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| 66˚North Hires Western Sales Exec |
Friday, May 16, 2008 |
Lansky Sharpeners is offering retailers new point-of-purchase displays to allow customers to try a variety of Lansky Sharpeners before they buy. Also available to retailers and consumers is an instructional video demonstrating the ease-of-use and effectiveness of Lansky Sharpening Systems with controlled-angle sharpening. Lansky’s new “Try Me!” POP sharpening displays proves how easy and effective sharpening can be by giving customers a hands-on opportunity to demo a Lansky sharpener right in the store, sharpening their own knife or cutting tool. The centerpiece of the each display is a Lansky sharpener attached to a 9” x 11” acrylic-enclosed poster—offering quick and easy sharpening instructions for the customer to follow, while taking the sharpener for a test-drive. A security chain anchors sharpeners to the display. The company has also produced a new 7-minute Sharpening Systems Instructional Video on DVD, taking the buyer through the three easy steps to developing precision edges with Lansky’s controlled-angle Sharpening System kits. The instructional video can also be viewed on Lansky’s Web site at www.lanskysharpeners.com//LKC03.php by clicking the “Instructional Video” button. Copies are available to retailers and consumers at no charge. .
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