Grassroots Outdoor Alliance (GOA) announced that New Balance has joined our organization as a Vendor Partner.

“As a leader in Outdoor Footwear and with our recent successful launch of NB Minimus, New Balance is excited to have developed a strategic relationship with the Grassroots Outdoor Alliance and their retail members.” Peter Zappala, Vice President, Specialty Sales, New Balance Athletic Shoe, Inc.

Dawson Wheeler, Chairman of GOA’s Vendor Committee and President of Rock/Creek shared his thoughts on New Balance joining as a vendor partner. “New Balance joining The Grassroots Alliance is very exciting news for our organization. New Balance rounds off our very strong category with several fantastic partners. Trail running is a market that our retail members and vendors are very focused on. New Balance also brings the cross over to street and lifestyle footwear which is huge. Few companies have their experience and we look forward to tapping that knowledge. I am certain the partnership will benefit both organizations.”

Grassroots Outdoor Alliance now has 38 members with nearly 80 retail locations across the United States.