Long-term veteran employee Bruce Old has accepted the position of Director of US Wholesale for Patagonia.  In this role Old will report to the company’s VP of US Sales and oversee the US sales reps, Dealer Services in Reno and Patagonia's Corporate Sales Team managed by Tanya Faw. Old joined Patagonia in 1992 as a sales associate in the Boston store and has run the gauntlet of jobs ever since from Boston Store Manager to Dealer Services Manager to his most recent dual role as Director of Customer Contact and Western Sales Manager.
 
With Bruce in the new role, Brian Mecham will now serve as Patagonia's Western Regional Sales Manager. Mecham joined Patagonia in 2002 and served most recently as the company's Rockies Sales Rep.  He will partner with Walt Bailey, who is Patagonia's Eastern Regional Sales Manager, and Brian Bennett, who manages Patagonia's Fly Fishing sales force.
 
Matt O'Connor, who is currently Patagonia’s Rockies fish rep, will replace Brian Mecham as Patagonia's Rockies sales representative.