Furthering its efforts to service and reach loyal Gramicci consumers and build new “zealots” for its unique outdoor clothing, Gramicci today announced the availability of the spring 2008 assortment on Amazon.com in the Sports & Outdoors store www.amazon.com/sports.
 
With nearly 80 items already available and others being added regularly, Gramicci’s selection of men’s and women’s styles, including the famed G Pant, is becoming a prominent addition to the expanding retail offering of outdoor apparel on Amazon.com, says the company. Of the 130 Gramicci items that will soon be available through Amazon.com, approximately 25 percent will be drawn from the Greenicci Collection of all-sustainable products made from hemp, certified organic cotton, recycled materials, or blends of each.
 
Teaming up with Amazon.com to offer customers other means to purchase the Gramicci line dovetails with the company’s efforts to revitalize and extend the brand to new audiences. “One of the key features that will benefit Gramicci and our customers is the valuable feedback gained from customer reviews and many other community features on Amazon.com,” said Marty Weening, president of Gramicci. “We will use this invaluable feedback to better understand the desires of customers and find new ways to serve those needs.”
 
Pricing is in line with brick and mortar retail pricing, says Gramicci. The G Pant, for example, will be priced at $50. Many of the Gramicci styles are eligible for Free Super Saver Shipping and Amazon Prime.