Effective fall 2011, adidas will enter the US Outdoor market with a newly developed range of footwear, apparel and accessories, including the TERREX concept, which debuted in Europe in 2009. The collection will be available in the US at selected Outdoor specialty retailers and in adidas own Sport Performance stores starting fall 2011.

Long-time adidas partner Agron Inc. will be the official and exclusive distributor for adidas Outdoor products in the US. Retail partners in the US will be able to preview the adidas Outdoor Fall/Winter 2011 collections at the January 2011 Outdoor Retailer Show in Salt Lake City, Utah.

Due to the unique nature of outdoor specialty retailers and to underline the commitment to the Outdoor community, Agron Inc. has appointed a dedicated, vertical Outdoor team to be led by Outdoor industry veterans Greg Thomsen, Managing Director and Larry Harrison, Director of Sales.