Jetboil continues to add new members to the sales team with the signing of Adventure Sports Marketing to manage the Midwest territory. Adventure Sport Marketing brings more than 20 years of experience and passion for the outdoors to the Jetboil brand.

Adventure Sport Marketing is managed by Larry Hanson who has been in the outdoor, hunting and fishing industries for more than 25 years. He and his associate Tim Harwood also represent Eagle Creek, Princeton Tec, Suunto, Obox, Red Feather Snowshoes and more. For Jetboil they will focus on the Midwest specifically in Minnesota, North Dakota, South Dakota, Iowa, Illinois, Missouri, Wisconsin, and the Upper Peninsula of Michigan.