News |
| Canada Goose Announces New Resource Center |
Monday, March 8, 2010 |
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Canada Goose is kicking off 2010 with expanded support for the people of Northern Canada by establishing a third Canada Goose Resource Center at Larga Baffin Ltd. in Ottawa, Ontario. Canada Goose also announced that Tilley Endurables will be providing materials to Canada Goose Resource Centers in Pond Inlet and Iqaluit. More than 2,500 pounds of reusable materials have already been donated to the Canada Goose Resource Centers in 2010. Canada Goose Resource Centers are partnerships with The North West Company, a leading retailer of food, products and services to rural communities in Canada, and First Air, Canada's largest northern airline. The Resource Centers are locations where traditional Inuit sewers have access to free fabrics, buttons, zippers and other materials for use in jackets and clothing for members of northern Canadian communities, with materials donated by Canada Goose.
"The amount may be too small for our profitable consideration, but in a Northern world where everything is useful, it is not about profit—it is about survival,” said Alex Tilley, founder of Tilley Endurables. “It is a different kind of economy—an economy of purpose and usefulness for a small community. Our 'waste,’ our 'loss,’ is their treasure and gain.” |