process or bottom-up LCa using ISO 14040-2006 and 14044-",p:46,x:71,y:938,w:405,h:18},
{t:"2006 protocols; ",p:46,x:71,y:957,w:103,h:18},
{t:"2.  economic input output or EIO-LCa; and ",p:46,x:58,y:976,w:270,h:18},
{t:"3.  hybrid LCa, a combination of process LCa with economic ",p:46,x:58,y:995,w:421,h:18},
{t:"input output LCa. ",p:46,x:74,y:1014,w:121,h:18},
{t:"LCas are used as a tool to evaluate a product or company’s ",p:46,x:80,y:1053,w:399,h:18},
{t:"eco-performance, which in turn can be used to improve it.",p:46,x:58,y:1072,w:383,h:18},
{t:"LIFE CYCLE MANAGEMENT (LCM)",p:46,x:58,y:1109,w:270,h:19},
{t:"an integrated approac h to sustainable production and consump -",p:46,x:78,y:1129,w:397,h:18},
{t:"tion through the management of a product’",p:46,x:58,y:1148,w:287,h:18},
{t:"s or process",p:46,x:325,y:1148,w:81,h:18},
{t:"’ lif e cy cle.",p:46,x:401,y:1148,w:65,h:18},
{t:"LIFE CYCLE ENERGY ANALYSIS (LCEA)",p:46,x:58,y:1186,w:304,h:19},
{t:"The total life cycle energy input. Criticism in utilizing LCEas ",p:46,x:78,y:1206,w:401,h:18},
{t:"include the argument ",p:46,x:58,y:1225,w:158,h:18},
{t:"that ",p:46,x:222,y:1225,w:30,h:18},
{t:"different ",p:46,x:259,y:1225,w:59,h:18},
{t:"energy sources have  ",p:46,x:325,y:1225,w:154,h:18},
{t:"different potential value (exergy). additionally, critics contend ",p:46,x:495,y:55,w:421,h:18},
{t:"that LCEas’ energy currency cannot supplant economic cur-",p:46,x:495,y:75,w:417,h:18},
{t:"rency as the determinant in business.",p:46,x:495,y:94,w:250,h:18},
{t:"MONTEBELLO AGREEMENT (SEE REACH)",p:46,x:495,y:151,w:330,h:19},
{t:"The Security and prosperity partnership (Spp) also is known ",p:46,x:518,y:172,w:399,h:18},
{t:"as the montebello agreement, so named for the city in Quebec ",p:46,x:495,y:193,w:421,h:18},
{t:"where the summit was held. The Spp Web site states that this ",p:46,x:495,y:213,w:421,h:18},
{t:"is a Bush administration, White House-led initiative to increase ",p:46,x:495,y:233,w:421,h:18},
{t:"security and economic prosperity in North america. part of ",p:46,x:495,y:254,w:421,h:18},
{t:"this voluntary framework is to establish risk characterization by ",p:46,x:495,y:274,w:421,h:18},
{t:"2012 of over 9,000 chemical substances produced in the U.S. ",p:46,x:495,y:295,w:421,h:18},
{t:"in quantities over 25,000 pounds per year.  By 2020, Canada, ",p:46,x:495,y:315,w:421,h:18},
{t:"mexico and the U.S. will “strive to achieve…inventories of all ",p:46,x:495,y:336,w:421,h:18},
{t:"chemical substances in commerce.",p:46,x:495,y:356,w:231,h:18},
{t:"”  many view the montebello ",p:46,x:723,y:356,w:193,h:18},
{t:"agreement as a North american reaction to rEaCH, the ",p:46,x:495,y:376,w:421,h:18},
{t:"European Union ’s registration, Evaluation, authorization and ",p:46,x:495,y:397,w:421,h:18},
{t:"restriction of Chemicals, which went into EU law last June.",p:46,x:495,y:417,w:396,h:18},
{t:"ORGANIC",p:46,x:495,y:454,w:77,h:19},
{t:"In textile technology , organic refers to standards ensuring sus-",p:46,x:515,y:475,w:397,h:18},
{t:"tainable practices during all phases of fber production. Beginning ",p:46,x:495,y:494,w:421,h:18},
{t:"with every aspect of cultivation under the National Organic pro-",p:46,x:495,y:513,w:417,h:18},
{t:"gram (NOp) guidelines, post-harvest wet processes such as dying ",p:46,x:495,y:532,w:421,h:18},
{t:"and bleaching, textile fabrication, manufacturing of goods, trans-",p:46,x:495,y:551,w:417,h:18},
{t:"portation, worker environment, labeling/compliance, packaging, ",p:46,x:495,y:571,w:421,h:18},
{t:"exportation and import ation are comprehensiv",p:46,x:495,y:590,w:300,h:18},
{t:"ely addressed. ",p:46,x:789,y:590,w:96,h:18},
{t:"presently, there are no processing standards for organic f-",p:46,x:515,y:609,w:397,h:18},
{t:"bers from the U.S. federal government beyond cultivation end-",p:46,x:495,y:628,w:417,h:18},
{t:"ing with the consumer.",p:46,x:495,y:647,w:153,h:18},
{t:"For standards related to organic food, please see: http://www .",p:46,x:515,y:666,w:397,h:18},
{t:"ams.usda.gov/nop/indexIE.htm.",p:46,x:495,y:686,w:206,h:18},
{t:"OxO-BIODEGRADATION ",p:46,x:495,y:723,w:195,h:19},
{t:"a two-step process that begins with degradation by oxida-",p:46,x:515,y:743,w:397,h:18},
{t:"tion, followed by biodegradation. ",p:46,x:495,y:762,w:220,h:18},
{t:"a variation of this developed for polymers, such as polyethylene, ",p:46,x:515,y:781,w:401,h:18},
{t:"add a degradabilit y component during the material’ s manufacturing. ",p:46,x:495,y:801,w:421,h:18},
{t:"The added component allows the polymer to thermo- (heat), photo- ",p:46,x:495,y:820,w:421,h:18},
{t:"(light) or hydro- (water) degrade within 90 days in a commercial com-",p:46,x:495,y:839,w:417,h:18},
{t:"posting en vironment. ",p:46,x:495,y:858,w:137,h:18},
{t:"It is purported that in non-commercial ",p:46,x:515,y:877,w:238,h:18},
{t:"composting environments,",p:46,x:746,y:877,w:171,h:18},
{t:"the biodegradation will t",p:46,x:495,y:896,w:160,h:18},
{t:"ake place but at a muc",p:46,x:644,y:896,w:148,h:18},
{t:"h slower rate.",p:46,x:783,y:896,w:88,h:18},
{t:"THE PRECAUTIONARY PRINCIPLE",p:46,x:495,y:933,w:267,h:19},
{t:"The EEB (European Environmental Bureau 1999) defnes the ",p:46,x:518,y:954,w:399,h:18},
{t:"precautionary principle as follows:",p:46,x:495,y:973,w:226,h:18},
{t:"2.1  The precautionary principle justifes early action to prevent ",p:46,x:495,y:1011,w:421,h:18},
{t:"harm and an unacceptable impact to the environment and ",p:46,x:518,y:1031,w:399,h:18},
{t:"human health in the f ace of scientifc uncert ainty",p:46,x:518,y:1050,w:317,h:18},
{t:"2.2  precaution places the burden of proof on the proponents ",p:46,x:495,y:1088,w:421,h:18},
{t:"of the activity.",p:46,x:520,y:1107,w:93,h:18},
{t:"2.3  precaution applies the substitution principle, seeking safer ",p:46,x:495,y:1146,w:421,h:18},
{t:"alternatives to potentially harmful activities, including the ",p:46,x:520,y:1165,w:397,h:18},
{t:"assessment of needs.",p:46,x:520,y:1184,w:147,h:18},
{t:"2.4  precaution requires public participation in decision-making. ",p:46,x:495,y:1222,w:418,h:18},
{t:"44 ",p:46,x:61,y:1255,w:22,h:19},
{t:"|   Inside Outdoor  ",p:46,x:94,y:1252,w:150,h:23},
{t:"|   Spring 2009",p:46,x:248,y:1252,w:118,h:23},
{t:"REACH (SEE MONTEBELLO AGREEMENT)",p:47,x:60,y:56,w:330,h:19},
{t:"registration, Evaluation, authorization and restriction of ",p:47,x:82,y:77,w:399,h:18},
{t:"Chemicals (rEaCH)",p:47,x:59,y:96,w:130,h:18},
{t:"The European Union’s rEaCH EC 1907/2006 regulation ",p:47,x:82,y:115,w:399,h:18},
{t:"was established on  December 18, 2006 and became law on ",p:47,x:59,y:134,w:421,h:18},
{t:"June 1, 2007 . The regulation’s intent “should ensure a high ",p:47,x:59,y:153,w:421,h:18},
{t:"level of protection of human health and the environment as ",p:47,x:59,y:173,w:421,h:18},
{t:"well as the free movement of substances, on their own, in ",p:47,x:59,y:192,w:421,h:18},
{t:"preparations and in articles, while enhancing competitiveness ",p:47,x:59,y:211,w:421,h:18},
{t:"and ",p:47,x:59,y:230,w:28,h:18},
{t:"innovation. This regulation should also promote ",p:47,x:94,y:230,w:355,h:18},
{t:"the ",p:47,x:455,y:230,w:26,h:18},
{t:"development of alternative methods for the assessment of ",p:47,x:59,y:249,w:421,h:18},
{t:"hazards of substances.",p:47,x:59,y:269,w:155,h:18},
{t:"” ",p:47,x:212,y:269,w:12,h:18},
{t:"This ",p:47,x:82,y:748,w:31,h:18},
{t:"law ",p:47,x:121,y:748,w:27,h:18},
{t:"is ",p:47,x:155,y:748,w:15,h:18},
{t:"the ",p:47,x:178,y:748,w:25,h:18},
{t:"most comprehensive ",p:47,x:211,y:748,w:152,h:18},
{t:"legislation ",p:47,x:370,y:748,w:70,h:18},
{t:"ever ",p:47,x:448,y:748,w:32,h:18},
{t:"completed ",p:47,x:59,y:767,w:75,h:18},
{t:"regulating ",p:47,x:141,y:767,w:70,h:18},
{t:"all ",p:47,x:217,y:767,w:18,h:18},
{t:"chemical substances. a ",p:47,x:242,y:767,w:173,h:18},
{t:"full ",p:47,x:422,y:767,w:24,h:18},
{t:"401 ",p:47,x:453,y:767,w:28,h:18},
{t:"pages of this 849 page document are 10 appendices that ",p:47,x:59,y:786,w:421,h:18},
{t:"mostly call out carcinogens, mutagens and substances toxic ",p:47,x:59,y:805,w:421,h:18},
{t:"to reproduction. The rest of the document outlines and defnes ",p:47,x:59,y:824,w:421,h:18},
{t:"the requirements of compliance.",p:47,x:59,y:844,w:216,h:18},
{t:"rEaCH will affect chemical industries worldwide by requiring ",p:47,x:82,y:863,w:399,h:18},
{t:"testing and registration with the European Chemicals agency ",p:47,x:59,y:882,w:421,h:18},
{t:"on any imported chemical substance over 1,000 kg in weight.  ",p:47,x:59,y:901,w:421,h:18},
{t:"Chemical substances manufactured in the European Union are ",p:47,x:59,y:920,w:421,h:18},
{t:"subject to the same regulation.  ",p:47,x:59,y:939,w:215,h:18},
{t:"RoHS",p:47,x:60,y:976,w:44,h:19},
{t:"an acronym for restriction of Hazardous Substances Direc-",p:47,x:80,y:997,w:397,h:18},
{t:"tive (the lead-free directive). ",p:47,x:60,y:1016,w:189,h:18},
{t:"although not a law, the European Union passed this direc -",p:47,x:80,y:1035,w:397,h:18},
{t:"tive in 2006, limiting the use of six materials in any part of ",p:47,x:60,y:1054,w:421,h:18},
{t:"electronic and electrical products. The six materials limited ",p:47,x:60,y:1073,w:421,h:18},
{t:"by roHS are: lead, mercury, cadmium, hexavalent chromium ",p:47,x:60,y:1093,w:421,h:18},
{t:"(chromium VI or Cr6+), polybrominated biphenyls (pBB) and  ",p:47,x:60,y:1112,w:421,h:18},
{t:"polybrominated diphenyl ether (pBDE). pBB and pBDE are ",p:47,x:60,y:1131,w:421,h:18},
{t:"flame ret ardants used in some plastics.",p:47,x:60,y:1150,w:266,h:18},
{t:"Similar standards have been adopted in China, Japan, Korea ",p:47,x:80,y:1169,w:401,h:18},
{t:"and California. The U.S. federal government currently has no ",p:47,x:60,y:1189,w:421,h:18},
{t:"plans to adopt a similar directive.",p:47,x:60,y:1208,w:218,h:18},
{t:"RECYCLING",p:47,x:497,y:56,w:92,h:19},
{t:"The U.S. Department of Energy defnes recycling as “the ",p:47,x:517,y:77,w:401,h:18},
{t:"process of converting materials that are no longer useful as de-",p:47,x:497,y:96,w:417,h:18},
{t:"signed or intended into a ne w product.",p:47,x:497,y:115,w:253,h:18},
{t:"”",p:47,x:745,y:115,w:8,h:18},
{t:"RENEWABLE ENERGY",p:47,x:497,y:152,w:175,h:19},
{t:"The U.S. Department of Energy defnes renewable energy as ",p:47,x:517,y:173,w:401,h:18},
{t:"“ energy derived from resources that are regenerative or for all ",p:47,x:497,y:192,w:421,h:18},
{t:"practical purposes cannot be depleted. ",p:47,x:497,y:211,w:250,h:18},
{t:"“Types of renewable energy resources include moving water ",p:47,x:517,y:230,w:401,h:18},
{t:"(hydro, tidal and wave power), thermal gradients in ocean water, ",p:47,x:497,y:249,w:421,h:18},
{t:"biomass, geothermal energy, solar energy and wind energy. ",p:47,x:497,y:268,w:401,h:18},
{t:"“municipal solid waste (mSW) is also considered to be a ",p:47,x:517,y:748,w:401,h:18},
{t:"renewable energy resource.",p:47,x:497,y:767,w:186,h:18},
{t:"”",p:47,x:680,y:767,w:8,h:18},
{t:"SUSTAINABLE DEVELOPMENT",p:47,x:497,y:804,w:245,h:19},
{t:"Economic, social (political) and environmental development ",p:47,x:517,y:824,w:401,h:18},
{t:"that is harmonized for the good of all interests. ",p:47,x:497,y:843,w:314,h:18},
{t:"many, including the United Nations, use the defnition from ",p:47,x:517,y:863,w:401,h:18},
{t:"the Brundtland report Our Common Future that “sustainable ",p:47,x:497,y:882,w:421,h:18},
{t:"development ",p:47,x:497,y:901,w:92,h:18},
{t:"is development that meets the needs of the ",p:47,x:593,y:901,w:325,h:18},
{t:"present without compromising the ability of future genera-",p:47,x:497,y:920,w:417,h:18},
{t:"tions to meet their own needs.",p:47,x:497,y:939,w:209,h:18},
{t:"” ",p:47,x:704,y:939,w:12,h:18},
{t:"Others contend that this is not an operational defnition ",p:47,x:517,y:959,w:401,h:18},
{t:"and that the concept is best defned as “a socio-ecological ",p:47,x:497,y:978,w:421,h:18},
{t:"process characterized by ideal-seeking behavior on the part ",p:47,x:497,y:997,w:421,h:18},
{t:"of its human component,",p:47,x:497,y:1016,w:172,h:18},
{t:"” which is adapted from the work of ",p:47,x:666,y:1016,w:253,h:18},
{t:"russell ackoff and Fred Emery, among others.",p:47,x:497,y:1035,w:311,h:18},
{t:"Nevertheless, there are some that consider the phrase a greenwash ",p:47,x:517,y:1054,w:401,h:18},
{t:"oxymoron. To many, the concept of growth and depleting non-re-",p:47,x:497,y:1074,w:417,h:18},
{t:"newable resources are mutually exclusive. ",p:47,x:497,y:1093,w:260,h:18},
{t:"ZERO WASTE",p:47,x:497,y:1130,w:105,h:19},
{t:"an approac h to the ",p:47,x:517,y:1150,w:150,h:18},
{t:"cradle-to-cradle ",p:47,x:674,y:1150,w:105,h:18},
{t:"concept ",p:47,x:794,y:1150,w:57,h:18},
{t:"that ",p:47,x:861,y:1150,w:30,h:18},
{t:"in-",p:47,x:897,y:1150,w:17,h:18},
{t:"cludes ",p:47,x:497,y:1169,w:47,h:18},
{t:"reduction ",p:47,x:552,y:1169,w:66,h:18},
{t:"of product ",p:47,x:627,y:1169,w:77,h:18},
{t:"or process ",p:47,x:713,y:1169,w:78,h:18},
{t:"waste and con-",p:47,x:799,y:1169,w:115,h:18},
{t:"sumption, plus advancing the notion of reuse, repair or ",p:47,x:497,y:1188,w:421,h:18},
{t:"return to the environment. ",p:47,x:497,y:1208,w:194,h:18},
{t:"SPI Resin Identifcation Code ",p:47,x:58,y:298,w:223,h:19},
{t:"Recycling No.",p:47,x:68,y:330,w:82,h:15},
{t:"Abbreviation",p:47,x:210,y:330,w:74,h:15},
{t:"Polymer Name",p:47,x:346,y:330,w:85,h:15},
{t:"Uses",p:47,x:523,y:330,w:29,h:15},
{t:"1",p:47,x:137,y:372,w:6,h:15},
{t:"PETE or PET",p:47,x:210,y:372,w:56,h:15},
{t:"Polyethylene Terephthalate",p:47,x:346,y:372,w:127,h:15},
{t:"Recycled to produce polyester fbres, thermoformed sheet, strapping, soft ",p:47,x:523,y:365,w:360,h:15},
{t:"drink bottles. ",p:47,x:523,y:378,w:66,h:15},
{t:"2",p:47,x:137,y:420,w:6,h:15},
{t:"HDPE",p:47,x:210,y:420,w:27,h:15},
{t:"High-Density Polyethylene",p:47,x:346,y:420,w:124,h:15},
{t:"Recycled to become various bottles, grocery bags, recycling bins, agricultural ",p:47,x:523,y:413,w:376,h:15},
{t:"pipe, base cups, car stops, playground equipment and plastic lumber.",p:47,x:523,y:426,w:339,h:15},
{t:"3",p:47,x:137,y:461,w:6,h:15},
{t:"PVC or V",p:47,x:210,y:461,w:40,h:15},
{t:"Polyvinyl Chloride",p:47,x:346,y:461,w:84,h:15},
{t:"Recycled to become pipe, fencing and non-food bottles.",p:47,x:523,y:461,w:273,h:15},
{t:"4",p:47,x:137,y:506,w:6,h:15},
{t:"LDPE",p:47,x:210,y:506,w:25,h:15},
{t:"Low-Density Polyethylene",p:47,x:346,y:506,w:121,h:15},
{t:"Recycled to become plastic bags, various containers, dispensing bottles, wash ",p:47,x:523,y:500,w:384,h:15},
{t:"bottles, tubing and various molded laboratory equipment.",p:47,x:523,y:513,w:280,h:15},
{t:"5",p:47,x:137,y:551,w:6,h:15},
{t:"PP",p:47,x:210,y:551,w:12,h:15},
{t:"Polypropylene",p:47,x:346,y:551,w:67,h:15},
{t:"Recycled into auto parts and industrial fbers.",p:47,x:523,y:551,w:222,h:15},
{t:"6",p:47,x:137,y:599,w:6,h:15},
{t:"PS",p:47,x:210,y:599,w:13,h:15},
{t:"Polystyrene",p:47,x:346,y:599,w:54,h:15},
{t:"Recycled into a wide range of products including offce accessories, cafeteria ",p:47,x:523,y:586,w:378,h:15},
{t:"trays, toys, video cassettes and cases, insulation board and expanded ",p:47,x:523,y:599,w:343,h:15},
{t:"polystyrene products (e.g. styrofoam).",p:47,x:523,y:613,w:184,h:15},
{t:"7",p:47,x:138,y:657,w:6,h:15},
{t:"OTHER",p:47,x:210,y:657,w:32,h:15},
{t:"Other plastics, including acrylic, ",p:47,x:346,y:644,w:157,h:15},
{t:"polycarbonate, polylactic acid, ",p:47,x:346,y:657,w:151,h:15},
{t:"nylon and fberglass.",p:47,x:346,y:670,w:100,h:15},
{t:"PLA or Polylactic acid plastics at 100% content are compostable in a ",p:47,x:523,y:650,w:340,h:15},
{t:"biologically active environment in 180 days.",p:47,x:523,y:664,w:213,h:15},
{t:"Source: The Society of the Plastics Industry, Inc.",p:47,x:68,y:699,w:235,h:15},
{t:"  Spring",p:47,x:605,y:1256,w:62,h:17},
{t:"2009  |   Inside Outdoor  ",p:47,x:678,y:1252,w:200,h:23},
{t:"|   45",p:47,x:881,y:1252,w:33,h:23},
{t:"EDITORIAL INDEX",p:48,x:51,y:49,w:119,h:17},
{t:"Aberdeen  ",p:48,x:55,y:77,w:46,h:13},
{t:"6",p:48,x:206,y:77,w:5,h:13},
{t:"Acorn ",p:48,x:55,y:94,w:27,h:13},
{t:"36",p:48,x:200,y:94,w:11,h:13},
{t:"ACSI ",p:48,x:55,y:112,w:22,h:13},
{t:"8",p:48,x:206,y:112,w:5,h:13},
{t:"Adobe Scene 7 ",p:48,x:55,y:129,w:68,h:13},
{t:"16",p:48,x:200,y:129,w:11,h:13},
{t:"Adventure Medical Kits ",p:48,x:55,y:147,w:100,h:13},
{t:"13",p:48,x:200,y:147,w:11,h:13},
{t:"AKU ",p:48,x:55,y:164,w:20,h:13},
{t:"28",p:48,x:200,y:164,w:11,h:13},
{t:"Alta Group ",p:48,x:55,y:182,w:48,h:13},
{t:"13",p:48,x:200,y:182,w:11,h:13},
{t:"Ambler ",p:48,x:55,y:199,w:32,h:13},
{t:"13",p:48,x:200,y:199,w:11,h:13},
{t:"Apple ",p:48,x:55,y:217,w:27,h:13},
{t:"18",p:48,x:200,y:217,w:11,h:13},
{t:"Asian Institute of Technology ",p:48,x:55,y:234,w:123,h:13},
{t:"42",p:48,x:200,y:234,w:11,h:13},
{t:"ASTM ",p:48,x:55,y:252,w:26,h:13},
{t:"42",p:48,x:200,y:252,w:11,h:13},
{t:"Asus ",p:48,x:55,y:269,w:23,h:13},
{t:"18",p:48,x:200,y:269,w:11,h:13},
{t:"AT&T ",p:48,x:55,y:287,w:23,h:13},
{t:"15, 18",p:48,x:183,y:287,w:28,h:13},
{t:"Baylis ",p:48,x:55,y:304,w:27,h:13},
{t:"13",p:48,x:200,y:304,w:11,h:13},
{t:"Bell ",p:48,x:55,y:322,w:19,h:13},
{t:"36",p:48,x:200,y:322,w:11,h:13},
{t:"Best and Associates ",p:48,x:55,y:339,w:88,h:13},
{t:"12, 13",p:48,x:183,y:339,w:28,h:13},
{t:"Birkenstock ",p:48,x:55,y:357,w:52,h:13},
{t:"28",p:48,x:200,y:357,w:11,h:13},
{t:"Blizzard ",p:48,x:55,y:374,w:35,h:13},
{t:"36",p:48,x:200,y:374,w:11,h:13},
{t:"BMW ",p:48,x:55,y:392,w:25,h:13},
{t:"29",p:48,x:200,y:392,w:11,h:13},
{t:"Bodyglide ",p:48,x:55,y:409,w:44,h:13},
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{t:"46 ",p:48,x:61,y:1255,w:22,h:19},
{t:"|   Inside Outdoor  ",p:48,x:94,y:1252,w:150,h:23},
{t:"|   Spring 2009",p:48,x:248,y:1252,w:118,h:23},
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{t:"the publisher at 480-503-0770.",p:48,x:597,y:1111,w:137,h:14},
{t:"ADVERTISING ",p:48,x:597,y:1143,w:68,h:14},
{t:"For a media kit or information about advertising, call Berge Kaprelian at ",p:48,x:597,y:1159,w:332,h:14},
{t:"(480) 503-0770, berge@bekapublishing.com",p:48,x:597,y:1175,w:199,h:14},
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{t:"Epic Stealth Cam  ",p:48,x:91,y:875,w:84,h:14},
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{t:"(www.gore-tex.com)                                     24-25",p:48,x:278,y:916,w:216,h:14},
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{t:"(www.polartec.com)                              Back cover",p:48,x:278,y:1104,w:226,h:14},
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{t:"4-8-2009 11:08 AM",p:50,x:134,y:1448,w:84,h:13},
{t:"PrePress_G5_M4WS16",p:50,x:342,y:1448,w:97,h:13},
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{t:"91-16230-019",p:50,x:148,y:1493,w:61,h:13},
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{t:"8.125” x 10.875”",p:50,x:148,y:1520,w:75,h:13},
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{t:"Prepared by:",p:50,x:779,y:1415,w:56,h:13},
{t:"Southfield, MI • 248-354-9700",p:50,x:703,y:1428,w:131,h:13},
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{t:"Deighan, Marielle",p:50,x:396,y:1547,w:67,h:13},
{t:"None",p:50,x:396,y:1560,w:20,h:13},
{t:"3",p:50,x:396,y:1573,w:4,h:13},
{t:"Approvals",p:50,x:314,y:1465,w:49,h:13},
{t:"Fonts:",p:50,x:513,y:1480,w:26,h:13},
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{t:"POL_9_039_RM_4CSWOP.tif (CMYK; 304 ppi, 311 ",p:50,x:513,y:1547,w:214,h:13},
{t:"ppi; 98.51%, 96.28%), PLRT_Polartec_HZ_WHT.",p:50,x:513,y:1560,w:206,h:13},
{t:"eps",p:50,x:513,y:1573,w:15,h:13},
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{t:" Cyan, ",p:50,x:766,y:1481,w:30,h:13},
{t:" Magenta, ",p:50,x:814,y:1481,w:46,h:13},
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{t:" Black",p:50,x:932,y:1481,w:26,h:13},
{t:"100%",p:50,x:867,y:1446,w:28,h:15},
{t:"by",p:50,x:505,y:1448,w:13,h:15},
{t:"Saved at:",p:50,x:79,y:1448,w:53,h:15},
{t:"From:",p:50,x:301,y:1448,w:33,h:15},
{t:"Printed At",p:50,x:779,y:1446,w:57,h:15},
{t:"Fonts",p:50,x:512,y:1466,w:27,h:13},
{t:"Polartec,",p:50,x:76,y:1137,w:50,h:17},
{t:"® the brand that invented fl eece, continues to create innovative fabrics that are ",p:50,x:123,y:1137,w:454,h:17},
{t:"designed to perform under extreme conditions . We offer over 300 different fabrics and ",p:50,x:76,y:1157,w:495,h:17},
{t:"hold well over 100 patents. Like the enthusiasts who wear Polartec,",p:50,x:76,y:1177,w:388,h:17},
{t:"® we prefer to ",p:50,x:460,y:1177,w:81,h:17},
{t:"lead rather than to follow. Find out what’s possible at POLARTEC.COM.",p:50,x:76,y:1197,w:418,h:17},
{t:"PLT-014 (Inside Outdoor Magazine)",p:50,x:328,y:1340,w:314,h:23},
{t:"S:7.625”",p:50,x:449,y:-43,w:76,h:27},
{t:"S:10.375”",p:50,x:996,y:587,w:0,h:27},
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{t:"70465_PT_PLT-009.indd   1",p:50,x:16,y:1355,w:125,h:11},
{t:"4/8/09   11:49:58 AM",p:50,x:875,y:1355,w:92,h:11},
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