Agion announced the launch of an ambitious anti-stink experiment for athletes – an interactive Web site called “Stink At Nothing” (www.stinkatnothing.com). The site challenges consumers to test the latest in odor-elimination technology in the most sweat-inducing ways imaginable.

Upon visiting the site, active consumers ranging from fitness enthusiasts to extreme athletes can sign up to receive shirts treated with Agion Active technology and share the results of their own personal stink tests by uploading video testimonials or photos and posting written accounts answering one crucial question: “Did you stink?”

Visitors who participate in the Agion Active “Stink At Nothing” Challenge and share their results with the world are eligible to win an All-inclusive Outdoor Adventure Vacation for two in Glacier National Park from the Glacier Guides and Montana Raft Company.

“When we developed Agion Active, we created an anti-stink technology that is ultimately the perfect treatment for apparel, because it finally delivers what all of us really want – complete confidence that we don’t stink,” said Paul Ford, chief executive officer of Agion Technologies. “We stand behind our invention and challenge athletes from every walk of life to give it their best shot. We’re hoping to create the greatest sniff panel ever assembled, and prove that clothing and gear treated with Agion Active will pass the smell test even after the most extreme work-outs.”

The “Stink At Nothing” Web site invites consumers to test the technology by offering an Agion Active-treated shirt that is specially constructed for the experiment. Half of the shirt is treated with Agion Active while the other half is left untreated. The testers are then challenged to wear the shirt during their work-out or activity of choice and then report back on their state of stink. Participants are encouraged to be creative and aggressive in conducting their stink tests, to truly experience the power of Agion’s new technology.

Because of Agion Active, the treated side of the shirt will “Stink At Nothing.” Participants who put their shirts to the most extreme and entertaining stink tests will be voted on by their peers and one lucky person will win the grand prize all-inclusive Outdoor Adventure Vacation for two. The experiment will continue for the next year, so athletes can test Agion Active during any number of seasonal activities, from skiing and hunting, to cycling and running, or participation in extreme sports.